Single Dream Media

BACKGROUND

Please describe your company and position.

I am an executive at SuperSky

Describe what your company does in a single sentence.

Mobile games developers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Single Dream Media to accomplish?

• Build marketing strategy and budget
• Launch social media campaigns for user acquisition and retention goals
• Always measure KPIs and improve

SOLUTION

How did you find Single Dream Media?

met in a conference

Why did you select Single Dream Media over others?

• Great culture fit
• Good value for cost

How many teammates from Single Dream Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I had the privilege of working with SingleDreamMedia for our marketing needs, and I am beyond thrilled with the results. We assisted with them to build our marketing strategy, train our team and launch campaigns - that was zero to hero path in no-time. Key deliverables were - marketing plans, Social media campigns set-up, KPI monitoring and improving, creative consultancy and valuable knowledge shared in marketing and specifically mobile app marketing. 

Their commitment to delivering top-notch service, their professionalism, and their unwavering dedication to our success have truly set them apart as an exceptional marketing partner. From the moment we engaged with SingleDreamMedia, their team demonstrated a deep understanding of our brand and objectives. Their marketing planning was not just a strategy; it was a well-crafted roadmap that showcased their keen insights into our industry, target audience, and competitive landscape.

They listened intently to our goals and aspirations, and then turned them into actionable plans. Their execution of our social media campaigns was flawless. From compelling content creation to strategically timed posts, they had a knack for capturing the essence of our brand and delivering it to our audience. What truly distinguishes SingleDreamMedia is their responsiveness and their genuine interest in our success. 

Throughout our partnership, they were not just a vendor, but a true extension of our team. They supported training of our marketing team which gave us to flexibility to control in and outsource of time sensitive actions. 

They were always ready to listen, provide valuable feedback, and make adjustments based on our evolving needs. In conclusion, if you are seeking a marketing partner that embodies professionalism, creativity, and a genuine passion for your success, look no further than SingleDreamMedia.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meeting goals of: - Build a marketing plan - User acquisition KPI - User retention KPI -Trained marketing team

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on the call, super fast responders. Delivered on time.

What was your primary form of communication with Single Dream Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly distinguishes Single Dream Media is their responsiveness and their genuine interest in our success. Throughout our partnership, they were not just a vendor, but a true extension of our team. They were always ready to listen, provide valuable feedback, and make adjustments based on our evolving needs. Their proactive approach to problem-solving ensured that any challenges were met with prompt solutions, reaffirming their commitment to our success.

Are there any areas for improvement or something Single Dream Media could have done differently?

Global Trends Awareness: Depending on their client base, SingleDreamMedia might benefit from staying informed about international marketing trends. This could provide a broader perspective and potentially inspire new ideas that haven't yet reached their clients domain. 

It's important to note that these suggestions are meant to enhance an already exceptional service. SingleDreamMedia has shown a high level of professionalism and dedication, so any improvements should be seen as opportunities for growth rather than criticisms of their current work.

BACKGROUND

Please describe your company and position.

I am the VP of Growth of a gaming company.

Describe what your company does in a single sentence.

Our company was founded in 2010 with the vision of creating a visual world focused on social gaming. One of our social casinos was launched in 2012. We've grown into one of the biggest social casino gaming companies, with $2.2B in revenue in 2022 and a 55% growth YoY. We are a pioneer of promotional gaming with sweepstakes and have been awarded a patent in the US for its innovative sweepstakes technology. 

We have over 1,000 employees located in San Francisco, Toronto, Malta, Sydney, Perth, and Manila. The leadership team includes veterans from Zynga, Disney, Microgaming, National Geographic, Aristocrat, Entain, Betfair, High 5, and PokerStars. We are focused on its next 10X growth and goal to become the largest gaming company in the world and, as part of this initiative expanding into new genres.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Single Dream Media to accomplish?

• Marketing
• User Acquisition
• ASO optimisation

SOLUTION

How did you find Single Dream Media?

