Segal Communications

BACKGROUND

Please describe your company and position.

I am the Owner of FACE FOUNDRIÉ Emeryville, Brentwood & Concord

Describe what your company does in a single sentence.

Provide affordable focused facials in an all-inclusive environment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Segal Communications to accomplish?

• Manage Social Media
• Plan and Execute Grand Openings
• Manage Local PR & Business Relationships

SOLUTION

How did you find Segal Communications?

Referral

Why did you select Segal Communications over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Segal Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Segal Communications helped us plan and execute our Grand Opening party with all of the necessary entertainment, flowers, food, staff and other important items. Additionally, Segal manages our Instagram every day and also organized 75+ influencers to come in during our pre-opening time. Finally, their team also organized print or other media types. Ongoingly, they are putting together 2-3 influencers per month for us and managing local events with companies like the Junior League. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had meetings every other week to discuss progress but measurable deliverables were a successful grand opening, large influencer presence in the the store and constant game planning materials.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were extremely responsive and often very adaptable to moving targets.

What was your primary form of communication with Segal Communications?

Virtual Meeting

What did you find most impressive or unique about this company?

Their willingness to work with us and open lines of communication stands out. We constanlty had things moving on us, and they were kind enough to help us when we struggled to get to the next step, even if it was outside of the inital scope of work.

Are there any areas for improvement or something Segal Communications could have done differently?

They are doing a fantastic job!

BACKGROUND

Please describe your company and position.

I am the CEO and Founder of Coolpex.

Describe what your company does in a single sentence.

Coolperx builds purpose-driven brands into household names through expert growth strategies, and channel optimization.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Segal Communications to accomplish?

• Brand consistency
• Awareness
• Founder recognition

SOLUTION

How did you find Segal Communications?

Referral

Why did you select Segal Communications over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Segal Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Comprehensive media plan and outreach strategy.
• Press releases and brand storytelling materials.
• Secured media placements and interviews.
• Social media engagement strategy.
• Thought leadership articles and speaking opportunities.
• Media training for key executives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Numerous articles published
• Increased social media engagement
• Revenue growth by 40%+ YoY

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered all items on time and were always quick to respond

What was your primary form of communication with Segal Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The founder's ethic and leadership are top notch. It's easy to fall in love with them and their work because of how much they care.

Are there any areas for improvement or something Segal Communications could have done differently?

No