PPC Magic

BACKGROUND

Please describe your company and position.

I am the Director of Product Marketing of Rwazi

Describe what your company does in a single sentence.

Decision AI and Consumer Intelligence for Fortune 5000 companies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PPC Magic to accomplish?

• Setup GA4
• Setup GTM and tracking pixels and etc
• Connect all together and set up conversion goals in GA4 and GAds
• Setup basic Google Ads

SOLUTION

How did you find PPC Magic?

UpWork

Why did you select PPC Magic over others?

• Good value for cost
• Good expertise

How many teammates from PPC Magic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Key Deliverables Summary
• Full GTM audit and cleanup
• 30+ triggers and 50+ tags configured and validated
• 13 GA4 custom events
• Cross-domain tracking implementation
• Cal.com dual-method booking tracking system
• Google Ads Enhanced Conversions setup
• Facebook and LinkedIn conversion tracking
• UTM capture and cookie-based attribution system
• HubSpot V4 autopopulation (29 tracked fields)
• Wistia milestone tracking
• Microsoft Clarity integration
• GDPR-compliant consent mode v2 configuration
• Complete technical documentation in Notion

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project significantly improved data accuracy, attribution reliability, and paid media efficiency. We eliminated duplicate and conflicting tracking that had been inflating engagement metrics, implemented clean cross-domain tracking between rwazi.com and Cal.com, and validated 100% of critical conversion paths in GA4 and GTM. With Enhanced Conversions (Google Ads), properly structured Meta and LinkedIn events, and 29 CRM attribution fields captured in HubSpot, the team gained a trustworthy, end-to-end view of where leads were coming from and how they engaged before converting.

As a result, campaign optimization became data-driven rather than assumption-based. Conversion signals became more accurate, match rates improved, wasted ad spend from misattribution was reduced, and retargeting audiences became more precise thanks to detailed engagement tracking (scroll depth, timers, video milestones). In addition, full GDPR compliance and Consent Mode v2 were implemented, reducing legal risk and future-proofing the entire analytics infrastructure for scalable growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was smooth and well-structured throughout the engagement. All key milestones were delivered on time, and timelines were clearly communicated in advance. The team was proactive in flagging technical dependencies and aligning with our developer when needed, which kept implementation moving without delays.

Janis was highly responsive and quickly assigned a dedicated specialist who managed the entire process end-to-end. That specialist handled coordination, technical setup, testing, and documentation with strong attention to detail. Communication was consistent, transparent, and solution-oriented whenever new requirements or adjustments came up.

What was your primary form of communication with PPC Magic?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most was the depth of their expertise. Their understanding of tracking architecture, attribution logic, and cross-platform integrations was exceptionally strong, you could immediately tell they’ve handled complex setups many times before. They weren’t just implementing tasks; they understood the business implications behind every configuration.

I also appreciated their honesty and strategic thinking. They proactively pointed out that some of the settings and configurations I initially planned weren’t actually necessary for our goals. That level of experience and transparency helped us avoid overcomplicating the setup and even saved us some budget. It felt like working with a true partner rather than just a technical vendor.

Are there any areas for improvement or something PPC Magic could have done differently?

Overall, we were very satisfied with the collaboration and the outcome. There were no major areas for improvement the process, communication, and execution all met our expectations.

BACKGROUND

Please describe your company and position.

I am the Chief Accounts Officer of BlomHealth

Describe what your company does in a single sentence.

BlomHealth operates a digital health platform which allows patients with chronic illnesses such as diabetes and heart diseases to be remotely tracked and virtually treated.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PPC Magic to accomplish?

• Our goals was to get more qualified B2B leads from health organizations and increase conversion rates on our landing pages while getting a better ROI for our ad spend in order to fuel expansion into new markets.

SOLUTION

How did you find PPC Magic?

