Scribe National

BACKGROUND

Please describe your company and your position there.

Tourism Canmore Kananaskis is the official not-for-profit Destination Management Organization for the area’s tourism industry. We are promoting attractions, accommodations, and businesses in the area directly to consumers, while also leveraging international travel trade and media channels. I am the Marketing Manager for the organization and I direct and manage all marketing efforts and budgets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Scribe National?

We hired Scribe National to create an industry-facing Communications Strategy aimed at advising area businesses and the community at large about our organization, what we do, why we do it and how it can benefit them.

What were your goals for this project?

We want to inform and engage our community at large about the efforts we have done and will do to support the tourism industry, their businesses and the community as a whole.

SOLUTION

How did you select Scribe National?

We created an RFP and sent it to numerous companies. Scribe National created a proposal with multiple options that worked for us. We ultimately chose them based on the flexibility of their team and ability to work with us closely to achieve the goals of the project.

Describe the scope of their work in detail.

After we confirmed the contract with Scribe National, we held a kick-off meeting where we talked through the scope of the project, objectives and what tactics we thought would work best for the Communication Strategy to be successful. The Scribe team took away all of the information we had provided and created a comprehensive approach that could be scaled up easily.

What was the team composition?

We worked directly with two of Scribe National's team during this project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have implemented only a small portion of the completed Communications Strategy thus far, but the perceived results have exceeded expectations.

How effective was the workflow between your team and theirs?

The workflow of the project was very organized and timelines were kept.

What did you find most impressive about this company?

We are very impressed with the depth of knowledge and research that went into this project. Our organization has challenges and the Scribe National team was able to cut through the noise of some of those challenges and address them with very tactical solutions. We feel very well equipped to proceed on our own and also with continuing support from Scribe National.

Are there any areas for improvement?

At this point in the relationship, no, we do not see any areas that could be improved.