Revvnue

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a SaaS technology company. We have a software platform that connects different users; it’s essentially a conferencing and collaboration platform. We work on different types of smart glasses that allow people to make and receive calls. They can also start video sessions through the glasses. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Revvnue?

We’ve engaged Revvnue to do marketing work; we wanted to improve our marketing campaigns, social media presence, and SEO ranking. Previously, we were doing our marketing efforts in-house, but we didn’t have the internal expertise to do it. 

SOLUTION

What was the scope of their involvement?

In the beginning, Revvnue created a new website for us that highlighted our company and software. They worked to make it user-friendly and intuitive. 

At present, we’ve been engaging them to run our LinkedIn campaigns, helping us build brand awareness. We also use Facebook and Twitter, but our main focus is on LinkedIn. The team also does analysis for specialty keywords applicable to our industry, software, and business. Moreover, they develop copy for our blog posts; their resources also create white papers, brochures, and other collateral that we can send to customers or prospects. 

We’ve also been doing email campaigns with them. They create email copy, and then we edit it if needed. We’re using another third-party service provider to provide them the types of emails we want to send out, and they coordinate everything with that provider. Further, Revvnue has onboarded us to SharpSpring, a CRM platform that helps us track everything that’s being done. We can also keep all of our conversations through it. This way, we can see how leads are converted and closed into a sale. Everything is automated and monitored. 

One of our recent projects involves developing a free plan for our subscription service. This plan doesn’t require subscribers to input their credit card information as they try our platform. The idea is that if they like the platform, they’ll turn into a paying customer. The Revvnue team has pushed this project forward, and we’re now using it as a call to action. Our team also uses this project as a subtle marketing tool.

What is the team composition?

We work with Aubrey (Account Manager) and Oliver (Founder & CEO), who is actively involved in directing our strategy and creating more complex copy required in the projects. Our team also collaborates with Stephanie (President), and she handles everything related to social media, SEO, keyword analysis, and market research. Moreover, they have a team of people behind the scenes that supports them with visuals and videos. 

How did you come to work with Revvnue?

I worked with Oliver through one of his previous companies. At that time, I liked the work that his team did. I’d lost contact with him for a few years. Then, when I was expressing my need to improve our marketing campaigns, a mutual associate of ours mentioned that Oliver started another company. After that, I reached out to Oliver. 

I knew how Oliver worked, his mindset, and their company culture. That was important for us. As a technology company, we had to move fast and everything had to gel well; our counterparts should understand the pace at which we moved. Given this, Oliver met with me and discussed the services we needed and our goals. From there, we started our engagement. 

How much have you invested with them?

We have a retainer of $5,000 per month with Revvnue. 

What is the status of this engagement?

We engaged them in May 2021, and the relationship is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Internally, we have a good process in place because of the CRM we’re using. Our salespeople can track all of the leads coming from our website, email campaigns, and LinkedIn efforts. That’s a huge benefit for us because we can’t keep up with all the activities we do on a day-to-day basis. Overall, their CRM has given us a consolidated view of everything.

Externally, we’re seeing more leads. The website that Revvnue has created is simple and easy to understand. Even though we’re a complex software platform, people know what we do because all information on the website is easily digestible. Moreover, our user engagement rate has gone up, too. We’re seeing continuous progress — slowly but surely, we’re seeing improvements in the way we rank. More people are also becoming more interested and signing up to be introduced to our platform. 

How did Revvnue perform from a project management standpoint?

Revvnue’s project management is great. We’ve had to transition from one project manager to another, and we usually lose momentum in the interim. However, the team goes back on track quickly as they make sure we have everything we need. We absolutely hit our targets. 

Apart from SharpSpring, we don’t use any project management tools between our teams. We only use Google Spreadsheets to list all activities and plans we have. To communicate, we mostly use emails. We also have meetings when we have to address any questions or provide them with additional information. Our weekly meetings also touch on the activities we have lined up for the week and the things we want to accomplish for the month. 

What did you find most impressive about them?

It’s easy to work with Revvnue’s team because they completely engage with us to understand what we need. We have no long, drawn-out, and confusing discussions. They’re good at what they do, and they’ve been able to meet our expectations. Other companies don’t have the same culture in terms of understanding our technology. Overall, Revvnue’s knowledge, strategy, and ideas are impressive. 

Are there any areas they could improve?

Our needs are growing as a company, and we have a limited engagement with Revvnue. If we have a bigger budget, we can probably gain more time allocation from them for our account. Until that point, we have to manage with what they can do for us in one month.

Do you have any advice for potential customers?

Develop a plan jointly with Revvnue for your goals and stick to it. That’s the best way to see returns without getting sidetracked. Don’t distract the team from doing their tasks for a month so that they can allocate the right resources and time to meet deadlines.

For context, our company moves quickly and has to accommodate great demands from our customers. As a result, we usually have additional pieces of work for the Revvnue resources. Sometimes, the processes get so fast that we have to shift things around even though we have a plan in place. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of National Imaging Solutions, which is a medical imaging sales and service provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Revvnue?

We wanted to increase our leads and improve our market and online presence, so we decided to outsource our marketing initiatives to Revvnue.

SOLUTION

What was the scope of their involvement?

Revvnue has developed a couple of websites for us from scratch. They’ve also helped us with a rebrand and assisted us in launching a new brand.

Right now, they’re in charge of managing our PPC campaigns and marketing efforts. They create marketing collateral for trade shows — such as brochures, pop ups, and giveaways — on a weekly basis. They also handle email blasts and create social media posts for our LinkedIn and Facebook channels.

What is the team composition?

I mostly work with Stephanie (President) and an account manager, but there’s four people from Revvnue that I work with in total.

How did you come to work with Revvnue?