Referral

Why did you select Single Dream Media over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for the cost
• Company values aligned

How many teammates from Single Dream Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Keyword Optimization: SDM was responsible for the identification and incorporation of the most relevant and high-traffic keywords in your app's title, subtitle, and description to improve its search ranking. 
• Competitive Analysis: SDM was responsible for regularly analyzing competitors' ASO strategies to identify opportunities for growth and improvement. 
• Conversion Rate Optimization: SDM was responsible for optimizing our app's visual assets (screenshots, icons, preview videos) and text elements to maximize conversions from page views to downloads. 
• Localization: To reach a global audience, SDM was responsible for adapting the app's listing (including keywords and visual assets) to different languages and cultural contexts. 
• Review and Rating Management: SDM was responsible for devising strategies for encouraging positive user reviews and ratings, and responding to user feedback in a timely manner. 
• Target Audience Identification: SDM was responsible for defining and understanding the target audience's demographics, interests, and behavior to tailor the acquisition strategy. 
• Campaign Planning and Execution: SDM was responsible for designing and implementing effective marketing campaigns across various channels (social media, email, in-app ads, etc.) to attract new users. 
• Performance Tracking and Analysis: SDM was responsible for constantly monitoring and analyzing campaign performance using key metrics like CPI (Cost Per Install), CAC (Customer Acquisition Cost), and LTV (Lifetime Value) to measure success and identify areas for improvement. 
• A/B Testing: SDM was responsible for conducting A/B testing on various ad elements (like creatives, ad copy, and calls to action) to determine what yields the highest conversion rates. 
• Retention Strategies: Beyond acquiring new users, SDM was also focusing on strategies to increase user engagement and retention, such as in-app messaging, push notifications, and personalized content or offers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with SDM helped us to achieve:

• Improved app store ranking
• Increased organic downloads
• Increased conversion rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I was genuinely impressed by the project management skills demonstrated by SDM. The way SDM team adeptly navigated through the complexities of project delivery was remarkable. SDM consistently showcased the ability to keep teams motivated, ensuring all projects stayed on course to hit key milestones. Clear communication and sharp problem-solving abilities were a significant part of SDM's success. 

Shelly's leadership in project management made a real difference, with her organization's expertise truly standing out. They've mastered the delicate balancing act of juggling multiple facets of a project without letting anything slip.

What was your primary form of communication with Single Dream Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was sincerely impressed by SDM's unwavering attention to detail, high work ethic, and resolute dedication. SDM's propensity for scrutinizing every minute aspect of projects demonstrated a level of thoroughness that was truly extraordinary. Each team member's dedication to their role was evident, driving the projects forward with a sense of purpose and integrity.

Are there any areas for improvement or something Single Dream Media could have done differently?

Everything was perfect.

BACKGROUND

Please describe your company and position.

I am the Department Head: Social Gaming of PokerStars

Describe what your company does in a single sentence.

PokerStars is a worldwide online gaming company that produces desktop and mobile Poker and Casino experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Single Dream Media to accomplish?

• UA for PokerStars Play
• ASO optimization for PokerStars Play
• CRM for PokerStars Play

SOLUTION

How did you find Single Dream Media?

Referral

Why did you select Single Dream Media over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Single Dream Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SDM has been in instrumental in developing and maintaining User Acquisition strategies across Social Media channels. Other responsibilities include App Store Optimization, CRM and Marketing Strategies. In addition to Marketing Strategy, SDMl handles analytics for all things marketing and app store performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SDM has identified key deficiencies we have across platforms and supported findings with accurate and concise analytics. We rely on the talents of SDM on a daily basis to keep our Marketing efforts running smoothly. Shelly, Yogev and company are absolutely indispensable members of our team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SDM is responsive and timely on all deliverables. They are available via calls, messaging and email channels. We find we can depend on them to respond to any and all inquiries, and sort any issues we have across social media and marketing platforms.

What was your primary form of communication with Single Dream Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

SDM has an impressively short response time and has fully integrated with our team.Communication is clear and transparent, and we never find ourselves in the position to have to chase anything down. Simply put, Single Dream Media is on the ball.

Are there any areas for improvement or something Single Dream Media could have done differently?

I have never had any issues with SDM. Any issues we've ever had were more to do with allowing a contract team access to our in-house security. It's an issue which impacts process, but SDM has the ability and expertise to deftly work around it.