Name: PR Shield
Address: 7590 Thornapple River Drive Southeast, Caledonia, United States, MI, 49316, US
Telephone: 1 313-546-1854
Price range: $200 - $300
Rating: 5.0

Promote and Protect Your Reputation.

Visibility without vulnerability.

PR Shield is a crisis communications, reputation-readiness, and publicity system built by the award-winning team behind Synaptic. We help founders and organizations stay visible, credible, and prepared—no matter what the headlines say.

We blend proactive PR strategy with rapid-response communications, giving clients the tools and confidence to lead both in growth and in crisis.

Our approach covers every stage of the reputation lifecycle:

Min project size
$1,000+
Hourly rate
$200 - $300 / hr
Employees
2 - 9
Locations
Caledonia, MI
Year founded
Founded 2018
Timezones

Overview by:

Cyndee Harrison

Co-Founder and CEO About the Team

No have been added yet...

Pricing Snapshot

Min. project size $1,000+

Avg. hourly rate $200 - $300 /hr

Rating for cost 5 /5

What Clients Have Said

PR Shield's pricing is considered budget-friendly by clients, with high value for cost. They focus on personalized service and timely project delivery, enhancing client communication and brand recognition, particularly in challenging situations.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 1 review

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Learn more about SEO pricing

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PR Packages

starting at $2,500/total

Overall Review Rating

5.0

Quality

5.0 /5
Schedule

5.0 /5
Cost

5.0 /5
Willing to Refer

4.5 /5

See all 2 Reviews

PR Shield Reviews

Submit a Review

Public Relations
Confidential
Jan. 2000 - Apr. 2007

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 4.0

"Cyndee always met the deadlines that we set for each project."

Oct 29, 2025

Former COO & CLO, Hospital Reimbursement Systems

Kye Haymore

Other industries
Monroe, Georgia
11-50 Employees
Online Review
Verified

PR Shield provided PR services for a hospital consulting firm. The team helped the client promote their brand and name within the healthcare industry through marketing materials and trade shows.

The engagement led to increased trade show leads and improved crisis management for the client. PR Shield's communication was smooth, deadlines were met, and the guidance was practical and valuable. The client appreciated the team's genuine and likable approach, as well as their concrete advice.

BACKGROUND

Introduce your business and what you do there.

I was the COO and CLO at Hospital Reimbursement Systems (also known as The Moreland Group). Our company was a hospital consulting firm that worked with hospitals to help improve documentation on the medical record.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PR Shield?

We wanted to ensure that our brand was well-respected and recognized in the healthcare industry. Our goal was to protect our brand and market our services effectively to hospitals and other healthcare organizations.

SOLUTION

What was the scope of their involvement?

PR Shield did not work directly with helping facilities improve documentation skills. Instead, they focused on helping us promote our name and brand within the industry. Their work included creating marketing materials, assisting in staffing our booth at trade shows, and providing excellent guidance for all of our marketing efforts.

What is the team composition?

We worked directly with Cyndee, the owner and founder of PR Shield, as our main point of contact throughout the project.

How did you come to work with PR Shield?

I knew them from a personal relationship. Ultimately, I chose them due to their pricing, great culture fit, and company values.

What's the status of this engagement?

We worked together from January 2000–April 2007.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As a result of working with PR Shield, we received more trade show leads and were able to address crises as they arose with a more grounded and less reactionary approach. We also received many comments from clients and potential clients about how genuine and likable Cyndee is and how she was an asset to our company.

How did PR Shield perform from a project management standpoint?

Cyndee always met the deadlines that we set for each project. Communication was handled through in-person meetings and email or messaging apps, and the process was smooth and reliable.

What did you find most impressive about them?

PR Shield provided us with concrete advice on how to manage not only our operations during a crisis but also how to protect our brand in all of our marketing efforts. Their guidance was practical and valuable for our business.

RATINGS

5.0

Public Relations
$10,000 to $49,999
Jan. 2023 - Jan. 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"I felt like I was their only customer; all my calls and emails were answered promptly."

Oct 29, 2025

Dir of Government Comms, Illinois Pawnbroker Association

Kelly Swisher

Financial services
Arlington Heights, Illinois
1-10 Employees
Online Review
Verified

PR Shield provided PR and reputation management services for a pawnbroker state association. The team addressed misleading press statements about the pawnbroking industry and educated the public about it.

PR Shield's efforts changed the public and legislators' opinions about the client's industry. The team was responsive and prompt, ensuring a smooth and seamless engagement and flawlessly achieving goals. PR Shield's ability to deliver items on time was a hallmark of their performance.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Director of government communicatios of Illinois Pawnbroker Association

Describe what your company does in a single sentence.

Pawnbroker State Assocation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PR Shield to accomplish?

Dealing with false and misleading press statements about the pawnbroking industry.
Educating legislators and the general public on what pawnbroking is

SOLUTION

How did you find PR Shield?

Referral
Other

Why did you select PR Shield over others?

