Design Studio specializing in CPG labeling, package design, and branding.
Reflective Media Design Studio specializes in CPG labeling, package design adaptation, marketing collateral, brand exploration and establishing brand standards. We offer our services INTERNATIONALLY, to clients across the globe. We are based out of two cities, Toronto and Windsor – just 10 mins across from Detroit Michigan. Our specialty is GOVERNMENT COMPLIANT food labelling and can help your products be SHELF-READY both for the US and CDN markets. We are very well versed with both markets and the compliance required to pass regulatory standards in both countries. We guide you through allowable HEALTH CLAIMS with corresponding qualifiers. We also provide our clients deep knowledge around PRINTABILITY and PRODUCTION. Our packaging expertise helps guide our CPG clients through every step to ensure designs are ready for large and small RETAILERS. BRANDING is important, but even more critical is establishing a stronger PACKAGING HIERARCHY. We can guide you in prioritizing your product's features succinctly to consumers. We are a certified WBE – a small group of women working collaboratively with over 25 years of individual experience in this super niche industry. While we tap into the design process, we also make sure we keep up to date with the latest project management tools. We have carefully curated the most intuitive software to simplify the project life cycle for all our internal and external partners ensuring an efficient workflow. We pride ourselves with a smooth onboarding for our new clients so the design team can hit the ground running. Perfecting our studio process has enabled us to expand our delivery globally. Over the last couple of years, we have positioned ourselves to provide our services with INTERNATIONAL clients across the globe.
Min project size
$1,000+
Hourly rate
$150 - $199 / hr
Employees
2 - 9
Locations
Toronto, Canada
Year founded
Founded 1996
1 Locations
Toronto , Canada
No have been added yet...
Pricing Snapshot
Min. project size
$1,000+
Avg. hourly rate
$150 - $199
/hr
Rating for cost
4.9
/5
What Clients Have Said
Reflective Media Inc. offers competitive pricing, typically ranging from $2,500 to $20,000 per project. Clients appreciate the value for cost, citing timely deliveries and high-quality outcomes. The firm’s approach emphasizes understanding client needs while balancing creativity and regulatory compliance.
The company is recognized for its creativity and adaptability in design. Clients value their innovative approach, resulting in standout packaging and branding that resonates with target audiences.
Areas for Improved Feedback Consideration
While generally positive, one client noted that feedback sometimes needed extra discussion before being fully considered. This suggests room for improvement in addressing client input more thoroughly.
Strong Compliance and Branding Expertise
Reflective Media Inc. excels at ensuring compliance with regulations while maintaining brand integrity. Clients appreciate their ability to balance compliance with creative branding, ensuring regulatory needs are met without sacrificing brand identity.
Proactive and Strategic Partnership
Reflective Media Inc. is noted for being a proactive partner, offering strategic advice and pushing back with recommendations based on their expertise. This approach leads to improved outcomes and successful collaborations.
Impressive Client Communication
Clients appreciate Reflective Media Inc.'s communication, noting their availability and responsiveness. They maintain a balance in communication, ensuring clients are informed without being overwhelmed.
Consistent High-Quality Deliverables
Reflective Media Inc. consistently delivers high-quality results, leading to long-term partnerships. Clients highlight their reliability and quality, making them a trusted resource for design and branding services.
Branding, Packaging & Product Strategy for Products Importer
Featured Review
BrandingMarketing StrategyPackaging Design
Confidential
Mar. 2023 - Mar. 2024
5.0
Quality
5.0
Schedule
4.5
Cost
4.5
Willing to Refer
5.0
"The thing that impressed me the most was that they really understood the market and consumers."
Sep 11, 2025
VP of Sales, SLT Foods Inc.
Ron Stroup
Verified
Other industries
Dayton, New Jersey
11-50 Employees
Phone Interview
Verified
Reflective Media Inc. provided branding, packaging design, and marketing strategy for a product importer company's new snack. The team created content that explained the product and told the brand's story.
