Qwerry

BACKGROUND

Please describe your company and position.

I am the Owner of Capital Candy Jar

Describe what your company does in a single sentence.

We manufacture and sell candy to both retail and wholesale customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Qwerry to accomplish?

• Develop Customer Personas
• Provide insights for specific improvents we could make to our website to improve the customer experience.

SOLUTION

How did you find Qwerry?

Referral

Why did you select Qwerry over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Qwerry were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Qwerry performed an AI-powered, expert-led brand experience assessment. The project included three live sessions via video conference Key deliverables were: 1. Persona Alignment Report – Understand which audiences your website truly resonates with.2. Website UX and Messaging Scan – Pinpoint strengths and areas for improvement.3. Prioritized Action Plan – A roadmap of quick wins and strategic initiatives tailored to your goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They provided us with a pdf document that included all the deliverables that they had promised.  It was professional and easy to understand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they met all of the deadlines that we agreed to in our first meeting and were on time to all of our virtual meetings.

What was your primary form of communication with Qwerry?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were very professional and thorough in their analysis.  They provided unique insights that we hadn't considered before.  We felt like the deliverables were custom-tailored to our needs.

Are there any areas for improvement or something Qwerry could have done differently?

Nothing is coming to mind at the moment.

BACKGROUND

Please describe your company and position.

I am the Chief Research Officer of The Brand Consultancy

Describe what your company does in a single sentence.

We are a team of seasoned experts who blend deep knowledge and insight with innovative thinking to help CMOs and CEOs navigate complexity, drive measurable impact, and build brands that endure.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Qwerry to accomplish?

• 7. For our end-client: Standardize integration reporting across diverse geographies using consistent criteria.
• 8. For our end-client: Accelerate onboarding and strategic alignment of acquired brands into client's portfolio.
• 9. For our end-client: Support data-driven investment decisions using geographic, behavioral, and competitive intelligence.
• 2. Develop a repeatable research and reporting framework that aligns with TBC’s high-touch brand strategy approach.
• 1. Extend TBC’s service capabilities into a scalable, insight-driven product without increasing internal delivery workload.
• 4. Strengthen TBC’s relationship with this end-client by delivering consistent, high-impact deliverables
• 5. Create a low-lift, high-margin offering that TBC could reliably resell and scale.
• 6. For our end-client: Provide rapid market insight to support brand and marketing strategy post-acquisition.
• 3. Support TBC’s ability to respond to client needs that fall outside their traditional consultative scope.

SOLUTION

How did you find Qwerry?

Referral

Why did you select Qwerry over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Qwerry were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Phase 1: Offer Development:

1.      Identified opportunity for a repeatable, geo-based market insight product to support Turnpoint’s acquisition strategy.

2.     Evaluated research methods, tools (e.g., GIS), and data sources suited to the problem.

3.     Designed a scalable, productized service (Market Assessment Report or MAR) including workflow, deliverables, and client pitch materials.

4.     Developed a working prototype and finalized the template and content structure.

Phase 2: Execution:

1.      Piloted the MAR workflow and refined based on early feedback.

2.     Conducted 40+ MARs for Turnpoint across diverse geographies and brand contexts.

3.     Fully owned the research, synthesis, GIS mapping, and report delivery with no lift from TBC.

4.     Maintained quality, consistency, and brand value while delivering at speed and scale.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

2. Generated over $1M in revenue from the new product over 18 months

9. For our end-client: Empowered data-backed decisions on local brand marketing, portfolio fit, and whitespace strategy.

1. Introduced a net-new service model that expanded TBC’s capabilities without requiring internal team resources.

3. Maintained TBC’s strategic positioning while enabling more scalable, repeatable client offerings.

4. Achieved near-total client handoff: Qwerry independently ran all research, tools, and delivery.

5. Qwerry enabled a low-cost, high-margin offering ($90K in fees for >$1M in client revenue).

6. For our end-client: Completed 40+ Market Assessment Reports post-acquisition in under 18 months.

7. For our end-client: Delivered location-specific insights to guide brand positioning and marketing for newly acquired brands.