High ratings
Pricing fit our budget
Great culture fit
Referred to me
Company values aligned

How many teammates from PR Shield were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The pawnbroker industry in Illinois was being villainized by a group trying to further their political agenda. The group was using misleading,manipulated and distorted data to try and convince Illinois legislators to pass a law that would eliminate the pawn industry in the state of Illinois.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There was a noticeable change in the public and legislators opinion of my industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The real time response we received was a game changer. We were in a very fluid situation and needed things at that moment which they were able to accomplish flawlessly.

What was your primary form of communication with PR Shield?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

In the moment, I felt like I was their only customer; all my calls and emails were answered promptly. That is unique in todays world!

Are there any areas for improvement or something PR Shield could have done differently?

In my experience I would not have changed a thing.

RATINGS

5.0

Showing 1-2 of 2 Reviews

Our Story

PR Shield was created to help founders and brands show up with confidence when visibility matters most. We believe every organization deserves the tools and language to lead during growth and in crisis. Our team blends big-agency experience with startup agility, giving clients clarity, calm, and credibility—no matter what the headlines bring.

Meet the Team

Co‑Founder & CEO (Crisis Comms Lead) Crisis communications, media relations, and reputation protection for SMBs; instructor to executives; published across industry outlets.

What Sets Us Apart

Promote & Protect: PR to Prevent Crises

PR Shield helps businesses and brands grow visibility and stay ready for crises. Our proactive PR and reputation system builds trust before trouble starts—promotion and protection, all in one.

Visibility Without Vulnerability: Media Exposure

We help founders and small businesses earn safe, high-quality media coverage. From podcasts to press, we connect you with creators who amplify your expertise without exposing you to unnecessary risk.

Rapid Response & Human Support

When a review, rumor, or viral post threatens your reputation, we respond fast. Our crisis experts help stabilize your story and defend your credibility—because no small business should face a crisis alone.

Tools and Technology

Microsoft Teams

Slack

Zoom

Google Meet

Basecamp

Google Drive

Dropbox

Microsoft Word

Google Workspace

Adobe Creative Cloud

Google Forms

Microsoft Outlook

Commonly Asked Questions

We specialize in small to mid-sized, founder-led businesses—restaurants, retail, healthcare, professional services, and local franchises. Our systems scale enterprise-level PR and crisis readiness for real-world SMB budgets and speed.

Our proprietary First-Hour System enables clients to issue a public response within 60 minutes of activation. Pre-approved templates, media protocols, and message maps allow for speed without chaos.

Yes. We act as your proactive press office—pitching stories, prepping spokespeople, and creating media assets that make coverage easy to secure and sustain. Our goal: positive visibility that builds trust and drives leads.

We help brands manage visibility and vulnerability simultaneously. Whether it’s a viral review, staff issue, or a product story gone wrong, PR Shield protects your reputation while keeping your marketing momentum.

Most agencies promote; few prepare. We do both. PR Shield combines media relations with crisis readiness, giving clients the tools to grow and the plan to respond—so visibility never turns into vulnerability.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

Learn More

Verified Client Reviews: 2

Overall Review Rating: 5

Source: Clutch

Last Updated: October 29, 2025

Business Entity

Business Entity Name	Synaptic, LLC
Source	MiBusiness Registry Portal
Jurisdiction of Formation	Michigan
Date of Formation	August 30, 2018
Status	Active
Last Updated	October 22, 2025
ID	802231507

Credit Report Results

International Credit Risk Assessment	Moderate Risk
Source	Creditsafe
Last Updated	October 22, 2025

Learn More About The Clutch Verification Process

Locations (1)

7590 Thornapple River Drive Southeast Caledonia, MI, United States 49316

2 - 5

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PR Shield

Promote and Protect Your Reputation.

Overview by:

Pricing Snapshot

What Clients Have Said

Most Common Project Size

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Overall Review Rating

Quality

Schedule

Cost

Willing to Refer

PR Shield Reviews

PR Services for Hospital Consulting Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

PR & Reputation Management for Pawnbroker State Association

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Our Story

Meet the Team

Cyndee HarrisonCo-Founder and CEO

What Sets Us Apart

Tools and Technology

Commonly Asked Questions

Business Entity

Credit Report Results

Locations (1)

Additional Connections

Packages

PR Shield

Promote and Protect Your Reputation.

Overview by:

1 Timezone that we service

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

Overall Review Rating

Quality

Schedule

Cost

Willing to Refer

PR Shield Reviews

PR Services for Hospital Consulting Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

PR & Reputation Management for Pawnbroker State Association

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

About the Team

Our Story

Meet the Team

Cyndee HarrisonCo-Founder and CEO

What Sets Us Apart

Tools and Technology

Commonly Asked Questions

What types of businesses does PR Shield work with?

How fast can PR Shield respond in a crisis?

Do you also help with positive media coverage?

What problems do you solve for small businesses?

What makes PR Shield different from a traditional PR agency?

Verification

Business Entity

Credit Report Results

Location

Locations (1)

Contact

Connect with PR Shield on Social

Connections

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