PR Media

BACKGROUND

Introduce your business and what you do there.

I'm the president and CEO of Low Carb Canada. We have two websites: lowcarbcanada.ca and zeroodle.com.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Awkward Media?

We had been utilizing Google Ad Words for our websites for a number of years without a strategy. We were looking for a vendor with expertise in digital marketing, including social media and target ad word campaigns, that could help improve our online performance and sales.

I wanted to reach more customers using these platforms without spending hundreds of thousands of dollars, so I was looking for scalable solutions with a proven ROI.

SOLUTION

What was the scope of their involvement?

They developed and executed a social media and targeted ad words campaign, followed by an SEO overhaul of our websites.

Awkward Media was given full access to the backend of our websites to rework our text as needed. Based on their feedback and observance of competitor websites, they create SEO strategies and ad campaigns month to month.

What is the team composition?

I mainly worked with Zarrar Rasool (Director, Awkward Media).

How did you come to work with Awkward Media?

A friend of mine had worked with them before and recommended to me. I decided to give them a shot, and the results have been positive thus far.

How much have you invested with them?

We've invested just under $7,792 thus far.

What is the status of this engagement?

We've been working them for about five months since around November 2017. They continue to monitor and track our online performance, providing monthly updates.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Awkward's efforts have increased traffic to our websites and, more importantly, overall sales. We're seeing a lot more engagement on social media as well.

How did Awkward Media perform from a project management standpoint?

Thus far, they've delivered on all of their promises and are transparent about their work and managing our expectations. Initially, their team worked closely with us to ensure they understood our goals and we understood their strategies. At this point, I trust them to run campaigns with little oversight. 

Every couple of weeks, their team sends a performance report to me and are always available should I have any questions. For more specific campaigns, I may call them on the phone to go over my objectives in more detail.

What did you find most impressive about them?

They're personable and break down the technical components of their work into layman's terms. I appreciate that they communicate what I need to know and don't try to impress me with technical jargon that I don't have time to understand.

They also genuinely take the time to understand the needs of our business and where we want to be in the short and long term. They proactively seek areas that could help us reach our goals.

Are there any areas they could improve?

No. While everyone has room for improvement, I'm happy with their work overall.

Do you have any advice for potential customers?

Understand what you want and lay out a roadmap in collaboration with their team. They'll help you achieve your goals, but it's unrealistic to expect them to tell you what you what those goals should be.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Flawless Building Maintenance. We’re a full-service provider for commercial buildings in need of property maintenance, janitorial services, etc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Awkward Media?

We’ve been in the industry for about 12 years but never really established our name on the web, so we wanted to create an online presence. We were looking to develop a website and needed some help with SEO.

SOLUTION

What was the scope of their involvement?

We had a previous website that they enhanced for me. They fixed all the content and basically rebuilt the site. They also assisted with SEO optimization and in creating a list of keywords.

What is the team composition?

My main point of contact was Zarrar (President, Awkward Media). I also received frequent calls from people who worked for him to see how things were going, whether I was getting more leads, or if I had any questions.

How did you come to work with Awkward Media?

A friend who had used them before referred us. I reached out and asked for some help with designing the website and SEO. I called one or two other places, but they didn’t sound like they knew what they were doing.

What is the status of this engagement?

We worked with them in 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site looks nice and I’ve been getting really positive feedback. I’m happy with it. We’ve had a steady stream of online leads over the last 6–7 months since they enhanced our SEO, which has been really good. It’s increased my business revenue by almost 20%–25% over the year.

How did Awkward Media perform from a project management standpoint?

They were really good. They called me back quickly anytime I contacted them and resolved all issues in a very timely manner.

What did you find most impressive about them?

There a lot of people who offer SEO services, but not many know what it takes to get the results. I wasted my money when I tried it a couple of years ago. I decided to try it again with Awkward and I’ve seen a lot of results with the leads that are coming in.

Are there any areas they could improve?

I couldn’t ask for more. They’re doing the most that they can.

Do you have any advice for potential customers?

