SEO Leader

BACKGROUND

Please describe your company and position.

I am the Group CFO & CSO, Executive Vice President of SKF Group

Describe what your company does in a single sentence.

SKF Group is a global industrial manufacturer based in Sweden, specializing in bearings, engineering solutions, and industrial automation products for B2B clients worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Leader to accomplish?

• We partnered with SEO Leader to enhance our Google Ads performance across key European markets. Our objectives were to: 1. Generate high-quality B2B leads from industrial buyers and procurement managers. 2. Improve ad relevance and click-through rates across multiple languages and regions. 3. Optimize budget allocation across campaigns targeting Germany, France, Italy, and the UK. 4. Reduce cost per acquisition (CPA) while maintaining strong lead quality. 5. Strengthen our brand visibility within competitive industrial search segments.

SOLUTION

How did you find SEO Leader?

• Online Search
• Clutch Site

Why did you select SEO Leader over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SEO Leader were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Leader developed a comprehensive Google Ads strategy tailored to our B2B industrial market and multilingual European audience. The project included:

Account restructuring to separate product categories and improve campaign targeting.

Comprehensive keyword research focused on industrial procurement and engineering terms in English, German, and French.

Custom ad copywriting highlighting SKF’s reliability, precision, and global support network.

Smart bidding optimization using data-driven conversion tracking for high-intent audiences.

Landing page optimization to improve lead capture rates and form conversions.

Remarketing campaigns targeting previous site visitors and abandoned form leads.

Monthly performance reports detailing CTR, CPC, and conversion improvements.

Their team collaborated closely with our internal marketing and regional sales departments to ensure ad messaging aligned with our brand standards and target markets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign exceeded expectations within the first six months, delivering measurable, data-driven improvements:

• 62% increase in qualified B2B leads across targeted European regions.
• 35% reduction in average cost per lead (CPL).
• CTR improvement of 47% through refined ad copy and better keyword alignment.
• 41% growth in conversions from remarketing campaigns.
• 23% increase in ROI on overall paid advertising spend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured, proactive, and transparent. SEO Leader utilized shared dashboards and bi-weekly performance calls to ensure full visibility into campaign progress. Deliverables were always on time, and their responsiveness to optimization requests was excellent. The team demonstrated flexibility and deep technical expertise, making collaboration seamless across time zones.

What was your primary form of communication with SEO Leader?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their data-driven approach to B2B Google Ads was particularly impressive. They didn’t rely on generic strategies; instead, they tailored campaigns to industrial decision-makers, focusing on precision targeting, technical keywords, and ROI measurement. Their ability to translate complex engineering products into persuasive ad messages truly set them apart.

Are there any areas for improvement or something SEO Leader could have done differently?

Overall, the experience was exceptional. The only improvement we could suggest is providing more automated reporting templates, which would make performance tracking even faster for our internal analytics team.

BACKGROUND

Please describe your company and position.

I am the President of BetterHelp

Describe what your company does in a single sentence.

BetterHelp is an online platform that connects individuals with licensed therapists, offering affordable, confidential mental health support through messaging, calls, and video sessions across the globe.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Leader to accomplish?

• We engaged SEO Leader to help expand our international presence through advanced SEO and multilingual optimization. Our objectives were to: 1. Improve organic visibility in non-English markets including Spain, France, Germany, and Latin America. 2. Increase sign-ups from global users searching for therapy services in their local language. 3. Optimize our multilingual site architecture for scalability and compliance with regional regulations. 4. Enhance brand credibility and visibility across local search engines outside the U.S.

SOLUTION

How did you find SEO Leader?

• Online Search
• Clutch Site

Why did you select SEO Leader over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from SEO Leader were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Leader conducted a full international SEO audit of our web ecosystem, focusing on technical performance, content localization, and cross-language link structure. Their deliverables included:

• Hreflang implementation to properly target multiple languages and regions.
• Localized keyword research for each market (e.g., “terapia en línea,” “thérapie en ligne,” “Online-Beratung”).
• On-page and meta optimization of over 400 pages across different subdomains.
• Creation of multilingual landing pages optimized for user intent in target countries.
• Development of a region specific backlink acquisition plan, earning placements on credible health and wellness websites.
• Detailed analytics setup to track conversions and SEO KPIs per region.

They also coordinated directly with our content and legal teams to ensure tone and compliance in every translated region.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were impressive and exceeded our expectations:

+72% growth in organic traffic from international regions within five months.

