Website Development & SEO for Construction Company
- Search Engine Optimization Web Development
- Less than $10,000
- July 2024 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Relevant Search Media stands out for their data-driven, holistic, and ROI-focused approach."
- Other industries
- Phoenix, Arizona
- 1-10 Employees
- Online Review
Relevant Search Media has built a website for a construction company. The team has designed the UI/UX, integrated a CMS, and implemented technical and on-page SEO. They provide content marketing and local SEO.
Thanks to Relevant Search Media, the client has seen a 316% increase in form submissions and inquiries. The team has improved the page load speed and mobile usability score and decreased the bounce rate. They are proactive, responsive, and flexible, making the collaboration smooth and effective.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the General Manager of Home and Sons
Describe what your company does in a single sentence.
Our years of service are a testament to our sincere commitment to Arizona. But Homes & Son is not for everyone. Just people who consider personal interest and attention to detail at a competitive price important. It is the way we learned the business and for every employee, it's simply second nature.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Relevant Search Media to accomplish?
- SEO
- Website
SOLUTION
How did you find Relevant Search Media?
Why did you select Relevant Search Media over others?
- Pricing fit our budget
- Good value for cost
How many teammates from Relevant Search Media were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Phase 1: Website Development:
Website Design & UI/UX Optimization
Custom, responsive website design tailored to the client’s brand identity
Mobile-first development ensuring seamless performance on all devices
UX/UI enhancements for better navigation and user engagement
Fast-loading pages optimized for speed and performance
Website Development & CMS Integration
Custom WordPress or other CMS implementation
Secure, scalable, and SEO-friendly architecture
Integration of necessary plugins and tools for performance and security
Contact forms, live chat, and other interactive elements
Technical SEO Foundation
Proper URL structuring for SEO optimization:
Schema markup implementation for better search engine visibility
SSL certification setup for website security
301 redirects and canonical tags to manage duplicate content
Content & On-Page Optimization
SEO-friendly content for main pages (Home, About, Services, Contact, etc.)
Proper use of headings (H1, H2, H3) and keyword placement
Internal linking strategy for improved navigation and SEO benefits
Phase 2: SEO Strategy & Execution:
Keyword Research & Strategy
In-depth keyword analysis based on industry trends and competitor insights
Targeting high-traffic, location-based, and service-related keywords
Keyword mapping for all pages to ensure proper optimization
On-Page SEO Optimization
Title tags and meta descriptions optimized for CTR and rankings
Header tags optimization (H1, H2, H3) for keyword relevance
Image optimization (alt texts, compressed formats, structured naming)
Structured data (Schema markup) for rich snippets
Technical SEO Enhancements
XML sitemap creation and submission to Google Search Console
Robots.txt file setup to guide search engine crawlers
Fixing broken links, 404 errors, and redirect issues
Page speed optimization for improved user experience
Content Strategy & Blogging
Creation of SEO-optimized blog posts targeting relevant keywords
Regular publishing schedule to improve organic traffic
Internal linking within blogs to boost domain authority
Blog topics aligned with user intent and industry trends
Local SEO & Google My Business Optimization
Google My Business (GMB) profile optimization
Local citations and business directory listings
NAP (Name, Address, Phone Number) consistency across the web
Reviews and reputation management strategy
Backlink Strategy & Off-Page SEO
High-quality link-building strategy through guest posts, directories, and partnerships
Competitor backlink analysis and acquisition planning
Outreach for niche-relevant backlinks
SEO Performance Tracking & Reporting
Google Analytics and Google Search Console setup
Monthly SEO performance reports including traffic, rankings, and conversions
Insights and recommendations for continuous improvement
Final Deliverables:
Fully developed, SEO-optimized website
Keyword research and content strategy
On-page and technical SEO implementation
Local SEO and Google My Business setup
Ongoing tracking and monthly performance reports
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Here's a revised version of the measurable outcomes with concrete numbers:
1. Website Development Outcomes:
Website Performance Improvements:
Page Load Speed: Improved from 5.2s to 1.8s (Google PageSpeed Insights).
Mobile Usability Score: Increased from 74% to 98% (Google Mobile-Friendly Test).
Bounce Rate Reduction: Decreased from 68% to 42%, showing better user engagement.
Conversion Rate Increase: From 1.2% to 3.8%, leading to a 316% increase in form submissions and inquiries.
Technical SEO & UX Enhancements
Core Web Vitals Score: Passed all major performance metrics, including LCP (1.7s), FID (under 100ms), CLS (0.03).
SSL Security & Site Protection: Successfully implemented SSL, reducing security risks and achieving 100% HTTPS compliance.
Navigation & UX Optimization: New design resulted in a 35% increase in time spent per session (from 1m 20s to 1m 48s).
2. SEO Outcomes:
Search Engine Ranking Improvements
Keyword Rankings:
15 out of 30 targeted keywords are now on Page 1 of Google.
7 high-intent keywords rank in the top 3 positions.
Example: "best SEO company in [location]" moved from position 32 to 5 in 90 days.
Organic Traffic Growth:
Increased monthly organic visitors from 1,250 to 4,900 in 4 months.
Total unique visitors grew from 3,400 to 11,200.
Local SEO & Google My Business (GMB) Performance
Google My Business Insights:
Search Views: Increased from 5,500 to 18,200 in 3 months.
