ShapeWin Co., Ltd

BACKGROUND

Please describe your company and position.

I am the SNS Director of Hana-cupid Co., Ltd.

Describe what your company does in a single sentence.

Order reception and delivery operations for fresh flowers under the Hana Cupid brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ShapeWin Co., Ltd to accomplish?

• To reach the target audience through Instagram.

SOLUTION

How did you find ShapeWin Co., Ltd?

• Referral
• Other

Why did you select ShapeWin Co., Ltd over others?

• Pricing fit our budget
• Referred to me

How many teammates from ShapeWin Co., Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Implementing social media marketing to increase Instagram followers and boost views on vertical video and photo posts. Key Deliverables: ・7 Instagram feed posts per month・Monthly shooting and creative direction of videos and photos for Instagram posts・Monthly performance review and report creation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 ・Account views: approximately 174% achievement compared to the previous year in July

 ・Reel video views: reached a record high of 68,000 views

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They kept everything on schedule and always updated us on the progress. All deliverables were submitted on time or earlier than expected. They were also very responsive to our feedback—often making adjustments within the same day. It really feels like they understand our priorities and work alongside us like a true partner.

What was your primary form of communication with ShapeWin Co., Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Fast Response & Reliability

Are there any areas for improvement or something ShapeWin Co., Ltd could have done differently?

Deep Understanding for our products

BACKGROUND

Please describe your company and position.

I am the reader of a beauty company 

Describe what your company does in a single sentence.

Providing management and operational support for clinics, primarily in the field of aesthetic medicine.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ShapeWin Co., Ltd to accomplish?

• To increase awareness of aesthetic medicine among people in their 30s to 50s through owned media.
• To gain reach targeted clients through SNS, especially on Instagram.
• To increase media exposure through sponsored content in Japan.

SOLUTION

How did you find ShapeWin Co., Ltd?

Online Search

Why did you select ShapeWin Co., Ltd over others?

• Pricing fit our budget
• Great culture fit

How many teammates from ShapeWin Co., Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Launched an influencer-led social media marketing campaign to boost Instagram followers, reel views, and website sessions. Key Deliverables: 3 posts per week on InstagramCollaborated with 8 influencers for posts, reels and storiesOwned media setup and operation, with new articles published monthly

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website sessions (owned media): achieved approximately 150% of the KPI
Reel video vews: achieved 166% of the KPI in July

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They kept everything on schedule and always updated us on the progress. All deliverables were submitted on time or earlier than expected. They're very responsive to our feedback, often making adjustments within the same day. It really felt like they understood our priorities and worked alongside us like a true partner.

What was your primary form of communication with ShapeWin Co., Ltd?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Deep Cultural Understanding
Fast Response & Reliability
Genuine Passion and Dedication

Are there any areas for improvement or something ShapeWin Co., Ltd could have done differently?

Smooth invoicing and ordering processes

BACKGROUND

Please describe your company and position.

I am the Marketing of Cynosure

Describe what your company does in a single sentence.

leaders, innovators, developers, and best-in-class creators of energy-based aesthetic and medical treatment systems. Cynosure Lutronic develops and manufactures a diverse range of leading treatment applications for hair removal, skin revitalization, scar reduction, gynecological health, body contouring, and more. Our innovative products are used worldwide by practitioners, physicians, and aesthetic business owners to help enhance their offerings while providing the latest treatments to patients. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ShapeWin Co., Ltd to accomplish?

• Orangize workshop with a local doctor/KOL in Japan

SOLUTION

How did you find ShapeWin Co., Ltd?

Referral

Why did you select ShapeWin Co., Ltd over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from ShapeWin Co., Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The vendor was engaged to oversee the end-to-end management of a workshop featuring a local Key Opinion Leader (KOL) in Japan. Their responsibilities spanned pre-event preparation, onsite operations, and post-event follow-ups.

Key deliverables:

Event Planning and Coordination, Venue inspection and set-up, KOL coordination, Registration management, event execution, KOL assistance, attendee engagement, media liaison, videographer and photographer sourcing and coordination

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clear communication, Event Execution, prompt response

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The vendor demonstrated strong project management skills, effectively managing timelines, resources, and communication throughout the workshop preparation and execution.

Ontime delivery and proactive communication!

What was your primary form of communication with ShapeWin Co., Ltd?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

proactiveness, project management approach was efficient, thorough, and client-focused. 

Their ability to meet deadlines, respond flexibly to our needs

I enjoyed working with Ryoko!

