Search Engine People

BACKGROUND

Please describe your company and your position there.

Associate Director, Revenue Operations

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Search Engine People?

We were looking for someone with great SEO and Paid Advertising experience. Someone who can deliver results.

SOLUTION

How did you select this vendor?

I have worked with them in the past and I've seen results.

Describe the scope of their work in detail.

They manage our Paid Search campaigns and have helped build the foundation of performance marketing. They are also working on our SEO strategy.

What was the team composition?

I'm working with their account managers, SEO and CRO teams

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• Paid Search found is complete
• Quality targeting
• MQL quality increased
• Laid the foundation of SEO

How effective was the workflow between your team and theirs?

• Communication via email and slack
• Proactive
• They always kept us informed and in the loop.

What did you find most impressive about this company?

• Short SLAs with a proactive team
• Always delivering on time
• Complete knowledge of the tech stack

Is there any area for improvement or anything that could have been done differently?

• A bit more proactive SEO strategy would have been great.
• Break the traditional ideas of what success in Marketing means.
• Looking at the bigger picture.

BACKGROUND

Please describe your company and your position there.

I am the COO at a nutraceutical company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Search Engine People?

SEP was hired to provide strategy and execute on our digital marketing activities, including social media, google, YT, Stackadapt advertising. Our company was new in the market and we needed to build brand awareness from scratch.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our BD officer and myself had worked with SEP at a previous business and were happy with their work.

Describe the project in detail and walk through the stages of the project.

SEP provided a strategy proposal in different digital advertising channels based on our goals and our budget. We decided how we were moving forward with the proposal and SEP executed on a regular basis, providing regular feedback on progress, challenges and recommendations moving forward.

How many resources from the vendor's team worked with you, and what were their positions?

• Account director
• Account manager
• campaign manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been running regular campaigns that have helped us tremendously in building brand awareness all across the country. These campaigns cover all stages in consumer journey from initial exposure with the brand through educational content, to consideration stage with branded ads, and finally remarketing ads to encourage conversion.

How effective was the workflow between your team and theirs?

Very effective. We have a weekly team meeting to review budgets, campaign progress, challenges and consider options moving forward. In between meetings we communicate regularly via Slack. SEP's team is very responsive, knowledgable, professional and friendly. A pleasure to work with.

What did you find most impressive or unique about this company?

They are knowledgable, friendly and easy to work with. Reliable and dependable.

Are there any areas for improvement or something they could have done differently?

Can't think of anything. They were very proactive in their communication and approach. Having a campaign manager and an account manager to speak to on a weekly basis has been fantastic.

BACKGROUND

Please describe your company and your position there.

My position is in sales. We are family owned and operated and we excel in keeping a fast pace and providing service in a very personal, customized way. We specialize in short or long term rentals, home staging, relocation, events and office furniture.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Search Engine People, and what were your goals?

We hired Search Engine People for SEO (organic search), LSO (local search optimization), PPC (paid search).

SOLUTION

How did you select this vendor and what were the deciding factors?

We followed a referral and after speaking with them we felt their team was a perfect fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They help us with keyword research and perform an analysis of our competitors. They also help us make changes and add keywords on our website to help us improve our SEO.

How many people from the vendor's team worked with you, and what were their positions?

We have an account director who works with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since using Search Engine People, we have ranked number one and are always on the 1st page for several keywords. We gain a lot of traffic on our website too.

Describe their project management style, including communication tools and timeliness.

We communicate by email and meet monthly on Zoom for our monthly report.

What did you find most impressive or unique about this company?

They are professional and communicative, and they always give us the results we want.

Are there any areas for improvement or something they could have done differently?

Not that I can think of

BACKGROUND

Please describe your company and your position there.

I am the operation manager of our e-commerce website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Search Engine People, and what were your goals?

SEP helps us identify where we can improve on SEO. They do a good job on link building for us. We did some other work ourselves.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed a few companies and SEP provides us the best value.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They do 5 to 8 articles for us, link building, every month. Then we have an account manager to do monthly review. He can give us excellent advice.

How many people from the vendor's team worked with you, and what were their positions?

We mainly worked with 1 person, the account manager, but they have a team behind us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

There are several keywords now on page 2.

Describe their project management style, including communication tools and timeliness.

Our first account manager wasn't so good. Then we have another account manager. He is great. Communication is good.

