Punchy

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of a company called Juvo360. We’re a social enterprise focused on helping the hourly worker thrive through a new approach. Our mobile app identifies and shares hyper-local work opportunities for individuals and shows affordable housing options.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Punchy?

We’ve been in the space for a long time. As a result, we know too much about our services. We needed to articulate our mission more clearly and raise the level of conversation about what we do and how we do it.

SOLUTION

What was the scope of their involvement?

Primarily, Punchy created content to articulate our value proposition with a focus on the general population. I had an initial call with Emma (Co-Founder & Chief Strategist, Punchy) who then researched the space and came back with an impressive amount of information. We then went through a second round of phone calls that were more in-depth. She asked me questions about her research and as I answered her questions, she came back with other questions about our values and business. A week later, she had created content with clarity, consistency, and conciseness that was fresh. Their team also helped us to articulate our mission, vision, and process to investors.

What is the team composition?

Emma—who was outstanding—was our main point of contact but there were other people in the background.

How did you come to work with Punchy?

We researched and read articles about how to get clarity for a brand. During that process, Punchy came up and I reached out to them. From the time we started talking, I could tell that their team was highly credible. The engagement fell into place easily.

How much have you invested with them?

We’ve spent more than $20,000 over the course of our engagements. Typically, we hire Punchy project-by-project. Their pricing is to the market, but their turnaround time and effectiveness are well beyond any other service provider I’ve known. Hands-down, their value is ten times better than anything else out there.

What is the status of this engagement?

The project started in late 2018 probably. We always go back to Emma with questions and ask for her opinions about topics such as presentations, communications, and branding.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Once we used Emma’s content within our presentations, we were able to clarify our mission and raise money faster. She helped our website and incorporated our mission into our branding, which has been effective. The response is people writing checks. I’m cautious recommending service providers but I’ve recommended Punchy to many other people who had similar experiences to mine.

How did Punchy perform from a project management standpoint?

We communicate by phone and hold online video conferences. Emma is friendly and handles projects with the utmost professionalism. She gets to what you mean. People who consider themselves experts in a given area can have a lot of pretense in their communication but Emma’s disarming.

What did you find most impressive about them?

Their turnaround time and speed of impact are noteworthy qualities.

Are there any areas they could improve?

I wish Punchy were more local.

Do you have any advice for potential customers?

Listen to Emma because she’s not wrong.

BACKGROUND

Please describe your company and your position there.

We are a SaaS technology company that helps daily fee golf courses unlock new revenue in everyday tasks. I am the VP of Marketing overseeing all marketing and application design.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punchy?

We were combing 3 separate companies with different branding and messaging into one new company. We needed to develop a messaging framework that consolidated what we do into a value proposition that could easily be understood for our customers and prospects. Once the messaging was created, Punchy created all of our web copy for our new website and then continued on with additional copy for sales materials, presentations and social media.

What were your goals for this project?

To build a new messaging framework that all new marketing materials (website, social media, print collateral, etc) could use.

SOLUTION

How did you select this vendor?

Punchy came highly recommended by a B2B Digital Marketing agency I had used in the past

Describe the scope of their work in detail.

Phase 1 was creating a messaging framework to build all future materials off of. Phase 2 was the development of all website copy and sales materials Phase 3 was ongoing content development and content creation for blog posts and case studies.

What was the team composition?

Our team worked closely with Emma at Punchy. We considered her a part of our team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our new website is great. It's clear what we do and our prospects can easily determine how we can help them in simple terms. All other marketing materials draft on this ease of understanding.

How effective was the workflow between your team and theirs?

Very easy and collaborative. We used Google docs to share content and worked within our marketing platform to assign tasks and create a content marketing calendar.

What did you find most impressive about this company?

Emma was very easy to work with. They always kept our team on track and focused on our customer's needs.

Are there any areas for improvement?

None