Quiet Owl

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of digital and commerce for MiiR, a retail company. We design and sell premium customizable stainless steel drinkware, coffee accessories, and apparel, focusing on sustainability and social impact. We also partner with organizations to create co-branded products that support community and environmental initiatives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Quiet Owl?

We needed help creating ads that didn’t feel like ads. We also needed help acting as an extension of our team and fully understanding our brand.

SOLUTION

What was the scope of their involvement?

Quiet Owl provides us with paid Meta and Google ads, conversion rate optimization (CRO) and website testing, and Google Tag Manager (GTM) and event tracking. The team has handled the setup, including creating a new Facebook ad account when ours was hacked. They also provide ongoing management of our Google Merchant Center and Google Analytics 4 (GA4). Basically, they do anything that helps narrate what channels, especially paid ones, are working for revenue growth.

What is the team composition?

We work with 2–5 teammates from Quiet Owl.

How did you come to work with Quiet Owl?

Someone referred them to me. We chose them because their pricing fit our budget, they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We started working together in October 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 50% increase in our ROAS and a 20% increase in our net new customer acquisition over the last two years. We’ve also seen an improvement in our team collaboration from digital and commerce to brand. We use Shopify and GA4 to track these outcomes.

How did Quiet Owl perform from a project management standpoint?

Quiet Owl’s project management is calm and confident. They’re always on time and clear on expectations. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Quiet Owl’s ability to navigate ambiguity and launch with some items uncertain or not finalized is impressive. The team is always willing to improve communications and reporting in the name of constantly "making it better" for everyone. 

Are there any areas they could improve?

It’d be nice if they had a calendar outlining the paid plan of action and steps their team plans on taking, on a monthly or quarterly basis. We deliver the product launches, so it’d be nice to see a paid plan of action around our marketing calendar so we can plan and be better aligned.

BACKGROUND

Please describe your company and your position there.

I am the marketing director of a technology consulting company- Microsoft Partner- with a team of 5.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Quiet Owl, and what were your goals?

We were struggling with disorganized and haphazard set up of our digital ad accounts and weren't able to put in controls, test when the market was down, or improve results on website traffic and conversion. We hired Quiet Owl to rebuild our ad accounts and point us in the right direction for growth.

SOLUTION

How did you select Quite Owl and what were the deciding factors?

Quiet Owl was referred to us by a vendor we work with on marketing content- The Partner Marketing Group. I trust their judgement. Once I met with david and carl, I knew they understood their stuff but they also were very careful to make sure they didn't have other clients like us to that may compete with what we were doing. Appreciated the extra care in selecting us as a client.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We started with rebuilding our google and bing ad account to be practice area focused since our business ebbs and flows every 3-6 months or so, identifying a lot of campaigns that were running that shouldn't be anymore.

David and Carl helped us identify metrics that mattered, keywords that were working for us, and how to best control and organize our digital ad foundation. They also helped us get the right controls and tracking implemented to set us up for greater success.

They then urged and helped us create a pricing estimate page that is currently bringing in super qualified and super fast close leads- one call, they are ready to buy. We created a couple of SEO wireframes for key topics.

How many resources from the Quite Owl team worked with you, and what were their positions?

5 total I think, but don't know their positions. Jessica helped us with content, Carl helped us with keywords and analytics, David was so great at explaining all the things to me- who really has a very high level understanding of all this. He was instrumental to our success in this project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Overall- we now have complete control over our account- to shift and pivot when business requires, depending on what type of leads we need.

They had a great idea to try video ads to promote our quarterly Tech Insider webinar, bringing in 10% new leads. Web traffic in April, May, and June was up from last year- 124% in May and 84% in June. We also added ClickCease to our toolset, helping us bring in only qualified traffic. We started leveraging Smart Bidding with Google- Target ROAS- and saw an evident improvement in lead quality.

How effective was the workflow between your team and theirs?

I was so impressed with how effective they were. They didn't miss a weekly meeting and even when we hired a digital marketing manager, they scaled to our needs and were open to being the most helpful they could be.

