Searcht

BACKGROUND

Please describe your company and position.

I am the Global Head of Marketing of SkinKandy

Describe what your company does in a single sentence.

SkinKandy is the world's largest piercing retailer, setting the standard for high quality, premium piercing solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Searcht to accomplish?

SEO Optimisation for our store network

SOLUTION

How did you find Searcht?

Referral

Why did you select Searcht over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Searcht were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Searcht has been an instrumental partner in SkinKandy’s meteoric rise. With their SEO and paid search expertise, they’ve driven enormous growth at a local store level with improvements seen across our whole portfolio of stores nationwide, and now globally as we enter new countries.

They’ve reduced our CPA by two thirds and we have seen our ROAS improve significantly. The investment we have made with SearchT has paid back 20x what we put it, they are worth every cent. There is no doubt their role in us becoming the world’s largest piercing retailer is significant, meaningful, and worthwhile.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Massive sales increase in store and eCom
2. CPA was reduced significantly allowing us to access more customers for the same spend
3. ROAS was significantly increased across the board
4. ATV rose both in store and in eCom
5. Overall visability of the brand, each store's individiual ranking (over 70 at the time of writing this), relevant keywords to our industry, and overarching SEO and Paid Search strategy to dominate the market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Quentin and the team met with us weekly, reported on results and adjusted based on the data trends both over time and week to week. SearchT's project management is world class, they have been incredibly responsive, even in the event of urgent and outside of business hours requests. Not once have they not been contactable to solve problems and action rapid changes in line with the business needs. I couldn't reccomend their customer service model more highly.

What was your primary form of communication with Searcht?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed by SearchT's commitment to understand our business, our industry is quite niche and requires a certain level of commitment to comprehend the nuances of our market, keywords and customer behaviour. By immersing themselves into our business they gave themselves a significant advantage in helping us achieve our business goals, because they "Got it". They have a very impressive approach and commitment.

Are there any areas for improvement or something Searcht could have done differently?

At this point I have no feedback for improvement, I am incredibly happy with their service to date.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a beauty academy. We focus on beauty, makeup, massage, hairdressing, and barbering.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searcht?

We wanted to enhance our SEO to generate more leads for our business.

SOLUTION

What was the scope of their involvement?

Searcht does SEO for us; I work with them to determine what locations need more attention to augment our leads and sales conversions. They also do monthly reports to continue improving our project.

What is the team composition?

We only work with Quentin (SEO Strategist).

How did you come to work with Searcht?

They were referred to us.

How much money have you invested in this partnership?

We invest around $5,000 AUD (approximately $3,400 USD) monthly with them.

What is the status of this engagement?

We started working together in July 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s a pleasure to work with them; they care, are available whenever we need them, and deliver according to their promises.

How did Searcht perform from a project management standpoint?

We communicate with them via email and Zoom meetings.

What did you find most impressive about them?

They’re engaged with our project, which convinces us to keep using their services.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

Do you have any advice for potential customers?

Have regular follow-ups with them to ensure that you’re reviewing the data together.

BACKGROUND

Please describe your company and your position there.

I’m the managing director of Grounds Maintenance Australia (GMA). We’re a facilities services company that targets large corporations.  

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OnQ Marketing?

We wanted to enhance the company’s online presence for its niche as we attempt to build a range of services—from truck washing to lawn mowing.

What were your goals for this project?

The website overhaul needed to provide a real-life feel while also filtering out non-cost-effective jobs that would hinder our growth.

SOLUTION

How did you select this vendor?

I found OnQMarketing through Clutch. They had good reviews and I liked the sound of their website, I so gave them a call.

Describe the scope of their work in detail.

I spoke with the team and explained my vision for the overhaul—a site that would seem more personal than sales-driven. They then ideated web and SEO solutions.  

What was the team composition?

We work with Quentin (Director & Digital Strategist, OnQ Marketing).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Calls have increased significantly and conversions have risen tenfold due to Google Ads and SEO.

How effective was the workflow between your team and theirs?

The team is effective and efficient. They even respond on weekends and complete tasks during that time. OnQ Marketing is always willing to listen and process feedback.