Are there any areas for improvement or something ShapeWin Co., Ltd could have done differently?

Get to know our team to ensure you're connecting with the right person for each event.

BACKGROUND

Please describe your company and position.

I am a Specialist at Preply

Describe what your company does in a single sentence.

Preply is a language learning platform that provides language classes and tutoring services worldwide. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ShapeWin Co., Ltd to accomplish?

• Build quality backlinks to the website
• Build brand authority

SOLUTION

How did you find ShapeWin Co., Ltd?

Online Search

Why did you select ShapeWin Co., Ltd over others?

• Good value for cost
• Company values aligned

How many teammates from ShapeWin Co., Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included the creation (ideation, conducting research, content creation, design...) and distribution (press release creation, outreach, other distribution...) of Digital PR campaigns with the objective of generating quality backlinks and mentions from reputable websites online. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They achieved the set KPIs, with great exposure for our campaigns, not only in terms of links and mentions, but even on TV. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They demonstrated excellent communication, and adaptability. They also provided high quality campaigns and proved to be ahead of the curve for news and other events that could relate to our audience. 

What was your primary form of communication with ShapeWin Co., Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are very professional and quick learners about the client and their needs. 

Are there any areas for improvement or something ShapeWin Co., Ltd could have done differently?

I believe the most challenging aspect of the work scope lies in developing consistently relevant and compelling ideas for campaigns. While ShapeWin Co., Ltd. has contributed many excellent ideas, we've occasionally faced difficulties in making every single one of them fully align with our goals or resonate as intended.

BACKGROUND

Please describe your company and position.

I am the Head of Strategic Communications and PR APAC of a financial services company 

Describe what your company does in a single sentence.

Offers online trading platforms, investing and wealth management solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ShapeWin Co., Ltd to accomplish?

• Raise brand awareness in Tokyo
• Position Saxo favourably against other competitors

SOLUTION

How did you find ShapeWin Co., Ltd?

Online Search

Why did you select ShapeWin Co., Ltd over others?

• Pricing fit our budget
• Great culture fit

How many teammates from ShapeWin Co., Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Secure media interviews for our spokespeople. Develop and translate press releases to support commercial launches and content marketing. Come up with topics and angles that are of interest to Japanese media. Explore opportunities for working with influencers and other brands to help boost Saxo's brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Volume of media coverage 
• Number of backlinks in articles secure 
• Number of media introductions and interviews secured with spokespeople

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are usually very responsive, responsible, and collaborative.

What was your primary form of communication with ShapeWin Co., Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

That they can operate PR work in Japan when their core team servicing Saxo is based in Canada, and still deliver quality work with a great smile and attitude (taking very late calls with us and so on).

Are there any areas for improvement or something ShapeWin Co., Ltd could have done differently?

So far so good. They have a good understanding of what we want to achieve and have provided great support so far.

BACKGROUND

Please describe your company and position.

 I am the General Manager of an information technology company 

Describe what your company does in a single sentence.

All-in-one communication API platform that empowers web and mobile applications with seamless, customizable user experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ShapeWin Co., Ltd to accomplish?

• Buildling PR and digital marketing presence in Japan

SOLUTION

How did you find ShapeWin Co., Ltd?

Referral

Why did you select ShapeWin Co., Ltd over others?

• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from ShapeWin Co., Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of our collaboration with ShapeWin encompassed various aspects, including marketing strategy, updating customer journeys, and refining personas. Additionally, ShapeWin assisted us in the production of creative content and managed ad campaigns across multiple channels, including Google, YouTube, and DSP.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the inception of our collaboration with ShapeWin, Japan has emerged as the fastest-growing country in the APJ region, ranking second in revenue contributions for our digital segment. Furthermore, in terms of traffic, Japan has ascended to be among our top 20 markets following our partnership.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We conducted collaborations through regular Zoom meetings and were able to receive regular updates on the project's progress through Google Analytics and a separate performance report.

What was your primary form of communication with ShapeWin Co., Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were actively involved in our planning and strategy from the outset. Their comprehensive services encompass everything from banner and creative creation to SEO. As a result, they have assisted us with a broad range of marketing topics.

Are there any areas for improvement or something ShapeWin Co. could have done differently?

When it came to understanding potential API and SaaS customers in Japan, I got the impression that they were somewhat passive in grasping the market. Apart from SI companies, while still in a niche market, I hoped they would proactively identify and recommend customer personas with great future growth potential. I also wanted to gain more insight into the dynamic and ever-changing Japanese market.