What did you find most impressive or unique about this company?

They never feared the tough discussions, which helped us progress quite quickly If anything was held up, it was because of us. They were on the ball- all the time.

For a vendor to care that much about the momentum of the work- is SO difficult to find. I would work with them again in a heartbeat.

Are there any areas for improvement or something they could have done differently?

I feel like we maybe dove too early into wireframing and pages. That was a natural progression for us after 6 months or so. We weren't really ready 2-3 months in. We also maybe should have spent more time and effort on the right keywords- taking a priority approach to what was working/what wasn't.

BACKGROUND

Introduce your business and what you do there.

We’re an import, design, and distribution company. We work exclusively with a Canadian candle maker and a small workshop in Italy that manufactures pewter articles and handmade knives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Quiet Owl?

We had tremendous challenges this year with our supply chain because small artisan workshops were trying to keep up with a market increase in demand. Therefore, we couldn’t get the merchandise we needed. Currently, we’re trying to increase our online presence and sales.

SOLUTION

What was the scope of their involvement?

Quiet Owl has worked on A/B testing and advertising. Their work includes content and structure on our website, and they’ve done social media work. We wanted to advertise more, but we had problems with our inventory level. They advised us to test other things to improve the UX, communication, and so on.

What is the team composition?

We’ve worked with five people in total, including David and Jesse (Co-Founders). We’ve also worked with Patrick (Project Manager), Nathan (Chief of Operations), and someone else.

How did you come to work with Quiet Owl?

We’d worked with David when he was part of another team. We originally found them through a recommendation from a developer and consultant in Montana. It was a good match, and we’re very glad that we connected with them.

How much have you invested with them?

We’ve spent over $10,000.

What is the status of this engagement?

We began the project in March 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Most of the success we’ve been able to achieve with Quiet Owl is related to the quality of their insight into our website and market, specifically as it applies to A/B testing and helping people move through the funnel.

A/B testing is fundamental, and they’re experts at it. We can see how users behave, and we can’t argue with that those results. Moreover, they’ve been very disciplined about working towards a degree of certainty with the test results.

How did Quiet Owl perform from a project management standpoint?

They’re great. We’ve never had to tug on their sleeve; they’re always on top of it. Also, the team is easy to talk to, and they’re forthcoming with explanations. Overall, they’re good communicators, which is always important. 

What did you find most impressive about them?

The fluid nature of their knowledge about their field is outstanding. They explain or suggest things in an easy manner, as if it’s second nature to them. However, it’s been also easy for us to follow them. If we have questions, they’re patient with their answers and explanations.

Are there any areas they could improve?

Maybe further down the road, when we’re cranking with the merchandise on the shelves and going full bore with advertising and other developments.

Do you have any advice for potential customers?

Know your goals and what you want. Also, trust them; they know what they’re doing.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of LUNO, an outdoor recreational gear company. Our flagship product is an air mattress that enables people to comfortably and conveniently sleep on a level surface at the back of their nine-to-five commuter car. We also have an exosystem of products that complement that flagship product; we produce fitted sheets, fans, storage, accessories, and multiple other items that could contribute to the outdoor experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Quiet Owl?

We were a very young company when we first approached Quiet Owl. We had no experience in the social or Google AdSense spaces, so we sought their expertise to help spread the word about our company.

SOLUTION

What was the scope of their involvement?

Quiet Owl set us up on different digital platforms such as Google, Facebook, Instagram, and even TikTok and YouTube. We began with the Google Ads and Google Shopping campaigns first. They had multiple team members who walked us through the process of setting up our accounts and integrating a strategy that could get us ahead of our competitors. 

Quiet Owl spent a lot of time doing critical thinking on how we could position ourselves in the market. They did their due diligence to work out the exact category and industry that we belonged in and develop clever solutions involving keywords and attributes. They also came up with a unique strategy that could allow us to be more easily found on search engines and online platforms. 

What is the team composition?

We’ve met with a total of five members: Jesse (Co-Founder), David (Co-Founder), Nathan (COO), and two other people who are in charge of managing and curating our accounts.