40% increase in global user registrations through organic search.

Top 5 keyword rankings for localized mental health terms in Spanish, French, and German markets.

Significant reduction in duplicate content errors through optimized hreflang and canonical setups.

Improved site load speed across all international versions by an average of 18%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was outstanding. They used a clear timeline with shared progress dashboards and monthly performance reports. Every milestone from keyword research to on-page rollout was completed within deadlines. The team was responsive, flexible with time zones, and always open to feedback from our content and legal departments.

What was your primary form of communication with SEO Leader?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their deep understanding of multilingual SEO combined with empathy for user behavior in sensitive niches like mental health. They didn’t just translate keywords they localized messaging while respecting cultural tone and privacy norms. Their data-driven insights and transparent communication made them feel like an extension of our internal team.

Are there any areas for improvement or something SEO Leader could have done differently?

Very few. A more streamlined CMS integration checklist could have made our internal updates faster, but that’s a minor point. Overall, their performance and professionalism were exceptional.

BACKGROUND

Please describe your company and position.

I am the VP of Advice & Growth of Habito

Describe what your company does in a single sentence.

Habito is a digital mortgage and property financing platform helping homeowners and buyers access better mortgage rates through advanced technology and data-driven insights.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Leader to accomplish?

• We hired SEO Leader to help us implement AI-powered SEO strategies optimized for generative search engines (like Google SGE and ChatGPT-integrated search). Our goals were to: 1. Improve visibility in AI-generated search snippets and conversational results. 2. Automate keyword clustering and semantic content mapping. 3. Increase organic qualified traffic by 40% within six months. 4. Strengthen content authority in finance and mortgage-related searches through AI content generation and optimization.

SOLUTION

How did you find SEO Leader?

• Online Search
• Clutch Site

Why did you select SEO Leader over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from SEO Leader were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Leader deployed a cutting-edge AI SEO framework customized for Habito’s financial service domain. The scope of work included:

Integrating AI keyword mapping systems using NLP-based tools to identify semantic search intent opportunities.

Implementing AI-driven content optimization for top-ranking pages, focusing on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

Developing automated topic clustering models that aligned with Habito’s mortgage solutions and FAQs.

Training our content team to use AI-assisted content scoring tools for generative search readiness.

Delivering a monthly performance report powered by predictive analytics, tracking CTR, impressions, and ranking volatility.

All deliverables were completed on schedule with seamless coordination between our SEO and engineering teams.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The AI SEO implementation led to quantifiable improvements within five months:

• 43% increase in organic impressions from generative search results.
• 38% boost in organic qualified leads.
• 22% higher average ranking positions across high-intent keywords.
• 35% reduction in content production time due to AI automation.
• 15% higher click-through rate from AI snippets and People-Also-Ask results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was outstanding. SEO Leader utilized agile sprints for structured delivery, sharing progress in weekly dashboards and biweekly virtual reviews. Every milestone was met on or before the deadline. They also showed remarkable flexibility, quickly adjusting tactics as generative search algorithms evolved. Communication was transparent and proactive.

What was your primary form of communication with SEO Leader?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep understanding of AI-integrated search behavior truly sets them apart. Unlike conventional SEO agencies, SEO Leader combined data science, AI, and technical SEO with remarkable precision. Their predictive analytics dashboard that forecasted SERP volatility was especially impressive.

Are there any areas for improvement or something SEO Leader could have done differently?

The only area for improvement would be expanding their AI training sessions to include our broader marketing team. Aside from that, they exceeded every expectation.

BACKGROUND

Please describe your company and position.

I am the Senior Preservation Estimator/Project Manager of Spectra Company

Describe what your company does in a single sentence.

Spectra Company is a premium electronics and smart home solutions brand offering a wide range of high-tech products, from smart lighting systems to energy efficient appliances, through our online store and retail partners.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Leader to accomplish?

We engaged SEO Leader to help us improve our organic visibility, increase qualified traffic, and drive eCommerce sales for our smart home product line. Our main objectives were to: 
1. Boost keyword rankings for high-value product searches in the home automation category. 
2. Increase organic conversions and reduce dependency on paid ads. 
3. Enhance our site structure and technical SEO for better crawlability. 
4. Strengthen content authority through targeted blogs and product page optimization.

SOLUTION

How did you find SEO Leader?