What did you find most impressive about this company?

The team stays on budget and schedule. Their personal touch and understanding nature make the partnership effective. They care about seeing our company grow, not just their profit.

Are there any areas for improvement?

No. We’re happy with the state of the engagement.

BACKGROUND

Please describe your company and your position there.

I’m the head of marketing for Powerark Solar. Founded in 2011, we’ve rapidly grown into the largest privately owned solar wholesale distributor in Australia.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OnQ Marketing?

Since we didn’t have a marketing head before, we lacked an effective SEO and content strategy. Our site didn’t rank for any of our keywords, and we were missing massive opportunities to generate more traffic. OnQ Marketing helped us improve our site, refining the indexing and crawlability for Google’s algorithm.

What were your goals for this project?

Our objectives were to improve our site’s SEO and gain more leads through the increased traffic. We also wanted to be featured on the first page for all of our key terms so that we could be seen as a thought leader in the market.

SOLUTION

How did you select this vendor?

I’d worked with OnQ Marketing previously while representing a different business. They were a great asset to both myself and my prior company.

Describe the project in detail.

OnQ Marketing performed a site audit to identify the key issues that prevented us from ranking for key search terms. Not only did they resolve the indexing issues, the team also enhanced our entire site’s crawlability to secure a prominent position on major search engines. Finally, they analyzed our content strategy and completed an assessment to help us continue to improve long after the project ended.

What was the team composition?

I directly dealt with a single point of contact but knew that there was a team working behind the scenes.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

I’ve never seen such strong SEO results. Traditionally, it takes at least three months to see any search ranking improvements. However, we’ve started to see results two weeks after completing the project. We’re now ranking in the second and third positions across all of our keywords, which is higher than our leading competitors. We’ve also noticed a 10–15% daily increase in traffic. The project is a gift that keeps on giving, and we’re excited to see this growth.

How did the OnQ Marketing perform from a project management standpoint?

They were professional and led with purpose. Beyond providing progress updates, they taught us how to make improvements ourselves. Unlike other agencies that just do the work and send an invoice, OnQ Marketing took the time to explain why they did what they did and how it would help us. That way, I could justify their work to my board.

What impresses you about the OnQ Marketing?

The results were unheard of. I’ve never seen anything thing like this in my career.

Are there any areas for improvement?

My only suggestion would be to use a centralized platform to keep a live track of the progress and discussion points. While they did have a project management tool, I declined to use it. Next time, I’ll be sure to try it.

BACKGROUND

Please describe your company and your position there.

I am the brand and communications manager for Leading Teams. We are a leadership and team development consultancy. My main responsibility is overseeing all aspects of our marketing and communications efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OnQ Marketing?

We needed a partner to provide ongoing maintenance, development, and optimization services for our website.

What were your goals for this project?

I wanted assistance with web development and maintenance tasks that fell outside my skillset. Also, as a one-person team, I was looking for someone to help ease my workload.

SOLUTION

How did you select this vendor?

OnQ Marketing was already working with my company before I started.

Can you go into detail about the services they provided and the scope of the project?

OnQ Marketing provides a mixture of services. Basically, they support us in whatever areas we need help with on our website. So far, they have provided day-to-day support, technical development, and advice on potential digital projects.

What was the team composition?

I work with one digital strategist from OnQ Marketing. He provides all the support we require and acts as a sounding board for our digital projects.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

OnQ Marketing’s efforts have strengthened our website, which is our main avenue for sales leads.

How was project management arranged and how effective was it?

We mainly communicate through email. The project is tracked on Asana and we share documentation using Google Docs. This approach to communication has worked very well for us.

What did you find most impressive about this company?

Their team is always available and happy to help.

BACKGROUND

Please describe your company and your position there.

I am the principal consultant for a marketing firm that manages multiple retail-focused main streets in Melbourne, Victoria.

OPPORTUNITY / CHALLENGE

For what reason(s) did your company hire OnQ Marketing?

We recognized that OnQ has the insight and ability to understand our needs and requirements in providing social media and management support.

What were your goals for this project?