The MAR product became a major value driver for both our client and for us (TBC). It allowed us to offer a new service line and brought in over $1M in revenue from a $90K partner investment. It also deepened our relationship with the client and gave them the insight they needed to onboard new acquisitions faster and smarter.

The success of the initial program was strong enough that we’ve since launched a follow-on initiative—building on the original methodology and refining it into an even more streamlined process for the next round of work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Joe kept everything running smoothly. We didn’t need to manage the engagement—it was reliably on time, high quality, and low maintenance. 

What was your primary form of communication with Qwerry?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Qwerry is great at developing and executing on analytic constructs that easily feed into strategic decision making. It's the rare combination of seeing both the trees and the forest that truly make them unique. 

Are there any areas for improvement or something Qwerry could have done differently?

In reporting, sometimes the data got in the way of the big picture. But...that is also a direct reflection of the client's needs in this case. 

BACKGROUND

Please describe your company and position.

I am the Founder/ Owner of High Tide VR

Describe what your company does in a single sentence.

Free-roam virtual reality arcade offering escape rooms, action shooter and kid-friendly games all in VR.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Qwerry to accomplish?

• Clarify how well the brand/ user experience connects with real audience needs across key user groups.
• Compare the intended audience model with who the website actually attracts.
• Identify strategic gaps in messaging, UX, and customer journey alignment. • Prioritize actionable improvements to the digital experience to increase engagement and conversion.
• Reveal easy-to-implement UX and messaging enhancements that reflect the brand’s fun, social positioning.
• Guide future investments in content, brand voice, and UX design based on UX testing insights.

SOLUTION

How did you find Qwerry?

Referral

Why did you select Qwerry over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Qwerry were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I engaged with Qwerry to help understand more about my customer base personas and how my website connects with each of them all while identifying my gaps in my website. I am a brand new business in the area which provides a very unique experience for all ages. I needed to understand how I could best create a website and offering that is meeting the requirements for 4 different groups of personas.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Developed a practical, persona-driven model tailored to Hight Tide VR’s unique event-driven business.

Identified and named five personas that now serve as a lens for messaging, design, and experience strategy.

Revealed strategic gaps between intended and observed audiences, leading to stronger audience alignment.

Surfaced tactical and strategic UX fixes that to reduce drop-off and booking friction.

Produced a clear, prioritized action list to guide future improvements across UX, messaging, and brand clarity.

Delivered all insights and deliverables within 15 business days, aligned to operational needs.
I learned so much about my personas and new ways to look at messaging and brand

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team provided a clear list of deliverables, which also included sub-tasks. I was provided a clear and direct line of communication throughout the project. The team took the time to break down aspects of marketing and branding that I was not aware of so that I could best understand the results and the best avenue forward for my success in conversion of bookings.

What was your primary form of communication with Qwerry?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I found the level of professionalism and personal touch to be the most impressive. The entire team made my vision and view point heard and understood.

Are there any areas for improvement or something Qwerry could have done differently?

No, the team was always open to feedback when I requested additional details or specifics. 

BACKGROUND

Please describe your company and position.

I am the Global VP of Brand Strategy & Research of Brandigo

Describe what your company does in a single sentence.

We are a research and brand strategy consultancy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Qwerry to accomplish?

• Uncover the core drivers of brand consideration in the category.
• Identify the unique value the brand offered compared to competitors.
• Provide audience-driven insights to guide renaming, brand architecture, visual identity, and positioning strategy.

SOLUTION

How did you find Qwerry?

