Ruby Digital

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of B&E: Design Firm Pty Ltd

Describe what your company does in a single sentence.

Full service digital marketing & Client Acquisition Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ruby Digital | Ruby Search Solutions (PTY) Ltd to accomplish?

• Partnership for us to secure more clients
• Work alongside a globally recognised agency

SOLUTION

How did you find Ruby Digital | Ruby Search Solutions (PTY) Ltd?

Online Search

Why did you select Ruby Digital | Ruby Search Solutions (PTY) Ltd over others?

Company values aligned

How many teammates from Ruby Digital | Ruby Search Solutions (PTY) Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with the Ruby Digital team has been an absolute pleasure. We’ve partnered with them for referrals and lead generation, and the relationship has been seamless from the very beginning. Their team is professional, responsive, and genuinely invested in ensuring mutual success. Communication is always clear, expectations are aligned, and they follow through on what they commit to. What stands out most is how collaborative they are it truly feels like an extension of our own team rather than just a partner. We’ve seen some real value from the partnership, both in the quality of opportunities brought forward and in the strength of the working relationship itself. Ruby Digital are reliable, trustworthy, and a team we’re grateful to be connected with.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Two closed clients within the first month of our partnership, with a few more pending at the moment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes working alongside Angie and Ryan has been great. Angie is always available for a call and comms between us is great. They deliver on time and respond well.

What was your primary form of communication with Ruby Digital | Ruby Search Solutions (PTY) Ltd?

Virtual Meeting

What did you find most impressive or unique about this company?

How helpful they are, and how we are all invested towards making sure our clients win. They trust us to deliver and we always strive to help clients to achieve their goals.

Are there any areas for improvement or something Ruby Digital | Ruby Search Solutions (PTY) Ltd could have done differently?

We're very happy with our working relationship. As we continue to strength our partnership we have confidence more high quality leads will come our way.

BACKGROUND

Please describe your company and position.

I am the Head of Operations of RubyWeb

Describe what your company does in a single sentence.

RubyWeb is a website development company that services B2B (SME) and B2C clients needing a new or upgraded website. We also provide hosting and maintenance packages as part of our recurring services model. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ruby Digital | Ruby Search Solutions (PTY) Ltd to accomplish?

• Partnering and inter-referral of website development clients and projects

SOLUTION

How did you find Ruby Digital | Ruby Search Solutions (PTY) Ltd?

Sister company to Ruby Digital

Why did you select Ruby Digital | Ruby Search Solutions (PTY) Ltd over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Ruby Digital | Ruby Search Solutions (PTY) Ltd were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our collaboration with Ruby Digital spans a range of performance marketing services delivered in support of mutual clients. Their scope of work has included strategic paid media campaigns, SEO execution, technical audits, monthly performance reporting, and ongoing optimisation to align with evolving client goals. Ruby Digital also frequently supports clients with audience targeting strategies, keyword planning, and the implementation of tracking and analytics tools. Key deliverables have included fully scoped paid media strategies, on-page SEO improvements, detailed technical audits, campaign setup and management, and consistent reporting dashboards tailored to client KPIs. Their team has also played an instrumental role in client communication and expectation management throughout campaign cycles.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ruby Digital has consistently delivered measurable improvements across key performance metrics for our joint clients. Their campaigns have driven a notable increase in qualified leads, reduced cost-per-click through targeted optimisation, and improved conversion rates through strategic keyword and audience segmentation. In several cases, clients saw a significant uplift in website traffic and engagement.

Their monthly performance reporting has allowed us to track ROI clearly, refine strategies in real-time, and confidently demonstrate marketing effectiveness to stakeholders. The transparency and consistency in their data-driven approach has been key to sustaining long-term performance gains across accounts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ruby Digital’s Success Consultants manage projects with professionalism, clarity, and a proactive approach. Communication is timely and well-structured, and their team consistently meets agreed-upon deadlines without compromising on quality.

What was your primary form of communication with Ruby Digital | Ruby Search Solutions (PTY) Ltd?

Virtual Meeting

What did you find most impressive or unique about this company?

Ruby Digital has an exceptional knack for staying ahead of market trends. What impressed us most is their ability to spot shifts in the digital landscape early and adjust their strategies before it becomes a problem. They don’t just react, they plan ahead, which has made a noticeable difference in how our joint campaigns perform.

Their forward-thinking approach has helped us keep our clients ahead of their competitors, especially in fast-moving or highly saturated markets. It’s rare to find a team that’s both deeply strategic and quick to adapt when things change.

Are there any areas for improvement or something Ruby Digital | Ruby Search Solutions (PTY) Ltd could have done differently?