We wanted to build a website and social platforms (Facebook, Instagram, etc.) for our shopping precincts and to be able to manage them in a cost-effective and timely manner in order to promote our retail precincts to a wider audience. 

SOLUTION

How did you select this vendor?

After working with the principals of OnQ on other projects, I understood their work ethic, commitment, and professionalism, which is what we look for in a company. From that perspective, choosing them for our projects made sense.

Describe the project in detail.

OnQ reviews the existing social media for the center, and they provide recommendations for building support on these platforms depending on the relevant target market. Then, they present an implementation strategy, budget, and management plan. They also work with our client to produce specialty campaigns, which can be included in the plan or implemented as separate campaigns during the year. They oversee the project and provide monthly reviews to our client as well.

What was the team composition?

The team consists of representatives from OnQ working 1-on-1 with me for the various projects we have in place. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve had many successes, but most importantly they have increased our online support and members.

How effective was the workflow between your team and theirs?

The whole process was seamless. They deliver and implement their work on time.

What did you find most impressive about this company?

Nothing is too difficult for them.

Are there any areas for improvement?

I haven’t come across any issues. 

BACKGROUND

Introduce your business and what you do there.

I’m the director of Viva Physiotherapy. We’re a physiotherapy clinic and Pilates studio.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OnQ?

We needed help with our digital marketing efforts.

SOLUTION

What was the scope of their involvement?

I originally needed help redoing our website. I had a good experience with them and the cost was really great. I decided to switch my SEO [search engine optimization] from another company over to them, as my monthly EDM [email direct marketing] newsletter. They work with me on specific IT projects and accessibility projects in our business. They advise us on our social media as well. They also do pay-per-click advertising with Google AdWords. As our website has improved in rankings, we’ve focused less on that.

In the last couple of years, we see have seen a pretty large increase in movement and visibility for the keywords we have been targeting. Now, we operate according to OnQ’s recommendation of how to set up our marketing process according to these keywords. We’ve moved a bit away from the concept of keyword focus and more to kind of a holistic digital marketing. They’ve been very instrumental in that.

What is the team dynamic?

I have an ongoing agreement of 9-10 hours per month. Quentin [Digital Marketer, OnQ Marketing] and Jaclyn [Digital Marketer, OnQ Marketing] are my first reference points of contact. They do ongoing work for us, including reporting and recommendations. They’re also responsive to requests that I put in, whether it be little changes to our website or the projects that we kind of planned to do in the next few months. Jaclyn does the EDM monthly for me, as well.

How did you come to work with OnQ?

A friend of mine was using them. I subscribed to a blog that Jaclyn wrote and decided what they did fit what I was looking for.

How much have you invested with them?

We spend around $900 a month. That’s been our agreement since our engagement a few years ago. The website may have cost me around $3,000.

What is the status of this engagement?

We started working together in June 2013 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we first engaged with them about 3 years ago, we were getting about 800-900 hits a month on our website. Now we’re up around 4,500 hits a month. I was really pleased with the process of them doing the website. They’re very professional and responsive. They’re really reasonable for the quality of the product that we got. Their advice and their support on the website have been really good, as well.

Quentin is very up-to-date with things like Google algorithms and what we need to do in anticipation to make sure we fit in with those. He updates things like security certificates that I wouldn’t really understand or have any idea about. As far as design goes, they’re very good at initiating changes in design and implementing their knowledge of marketing. They’re currently working with us on recommendations for a new website as well.

How did OnQ perform from a project management standpoint?

They are excellent. We communicate through email and telephone and we use Asana to manage our projects.

What did you find most impressive about them?

A few years ago, when I first started using them, they stood out from the SEO company that I previously used because of their approach to the holistic digital marketing. The other companies I used were very much about tinkering a few keywords here and there or changing the text to just include the keywords in a very unnatural way. Quentin and Jaclyn were really good at saying that we need high-quality content.

They advise us on what to do for our blog posts, and that kind of fits in with the people we want to engage. They’re really good at knowing and understanding our business as a whole and advising us of the best way that we can create our digital image based on that, rather than just looking at very specific components of getting hit or certain keywords.