Former colleague

Why did you select Qwerry over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Trusted resource

How many teammates from Qwerry were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This engagement followed a clear, insight-led trajectory:

Phase 1: Research (Led by Qwerry, commissioned by us, Brandigo)

Nationwide brand health, sentiment, and value driver study with 150 behavioral health practice leaders. This included research design, fielding, analysis, and reporting.
Driver and Thematic Analysis to identify top brand drivers and unmet needs
Comparative brand positioning analysis to benchmark Brandigo's client against competitors

Phase 2: Brand Strategy & Creative Development (Brandigo, informed by Qwerry’s research )

New brand name development based on core themes: growth, ease, and human support
Brand architecture and positioning framework
Logo and visual identity system development
Brand guidelines creation
Final brand platform messaging and go-to-market narrative
Qwerry’s research was foundational throughout—serving as both a decision-making compass and a proof point for leadership buy-in.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Research Depth & Quality: Qwerry provided statistically robust, actionable insights for downstream creative and strategic decisions. Those insights were used to build a new brand in a complex space, and since the work was completed, the brand has grown considerably.

Insight Integration: Qwerry's advanced analysis (e.g. principal component analysis) uncovered the two most important driver themes that directly shaped the new value proposition and platform messaging.

Client Alignment: The leadership team was highly engaged by Qwerry's research process, results, and storytelling - making it easy to get aligned around key findings and brand platform directions.

Market Fit: The final new brand launched with a lead message that directly reflected the emotional and functional themes identified through the Qwerry's research and is still in use today.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything ran smoothly. Joe is organized and responsive, and we had no project management issues. We enjoy every engagement we have with Joe and Qwerry.

What was your primary form of communication with Qwerry?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are comprehensive in their approach and make recommendations as to the best methodology to deliver the results we are looking for. They are a good, thorough partner who stays on top of new technologies and delivers results that make us look good to our clients.

Are there any areas for improvement or something Qwerry could have done differently?

No, we were pleased with this – and every – project we have worked with them on.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing & Communications of a financial services company.

Describe what your company does in a single sentence.

We are women-founded and women-led sustainable investing firm with five mutual funds available to both individual and institutional investors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Qwerry to accomplish?

• Determine how to group the market of investors based on attitudes, behaviors, and needs relevant to our company’s offer.
• Identify which groups have the most potential value for our company.
• Describe the segments and how to reach them.

SOLUTION

How did you find Qwerry?

Online Search

Why did you select Qwerry over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned
• previously mandated this vendor

How many teammates from Qwerry were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to develop a custom segmentation to ensure we were targeting the most valuable segments with our marketing activity (the individual investors that would most likley invest in sustainable mustual funds like ours), increasing market ROI, and driving up our individual investor retail accounts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in leads/ marketing ROI following the implementation and use of the developed segmentation. Better internal knowledge of who our main customer types are and which language to use in adverstising and communications with each of the segments.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Qwerry's approach was well-structured, as it had been for the three previous projects we worked on together. They conducted due diligence, led us through an internal workshop to learn from us, understand our institutional knowledge of the category, inform the custom reserach approach, and ensure the resulting segmentation would be actionalble for us.

Qwerry kept us informed of the progress vs. our timeline and was very communicative along the way in terms of survey findings, analysis, and up to when they delivered the final product. No issues whatsoever from a project management standpoint (for this project or previous ones).

The workflow was effective. Joe was our main point of contact and he flexed easily to meet our internal security requirements, sharing files back and forth via our securitized internal sharing tool which was most appreciated. 

What was your primary form of communication with Qwerry?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Joe, the founder, is highly professional and takes the time to actively listen to my needs and requirements. He thinks out of the box and provides a seamless proposal with a few options which allows me to pick the most suitable one in terms of price, surveying type, and then explains well the various outcomes.

He is timely and flexible throughout a project. His final rendering of results is impeccable. He provides power point with company branding with exceutive summary and longer version for the marketing team. He also provides the underlying data and makes himself available to explain how to read and interpret it.

Due to his long experience in the field, he is very impressive too in presenting the reserach to C-level and is ready to answer their questions and provide additional information.

Are there any areas for improvement or something Qwerry could have done differently?

When you work with Joe, you want him to join your team as he is so good at understanding the corporate culture, doing stellar work, and how to work well with people.