What did you find most impressive or unique about this company?

They are professional and know SEO well.

Are there any areas for improvement or something they could have done differently?

They have done a good job for what we need.

BACKGROUND

Please describe your company and your position there.

I am the Vice President of a Department at FlagShip. At FlagShip we help small to medium sized businesses across Canada save time and money on shipping.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Search Engine People, and what were your goals?

We were growing our shipping and courier services to expand past Quebec and Ontario, to gain exposure across all of Canada. We hired Search Engine People to help us strategize how to gain Google rankings and get found online, with the ultimate goal of bringing in new sign ups for our service.

SOLUTION

How did you select this vendor and what were the deciding factors?

Before deciding to work with Search Engine People, we met with two other digital agencies in Toronto. Our decision to work with Search Engine People really landed on the fact that they cared about our business, and had a personal approach - this mattered tremendously to us at FlagShip. In addition to their expertise, they were a group of people that collaborated on our strategy and this was invaluable.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

When we first began working with Search Engine People there were many meetings on first identifying where best we fit within the online world when it came to our business. And we mapped that all out, and it had a huge impact as to how we developed our website.

Over a decade of working together there have been many projects, all based on how to gain results in that period of time. Search Engine's projects and team can easily pivot as quickly as our company, which in the logistics industry is often!

How many people from the vendor's team worked with you, and what were their positions?

We have always worked with one account manager. And that one account manager has access to the entire SEP team, so we get a team approach to our work and projects.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Over the past decade, SEP has continued to deliver, otherwise we would not be working together this long. They have continued to get us on page one of Google searches for hundreds of keywords / phrases, and we have seen our conversions more than double! SEO is a key driver to onboarding new business for FlagShip, and SEP has been the backbone of this work.

Describe their project management style, including communication tools and timeliness.

We have monthly meetings with our account manager. At our monthly meetings he is always prepared with a presentation, showing us our SEO results as well as area our digital marketing team can be optimizing for better results. Our account rep is always just an email away.

What did you find most impressive or unique about this company?

What is most impressive with SEP, and our account manager, is the level of care and professionalism giving to the success of each campaign and ongoing work. We see consistent results that keep us coming back for more.

Are there any areas for improvement or something they could have done differently?

Recently we have asked for more visibility on the backlinks they deliver, and this is something our account manager is working on as it is not part of the standard reporting.

BACKGROUND

Please describe your company and your position there.

Marketing coordinator for a post-secondary institution

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Search Engine People, and what were your goals?

SEP was hired on prior to me starting my position but they manage all the paid social media components of our marketing plans.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were our vendor prior to me starting so unfortunately I do not have this information.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They assist us in brainstorming the platforms and content that we should be creating for numerous campaigns. They then put the ads together, quality check them and manage the budget spends closely while providing consistent updates and post-campaign reports.

How many resources from the vendor's team worked with you, and what were their positions?

We work mainly with an account manager and campaign manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns usually continue to be ongoing in some capacity but are generally pretty successful.

How effective was the workflow between your team and theirs?

It took some time to get into the groove of things, especially when we run so many campaigns, but working with the current team has been great! We have a good rhythm, and I trust that they are managing our campaigns and budgets as effectively as possible, while always providing constructive recommendations on how to improve our content.

What did you find most impressive or unique about this company?

The part that I am always impressed with is that if something isn't working well they communicate with us right away and always provide a solution to ensure our campaigns are as successful as possible.

Are there any areas for improvement or something they could have done differently?

The one item we need to work on is post-campaign reports and they are aware of this. It something we're discussing to ensure they are received in a timely manner but also easy enough for the vendor to put together.

BACKGROUND

Please describe your company and your position there.

I am a General Manager at an outdoor power equipment company and handle all marketing efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Search Engine People, and what were your goals?

We hired search engine people to handle our general PPC campaigns amongst other advertising efforts (YouTube, etc.). Our goals have been to target specific model segments we compete in, as well as general awareness advertising.

SOLUTION

How did you select this vendor and what were the deciding factors?

Search Engine People were associated with our main OEM vendor and developed a digital advertising program with their dealership group. The support between the OEM and Search Engine People made the decision clear for us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The main focus has been PPC advertising. We are consulted regularly to determine budgets, targets, and results on these campaigns. Search Engine People have delivered impressive results with low PPC costs. They also implement our YouTube advertising, providing us with another avenue of advertising.