Are there any areas they could improve?

They’re excellent – I have no complaints.

Do you have any advice for potential customers?

As part of the engagement process, ensure that some of the time you paid them for is dedicated to either a face-to-face or Skype meeting to make and execute plans. They’ve got a lot of great ideas. It’s really good to remind yourself, as a business owner, to re-engage with them and to make the most of those bigger ideas.

BACKGROUND

Introduce your business and what you do there.

I’m the Director of Think Psychologists located in Geelong. We're a team of experienced child psychologists, occupational therapists, and trauma-informed social workers who support young children and teens to thrive. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searcht?

We needed help with our content strategy and online brand awareness.

SOLUTION

What was the scope of their involvement?

Searcht created a thoughtful content strategy to help us build topical authority, focusing on Pathological Demand Avoidance (PDA), a profile on the autism spectrum. Their team did theeir research, delivered the strategy, completed interviews, wrote the blogs, published the content, and helped us promote new content. They also worked with us to build an online store of parent and educator resources, using their in-house web developer. 

When this work was complete they collaborated with us to ideate and build our new Parent Support Program, including copywriting, registration forms, publishing, promotion, and ongoing support. As part of this process, they’ve also helped us create a newsletter sign-up and welcome email flow for new families.

What is the team composition?

We’ve worked with three teammates from Searcht - Jaclyn, Quentin and Sophie. 

How did you come to work with Searcht?

I found Searcht through a referral from our web designer at the time. From my first conversation with Jaclyn, I felt they were experienced and earnest in their dealings. We hadn’t engaged an agency before, and although we connected for copywriting, we soon came to rely on their team for many aspects of our digital marketing, from content to SEO.

How much have you invested with them?

We’ve spent approximately $12,000 on this particular project. 

What is the status of this engagement?

This particular project ran from January–June 2025, but we’ve been working on and off with their team for many years.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The overall outcome of the project has exceeded our expectations, and we’re thrilled with the return on investment so far. We’ve seen a 205% increase in blog post impressions, a 155% increase in blog clicks from Google search, and over 500,000 impressions on the main PDA blog post. We’ve also had to close our child psychology appointments waitlist due to growing inquiries. Searcht’s work has definitely contributed to our growing brand awareness.

We’ve also showing in AI overviews, received more interest in our Parent Support Program, and heard directly from families who read our content before booking appointments. Searcht’s research and recommendations have helped us expand beyond our local area and launch new programs that support families across Australia. That’s not just valuable for our business—it’s essential for reaching families in rural and remote areas who often have limited access to these kinds of services.

How did Searcht perform from a project management standpoint?

Their team is fabulous to work with. They’re responsive and considerate, and it feels as though they genuinely care about our business success. Working with them is always straightforward, with easy communication and check-ins along the way.

What did you find most impressive about them?

I’ve been impressed with their commitment and the outcomes. I consider this a long-term business partnership.

Are there any areas they could improve?

Honestly, no. I can rely on them to get the work done and guide me in the best direction. 

BACKGROUND

Please describe your company and your position there.

I'm the Director of Phillips & Wilkins Solicitors & Consultants.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OnQ Marketing?

We needed to develop a new online presence as our website was quite basic and not generating new work for us. OnQ Marketing advised us the development of our new website and in the creation of an online marketing strategy.

What were your goals for this project?

Increase website traffic and conversation rate of visitors to our website

SOLUTION

How did you select OnQ Marketing?

OnQ marketing appeared to understand our business and what we needed and clearly explained to us what we needed to do.

Describe the scope of their work in detail.

After meeting OnQ marketing developed several website proposals for us that we worked through in order to reach the final version. OnQ marketing also helped us develop a marketing strategy that we regularly review together and follow.

What was the team composition?

We worked closely with Quentin, the OnQ's director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website traffic an conversions have both increased dramatically.

How effective was the workflow between your team and theirs?

Very effective, Quentin has always been a pleasure to deal with.

What did you find most impressive about this company?

Quentin appeared to very quickly understand our business and translated that into a coherent strategy for us.

Are there any areas for improvement?

We were very satisfied with OnQ's work.