PRYDE Designs

BACKGROUND

Please describe your company and position.

I am the Sales Manager of a Solar Installation Company

Describe what your company does in a single sentence.

We install solar in the front range of Colorado

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PRYDE Designs to accomplish?

• Redesign of Website

SOLUTION

How did you find PRYDE Designs?

Referral

Why did you select PRYDE Designs over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

### Scope of Work for Web Redesign and Rebranding of a Residential Solar Company

#### 1. Project Overview
The purpose of this project is to redesign and rebrand the website of [Residential Solar Company]. The goal is to improve user experience, enhance brand identity, increase lead generation, and ensure the website is optimized for search engines and mobile devices.

#### 2. Objectives
- Redesign the existing website to reflect the new brand identity.
- Improve navigation and user experience to increase engagement and conversion rates.
- Optimize the website for SEO and mobile responsiveness.
- Integrate new content and features that highlight the company’s services, values, and customer testimonials.
- Ensure the website complies with all relevant web standards and regulations.

#### 3. Project Phases
##### Phase 1: Discovery and Research
- **Kickoff Meeting**: Discuss project goals, scope, timeline, and deliverables.
- **Stakeholder Interviews**: Gather insights from key stakeholders about the company’s vision, target audience, and competitors.
- **Current Website Audit**: Analyze the current website’s performance, content, and technical aspects.
- **User Research**: Conduct surveys and interviews with existing and potential customers to understand their needs and preferences.
- **Competitor Analysis**: Review competitors’ websites to identify industry trends and best practices.

##### Deliverables:
- Project brief and timeline
- Research findings report

##### Phase 2: Strategy and Planning
- **Brand Strategy**: Develop a new brand identity, including logo, color scheme, typography, and imagery.
- **Content Strategy**: Plan the structure, format, and tone of the website content.
- **SEO Strategy**: Identify keywords, create a site map, and plan on-page SEO elements.
- **Wireframes and Mockups**: Create wireframes for key pages and detailed mockups for design approval.

##### Deliverables:
- Brand guidelines document
- Content strategy document
- SEO strategy document
- Wireframes and mockups

##### Phase 3: Design and Development
- **Design Implementation**: Apply the new brand identity to the website design.
- **Content Creation**: Write and design new content, including text, images, videos, and infographics.
- **Website Development**: Develop the website using a CMS (e.g., WordPress) ensuring it is responsive, accessible, and SEO-friendly.
- **Integration**: Integrate third-party tools and plugins (e.g., CRM, analytics, social media).
- **Testing**: Conduct thorough testing for functionality, usability, compatibility, and performance.

##### Deliverables:
- High-fidelity designs
- Developed website
- Integrated tools and plugins
- Testing and QA reports

##### Phase 4: Launch and Post-Launch Support
- **Launch Plan**: Develop a detailed launch plan, including timelines and responsibilities.
- **Training**: Provide training to the client’s team on how to manage and update the website.
- **Soft Launch**: Perform a soft launch to identify any issues before the official launch.
- **Official Launch**: Launch the website and monitor performance closely.
- **Post-Launch Support**: Offer ongoing support and maintenance for a specified period.

##### Deliverables:
- Launch plan document
- Training materials
- Soft launch feedback report
- Official launch report
- Post-launch support agreement

#### 4. Timeline
The estimated timeline for this project is 16-20 weeks, broken down as follows:
- Discovery and Research: 3-4 weeks
- Strategy and Planning: 3-4 weeks
- Design and Development: 8-10 weeks
- Launch and Post-Launch Support: 2 weeks

#### 5. Budget
The estimated budget for this project will be determined based on the detailed scope of work and the company’s specific needs. A preliminary budget range will be provided after the initial discovery phase.

#### 6. Responsibilities
##### Client Responsibilities
- Provide access to existing website and analytics data.
- Participate in interviews and feedback sessions.
- Approve deliverables in a timely manner.

##### Contractor Responsibilities
- Conduct thorough research and provide strategic insights.
- Develop and implement the new brand identity and website design.
- Ensure timely delivery of all project milestones.
- Provide training and post-launch support.

#### 7. Acceptance Criteria
The project will be considered complete when:
- The new website is live and functioning as intended.
- All deliverables have been provided and approved by the client.
- The client’s team has been trained to manage the website.
- Post-launch support has been initiated and is operational.

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This Scope of Work document serves as a guide for the web redesign and rebranding project. It outlines the steps necessary to achieve a successful outcome and ensures all parties are aligned on expectations and responsibilities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

### Success Criteria for Web Redesign and Rebranding

1. **Increased Website Traffic**
   - **Metric**: 20% increase in monthly unique visitors within 6 months.

2. **Improved User Engagement**
   - **Metric**: 30% increase in average session duration and 25% reduction in bounce rate within 3 months.

3. **Higher Conversion Rates**
   - **Metric**: 15% increase in lead generation form submissions and contact requests within 3 months.

4. **Enhanced Mobile Responsiveness**
   - **Metric**: Mobile traffic accounting for at least 50% of total traffic with a bounce rate below 40%.

5. **SEO Performance**
   - **Metric**: 20% improvement in organic search rankings for targeted keywords within 6 months.

6. **Brand Recognition**
   - **Metric**: Positive feedback from at least 80% of surveyed customers and stakeholders regarding the new brand identity.

7. **Technical Performance**
   - **Metric**: Page load times under 3 seconds and a 99.9% uptime within the first 3 months post-launch.

### Timeline
- **Traffic and Engagement Metrics**: Measured monthly, with significant improvements expected within 3-6 months.
- **SEO and Brand Recognition**: Assessed after 6 months.
- **Technical Performance**: Evaluated continuously, with initial assessment at 3 months post-launch.

This concise set of measurable criteria will help gauge the success of the web redesign and rebranding project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they delivered and I was very satisfied! 

What was your primary form of communication with PRYDE Designs?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their timely delivery and expertise were impressive.

Are there any areas for improvement or something PRYDE Designs could have done differently?

No!