Rule Marketing Group

BACKGROUND

Please describe your company and position.

I am the Director, Franchise Development of The Scout Guide

Describe what your company does in a single sentence.

The Scout Guide is a franchise business model that highlights the best of local communities in an annual printed publication.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rule Marketing Group to accomplish?

• Increase the total number of leads
• Expose The Scout Guide to new audiences that haven't heard of it before

SOLUTION

How did you find Rule Marketing Group?

Referral

Why did you select Rule Marketing Group over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• He understood our business

How many teammates from Rule Marketing Group were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I brought Caleb on to help TSG with it's digital ads strategy. His initial scope was to run our paid FB ads and launch our Google ads. Within just a couple months, he doubled our lead volume. Within a year, we achieved a 3x ROI on our spend with him. In the last 6-8 months, he's taken on a more strategic role as an advisor to our comprehensive marketing strategy, bringing on additional contractors to manage other elements of our marketing plan, managing their performance and providing regular reporting on its efficacy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

150% ROI and doubled our lead generation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Caleb was always timely with deliverables and reporting. 

What was your primary form of communication with Rule Marketing Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Caleb really took the time to understand our business model and ICP. He didn't stop at just helping us think about ads, but really took a comprehensive view of the business need, even when it wasn't compensated for.

Are there any areas for improvement or something Rule Marketing Group could have done differently?

No - he's been great every step of the way.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Devpost

Describe what your company does in a single sentence.

Devpost is the leading provider of hackathon management solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rule Marketing Group to accomplish?

• Drive sales-qualified pipeline via Google Ads
• Increase MQLs via guide downloads

SOLUTION

How did you find Rule Marketing Group?

Other

Why did you select Rule Marketing Group over others?

• Great culture fit
• Good value for cost
• Knowledgeable

How many teammates from Rule Marketing Group were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

LinkedIn and Google Ad set up, strategy and day-to-day management and optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

4x sales-qualified pipeline generated from marketing investments

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Caleb is organized, responsive and meticulous. They set clear expectations, met deadlines, and provided prompt updates and quick responses to queries. 

What was your primary form of communication with Rule Marketing Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Caleb is a gem! Strategic, responsive and well-versed in B2B marketing. We hired Caleb for paid ad management but got so much more out of the partnership. Caleb's knowledge, insights and willingness to help strengthened our overall marketing strategy and enabled us to achieve more from other marketing channels too. He has great ideas and the discipline to execute and adapt as needed to deliver the best results for customers.

Are there any areas for improvement or something Rule Marketing Group could have done differently?

No