Ruby Digital Agency (RDA) is a specialist Shopify and Shopify Plus migration studio helping ambitious merchants move from legacy platforms to modern, high-performing storefronts. Instead of spreading thin across dozens of services, RDA focuses on one thing and does it exceptionally well: replatforming ecommerce brands to Shopify with minimal risk, zero guesswork, and a clear plan for growth.
RDA works with merchants migrating from WooCommerce, Magento, OpenCart, BigCommerce, custom carts, and even under-optimized Shopify builds, handling every stage of the journey from audit to launch. Typical engagements cover data mapping and migration (products, variants, customers, orders, content), URL and redirect planning to protect SEO, and full theme implementation tailored to the brand’s goals and technical stack. For Shopify Plus stores, RDA also supports complex architectures, multi-store setups, and the rollout of automation, B2B, and international capabilities.
As a boutique, owner-led agency, RDA offers senior attention on every project, short feedback loops, and transparent communication instead of bloated teams and slow responses. Clients receive clear scoping, realistic timelines, and structured milestones, with staging environments for review and sign-off before any code or data changes go live. Each migration concludes with QA, performance checks, and knowledge transfer so internal teams feel confident operating and scaling on Shopify.
Beyond the technical build, RDA acts as a strategic partner on replatforming decisions: advising on app selection, tech stack simplification, analytics and tracking implementation, and opportunities to improve conversion during the redesign. This combination of practical migration experience and growth-focused thinking makes RDA an ideal fit for brands that view replatforming not just as a technical project, but as a chance to reset their ecommerce foundation for the next stage of scale.
"Lance treated our business as if it were his business and made very educated and experience-based recommendations."
Nov 30, 2025
CEO & Founder, GlycoCalyx Research Institute
Bob Long
Verified
Medical
Alpine, Utah
1-10 Employees
Online Review
Verified
Ruby Digital Agency revamped a research firm's website into a Shopify store with a shopping cart. They migrated the client's existing end customers, set up SEO, and integrated all necessary systems.
Thanks to Ruby Digital Agency's work, the client achieved impressive D2C sales and successfully established an affiliate network. The team followed a well-defined development plan with clear expectations and timelines. They were also helpful, creative, and knowledgeable about the latest technology.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO & Founder of GlycoCalyx Research Institute
Describe what your company does in a single sentence.
We are Research company that develops and sells Nutracuetical products and a Class 1 Medical device
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Ruby Digital Agency to accomplish?
Consolidate multiple E-Commerce Stores into a Single Shopify Plus Store
Build & Grow Affiliate Network, Wholesale, and D2C Markets
SOLUTION
How did you find Ruby Digital Agency?
Referral
Why did you select Ruby Digital Agency over others?
High ratings
Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from Ruby Digital Agency were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Redo old website into Shopify
Set up ecommerce store and shopping cart
Transfer over existing customers and maintaing smart ship staus
Set up Affilate sales progran and transfer existing affilates and history over to new system
Integrate Shopify with QuickBooks
Integrate Shopify store, cart and orders with our Shipping and fulfillment partner.
Mail chim and campigns all in the system
SEO optimization across the web
AI optimization and learning for Tidio
Worked with Customer support and accounting training
POS integration
Sales campaigns
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Successful affiliate network generated and impressive D2C sales.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
We had a clear develpment pathway with clear expectations and timelines. We had to do some custom stiff to accomplish exactly what we wanted. Ruby was very helpful and creative to get things dobe. They are extremly responsisive and go the extra mile.
What was your primary form of communication with Ruby Digital Agency?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
LAnce at Ruby has a very deep bhusiness experience and background. He is very current on the latest technology and trends. He has become an important part of our sucecess and a very trusted advisor. Lance treated our business as if it were his business and made very educated and experience-based recommendations.
Are there any areas for improvement or something Ruby Digital Agency could have done differently?
I can't think of any, Our project has been intense at times and required flexibilty. I can't think of anything they could have done better. THey have gone the xtra mike which is unusual in these times.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
"10 if it was possible"
Willing to Refer
5.0
NPS
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1 Reviews
Our Story
Ruby Digital Agency (RDA) was founded after years of seeing brands held back by clunky, fragile ecommerce platforms. Our small, senior team chose to specialize in one thing: moving merchants to Shopify and Shopify Plus. We handle migrations end-to-end, treating every project as a chance to modernize, de-risk, and unlock real growth on a platform built to scale.
Meet the Team
Lance AllisonCTO
Lance Allison is the founder of RDA and a Shopify Partner specializing in complex migrations to Shopify and Shopify Plus. He leads projects end-to-end, focusing on clean data, SEO continuity, and scalable, high-performing ecommerce stores.
What Sets Us Apart
Exclusive Migration Focus
We specialize purely in migrating stores to Shopify and Shopify Plus. This deep focus means we anticipate platform-specific pitfalls others miss, delivering complex data moves and replatforming projects with a level of precision and speed that generalist agencies cannot match.
Senior-Led Boutique Service
No account managers or junior devs. You work directly with agency leadership from discovery to launch. This low-volume, high-touch model ensures faster communication, instant decision-making, and a technical partner who treats your store’s infrastructure with the same care as their own.
SEO & Data Integrity First
We treat your rankings and history as your most valuable assets. Our forensic approach includes granular product mapping, comprehensive 301 redirect plans, and rigorous testing. We ensure you keep your traffic, customers, and SEO equity safe while upgrading to a superior platform.
Locations (2)
3911 Concord Pike #8030 SMB#50502Wilmington, DE,
United States19803
(385) 379 6992
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