How did you come to work with Quiet Owl?

We came to know of them through word of mouth. They were recommended to us by another company that we consider to be an industry friend of sorts. What ultimately made us want to pursue the project with Quiet Owl was the fact that David and Jesse were very thoughtful leaders. There is intention and passion behind what they teach. We also liked that, as opposed to other agencies who just showed up to get the work done, Quiet Owl genuinely cared about our mission as a company.

What is the status of this engagement?

Our partnership began in April 2019 and is currently ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Quiet Owl has tabled unique strategies and pitches to help position our company online in a strong way. Since day one, they’ve shown genuine interest in creating a strategy that not only helps us sell our products but also enables us to implement our company’s mission and ethics around healthy purchasing. Their team has been able to align with our goal to be customer-centric and has developed strategies that promote both the product and a sustainable lifestyle. 

They have provided exceptional work to have us be well established on several platforms. Since we began working together, our engagement across Google and Facebook has grown. Our revenue has also increased by 300% year-over-year. Their efforts have been a key component in the success of our business and the visibility of our brand. 

How did Quiet Owl perform from a project management standpoint?

Their team is great at doing research ahead of time and following up on what they promise. They are also very thoughtful, personable, and flexible in the ways they work with us.

We used to meet bi-weekly before we moved towards meeting bi-monthly. Now, they present their strategies on an ongoing basis. We usually communicate via video conference calls. 

What did you find most impressive about them?

What stands out about Quiet Owl is their thought leadership. We can see in the way they deliver their metrics and findings that they are clearly passionate about what they do. They really work with us as a partner and don't view us as just another number in the system. They treat our success as their success, and they are driven by our mission and our values. 

Are there any areas they could improve?

There’s none that I can think of. I’m very happy with their services.

Do you have any advice for potential customers?

It would help for you to know and establish what mission your company stands for beyond the product you’re trying to sell. Having a desire to work with personable people will also make for a good partnership with Quiet Owl. 

BACKGROUND

Please describe your company and your position there.

We are a company who provide low profle, high strength truck bed bars (also know as bed racks) for trucks, primarily in the off road or overlanding community. I am Co-Owner/Co-Founder. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Quiet Owl, and what were your goals?

We enlisted them to take over our digital ad campaigns while providing strategic insight to optimize these campaigns. 

SOLUTION

How did you select this vendor and what were the deciding factors?

We were introduced to them through a website designer who had fabulous things to about them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They introduced video ads to facebook, completely overhauled and optimized our google ads, ran various A/B tests, created a google shopping campaign, to just name a few. They were incredibily detailed and thorough and continue to be throughout the process.

How many resources from the vendor's team worked with you, and what were their positions?

We were working with 3-5 members of their team, depending on the weeks goals and tasks at hand. 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We increased our Facebook revenue with Quiet Owl considerably. We're early into working with them (3 months) - they have a listen first strategy but as owners of the business, we feel closer and closer to cracking the code so to speak! Thanks to them!

How effective was the workflow between your team and theirs?

Incredibily effective. Incredibily responsive. Incredibly well thought out meetings that you could tell they prepare for thoroughly, as if they were a part of the company. 

What did you find most impressive or unique about this company?

Jesse and David work incredibly well together and its noticeable right away. They are also sorrouding themselves with a great team, who they empower to make their own decisions. They also bring a ton of experience from previous endeavors - you have a feeling of confidence working with Quiet Owl!

Are there any areas for improvement or something they could have done differently?

They are generally conservative (admittingly) - which is probably the correct way to be, especially with new companies. So, no not really. They're professional in every sense of the word. 

BACKGROUND

Introduce your business and what you do there.

I’m a marketing director at Limited Run Games, a physical game distributor and publisher.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Quiet Owl?

We needed their team’s expertise in marketing.

SOLUTION

What was the scope of their involvement?

As we were going through a website redesign, we needed a team to monitor our ad spend and analyze the efficacy of our ad campaigns. Quiet Owl logged in across all our analytics platforms, including Twitter, Facebook, and Google, to track our metrics and determine if we were reaching our target.

