Serpcore

BACKGROUND

Please describe your company and your position there.

I am a product development consultant based in Hamburg. We work with clients in the healthcare field

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Allison Consulting?

My client's website was created a year ago but the design was a bit poor. The development team has very little experience. We hire Allison Consulting to redesign the website and optimise it for SEO as well.

SOLUTION

How did you select this vendor and what were the deciding factors?

After running an extensive search for a good web designer, we later found Allison Consulting through their Google my business page. We told them what we wanted and what we were looking to achieve. They listened patiently and offered great suggestions we initially didn't think of before.

Another great aspect we love about them is that their price was very affordable compared to other web design agencies we had contacted prior to them. There were willing to help new startups and small businesses.

Describe the project in detail and walk through the stages of the project.

Allison Consulting really helped us redesign the website from start to finish and even add some new interesting features. They first migrated the site to a new host because of their great customer support, uptime, security, and speeds. Our site speed used to be a problem before now. But now, it's very fast and secure.

Their work included designing the wireframes and redesigning the website. They also optimize it for SEO and integrate the site to Google analytic tools and search console. They also included great copywriting services and made it possible for our users to sign up for the newsletter. Allison Consulting gave the website a new look, and it looks stunning on the front end.

How many resources from the vendor's team worked with you, and what were their positions?

Just 2 people from the team worked with us. A dedicated website designer who was our main point of contact and a digital marketing consultant.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The homepage, categories, and about page were well designed. The site has had a positive impact on our business overall.

How effective was the workflow between your team and theirs?

The web designer was very easy to communicate with. As he works, he continuously provided us with updates. They finished the website redesign before the deadline. Testing was done and everything looks great.

What did you find most impressive or unique about this company?

They were quick to respond to our requests and they delivered exceptional work.

Are there any areas for improvement or something they could have done differently?

The developer used the wrong color mixed for the website's design in the initial stages, but I think it could be a communication issue that caused it. The error was eventually resolved.

BACKGROUND

Please describe your company and your position there.

Whatsdalatest is dedicated to giving everyone relationship advice, parenting tips, college tips, evidence-based health and wellness information.. I focus on content management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Allison Consulting, and what were your goals?

We were looking to expand our reach, so we hired them to improve our website's technical aspects and help optimize and create content that will help our web pages rank high in the search engines.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them on Facebook, and then we contacted them. After hearing their proposal and what they offer, we decided that they were the perfect fit to get the job done.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First, we laid our goals and objectives. Then we set up the key performance indicators. They initiate a site audit and then eventually tackle all the technical issues. After that, they optimize our content for SEO and then research keywords and make meaningful recommendations while they continuously send us insights and reports on the progress made so far.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a dedicated SEO consultant and a content specialist to the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site traffic is steadily growing after 6 months. We started ranking higher for keywords we weren't initially ranking for. The technical aspect of the site, such as our site health, has been superb. Initially, we had less than 2000 visitors a month, at the moment we are getting more than 10,000 visitors, and it's still growing.

Describe their project management style, including communication tools and timeliness.

They are quick to respond and implement changes. Communication is excellent, and they also help train our writers on how to write compelling content for humans and optimize content for bots.

What did you find most impressive or unique about this company?

Their level of professionalism and overall industrial knowledge definitely stand out. We were all impressed, and that is why we are still using them to date. I appreciate their follow-through and willingness to deliver efficiently.

Are there any areas for improvement or something they could have done differently?

A display of more creativity would be appreciated.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of QuietYearning, a media company that provides expert lifestyle tips and advice through professionally curated content to help individuals make informed decisions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serpcore to accomplish for QuietYearning’s media and lifestyle content?

We hired Serpcore to increase our monthly organic visitors by 30% in six months and rank in the top five for 10 target keywords within the same timeframe.

SOLUTION

Can you describe the scope of work Serpcore handled for this project?

Serpcore has been providing SEO services for us. The team has identified 10 target keywords and analyzed our top competitors. Serpcore has optimized our metadata, headings, internal links, and site structure. The team has also fixed crawl issues, improved our website speed, and ensured mobile optimization. Moreover, Serpcore has developed and optimized content around our target keywords and monitored our rankings, traffic, and conversions.In terms of deliverables, Serpcore has provided us with an SEO strategy and roadmap, a technical audit report, an optimized page set (metadata + content), and a monthly performance report.

How did you come to work with Serpcore?

We found Serpcore through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working with Serpcore in July 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with Serpcore, our monthly organic visitors have increased by 32% within six months. Moreover, eight out of our 10 target keywords have reached the top five positions, and all 10 keywords have ranked on the first page of search results within six months. Our CTR has also improved by 25% due to better titles and meta descriptions, and our average page load speed has reduced from 3.8 seconds to 1.9 seconds.To track these outcomes, Serpcore has used Google Analytics 4, Google Search Console, Ahrefs, Screaming Frog, PageSpeed Insights, and Google Looker Studio.

How did Serpcore perform from a project management standpoint?

Serpcore’s project management has been organized and transparent. The team has met deadlines, communicated progress regularly, and delivered all milestones on time. In terms of communication, we’ve used virtual meetings, emails, and messaging apps.

What did you find most impressive or unique about them?

Serpcore’s data-driven approach has been impressive. The team has provided clear insights, transparent reporting, and quick adjustments based on real-time results. Overall, their communication and focus on measurable outcomes have made our collaboration especially effective.

Are there any areas they could improve?

Although Serpcore’s overall performance has been really good, they could improve by streamlining content approvals and providing more frequent strategy updates during the early phases.

Do you have any advice for potential customers?

Be aware that the high competition for your target keywords might slow your ranking progress early on. Moreover, technical issues might require extra time to resolve, and limited content resources might delay your publishing schedules.

BACKGROUND

Please describe your company and your position there.

I am event manager and also responsible for website appearances of events and related products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Allison Consulting, and what were your goals?

To improve the overall SEO performance, starting with a particular project called APT - Augmented psychotherapy training.

SOLUTION

How did you select this vendor and what were the deciding factors?

Through reviews via Clutch and a personal interview.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Solving technical issues with the website, improve the content, add content, introduce to Google Analytics, move on to other subpages.

How many people from the vendor's team worked with you, and what were their positions?

Only one person, an SEO specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We improved the ranking of the desired webpage in only 1 1/2 months and now appear on position 1 in Google Search for the keywords "becoming a psychedelic therapist".

Describe their project management style, including communication tools and timeliness.

They're very responsive, communicative, proactive, and professional.

What did you find most impressive or unique about this company?

They also answered very individual needs and requests of ours.

Are there any areas for improvement or something they could have done differently?

They could bring more focus to the work and have stronger confidence when making recommendations about next steps.