I found them through a B2B service connector on LinkedIn. I liked their proposal and approach, and their prices seemed fair and within the market range. We also discovered that we have a mutual acquaintance, who spoke very highly on their behalf, and that made choosing them a much easier decision for me.

How much have you invested with them?

We’ve spent around $130,000 in the two years we’ve been working together.

What is the status of this engagement?

We started working together in October 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Unfortunately, assigning closed deals that came from a specific campaign is admittedly something that we don’t do a great job of — we just don’t track success that way. However, I can think of a few deals that we definitely won from their campaigns, and Revvnue has definitely done better than breaking even from a revenue point of view.

How did Revvnue perform from a project management standpoint?

Revvnue has done very well so far. They accomplish what we want them to and they always deliver high-quality work on time — that’s what matters the most.

We mostly communicate via email, but we occasionally talk over the phone as well. We also have monthly meetings through video conferencing.

What did you find most impressive about them?

Revvnue is very attentive — they always respond to us in a timely manner. They consistently meet or exceed expectations for any tasks or projects that we assign to them, and they’re very proactive with a lot of their marketing efforts. So, as a service provider in general, I’d say they’re outstanding.

Are there any areas they could improve?

Revvnue could work a bit on their scheduling when it comes to projects with strict deadlines — they sometimes tend to push to the last minute in terms of finishing tasks up.

Do you have any advice for potential customers?

Just like with any other relationship, you have to clearly communicate what your expectations are and be proactive in making sure that they’re accomplishing what you expect.

BACKGROUND

Please describe your company and your position there.

BE-CI is a full service building enclosure consulting company with 11 offices in 7 states across the united states. I serve as the CEO and am one of the owners of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Revvnue, and what were your goals?

As we were growing, lead generation and brand awareness were a challenge. We knew we needed to provide a better digital presence and better more qualified leads to our sales people but didn't have that talent in house and struggled hiring the right person to assist us. When we found Revvnue we wanted to increase our digital brand awareness and find better more qualified leads for our sales staff.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had worked with a marketing company before who was mostly in print but was dipping their toe into the digital world. Knowing we wanted someone more focused on digital, I networked with several colleagues in various industries and was given two different firms to interview. After getting samples of work and conducting project team interviews we selected Revvnue and are very glad we did.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The scope of our engagement started off with an evaluation of our digital presence (website, LinkedIn, other social), based on that evaluation suggestions were made to upgrade our social presence and convert it to a sales vehicle.

The goal was to drive visitors to our site and company. Part of the deliverables are monthly social posts and a special project (landing page, content deliverable, etc.). We recently expanded our relationship where they are helping us with internal branding. Essentially they are on a monthly retainer to be our outsourced marketing team.

How many resources from the vendor's team worked with you, and what were their positions?

I've worked with the President, CEO, Project Manager, a member who handles technical programming things, a video editor, etc.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Revvnue will be better about showing actual numbers, but i know that our LinkedIn Page went from 300 followers to 3500 followers. We have constantly increased our position in search in appropriate terms to where we're consistently in the top 5 and we get several leads a month, some have even converted.

How effective was the workflow between your team and theirs?

I think we work very well together. I have a weekly call with the PM and a monthly cadence meeting with the PM and CEO. Any workflow issues have been resolved quickly and efficiently. They are fantastic to work with.

What did you find most impressive or unique about this company?

Two things I appreciate about Revvnue

a) they are team-focused and interact seamlessly with my staff. 

b) they aren't afraid to push back when they feel their ideas are best. These two things have to lead to a fantastic partnership that has brought value to BE-CI.

Are there any areas for improvement or something they could have done differently?

Most all of my thoughts about Revvnue are positive, if I am forced to give a complaint, I would say at time the frequent follow up and pushing to approve content from the PM can get oppressive. Its not necessarily a bad thing, because we all need a push from time to time, but you have to know your customer and follow up at appropriate intervals. Again, this is because I was asked, but overall its not an issue.

BACKGROUND

Please describe your company and your position there.

We are a cargo airline and GSA. I am the marketing manager and projects division manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Revvnue, and what were your goals?

We were expanding our digital footprint to include a new website, social media marketing, email marketing campaigns, and various digital graphics project needs.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have worked with the team at Revvnue on a number of projects at 2 previous companies and they have always exceeded expectations.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

digital footprint to include a new website, social media marketing, email marketing campaigns, and various digital graphics project needs

How many resources from the vendor's team worked with you, and what were their positions?

I work with the the account manager, owner, and president.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our email campaigns have directly attributed to increased sales, the social media campaign has increased brand awareness, and the lead generation activities have provided an increased market share.

How effective was the workflow between your team and theirs?

I interact with the project manager on a weekly basis to determine project needs and requirements. Additionally, we review the account as team to develop upcoming strategies and challenges.

What did you find most impressive or unique about this company?

They are a full-service digital marketing company with a solid command of content development solutions.

Are there any areas for improvement or something they could have done differently?

We are very pleased with all of their work and we look forward to a long working relationship.

BACKGROUND

Please describe your company and your position there.

I am the founder of a BPO company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Revvnue, and what were your goals?

We hired Revvnue to relaunch our website, add content, and manage our social activity.

SOLUTION

How did you select this vendor and what were the deciding factors?

We evaluated several vendors, and Revvnue had by far the most domain experience and was able to turn around projects extremely quickly.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We did a deep dive in person, a full audit, and then they started the projects and deliverables from there.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, two of the founders, and their web designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yes, has gotten 10+ new leads per month since we started.

How effective was the workflow between your team and theirs?

Extremely effective with our bi-weekly and monthly meetings.

What did you find most impressive or unique about this company?

They just move so fast. We had a brand new website turned around in 2 weeks.

Are there any areas for improvement or something they could have done differently?

None that are top of mind.