As with any high-performance marketing partner, there’s always room for continual refinement, and Ruby Digital actively embraces that mindset. Their team is already strong on delivery, and what we’ve appreciated most is their willingness to test, learn, and optimise continuously.

We see the most value when there's regular alignment between performance data and evolving business goals, and Ruby Digital is open to those strategic conversations. It's less about improvement and more about maintaining momentum through ongoing collaboration.

BACKGROUND

Please describe your company and position.

I am the COO of Calcamite Water & Sanitation

Describe what your company does in a single sentence.

Calcamite is a specialist South African packaged wastewater treatment plant service provider that is wholly owned and operated as a subsidiary of JoJo Tanks (Pty). With over 40 years of experience, we’ve consistently introduced cutting-edge and eco-friendly wastewater management solutions. Our offerings empower you to manage, recycle, and dispose of wastewater efficiently, safely, and in an environmentally-conscious manner.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ruby Digital | Ruby Search Solutions (PTY) Ltd to accomplish? <ul><li>Create brand awareness</li><li>increase visitors to our website</li><li>Generate leads</li></ul>

SOLUTION

How did you find Ruby Digital | Ruby Search Solutions (PTY) Ltd?

Online Search

Why did you select Ruby Digital | Ruby Search Solutions (PTY) Ltd over others?

Company values aligned

How many teammates from Ruby Digital | Ruby Search Solutions (PTY) Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.<ul><li> SEO Monthly Management </li><li>Google Ads Monthly Management </li><li>Organic Social Media Monthly Management </li><li>Paid Social Media Monthly Management </li><li>Call Tracking Monthly Management </li><li>Website Hosting </li><li>Website Maintenance </li><li>Quarterly Social Competitor Analysis</li><li>Email Marketing - Sequencing</li><li>Email Marketing - Newsletter</li></ul>

key deliverables is to increase key events; traffic; engagement rates and conversions on the Calcamite website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key events increased

Traffic increased

Engagament rates increased

Conversions increased

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects were delivered within reasonable times, they are pro-active in their approach, and the deliverables shows their commitment.

What was your primary form of communication with Ruby Digital | Ruby Search Solutions (PTY) Ltd? <ul><li>Virtual Meeting</li><li>Email or Messaging App</li></ul>

What did you find most impressive or unique about this company?

Their systematic and rational way of doing things is impressive.

Are there any areas for improvement or something Ruby Digital | Ruby Search Solutions (PTY) Ltd could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Web developer of Gelmar Pty Ltd

Describe what your company does in a single sentence.

Retails DIY and hardware products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ruby Digital to accomplish?

• Increase online sales

SOLUTION

How did you find Ruby Digital?

Online Search

Why did you select Ruby Digital over others?

High ratings

How many teammates from Ruby Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO

PrimaryGoal: Improve organic traffic to the website.​
SecondaryGoal: Improve keyword rankings for non-branded keywords, initially at a website level and product category level, and eventually at a product level. 

Google ADs

PrimaryGoal: Purchases - Increase sales revenue through increasing market share and targeting users that can be driven to purchase through retailers. 
SecondaryGoal: Generate high-quality traffic to the website & improve brand awareness by appearing for relevant search terms by using Performance Max Campaigns targeted at specific audiences in relevant industries.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Imporved site visists, online sales and CTR.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

project management delivered all on time, and they responded very well to our needs.

What was your primary form of communication with Ruby Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their feedback and support are very good.

Are there any areas for improvement or something Ruby Digital could have done differently?

Better communications of Google ad and SEO implementation.

I.e. What excactly has been done, not just the good results.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Goldrush

Describe what your company does in a single sentence.

Provide Online Betting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ruby Digital to accomplish?

• Customer acquisition
• Customer Deposits

SOLUTION

How did you find Ruby Digital?

Referral

Why did you select Ruby Digital over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Ruby Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Goals & KPIs:
Primary: Custom conversions (Sign-ups, Deposits, FTD).
Secondary: Traffic by means of Landing page views (supporting metric Click Through Rate).
Tertiary: Trust and awareness metrics by means of page likes and reach (Supporting metric impressions).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Goals were achieved

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timeous and quality,, followed up and ensured deliverables met

What was your primary form of communication with Ruby Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team has a close working relationship and understanding of the project.

Are there any areas for improvement or something Ruby Digital could have done differently?

Artwork gettig better and aligning

BACKGROUND

Introduce your business and what you do there.

 I’m the head of managed IT services at Warp Development. We provide software development and AI consulting services, delivering advanced technology solutions, architecture, and engineering to help businesses transform and grow in the digital landscape.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ruby Digital?

 We brought Ruby Digital on board to help boost our online presence and generate more high-quality leads. We wanted a trusted partner to support our SEO, paid campaigns, and digital strategy so we could focus on doing what we do best.

