Savvy Moves

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Iconosquare

Describe what your company does in a single sentence.

Iconosquare is a SaaS that provides social analytics, reporting and publishing tools for social media managers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Savvy Moves to accomplish?

• Shift from volume-based MQL generation to revenue-driven outcomes like SQOs and paying customers.
• Reduce cost per trial and customer acquisition through paid channels.
• Improve visibility into lead quality via offline and CRM-integrated tracking.
• Increase efficiency in spend across Google Ads and LinkedIn Ads

SOLUTION

How did you find Savvy Moves?

Referral

Why did you select Savvy Moves over others?

Referred to me

How many teammates from Savvy Moves were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our company’s paid acquisition was hampered by over-reliance on branded search, poor budget allocation, fragmented campaigns, and weak LinkedIn targeting. Remon and Marc, along with Anya, implemented a full-funnel strategy prioritising better conversion tracking, campaign consolidation, and revenue-focused metrics like SQLs and new clients. By refining Google Ads structures and creating targeted LinkedIn messaging, they assisted us in improving efficiency and driving higher-quality leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We saw an 84% increase in new clients via Google Ads YoY.
• 33% increase in demo sign-ups YoY
• 187% increase in contact form submissions YoY

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marc and Remon were absolutely always on time and available to jump on a call to discuss any questions or thoughts my team and I had about the strategy/campaigns. We never had any issues, and they were a pleasure to work with.

What was your primary form of communication with Savvy Moves?

Virtual Meeting

What did you find most impressive or unique about this company?

Two nice guys, humble as you like, super good at their job. 

Are there any areas for improvement or something Savvy Moves could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and position.

I am a department lead for Xomnia

Describe what your company does in a single sentence.

We are a data & AI consultancy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Savvy Moves to accomplish?

• Setup paid media and social plan
• Maintain and develop our paid media and social strategy

SOLUTION

How did you find Savvy Moves?

Referral

Why did you select Savvy Moves over others?

• Pricing fit our budget
• Referred to me

How many teammates from Savvy Moves were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Savvy Moves was a pleasure. Remon and Mark are true professionals—knowledgeable, efficient, and great collaborators. Together, we worked on our paid media, from strategy to execution, resulting in improved engagement and valuable new opportunities.

 
In more detail, we developed our LinkedIn and Google ad strategy, created content for our ads, and maintained them. We met weekly to discuss the results, and based on those insights, we defined new tasks to enhance our campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Engagement, awareness, traffic, and opportunities 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Its more the otherway around, we need to deliver information so they can work with it. 

What was your primary form of communication with Savvy Moves?

Virtual Meeting

What did you find most impressive or unique about this company?

So, what makes them unique is their personal approach and their ability to think alongside you, truly understanding and addressing your needs. 

Are there any areas for improvement or something Savvy Moves could have done differently?

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