Zarrar is very easy to get along with. He doesn’t make it seem too formal and will tell you everything exactly how it is. He’s very business-minded and will give you any advice he sees fit for your situation. You can immediately establish a good relationship with Awkward Media because they’re so easygoing.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing manager for a legal firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Awkward Media?

We wanted to increase our online presence and organic search ranking primarily on Google. This is our first time working on SEO with an external vendor.

SOLUTION

What was the scope of their involvement?

Awkward worked with us to utilize opportunities and leverage content on our website to better reach an audience in need of our services. To accomplish this, they enhanced our blogging presence with SEO content. We worked collaboratively with them to establish a keyword list to use with blog content. We draft our blog entries but share them with Awkward to ensure the word choice and topic selection is best serving SEO. They fine-tune the list and send regular reports on how everything is performing. There’s quite a bit of communication back and forth in that regard.

Additionally, they updated our website by reorganizing some material and adding opportunities for our existing social media information to be shared from page-to-page. A lot of the design work centered on content, contact forms, and social media. We manage our social media, but they influenced how it appears on our page and how users interact with it. We’re expanding our engagement with them to include website design and PPC services.

What is the team composition?

We primarily communicate with their director. When he’s not available, we work with two of his associates.

How did you come to work with Awkward Media?

They were introduced to us by another vendor we were using for a different service. Our business relationship with them grew from there.

How much have you invested with them?

We’ve spent $10,000–$50,000.

What is the status of this engagement?

We started working together January 2015 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Awkward’s work improved organic traffic to our website. The content they produce meets our expectations and represents the business well.

How did Awkward Media perform from a project management standpoint?

They’re always on time if we need to add new elements spontaneously and can pivot to help us respond to an issue or new project. They really value customer service, so the director prefers to work with us directly.

What did you find most impressive about them?

It’s amazing how quickly they get things done. If one person can’t complete a task, they promptly assign another person to handle it. We always receive some sort response from them on the same day we reach out. Friendly service and quick turnaround time are often two features hard to come by in marketing services.

Are there any areas they could improve?

No. Not at this time.

BACKGROUND

Introduce your business and what you do there.

I’m the director of HairFree Laser Skin Clinics, a medical spa company. We do anything and everything that deals with beauty, weight loss, plastic surgery, hair loss, etc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Awkward Media?

It’s hard to stay competitive with digital media, especially since my business is in Toronto. It’s very competitive here. I needed more exposure and SEO. I’ve worked with a lot of digital companies who weren’t really personal and didn’t follow up. Awkward Media has been the best partner I’ve worked with so far. They set reasonable rates and realistic expectations. A lot of other companies promised the world and don’t deliver.

SOLUTION

What was the scope of their involvement?

Awkward Media helps with SEO, Google AdWords, and retargeting. For SEO, Awkward Media gave me keywords, and I chose what I wanted. They showed me the number of hits that each word could potentially bring. We wanted to appear in the top 3 positions. With AdWords, they’re constantly optimizing my campaign and saving me money. They tell me optimal times to put out content and also helped me update the website a few times for conversion optimization. They changed the appearance and made it look more up-to-date. They adjusted placement and added calls to action, A/B testing, etc. We also have a blog that they created. They draft content for the blog on a weekly basis based on what I want them to write.

How did you come to work with Awkward Media?

I heard about them through another client of theirs. The other companies I had worked with were expensive but weren’t delivering. Their customer service wasn’t personal. Awkward Media works with me every step of the way.

How much have you invested with Awkward Media?

I’ve spent between $35,000 and $40,000 with them over the course of our relationship.

What is the status of this engagement?

We started working with them in April of 2016, and the work is ongoing. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

I’ve had steady growth organically, and traffic flow has increased significantly. I get a report every month showing the progress of their SEO work, which has been improving steadily. I have a lot of first-page rankings since working with Awkward Media. I would still like the leads and conversions to be improved. They’re constantly doing A/B testing to increase those conversions.

Clients always tell me that they love our blog content. I push over the social media feed we get. We have people conversing with us.

How did Awkward Media perform from a project management standpoint?