SOLUTION

What was the scope of their involvement?

 Ruby Digital managed a comprehensive digital marketing strategy for Warp Development. Their scope of work included SEO strategy and implementation, Google Ads management, and content optimization to improve search visibility. They also provided regular reporting, performance insights, and strategic recommendations to help us achieve sustainable online growth. Ruby Digital provided a range of tangible deliverables, including comprehensive SEO reports, detailed keyword research lists, and performance dashboards. They also delivered optimized website content, ad creatives for Google Ads campaigns, and monthly progress reports outlining key metrics and recommendations.

What is the team composition?

 We worked with five teammates from Ruby Digital.

How did you come to work with Ruby Digital?

 We found them through an online search.

What is the status of this engagement?

 We worked together from February–June 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

 Working with Ruby Digital led to noticeable improvements in our online performance. We saw consistent growth in organic traffic, better keyword rankings, and a steady increase in qualified leads. Their campaigns also helped lower our cost per acquisition and improve overall return on ad spend. Since working with Ruby Digital, we’ve seen a 45% increase in organic traffic and a notable improvement in keyword rankings, with several high-value keywords moving to the first page of Google. We also experienced a 30% growth in qualified leads, contributing directly to stronger sales opportunities. During our engagement with Ruby Digital, we saw a 25% reduction in cost per acquisition (CPA) and an increase of roughly 35% in return on ad spend (ROAS). Their continuous optimization and data-led approach made our campaigns more efficient and profitable over time.

How did Ruby Digital perform from a project management standpoint?

 Ruby Digital’s project management was excellent. They maintained clear communication throughout the project, provided regular updates, and kept all deliverables on schedule. Their team was proactive in setting expectations and always met deadlines, which made the entire process smooth and reliable. We primarily communicated via email and Microsoft Teams meetings.

What did you find most impressive about them?

 We chose Ruby Digital because of the strong relationship we’ve built with their team and the positive, collaborative culture they bring to every interaction. Their approach feels personal, transparent, and genuinely invested in our success — which set them apart from other agencies we considered. What stood out most was Ruby Digital’s genuine partnership approach. They truly felt like an extension of our team — proactive, transparent, and deeply invested in our success. Their mix of technical expertise and a strong, people-focused culture made working with them both effective and enjoyable.

Are there any areas they could improve?

 There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

 I'm the founder and CEO of an executive business consulting company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ruby Digital?

 We needed help strategizing and implementing our clients' marketing platforms.

SOLUTION

What was the scope of their involvement?

 Ruby Digital has provided end-to-end digital performance marketing services for several of our clients. The team has been responsible for strategizing and executing marketing campaigns, including website development, SEO, paid search, and other marketing methods. Ruby Digital has also built landing pages as required.

What is the team composition?

 We've worked with 2–5 teammates from Ruby Digital, depending on the project.

How did you come to work with Ruby Digital?

 Someone referred Ruby Digital to me. I chose them because they could demonstrate the ability to be strategic and execute at a superior level.

How much have you invested with them?

 Our clients have spent in excess of $100,000 with Ruby Digital.

What is the status of this engagement?

We worked together from January–June 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

 Ruby Digital has met or exceeded our expectations. The team has generated a 15%–150% increase in lead generation for our clients.

How did Ruby Digital perform from a project management standpoint?

 Ruby Digital's project management is great. The team outlines expectations and meets delivery dates. We've communicated with them via email, virtual calls, and Trello.

What did you find most impressive about them?

 Ruby Digital looks for ROI and lets performance dictate decision-making.

Are there any areas they could improve?

 I can't think of anything for Ruby Digital to improve.

Do you have any advice for potential customers?

 I'll continue referring Ruby Digital to potential customers.

BACKGROUND

Please describe your company and position.

I am the Founder / MD of Polkadot Digital

Describe what your company does in a single sentence.

Digital marketing 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ruby Digital | Ruby Search Solutions (PTY) Ltd to accomplish?

• Referrals
• Digital Marketing
• Website Development

SOLUTION

How did you find Ruby Digital | Ruby Search Solutions (PTY) Ltd?

Referral

Why did you select Ruby Digital | Ruby Search Solutions (PTY) Ltd over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Ruby Digital | Ruby Search Solutions (PTY) Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lead generation, strategic partnership for referrals

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have had several positive leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very responsive and helpful

What was your primary form of communication with Ruby Digital | Ruby Search Solutions (PTY) Ltd?

Virtual Meeting

What did you find most impressive or unique about this company?

They want you to succeed, and are very professional and organised. They're so easy to work with!