• Online Search
• Clutch Site

Why did you select SEO Leader over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SEO Leader were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Leader began by conducting a full SEO audit of our eCommerce website and identified critical technical and on-page issues affecting performance. Their work included:

• Comprehensive keyword research targeting smart home, automation, and IoT-related terms.
• Technical SEO fixes, including site speed optimization, mobile responsiveness, and structured data implementation.
• On-page optimization for product pages and collections rewriting meta descriptions, H1 tags, and improving internal linking.
• Development of a content calendar for SEO blogs centered around “smart home setup guides,” “energy efficiency,” and “home automation trends.”
• Backlink building campaign with partnerships on relevant tech and home improvement blogs.
• Monthly performance reports with actionable insights and ranking improvements.

They also provided training for our in-house marketing team to maintain SEO consistency after project delivery.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first six months, we experienced substantial improvements across multiple metrics:

• Organic traffic increased by 81%.
• Product page conversions rose by 34%.
• Top 10 keyword rankings grew by 52%.
• Average session duration improved by 26%.
• Revenue from organic channels increased by 41%.
• Bounce rate dropped by 19%.

These results exceeded our expectations and positioned Spectra as a leading brand for smart home products online.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional. Every milestone was delivered either on time or ahead of schedule. The SEO Leader team maintained constant communication through weekly update calls and detailed reporting dashboards. They were highly responsive, transparent about progress, and always willing to adapt strategies based on data and feedback.

What was your primary form of communication with SEO Leader?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strategic depth stood out the most SEO Leader didn’t just improve rankings; they understood our industry and built a roadmap that aligned SEO performance with tangible sales outcomes. Their mix of technical precision, creative content strategy, and conversion-focused thinking was truly impressive.

Are there any areas for improvement or something SEO Leader could have done differently?

Honestly, very few. The only suggestion would be to expand their video SEO service offering we believe it could complement their current expertise perfectly given the growing trend of video-based product searches.

BACKGROUND

Please describe your company and position.

I am the CEO of Enseo

Describe what your company does in a single sentence.

Enseo is a leading technology company providing smart room entertainment, digital signage, and IoT solutions to hotels, hospitals, and senior living communities around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Leader to accomplish?

• We engaged SEO Leader to expand our international reach and improve the visibility of our hospitality technology services in key regions, including Europe, the Middle East, and Latin America. Our main goals were to: 1. Strengthen our multilingual SEO presence across diverse global markets. 2. Increase inbound leads from hospitality clients searching in local languages. 3. Optimize localized pages for high-value keywords related to hotel technology and smart entertainment. 4. Improve search visibility and brand authority outside the U.S. through content and backlink optimization.

SOLUTION

How did you find SEO Leader?

• Online Search
• Clutch Site

Why did you select SEO Leader over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from SEO Leader were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Leader carried out a comprehensive  international SEO and multilingual optimization strategy that included: A technical SEO audit focusing on international targeting and crawlability. Hreflang and schema markup implementation to ensure correct geo-targeting and language delivery. Localized keyword research for English, Spanish, and Arabic markets, focused on hospitality tech and IoT services. On-page optimization of 350+ product and solution pages with multilingual metadata and content adjustments. Content localization for blog articles and landing pages to improve user engagement and regional search relevance. High-authority backlink acquisition from hospitality-focused media outlets and industry blogs. Monthly reporting and analytics dashboards to track performance metrics across all targeted regions. Their team also trained our in-house marketers on maintaining multilingual consistency across updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered substantial improvements within six months:

61% increase in organic traffic from non-U.S. regions.

37% boost in qualified inbound leads from hotels and property management firms overseas.

Top 3 Google rankings for multilingual keywords such as “hotel smart TV solutions” (Spain) and “sistemas inteligentes para hoteles” (Mexico).

Improved domain authority by 18 points due to targeted link-building.

40% faster load times across international versions after technical optimization

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent they worked in structured sprints using shared dashboards and maintained consistent communication through virtual meetings. Every milestone was met on time, and any changes in regional targeting or keyword strategy were discussed transparently. They were proactive, collaborative, and flexible in adapting to our evolving global marketing goals.

What was your primary form of communication with SEO Leader?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to combine deep technical SEO expertise with cultural and linguistic understanding was the most impressive aspect. SEO Leaders Ltd didn’t just translate content; they localized strategy, ensuring our messaging resonated with local audiences while maintaining brand integrity. Their data-driven insights and hospitality-focused SEO expertise clearly set them apart from other agencies we’ve worked with.