They handle the project very well. They respond really quickly when I have an inquiry. If I need a change to be made, it’s usually done within 48 hours. We meet for lunch every 3–4 weeks and communicate several times a week over email.

What did you find most impressive about Awkward Media?

Their customer service is great. I don’t feel like just a client, which is important to me.

Are there any areas Awkward Media could improve?

For what they offer, they’re honest about their weaknesses. They explain where they can deliver results. I’ve worked with a lot of companies, and nobody really knows how to drive conversions. If someone could figure that out, it’d be great. 

BACKGROUND

Please describe your company and position.

I am the CEO of Evenset Inc.

Describe what your company does in a single sentence.

Our fast-paced agile software development process brings ideas to life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Awkward Media to accomplish?

• Manage and optimize our Ad Words accounts

SOLUTION

How did you find Awkward Media?

Online Search

Why did you select Awkward Media over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Awkward Media were assigned to this project?

11-50

Describe the scope of work in detail. Please include a summary of key deliverables.

After taking over, WebFX effectively learned about our business, enhanced our target keywords, and significantly improved our search engine rankings, demonstrating their understanding and ability to generate relevant publishing topics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Additionally, we aimed to guarantee that the company had the capacity to comprehend our business and deliver insightful and contextually appropriate subjects for publication. After WebFX assumed control, they effectively familiarized themselves with our business and enhanced our target keywords, resulting in significantly improved rankings on search engines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes, they deliver on time

What was your primary form of communication with Awkward Media?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to comprehend our business, including our products and target audience, is highly valuable. Although focused on niche industrial search optimization and B2B, their strategies have a direct impact on enhancing our website's performance and overall success.

Are there any areas for improvement or something Awkward Media could have done differently?

NO

BACKGROUND

Please describe your company and position.

I am the Co-Founder at Zaimirai of webapper Services,LLC

Describe what your company does in a single sentence.

Our offering blends Amazon AWS's top-tier cloud technology (IaaS) with our deep web application engineering knowledge (PaaS) to provide a "true cloud" infrastructure.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Awkward Media to accomplish?

• Increase the rankings of keywords through optimization.
• Maximize the efficiency of the website.
• Enhance the quality of PPC leads.

SOLUTION

How did you find Awkward Media?

Online Search

Why did you select Awkward Media over others?

• High ratings
• Close to my geographic location

How many teammates from Awkward Media were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The client has experienced a significant month-over-month (MoM) growth of 32% in qualified leads. Additionally, within a span of just four months, the client has successfully achieved rankings for 300 new targeted keywords in highly competitive markets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

By the sixth month of implementation, our marketing efforts successfully generated a 32% increase in qualified leads on a monthly basis. Moreover, within just four months, our website achieved ranking for an additional 300 highly competitive and targeted keywords.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes, they delivered on time

What was your primary form of communication with Awkward Media?

Virtual Meeting

What did you find most impressive or unique about this company?

They consistently surpassed expectations by resolving website issues and assisting clients in achieving their SEO objectives.

Are there any areas for improvement or something Awkward Media could have done differently?

There's nothing they need to improve on.

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of CIENCE

Describe what your company does in a single sentence.

We work with the best brands, enterprise companies, and start-ups around the world. We use the sophisticated CIENCE Platform to test and experiment with our clients... Discovering formulas that drive results for their sales teams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Awkward Media to accomplish?

We engaged Awkward Media for our SEO audit to enhance our website's performance and drive increased traffic. Our primary aim was to identify areas for improvement and optimize our website's functionality to generate more leads for our clients ultimately.

SOLUTION

How did you find Awkward Media?

• Online Search
• Referral

Why did you select Awkward Media over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Awkward Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Awkward media SEO audit encompassed a comprehensive evaluation of our website's performance, aiming to pinpoint areas needing enhancement and deliver optimization suggestions. The analysis encompassed various aspects such as content, structure, user experience, and technical performance. In line with the audit, Awkward Media furnished an extensive report condoning their findings and recommendations. 