Are there any areas for improvement or something Ruby Digital | Ruby Search Solutions (PTY) Ltd could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the General Manager of Cornerstone Guesthouse

Describe what your company does in a single sentence.

Cornerstone Guesthouse provides short-term, comfortable, and affordable accommodation within walking distance of private medical facilities, tailored for medical visitors and business travellers who value convenience, cleanliness, and compassionate service.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ruby Digital | Ruby Search Solutions (PTY) Ltd to accomplish?

• Increase bookings

SOLUTION

How did you find Ruby Digital | Ruby Search Solutions (PTY) Ltd?

• Online Search
• Other

Why did you select Ruby Digital | Ruby Search Solutions (PTY) Ltd over others?

• High ratings
• Company values aligned

How many teammates from Ruby Digital | Ruby Search Solutions (PTY) Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of WorkThe service provider was engaged to support Cornerstone Guesthouse with its digital marketing and online presence. Their scope included three primary areas: PPC Setup and Configuration Conducted initial research on target markets (medical and business accommodation seekers).Designed and configured Google Ads campaigns with a focus on proximity to private medical facilities and relevant regional markets (West Coast, Northern Cape, Namibia).Implemented tracking and analytics to measure campaign effectiveness and conversion rates.Monthly Campaign Management Ongoing optimization of paid campaigns to improve booking volume and cost-per-acquisition.Regular monitoring of ad performance, keyword adjustments, budget allocation, and targeting refinements.Reporting on key performance indicators such as impressions, clicks, conversions, and bookings attributed to paid campaigns.Website Development and Management Designed and built a new website for Cornerstone Guesthouse to reflect the brand’s positioning.Structured the site to highlight guest personas (medical and business accommodation seekers), showcase properties, and embed Google reviews for credibility.Integrated booking functionality, contact forms, and clear calls-to-action (“Book Now,” “Check Availability”).Ensured mobile responsiveness, SEO readiness, and user-friendly navigation.Key Deliverables Live and functional Cornerstone Guesthouse website aligned with brand objectives.Configured PPC campaigns targeting specific geographic regions and guest segments.Ongoing monthly management and optimization of paid advertising campaigns.Performance reports summarizing campaign results and recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased bookings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management
Ruby Digital demonstrated strong project management throughout the engagement. They worked to clear timelines and generally delivered key items—such as the PPC campaign setup and the new website build—on schedule. When adjustments were required, they communicated proactively and explained timelines transparently.

They were responsive to our needs, particularly in tailoring campaigns around our specific audience of medical and business accommodation seekers. Requests for changes or clarifications were acknowledged promptly, and updates were provided regularly to keep us informed on progress. Their structured approach and availability gave us confidence that the campaigns and website were being managed effectively.

What was your primary form of communication with Ruby Digital | Ruby Search Solutions (PTY) Ltd?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was the company’s consistency and stability. Their way of working remained structured and reliable throughout the project, with clear processes in place. We particularly valued the fact that their team remained the same during our engagement — there was no high staff turnover, which meant continuity, consistent communication, and a strong understanding of our business needs. This stability built trust and made collaboration much smoother compared to other service providers we’ve experienced.

Are there any areas for improvement or something Ruby Digital | Ruby Search Solutions (PTY) Ltd could have done differently?

None I can think off

BACKGROUND

Introduce your business and what you do there.

I'm the director of a business services company. We help business owners adopt cloud-based tools like Google Workspace, Shopify, HubSpot, and Aircall to power their operations and help them scale.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ruby Digital | Ruby Search Solutions (PTY) Ltd?

We were looking for a partner to best support our customers' marketing needs. Our focus is on the technology and its implementation, but we needed a reliable partner we could refer when our partners wanted a clear marketing strategy and a team that could help them successfully execute at a high level.

SOLUTION

What was the scope of their involvement?

Ruby Digital provides SEO strategy, content creation, search, and social ads. The team focuses on SEO optimization, content creation, and lead generation.

What is the team composition?

We've worked with five teammates from Ruby Digital.

How did you come to work with Ruby Digital | Ruby Search Solutions (PTY) Ltd?

Ruby Digital's CEO reached out to me via email. We chose them because they have a strong reputation as a leading SEO agency and a great team.

What is the status of this engagement?

We started working with them in July 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen an increase in referrals.

How did Ruby Digital | Ruby Search Solutions (PTY) Ltd perform from a project management standpoint?

Ruby Digital’s project management is very effective. The team is proactive in their communication and delivers on time. We communicate via email and video calls.

What did you find most impressive about them?

Ruby Digital's team is very organised. They follow a clear process, which gives us confidence in their ability to deliver.

Are there any areas they could improve?

There's nothing they need to improve.