Are there any areas for improvement or something SEO Leader could have done differently?

There’s very little to critique. A slightly faster turnaround on the initial content translation phase would have been appreciated, but it didn’t impact overall delivery. Their attention to detail and commitment to performance metrics were exceptional.

BACKGROUND

Please describe your company and position.

I am the CEO of Workman LLP

Describe what your company does in a single sentence.

Workman LLP is a multidisciplinary law firm specializing in corporate, property, and commercial legal services, serving clients across the United States.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Leader to accomplish?

• We partnered with SEO Leader to strengthen our online presence using AI-driven SEO strategies. Our key objectives were to: 1. Improve visibility within AI-powered generative search engines (like Google AI Overview and ChatGPT-powered results). 2. Increase qualified organic traffic to our legal service pages. 3. Enhance lead conversion from high-intent keywords related to corporate and real estate law. 4. Automate on-page optimization and semantic keyword mapping to reduce manual SEO work. Within months, the results exceeded expectations, positioning our firm among the top-ranking law practices in several key markets.

SOLUTION

How did you find SEO Leader?

• Online Search
• Clutch Site

Why did you select SEO Leader over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from SEO Leader were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Leader delivered a comprehensive AI SEO optimization strategy tailored to the legal industry. Their scope of work included:

Conducting a full SEO and content audit to identify missed opportunities and underperforming pages.

Implementing AI-based keyword clustering and semantic search optimization using advanced tools for contextual accuracy.

Developing content outlines and meta structures aligned with Google’s generative AI algorithm for featured snippet visibility.

Integrating AI-driven internal linking and schema markup to enhance topic authority.

Building automated SEO dashboards that provided real-time data on ranking shifts and click-through rates.

Delivering monthly AI performance reports and actionable insights for continuous improvement.

Their team worked closely with our in-house marketing department, providing strategic consulting and technical support every step of the way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were outstanding, showing measurable impact within 90 days:

• 57% increase in organic traffic across high-value practice areas.
• 41% growth in qualified inbound leads from AI-integrated search results.
• 34% improvement in average keyword ranking positions.
• 26% increase in conversions from local and regional searches.
• Significant growth in generative search snippet appearances for legal topics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured and reliable. SEO Leader maintained clear timelines, using tools like Asana and Slack for communication. Weekly check-ins ensured transparency on progress and deliverables. They were responsive to feedback and always available for consultation. Every task from audits to live optimizations was completed on or before the agreed deadlines.

What was your primary form of communication with SEO Leader?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their technical understanding of AI-driven SEO and strategic adaptability really stood out. Unlike most SEO agencies, SEO Leaders Ltd approached optimization with precision, combining AI tools with human expertise. Their ability to interpret algorithmic changes and translate them into actionable insights was particularly impressive.

Are there any areas for improvement or something SEO Leader could have done differently?

Honestly, the project exceeded expectations. The only minor suggestion would be to expand their legal-specific content generation services to complement their AI SEO work even more effectively.

BACKGROUND

Please describe your company and position.

I am the President & CEO of Halliburton

Describe what your company does in a single sentence.

Halliburton Company is a global leader in energy services, providing innovative solutions for exploration, drilling, production, and sustainable energy management worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Leader to accomplish?

• We hired SEO Leader to redesign our corporate website and make it more responsive, visually engaging, and SEO optimized. Our primary goals were to: 1. Modernize our website’s design to align with global industry standards. 2. Improve user experience across all devices. 3. Enhance search engine visibility for energy-related keywords. 4. Integrate analytical tools to track user behavior and performance. 5. Optimize site speed and technical SEO to meet Google Core Web Vitals.

SOLUTION

How did you find SEO Leader?

• Online Search
• Clutch Site

Why did you select SEO Leader over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SEO Leader were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Leader handled the project from concept to completion. The scope of work included:

Full website redesign and development using a responsive framework.

UI/UX improvements for smoother navigation and better readability.

On-page SEO setup, including keyword optimization, metadata, internal linking, and sitemap structuring.

Content formatting to align with SEO best practices and Halliburton’s brand voice.

Performance optimization, achieving faster loading times and improved accessibility.

Integration with Google Analytics, CRM systems, and lead-tracking tools.

Final testing, debugging, and post-launch maintenance. 