Reflective Media Inc. provided excellent direction and guidance. The team was knowledgeable about market trends and consumer behavior. They understood how to enter multiple markets and what was needed on the packaging. Reflective Media Inc. was strategic, available, attentive, and communicative.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the VP of sales at SLT Foods. We’re an importer of Indian and South Asian goods. We sell to the Indian ethnic trade and mainstream customers.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Reflective Media Inc.?
We were launching a special snack with exotic flavors. We needed packaging and content that would make our story stand out.
SOLUTION
What was the scope of their involvement?
Reflective Media Inc. provided us with product branding, packaging design, and product marketing strategy. We discussed a strategy that would lead to better graphics, packaging, and content on the packaging.
Initially, we provided them with our needs and what we were looking for in terms of packaging. We also told them we needed an explanation of the content on the packaging and a storyline. They developed something from there.
What is the team composition?
Fernanda was my main contact. I know there were others involved, but I didn’t work with them.
How did you come to work with Reflective Media Inc.?
I know the owner of our company had used Reflective Media Inc. in the past. He went back to them because he had had good results using them.
What is the status of this engagement?
I began working on the project in March 2023, but the project started before that. We finished everything around March 2024.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Reflective Media Inc. did a fantastic job. We were dealing with a family-owned company with an entrepreneurial spirit, so we relied on Reflective Media Inc. to help guide and direct us. They provided a lot of direction, and it was terrific. The team really understood brand startups. They consistently came out with great packaging that spoke to our customers. We were really happy with the results.
Reflective Media Inc.’s insights were very sharp. They were able to look within IRI and Nielsen and see what was taking place within the categories. They could tell us the winners and losers and how we could lean more toward the winners. The team had terrific fresh ideas. Nothing was ever cookie-cutter. They ran everything past us beforehand.
Reflective Media Inc. had their fingers on the pulse of market trends. They were really sharp about that.
How did Reflective Media Inc. perform from a project management standpoint?
They helped us save time. They completed everything on time. If there were any delays, it was on our end. We asked for additional discs, colors, and sizes.
We communicated via Microsoft Teams, phone calls, and emails.
What did you find most impressive about them?
The thing that impressed me the most was that they really understood the market and consumers. They were sharp about operating in different countries. Sometimes, lower quality and content are better for other markets. They knew how to act in Europe, the US, and China. They knew what needed to go on the packaging, and that was really helpful for us.
They helped us sell for the first time through TK Maxx, which is the European arm of TJ Maxx. To do that, we needed a combination of three countries: the UK, Poland, and Germany. We didn’t know that, but Reflective Media Inc. did. It was just their overall knowledge of how to enter multiple markets.
Their communication was top-notch. They reached out whenever necessary, didn’t over-communicate or under-communicate, and were always available to answer questions. I can't say enough about Fernanda and her attention to detail. Their updates were terrific and on time. They were strategic thinkers. Overall, we had a great partnership.
Are there any areas they could improve?
No, there weren’t any areas of improvement.
Do you have any advice for potential customers?
Be prepared so that Reflective Media Inc. doesn’t have to pull teeth. Know what you’re trying to do and what story you’re trying to tell. Know how your product stacks up. Have all the main deliverables you expect from a marketing company prepared in advance. This way, you can get moving faster and move everything along quickly.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Rebranding & Package Design for Sabatini Foods
BrandingOther Design
$10,000 to $49,999
Jan. - Mar. 2010
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“Fernanda was really able to take the project and run with it.”
Feb 4, 2021
Presiden, Sabatini Foods
Umberto Sabatini
Verified
Other industries
Canada
1-10 Employees
Phone Interview
Verified
Reflective Media Inc. created the branding and packaging for a food company’s quiches. The new packaging switched from a vacuum-packed bag to a cardboard carton that featured the company’s updated logo.
Reflective Media Inc. designed the packaging so that customers could immediately recognize the brand and product from any position. Not only did customers love the look, but they also promoted the quiche, which led to the business doubling over the course of the year.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the president of Sabatini Food.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Reflective Media Inc.?
We were looking for a service provider to help us rebrand with a new look, logo, and cardboard packaging.