This report presented a thorough assessment of our website's current state and an overview of SEO best practices. Notable outcomes included actionable recommendations to enhance our content, bolster technical performance, and elevate user experience. Additionally, the report outlined a list of high-priority tasks that warranted our attention.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Enhanced website traffic. Elevated keyword rankings. Augmented engagement and conversion rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Awkward Media demonstrated exceptional project management skills, ensuring all deliverables were promptly met and remaining highly responsive to our requirements throughout the project. We were thoroughly impressed by their effective communication and unwavering commitment to keeping us well-informed at every stage.

What was your primary form of communication with Awkward Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Awkward Media demonstrated exemplary organization from the beginning, presenting a transparent project timeline that delineated each phase and its corresponding deliverables. They consistently adhered to all deadlines and maintained open lines of communication, promptly notifying us of any adjustments or updates to the project schedule.

Are there any areas for improvement or something Awkward Media could have done differently?

We were exceptionally pleased with Awkward Media's project management and would enthusiastically recommend their services to others.

BACKGROUND

Please describe your company and position.

I am the Sole Trader of Bespoke Furniture

Describe what your company does in a single sentence.

Furniture and Home Furnishings Manufacturing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Awkward Media to accomplish?

We sought the services and expertise of Awkward Media to enhance our organic Google webpage ranking.

SOLUTION

How did you find Awkward Media?

• Online Search
• Referral

Why did you select Awkward Media over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Awkward Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Awkward Media has provided us with relevant search terms to improve our SEO and rankings. They also work on building supporting backlinks to enhance our website's visibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our working relationship with the team at Awkward Media was excellent. They provided us with informative and high-quality recommendations, and their effective actions yielded proven results for our company. We are impressed with the team's performance in achieving our short-term goals so far.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have an account manager who regularly updates us on the status of our project. These updates include a list of important tasks that we need to complete each month.

What was your primary form of communication with Awkward Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our experience has been quite positive up to this point.

Are there any areas for improvement or something Awkward Media could have done differently?

At this moment, I do not have any suggestions to offer.

BACKGROUND

Please describe your company and position.

I am the Operator of Sugar food corporation

Describe what your company does in a single sentence.

Sugar Foods Corporation is a privately-held company founded in 1948 that began as a local bulk sugar distributor throughout the New York metro area.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Awkward Media to accomplish?

• Our objective was to enhance our online visibility and particularly strengthen our search engine performance on Google.

SOLUTION

How did you find Awkward Media?

• Online Search
• Referral

Why did you select Awkward Media over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Awkward Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our website's exposure online was regularly evaluated through weekly phone calls where we discussed progress and suggested changes in wording. These calls were followed up with emails that reviewed our discussions and goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Since implementing Awkward Media, the number of individuals discovering our Sugar Manufacturing Company through online channels has increased.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow functioned exceptionally well, as we engaged in productive and transparent dialogues concerning our objectives and anticipations.

What was your primary form of communication with Awkward Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We always felt valued by Awkward Media. They dedicated an equal amount of time and effort to our account as they would to a much larger one.

Are there any areas for improvement or something Awkward Media could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Technical Director of Infinity Core

Describe what your company does in a single sentence.

We’re a unified force of 140,000+ Associates, taking action every day toward the world we want tomorrow.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Awkward Media to accomplish?

• We hired Awkward media to help our keyword rankings.

SOLUTION

How did you find Awkward Media?

• Online Search
• Referral

Why did you select Awkward Media over others?

• Good value for cost
• Referred to me

How many teammates from Awkward Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Awkward media was granted access to our CMS and made modifications to our content, which included meta titles, meta descriptions, and other aspects. Additionally, they conducted site health assessments and assisted in resolving any issues with the website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Awkward Media helped us rank for nearly twice as many keywords during the project's initial phase.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The communication was excellent, and problems were solved promptly. They consistently delivered more work each week and even offered advice on unrelated matters, such as disavowing harmful backlinks.

What was your primary form of communication with Awkward Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company and individuals at Awkward-media were highly organized, making the project easy to manage. They provided me with a dashboard to track their progress, which I could check weekly.

Are there any areas for improvement or something Awkward Media could have done differently?

Yes. They fulfilled all of my requests without any issues.