The team collaborated closely with our internal marketing and IT departments to ensure branding, structure, and functionality met corporate standards.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the new website launched, we observed measurable improvements across key performance metrics:

+52% increase in organic traffic within the first three months.

+40% boost in average session duration, showing stronger engagement.

35% reduction in bounce rate, indicating improved UX and page structure.

Top 5 rankings for several high value keywords related to oilfield and energy services.

25% increase in qualified lead inquiries from website forms.

Significantly improved mobile responsiveness and page load times.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional. SEO Leader followed a structured workflow using milestone based reporting and weekly updates. They consistently delivered all items on or ahead of schedule and were extremely responsive to feedback. Every request from small design tweaks to technical adjustments was handled promptly and professionally.

What was your primary form of communication with SEO Leader?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of SEO Leader was their balance of technical SEO expertise and creative web design. They didn’t just build a good-looking website they built one that performs. Their understanding of how design, structure, and search engine algorithms work together is what truly sets them apart. Additionally, their proactive communication and transparency throughout the process made collaboration smooth and stress-free.

Are there any areas for improvement or something SEO Leader could have done differently?

There’s very little to critique. If anything, we would have appreciated a slightly longer post launch support window to handle minor content updates but overall, their training materials and documentation were more than sufficient.

BACKGROUND

Please describe your company and position.

I am the Project Manager of Priestmangoode

Describe what your company does in a single sentence.

PriestmanGoode is a global design consultancy specializing in product, transport, and environment design for airlines, rail, and hospitality brands around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Leader to accomplish?

• We partnered with SEO Leader to strengthen our online visibility across international markets. Our primary goals were to: 1. Optimize our website for multiple languages and regions. 2. Improve rankings for key search terms in Europe, Asia, and North America. 3. Increase qualified B2B inquiries from global transport and hospitality clients. 4. Develop an SEO strategy that aligned with our creative brand identity while maintaining technical precision.

SOLUTION

How did you find SEO Leader?

• Online Search
• Clutch Site

Why did you select SEO Leader over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SEO Leader were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The collaboration began with a full international SEO audit of our existing website structure and regional content. From there, SEO Leader developed a multilingual optimization strategy that included:

Technical SEO improvements, including hreflang implementation and structured data setup.

Keyword localization across five languages (English, French, German, Mandarin, and Spanish).

Geo-targeted content optimization for regional landing pages.

Backlink acquisition strategy targeting high authority design and travel industry domains.

On-page and meta optimization for design portfolios, news articles, and case studies.

Integration of Google Search Console and analytics dashboards segmented by country and language.

They also trained our internal team on maintaining SEO-friendly content practices going forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After implementation, we saw clear, data backed improvements:

• +68% growth in organic traffic from international markets within six months.
• Top 10 keyword rankings achieved in the UK, Germany, and Singapore for “transport design consultancy” and related search terms.
• 30% increase in inbound business inquiries from overseas clients.
• Improved domain authority through high quality backlinks from relevant industry publications.
• Seamless user experience across multilingual pages, with a 25% decrease in bounce rate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was methodical and professional. SEO Leader used a milestone-based system with clear timelines and biweekly performance reviews. Every deliverable from technical fixes to multilingual content adjustments was completed on time or ahead of schedule. Communication was excellent; they adapted quickly whenever we needed regional adjustments or creative input.

What was your primary form of communication with SEO Leader?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to merge technical SEO expertise with cultural sensitivity. Many agencies handle international SEO mechanically, but SEO Leader went beyond translation they localized intent. They understood that French, German, and Asian audiences search differently and optimized accordingly. Their reporting transparency and proactive recommendations made them a true strategic partner.

Are there any areas for improvement or something SEO Leader could have done differently?

Honestly, very few. If anything, we would have appreciated a more in-depth competitor benchmarking dashboard at the early stage but they implemented one mid-project once requested. Overall, the experience was outstanding.

BACKGROUND

Please describe your company and position.

I am the President & CEO of BetterBody Foods & Nutrition

Describe what your company does in a single sentence.

BetterBody Foods & Nutrition is a leading natural food manufacturing company that produces and sells healthy, organic, and plant-based products across multiple online and retail platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Leader to accomplish?

We partnered with SEO Leader to strengthen our eCommerce SEO presence and increase organic sales performance. Our main goals were to:

Improve visibility for high intent keywords related to our product categories (organic, keto, and gluten-free foods).