SOLUTION
What was the scope of their involvement?
Fernanda (Principal) rebranded our company, focusing specifically on the product packaging for our quiches. Before, it was basically a pie in a vacuum-packed bag with a label on top. Fernanda opted for a full retail carton instead, putting our new logo and picture on each side. That way, it didn’t matter how a store displayed our quiche because the customer could always see our company name and product image from every position.
What is the team composition?
We just worked with Fernanda.
How did you come to work with Reflective Media Inc.?
Another packaging company introduced us to Fernanda. When she came in to meet with us, we told her a little bit about ourselves and what we were looking for. She came back with 3–4 different concepts for our rebrand, so we went with her.
How much have you invested with them?
The project cost $12,000.
What is the status of this engagement?
We worked with her from January–March 2012.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We wanted to come up with this package to keep our existing customers, which is what it did. When people saw the packaging, they fell in love with it — everyone thought it was a home-run! By doing that, we were able to get more promotions with our customers who were putting our brand in their fliers. I’d say our business probably doubled in the course of a year.
Fernanda herself was very creative. She handled everything, from A–Z on this project, including the photography for the packaging. I’d add that she was very receptive to criticism, too. Whenever we asked her to make changes, she did them without hesitation until we came up with an end product that we were all happy with.
How did Reflective Media Inc. perform from a project management standpoint?
I had no issues working with Fernanda. She would come in to present her work, showing us the mock-ups along with any changes, and we’d give her suggestions. Then, she’d make it happen. We wouldn’t talk again unless she had some questions or if I came up with a new idea.
What did you find most impressive about them?
Fernanda was really able to take the project and run with it. I didn’t have to give her a lot of guidance nor oversee her work, which made things easier for me.
Are there any areas they could improve?
No, I can’t think of anything off the top of my head.
Do you have any advice for potential customers?
Fernanda is creative, so you should give her an opportunity to present her ideas.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Product Info Kits & Booklet Design for Palm Canada
Other Design
$200,000 to $999,999
Feb. 2002 - Feb. 2007
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Don’t think of Reflective as an outsourced design team, but as a part of your team."
Feb 2, 2021
Former Marketing Manager, Palm Canada
Tracey Mackenzie
Verified
Other industries
Canada
51-200 Employees
Phone Interview
Verified
A PDA company partnered with Reflective Media for their graphic design services. The team provided a range of print materials, including booklets, product info kits, sell sheets, and other collateral.
Reflective Media’s consistent high-quality performance and deliverables inspired a multi-year partnership with the client. The team was flexible, creative, and personable, making them easy to work with and successful vendors.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the former marketing manager for Palm Canada.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Reflective Media Inc.?
Reflective was our graphic design partner.
SOLUTION
What was the scope of their involvement?
The team provided the collateral and supplemental items, like booklets and other paper-based materials. They also provided sell sheets and product info kits.
What is the team composition?
We worked directly with Fernanda (Senior Project & Account Manager).
How did you come to work with Reflective Media Inc.?
Reflective was working with the company before I joined.
How much have you invested with them?
We paid per project, which could be anywhere from $2,500–$20,000. We typically worked on more than 25 projects per year.
What is the status of this engagement?
We worked together from February 2002–February 2007.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Fernanda is a brilliant designer, which is why we kept working with her for as long as we did. Even after I left, the company continued to work with them. Everything that Reflective did for us was exceptional. There was never a time when we had to go back and ask them to start over.
How did Reflective Media Inc. perform from a project management standpoint?
Reflective never missed a deadline. Fernanda was always on time and really easy to work with. She quickly understood where we were going and what we wanted to achieve.
In terms of project management, there would usually be an initial briefing and the beginning of each project, where we’d get an idea of the creative direction and the feeling we wanted to get across to the market. We’d go over tone, color palette, keywords, and other related details. From there, Fernanda would go back and create and present her designs.
What did you find most impressive about them?
I was impressed by Fernanda’s creativity, her openness, and her approachability. She’s very easy to work with.
Are there any areas they could improve?