BACKGROUND

Please describe your company and your position there.

I’m in charge of PR at a tech company that creates simple, effective, and tech-enhanced products and services that give people a better experience with technology in everyday life.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ShapeWin Co., Ltd, and what were your goals?

Our company planned to extend the marketplace in Japan and wanted to do PR activities to get more exposure and brand awareness in 2022. It was a great experience to work with ShapeWin for the campaign this time. They are highly professional in local PR!

SOLUTION

How did you select this vendor?

My friend worked with ShapeWin before and he introduced ShapeWin to me. I decided to work with them for our upcoming campaigns when I came across the ShapeWin website and case studies, there was a common source that ShapeWin was easier to operate our promotions and campaigns.

Describe the scope of their work in detail, including any steps and the final deliverables.

We set up a few meeting calls to align with each party before starting the project. ShapeWin also shared their insights and experience on how we can proceed well in Japanese marketing. They were starting with JP press release, and related media pitching...

How many people from the vendor's team worked with you, and what were their positions?

3 people. CEO & Campaign Manager & Reporter

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our company has been increasing to get exposure and continue reviewing program.

Describe their project management style, including communication tools and timeliness.

Meeting calls regularly. Email discussion time to time.

What did you find most impressive or unique about this company?

All good

Are there any areas for improvement or something they could have done differently?

All good

BACKGROUND

Please describe your company and position.

I am a Manager at Nippon Electric Glass

Describe what your company does in a single sentence.

We develop and manufacture specialty glass for architectural and industrial applications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ShapeWin Co., Ltd to accomplish?

• To increase our brand awareness in overseas markets and gain organic media exposure through a PR retainer. We also wanted to enhance our owned media content with professional writers to reach a wider audience.

SOLUTION

How did you find ShapeWin Co., Ltd?

Online Search

Why did you select ShapeWin Co., Ltd over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Precision of the proposal

How many teammates from ShapeWin Co., Ltd were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ShapeWin supported us through a PR retainer that significantly increased our organic media exposure in major business and trade publications. They also assigned high-quality writers for our owned media, delivering articles that resonated strongly with our audience. One of the articles achieved more than 75 reposts on X, which exceeded our expectations. Key Deliverables: Secured 100+ organic articles in top-tier media outlets Assigned professional writers for owned media articles Achieved over 75 reposts on X for a single article

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Media Exposure: Substantial increase in organic article placements in national and industry media

Owned Media: One article received over 75 reposts on X

Brand Awareness: Clear improvement in visibility among industry stakeholders

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent.

What was your primary form of communication with ShapeWin Co., Ltd?

Virtual Meeting

What did you find most impressive or unique about this company?

They consistently kept us updated, met deadlines without delay, and quickly incorporated our feedback. They worked closely with us as a true partner, always understanding our priorities.

Are there any areas for improvement or something ShapeWin Co., Ltd could have done differently?

ShapeWin not only disseminated information, but also developed multiple perspectives, enabling us to communicate and gain exposure from various angles. What was particularly impressive was their proactive outreach to media journalists and the relationships they built, which allowed us to establish new connections. I believe this approach represents a unique strength not found in other firms. Unlike mass advertising, PR has no fixed patterns or established formulas; it requires organic and flexible ideas in its strategies and tactics for problem-solving. In an environment where the “right answer” is constantly shifting, their ability to stand alongside us and work through challenges together makes them an indispensable partner.

BACKGROUND

Please describe your company and position.

I am the board of director of Japan Subscription Business Association.

Describe what your company does in a single sentence.

Promoting subscription business in Japan

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ShapeWin Co., Ltd to accomplish?
Conducting the award ceremony for the Subscription Business Awards

SOLUTION

How did you find ShapeWin Co., Ltd?

Referral

Why did you select ShapeWin Co., Ltd over others?

• Pricing fit our budget
• Good value for cost

How many teammates from ShapeWin Co., Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Planning and implementation of the promotion plan for the Subscription Award. Media convening activities and media relations. Event implementation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of Media Participation and Media Exposure

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They demonstrated real-time response using chat tools

What was your primary form of communication with ShapeWin Co., Ltd?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Integration with marketing knowledge as well as promotion

Are there any areas for improvement or something ShapeWin Co., Ltd could have done differently?

Follow up on all aspects of promotion throughout the year, not just the subs grand prize.