Boost organic conversions from our Shopify store and Amazon listings.

Optimize site speed and technical SEO for better user experience.

 Increase brand authority and reduce dependency on paid advertising.

SOLUTION

How did you find SEO Leader?

• Online Search
• Clutch Site

Why did you select SEO Leader over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SEO Leader were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Leader started by performing a full technical SEO audit of our website, identifying major bottlenecks in product discoverability and page performance. They developed a tailored SEO roadmap focusing on: 

• Comprehensive keyword research and mapping to high-conversion product pages. 
• Technical optimization including site speed improvement, schema markup, and structured data for product pages. 
• Content strategy for organic blog growth focused on healthy recipes and ingredient-based searches. 
• On-page optimization of over 200 SKUs, including meta titles, descriptions, and internal linking. 
• Backlink outreach campaigns to high-authority nutrition and wellness domains. 

They also provided monthly analytics reports, tracking improvements in keyword rankings, organic revenue, and user engagement metrics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After six months of collaboration, we saw impressive results:

• Organic traffic increased by 72%.
• Top ranking keywords grew by 45%.
• Organic sales revenue rose by 39%.
• Bounce rate dropped by 21%.
• Website load speed improved by 38%.
• Referral traffic from backlinks improved by 27%.

These results directly translated into higher ROAS and improved customer acquisition without increasing ad spend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was highly professional and transparent. All deliverables were completed ahead of schedule, and their communication was excellent. We had a dedicated account manager who provided weekly updates and clear reporting through Google Data Studio dashboards. SEO Leader was proactive in identifying new opportunities and responsive to every query or request we had.

What was your primary form of communication with SEO Leader?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strategic understanding of e-commerce SEO and data-driven execution was what impressed us most. They didn’t just optimize pages they built a full SEO ecosystem that supported our content, sales, and digital growth goals. Their ability to align SEO metrics with actual revenue results was remarkable.

Are there any areas for improvement or something SEO Leader could have done differently?

There’s very little to improve. If anything, we’d appreciate even more frequent workshops for our internal marketing team on advanced SEO analytics.

BACKGROUND

Please describe your company and position.

I am the Founding Partner of InnoMotion Ltd

Describe what your company does in a single sentence.

InnoMotion Ltd is a growing eCommerce company specializing in smart home devices and accessories, focusing on innovative solutions that enhance modern living.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Leader to accomplish?

We hired SEO Leader to improve our online visibility and increase organic sales through effective SEO strategies. Our objectives included: 

• Improving keyword rankings for our top 20 high-intent product pages
• Increasing organic website traffic by at least 40% within six months
• Enhancing our site structure and on-page optimization for better crawlability and user experience
• Generating consistent organic conversions to reduce dependency on paid ads.

SOLUTION

How did you find SEO Leader?

• Online Search
• Clutch Site

Why did you select SEO Leader over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SEO Leader were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Leader began with a comprehensive SEO audit that revealed several technical and content-related opportunities. They developed a custom eCommerce SEO strategy covering technical fixes, keyword mapping, and content optimization. Key deliverables included: 

• Full site audit and backlink analysis. 
• Optimization of product titles, meta descriptions, and internal linking. 
• Creation of high-quality blog content targeting long-tail commercial keywords. 
• Implementation of structured data to enhance product visibility in search results. 
• Monthly performance reports and analytics insights to track progress. 

Their team also guided our internal developers on technical improvements and provided keyword-rich content recommendations tailored to our niche.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within five months, our organic traffic grew by 65%, and our keyword rankings improved significantly we moved from page 3 to page 1 for over 30 key terms. Organic sales increased by 38%, and our website’s domain authority rose from 24 to 33. The SEO strategy helped us reduce ad spend while maintaining strong revenue growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional. Tasks were delivered ahead of schedule, and communication was seamless through email and bi-weekly progress calls. They consistently provided clear timelines, explained every action taken, and were quick to respond whenever we needed clarifications or adjustments.

What was your primary form of communication with SEO Leader?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their data-driven approach and transparency. SEO Leader didn’t rely on generic strategies they customized everything to our business model and product line. Their reports were easy to understand, with real numbers that showed the ROI from their work.

Are there any areas for improvement or something SEO Leader could have done differently?

Honestly, there’s little to critique. If anything, we’d love to see them expand their content creation services to include more video SEO guidance.