I remember nothing but good things. I have nothing bad to say.
Do you have any advice for potential customers?
Engage Fernanda like she’s part of your team. Don’t think of Reflective as an outsourced design team, but as a part of your team. Communicate with them completely about what you want to achieve so they get the whole perspective of what you’re trying to achieve through design.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Package Design for Marketing Professional
BrandingOther Design
$50,000 to $199,999
Jan. 1990 - Jan. 2006
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Reflective Media was very proactive, and as a result, the final outcomes were always better."
Feb 1, 2021
Owner, Del Ray Marketing Inc.
Dave Murray
Verified
Advertising & marketing
Canada
1-10 Employees
Phone Interview
Verified
A business development consultant partnered with Reflective Media for their design services. Across a range of projects from conception to completion, the team provided branding, packaging design, and more.
Internal stakeholders are pleased with the partnership, which lasted for several years. Reflective Media was an excellent resource with impressive industry knowledge and experience, which helped them deliver remarkable products. Customers can expect a successful engagement.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the owner of Del Ray Marketing Inc. I’m a business development consultant. Prior to this, I worked with a number of different companies in senior sales and marketing positions.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Reflective Media Inc.?
Throughout my career, I’ve gone to them for photography and original design services, as well as packaging design.
SOLUTION
What was the scope of their involvement?
Reflective Media was responsible for branding and creating the packaging design and product literature for several of the products we were selling to big box retailers. They went from concept to execution on several design projects.
What is the team composition?
I worked with Fernanda (Senior Project & Account Manager).
How did you come to work with Reflective Media Inc.?
I asked my printing vendor for a design recommendation, and he told me to get in contact with Fernanda.
How much have you invested with them?
The contract is usually within the $5,000–$20,000 range.
What is the status of this engagement?
We worked together from January 1990–January 2006. I’ve always been able to reach out to Fernanda if I need anything.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
When it comes to product management, Reflective Media was always considered part of the marketing team in terms of strategy. They had a hand in helping us be successful with products. With any product, you have to have an inventory of excellent design elements, through the photography, lifestyle shots, and copywriting.
How did Reflective Media Inc. perform from a project management standpoint?
They were very professional: always on time and on budget. I can’t say anything detrimental about them in that area at all. Fernanda was a great resource who I could always rely on to deliver a high-quality product on time and on budget.
What did you find most impressive about them?
I liked working with Fernanda because she would push back and comment, based on her experience, what her recommendations would be regarding how to approach a particular creative task. I really appreciated that.
In some cases, we’d have companies that just do exactly what we ask. Reflective Media was very proactive, and as a result, the final outcomes were always better.
Are there any areas they could improve?
If there’s any suggestion I would make, it would be for Fernanda to keep in constant contact with her clients to make sure she’s aware of where they currently are.
Do you have any advice for potential customers?
Any new client should recognize that Fernanda has a lot of experience and they should ask her opinion about strategy because she has a lot to offer.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Graphic Design for CPG Brand
Graphic Design
Confidential
June 2024 - Feb. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Reflective Media Inc. didn't cut corners but also avoided over-engineering."
Sep 27, 2025
Co-Owner & Co-Founder, Kopi Thyme
Sara M. Tang
Verified
Food & Beverage
Mississauga, Ontario
1-10 Employees
Online Review
Verified
Reflective Media Inc. provided label design services for a CPG brand. The team ensured that the client's label complied with CFIA requirements and maintained the client's brand identity.
Reflective Media Inc. delivered a clean, professional, compliant label that aligned with the client's brand image. Moreover, the team delivered on time and communicated effectively via email, Zoom, and GoVisually. Overall, the team was very professional and thorough in the compliance details.
BACKGROUND
Introduce your business and what you do there.
Kopi Thyme is a CPG brand offering gourmet Southeast Asian sauces and marinades, designed to bring authentic, nostalgic flavors to everyday meals quickly and easily. I’m the co-owner and co-founder.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Reflective Media Inc.?
We needed help with a label compliance refresh for our food CPG products according to CFIA (Canadian Food Inspection Agency) requirements.