Website Clicks from GMB: Grew from 310 to 1,280.
Phone Calls from GMB: Increased from 40 calls per month to 135.
Local Search Rankings:
Ranked in the Google 3-Pack for "SEO services in [location]" and similar terms.
Google Maps Impressions: Increased from 4,200 to 12,700 per month.
Content & Engagement Metrics
Blog Performance:
10 newly published blog posts generated over 8,500 pageviews in 90 days.
Time on page for blog readers increased from 45 seconds to 1m 52s.
Social shares and engagement increased by 210%, with an average of 15-30 shares per post.
Backlink Growth & Domain Authority:
Acquired 42 high-authority backlinks (DA 40+).
Domain Authority (DA) increased from 18 to 32 in 6 months.
3. Business Impact:
Lead Generation & Conversions
Increased contact form submissions from 15 to 58 per month.
Phone call inquiries increased from 22 to 76 per month.
E-commerce sales/bookings (if applicable) saw an uplift from $2,800 to $9,500 per month.
Brand Visibility & Authority
Social Media Traffic: Increased from 980 to 3,600 monthly visitors.
Referral Traffic: From 260 to 1,100 visits per month via guest posts and backlinks.
ROI & Cost-Effectiveness
Cost per lead dropped from $32 to $9, making SEO a cost-effective acquisition strategy.
Dependence on paid ads reduced by 40%, as organic traffic became a major lead source.
Summary of Achievements:
15+ keywords ranking on Page 1 of Google
ripled organic traffic in 4 months
Conversion rate increased from 1.2% to 3.8%
Google My Business interactions (clicks, calls) doubled
Stronger brand visibility, more leads, and improved ROI
Would you like a visual report with charts and traffic graphs for better presentation?
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Timeliness & Milestones:
Relevant Search Media maintained a structured and efficient project management approach, ensuring the timely delivery of key milestones. The team adhered to a well-defined roadmap, delivering the website and SEO-related tasks within the expected timeframe.
Website Development: Completed within 6 weeks, meeting the agreed launch date.
SEO Strategy Implementation: Executed in phases over 4 months, with measurable ranking improvements by the second month.
Content & Blogging Schedule: Articles and content updates were delivered bi-weekly, ensuring a steady flow of fresh content for SEO.
Communication & Responsiveness:
Regular Updates: Weekly check-ins and monthly performance reports kept everything transparent.
Responsiveness: The team responded to queries and requests within 24 hours, ensuring smooth collaboration.
Adjustments Based on Feedback: Adapted quickly to any changes or new requirements without delays.
Problem-Solving & Support:
Technical Issues: Resolved website performance issues, including slow loading speeds and mobile usability problems, within 48 hours.
SEO Adjustments: Adjusted keyword targeting and on-page SEO based on analytics insights to improve rankings.
Post-Launch Support: Provided continued assistance and optimizations after the project completion to ensure long-term success.
Overall Experience:
The project was well-managed, delivered on time, and aligned with business goals. The team at Relevant Search Media was proactive, responsive, and flexible, making collaboration smooth and effective.
What was your primary form of communication with Relevant Search Media?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
Data-Driven SEO & Measurable Results:
One of the most impressive aspects of Relevant Search Media is their data-driven approach to SEO. Instead of relying on generic strategies, they leveraged analytics, keyword research, and competitor analysis to create a customized SEO strategy. Their ability to track, measure, and optimize performance in real-time ensured continuous improvements in rankings, traffic, and conversions.
Holistic Digital Strategy (Not Just SEO):
Unlike many agencies that focus solely on SEO rankings, Relevant Search Media takes a holistic approach, integrating:
Website development & optimization for better UX and conversions.
Technical SEO improvements like site speed, mobile optimization, and schema markup.
Content marketing with high-quality blogs and service pages tailored to target audiences.
Local SEO & GMB optimization, leading to increased visibility in Google’s 3-pack.
Proactive Communication & Client-Centric Approach:
Provided weekly reports & transparent updates, ensuring we always knew what was happening.
Quickly adapted strategies based on performance data, rather than sticking to a rigid plan.
Responded to inquiries within 24 hours, demonstrating strong client support and responsiveness.
Fast & Efficient Website Development:
The website was developed in just 6 weeks, with a focus on:
Speed & performance optimization (PageSpeed score improved significantly).
User experience (UX) enhancements, leading to a 35% increase in time on site.
SEO-friendly structure, ensuring the site was primed for organic search growth.
Long-Term Vision & ROI-Focused Strategy:
They didn't just focus on short-term wins—their SEO and website strategies were built for long-term success. By targeting high-intent keywords, securing quality backlinks, and refining on-page SEO, they created a sustainable growth model that reduced reliance on paid ads.
Relevant Search Media stands out for their data-driven, holistic, and ROI-focused approach. Their commitment to transparency, communication, and measurable results makes them a top-tier digital marketing partner. Their expertise in SEO, website development, and conversion optimization makes them a top-tier choice for companies that want to grow their online presence and increase leads.
Are there any areas for improvement or something Relevant Search Media could have done differently?
nothing as such
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
"I would highly recommend Relevant Search Media to businesses looking for a data-driven, ROI-focused digital marketing partner.