Their team then put together a document that contained their findings and advised us on what particular measures we must implement to improve our percentages. We received these reports monthly until we came up with cohesive strategies to improve our performance.

What is the team composition?

We worked with three resources from their team.

How did you come to work with Quiet Owl?

Quiet Owl was recommended to us by a web design agency that we worked with. I was impressed with their risk-free strategy, which guaranteed that clients would get their money back if they didn’t meet their ROI within four weeks.

How much have you invested with them?

We spent less than $5,000 because we engaged them for a trial run.

What is the status of this engagement?

The project ran from July–August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Quiet Owl provided us with substantial reports and information, which we used to optimize our marketing efforts. We were all impressed with their upfront and professional approach as they identified the areas we could focus on to improve the quality of our ads — we’re now getting an ROI like we’ve never seen before.

How did Quiet Owl perform from a project management standpoint?

We communicated via email. Quiet Owl was on top of their project management game — they sent us follow-up emails when necessary because our team was at fault for any timeline delays we encountered.

What did you find most impressive about them?

Quiet Owl was an honest and trustworthy partner — this spoke volumes about their team’s work ethic.

Are there any areas they could improve?

There wasn’t anything to improve performance-wise, but we would’ve appreciated more flexible payment structures.

Do you have any advice for potential customers?

Pay attention to the data they’ll hand over to you and any suggestions they’ll give — these will help you improve your own deliverables and meet your business goals.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Manager at a B2B software company. We provide time and attendance tracking solutions to organizations that need to accurately track employee time for project cost accounting, billing, and payroll.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Quiet Owl, and what were your goals?

We were looking to grow our digital marketing strategy, optimize PPC campaigns, improve SEO and CRO, and ultimately generate more leads for our business.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were recommended by a colleague. I had searched online and shortlisted 4 other agencies as well. After interviewing all of them, Quiet Owl was the clear winner. They asked personalized, relevant questions in order to fully understand our business goals and make sure we were a good fit for a partnership. They also offered the most unique perspective and creative strategy compared to other companies I was considering.

I've worked with another marketing agency in the past that provided a disappointing experience. I had a good feeling after talking with the Quiet Owl team; it was clear they knew what they were doing, would be consistently communicative and straightforward with me, and adjust our strategy based on real data to help us reach our targets.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had a couple of strategy calls to explain our products/services and the state of our existing marketing program, and to determine key objectives and project scopes for our engagement. They put together a detailed statement of work outlining activities and deliverables. Then, they set up a Digital Marketing Measurement Model to track KPIs and monitor the impact of our efforts on reach, engagement, and conversion.

They also configured Google Tag Manager and goal tracking in Google Analytics to measure target website actions. Ongoing projects include paid search campaign optimization, landing page optimization, and developing a digital growth strategy.

How many resources from the vendor's team worked with you, and what were their positions?

I've worked in-depth with the co-founders, who act as our account managers, as well as a web developer and digital growth specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After just a few months of working with Quiet Owl, we have seen an improvement in click through rate and 35% lower cost per click from our Google Ads campaigns. We are also getting more direct leads from Google Ads. Our total sales leads have improved YOY. So far, they have met expectations and I confidently anticipate they will exceed them as we continue working together.

How effective was the workflow between your team and theirs?

We have bi-weekly strategy calls to go over our digital marketing metrics and landing page and PPC campaign performance. We use email to communicate any updates or questions in between calls. They are highly responsive to our needs and always make sure to thoroughly address any additional requests that come from my team.

What did you find most impressive or unique about this company?

They truly listen to our needs and develop a data-driven strategy. They understand how to leverage whatever platforms and limited resources we have available. They clearly explain the reasoning behind their recommendations to make sure we are all on the same page. They develop clear-cut, prioritized action plans to help us move the needle in the right direction and understand WHY we got those results.

Are there any areas for improvement or something they could have done differently?

Honestly, no! I’m really pleased with the professionalism, expertise, and honest communication that we’ve received from their team.