SOLUTION
What was the scope of their involvement?
Reflective Media Inc. ensured that all mandatory elements were addressed in line with CFIA rules. This included making sure the product’s common name adhered to prescribed regulations or used a name familiar to consumers. They also ensured that this common name appeared prominently in both English and French on the principal display panel, with the required font sizes for legibility. Additionally, they took care of other important compliance elements like date marking, net quantity, and the name and address of the manufacturer or responsible party. Beyond regulatory requirements, the team showed an impressive ability to maintain the integrity of our brand identity. They carefully preserved our brand colors, logo placement, and overall style while making sure that essential information like ingredients, allergens, and the nutrition panel were clearly visible and easily accessible to consumers.
What is the team composition?
We worked with one teammate.
How did you come to work with Reflective Media Inc.?
We found them through a referral and being part of a network at the Canadian Women in Foods group. We had communicated on other issues, which allowed us to build a relationship with Reflective Media Inc., making us move forward with their services.
What is the status of this engagement?
We worked together from June 2024 to February 2025.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Reflective Media Inc. ensured that every time they made an update on GoVisually, we reviewed it to be approved or marked and commented where changes were needed.
How did Reflective Media Inc. perform from a project management standpoint?
Reflective Media Inc. was very professional and thorough in the compliance details to ensure we met them while allowing us to incorporate our branding. They delivered on time. Our primary forms of communication were email, Zoom, and GoVisually. Regular check-ins, mock-ups, and opportunities for feedback were built into the process, which ensured we were aligned every step of the way. When it came to areas where trade-offs were necessary, such as balancing space, aesthetics, and compliance, the team didn’t just tell us what was required. They presented us with multiple options and took the time to explain the regulatory rationale behind each choice. This level of transparency not only made the process smoother but also built a lot of trust.
What did you find most impressive about them?
Reflective Media Inc. didn't cut corners but also avoided over-engineering. The final label was something we were truly happy with: it was clean, professional, compliant, and still perfectly in line with our brand image.
Are there any areas they could improve?
We were overall happy and didn’t have any issues.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Label Design Services for Sorbet Company
BrandingGraphic DesignPackaging Design
Less than $10,000
July - Aug. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They demonstrated a strong understanding of Canadian regulations, which gave us confidence."
Aug 29, 2025
Co-Founder, Hyper Acai
Raquell Silva
Verified
Food & Beverage
London, Ontario
1-10 Employees
Online Review
Verified
Reflective Media Inc. provided branding services for a sorbet company. The team was tasked with redesigning product labels and refreshing and modernizing the brand identity to comply with the Canadian market.
Reflective Media Inc. understood Canadian regulations, instilling confidence. The team offered label design revisions for review that aligned with the regulations and brand refresh goals. The team delivered items on time and organized the project well using GoVisually for project management.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-founder of Hyper Acai
Describe what your company does in a single sentence.
Acai and tropical fruits sorbets
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Reflective Media Inc. to accomplish?
Label designs following Canadian requirements and regulations
SOLUTION
How did you find Reflective Media Inc.?
Referral
Why did you select Reflective Media Inc. over others?
Pricing fit our budget
Referred to me
Describe the scope of work in detail. Please include a summary of key deliverables.
The project’s goal is to redesign product labels and refresh the overall brand identity to ensure full compliance with Canadian packaging regulations while modernizing the visual identity to better appeal to customers in the Canadian market.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Revisions. We got a few label design revisions were delivered for review, showing progress in aligning both regulatory requirements and brand refresh goals.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes, Fernanda delivered items on time and managed the project in an organized way using the app govisually
What was your primary form of communication with Reflective Media Inc.?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What stood out the most was their deep knowledge and clear experience in packaging and branding. They demonstrated a strong understanding of Canadian regulations, which gave us confidence that nothing important would be overlooked
Are there any areas for improvement or something Reflective Media Inc. could have done differently?
At times, it felt like some feedback needed extra discussion before it was fully considered.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-6 of
6 Reviews
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