• Referral
• A close friend

Why did you select PPC Magic over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from PPC Magic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They were focused on auditing our current PPC campaigns, optimizing for conversion and scale efforts with ads across Google Ads and LinkedIn, providing revamped ad strategies, A/B testing landing pages, and integrated tracking in HubSpot CRM. Give a detailed description of the kind of work involved. Be sure to put a list of major deliverables. After an initial account audit to uncover inefficiencies, PPC Magic and his team created laser-focused campaigns based on a combination of keyword research for health-related searches. They refined ad copy, set up conversion tracking and did ongoing A/B tests on landing pages to improve user engagement. Deliverables included a bespoke PPC strategy document, monthly performance dashboards, ad sets tuning and HubSpot integrations for lead attribution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We worked with a we worked with Janis and other PPC Strategists... who mocked up the campaigns, an account manager that shepherded all the communication and fine-tuning as well as a conversion optimization specialist for landing page improvements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is organized, and they have milestones in a mutual project plan through Asana. They never missed a deadline, whether it was the first audit report after two weeks or allowing for compliance timings to get new campaigns off the ground. ‘They were very responsive to our needs, providing feedback within the business day via email or Slack and making strategic changes on the fly during high demand times.

What was your primary form of communication with PPC Magic?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Communication involved weekly Zoom check-ins for strategy discussions, email for quick updates, Slack for real-time queries, and shared HubSpot dashboards for performance tracking.
  
  They were exceptionally responsive, often incorporating our input on targeting adjustments or creative changes within 24 hours, which kept the project aligned with our evolving priorities.
  
  
• We also had a 38% increase in qualified leads, 2.8x return on ad spend (ROAS), and reduction of cost per acquisition from $75 to $48, with more than $120,000 in attributed pipeline revenues due to new healthcare partnerships.
  
  We measure success with KPIs such as cost/lead; conversion rates, lead quality scores through Hubspot of the leads we generate using PPC; and revenue attribution from closed business tied back to PPC source.

They focus on measurable B2B results, and performance guarantees are the key factors making them a dependable partner when scaling lead generation in competitive niches.

Are there any areas for improvement or something PPC Magic could have done differently?

Be clear on your key metrics and business objectives from the outset so that they can tailor their approach, and be ready to collaborate closely for maximum impact.

BACKGROUND

Please describe your company and your position there.

I'm the manager of a car air conditioner service. We inspect and repair car air conditioner systems and fill up conditioner gas.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wigwam Digital, and what were your goals?

We hired Wigwam to help develop our company. Starting with web development, then marketing and PPC management and general help with company management.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Wigwam by word of mouth.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had meetings to discuss our goals, plans and budget. We found the best structure and design for our website. Wigwam created a landing page, sub-pages and a thank you page for our website. They found a way to transfer customer submitted forms to a Google calendar for us to use every day and managed our Google Ads profile excellently.

How many people from the vendor's team worked with you, and what were their positions?

We were in contact with:

• the CEO
• a project manager
• a developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We grew so rapidly our calendars got booked 3 months ahead.

Describe their project management style, including communication tools and timeliness.

We used a Slack group and e-mail to communicate, usually with the project manager or the CEO.

What did you find most impressive or unique about this company?

They made us an excellent site with professional details and functions. We easily communicated with Wigwam Digital, getting amazing advice and results exactly what we wanted.

Are there any areas for improvement or something they could have done differently?

We had some bugs that were quickly fixed after we noticed them.

BACKGROUND

Please describe your company and your position there.

Leiden Shorts is the Dutch festival for worldwide short film. Our festival takes place every year in May/June in various cultural spaces in Leiden (The Netherlands). My position is that of Festival Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wigwam Digital?

Wigwam took care of setting up our Google ads campaign and running it.

SOLUTION

How did you select this vendor?

Wigwam was the first and only company we approached. We immediately liked Janis vision and approach to the project so we decided to chose him.

Describe the scope of their work in detail.

Wigwam set up our google ads campaign for no-profits and managed to achieve great results notwithstanding the time limitations. Furthermore he gave advise on how to improve the landing pages and strategy on our end in order to increase traffic and visibility further.

What was the team composition?

Janis worked on his own, with support where needed from out team members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a great increase in website and social media traffic, which can directly be linked to Wigwams work for us. It definitely helped with our brand awareness.

How effective was the workflow between your team and theirs?

the collaboration was smooth and pleasant all the way.

What did you find most impressive about this company?

Their capability to flexibly think in terms of the needs and opportunities of their clients was outstanding!

Is there any area for improvement or anything that could have been done differently?

On our end we should have approached Wigwam earlier instead of including him so late in the process. The results would have been even better!