How many people from the vendor's team worked with you, and what were their positions?

We were provided an account manager that handles everything for our digital advertising needs. We have had the same manager for years now, and the longevity and relationship we have built is very valuable for us as a customer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Although being a part of the digital marketing program requires a rather significant investment, we absolutely feel that the payback is there. Since starting with this program, our company has grown our sales around 50%. Clearly this growth in sales cannot be solely attributed to the digital marketing program, but we do feel it has been an important part of it.

Describe their project management style, including communication tools and timeliness.

They are very receptive and make their services customizable to our needs and wants. They allow us to be as hands-on or hands-off as we like. I don't have much time to dedicate to digital advertising and they really do all the heavy lifting. I trust them as the results have been great, and over time they really seem to understand our market and industry. We communicate regularly via email, and occasionally have video chats for more in-depth performance reviews. They are always very receptive and quick to respond to inquiries of any kind.

What did you find most impressive or unique about this company?

The integration with our major product line, and their education and understanding of our market and industry is certainly the most valuable aspect of our relationship. With that, they are able to provide us with great results.

Are there any areas for improvement or something they could have done differently?

Having dealt with another vendor, I can say that their work and results are more than satisfactory and their is not much more that I could reasonably expect from them.

BACKGROUND

Please describe your company and your position there.

Combined Insurance, a Chubb Company A leader in supplemental insurance in Canada

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Search Engine People?

Social media/digital initiatives.

SOLUTION

How did you select this vendor and what were the deciding factors?

SEP has the right experience we required to take our digital footprint to the next level.

Describe the project in detail and walk through the stages of the project.

With the help of SEP, we were able to reach a larger audience nationally and target a specific consumers on our digital platforms.

How many resources from the vendor's team worked with you, and what were their positions?

We've had the privilege to work with 3 account managers at SEP.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our digital reach has been incredible. Our target audience has also been engaged with the strategy we developed.

How effective was the workflow between your team and theirs?

We meet bi-monthly and discuss how our analytics, strategy and overall performance is doing nationally.

What did you find most impressive or unique about this company?

The quality of service, the results and communication process is incredible.

Are there any areas for improvement or something they could have done differently?

I can't say, considering everything is running smoothly.

BACKGROUND

Please describe your company and your position there.

I am the owner of a independent restaurant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Search Engine People, and what were your goals?

Increase our ranking on Google and other search engine platforms.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose SEP due to their ability to specialize our plan for only the specific requests.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

campaigns, PPC and implementing strategies.

How many people from the vendor's team worked with you, and what were their positions?

so far 2 people, the sales manager and our account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

we are seeing week over week increased visits and calls coming in to our location,

Describe their project management style, including communication tools and timeliness.

weekly & monthly reports, monthly followup calls, and very consistent communication,

What did you find most impressive or unique about this company?

I would highly recommend this company! Our account manager Ron, always goes the extra mile, follows up consistently and is very attentive to our business needs. We have tried other companies in the past who seem to miss that personal touch. With SEP, I continue to feel they have taken the time to really know our industry and care about our results.

Are there any areas for improvement or something they could have done differently?

At this time I don't see any areas of improvement.

BACKGROUND

Please describe your company and your position there.

I'm a Sales Representative, handle online advertising and our website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Search Engine People?

Online Marketing, and Analytics

SOLUTION

How did you select this vendor and what were the deciding factors?

Pre-existing relationship

Describe the project in detail and walk through the stages of the project.

Being in a small town we need to reach as many people in Ontario as possible. The focused advertising allows us to target specific individuals and get them to the place they need to be. Sales during the pandemic has changed the game and online influence is the reason we have been so successful.

How many resources from the vendor's team worked with you, and what were their positions?

Ron - PPC Campaign manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Changed marketing strategies on a monthly basis, and achieved best month for Tire sales in the history of the dealership when we changed our focus and advertising allocation.

How effective was the workflow between your team and theirs?

In constant communication with the Campaign Manager including bi-weekly meetings.

What did you find most impressive or unique about this company?

The relationship built makes it feel very tightknit and personal. We really feel their dedication to helping us succeed.

Are there any areas for improvement or something they could have done differently?

Still learning everything PPC can do. A resource page would be helpful.