Power-UP: Marketing Performance Agency

BACKGROUND

Please describe your company and position.

I am the CMO of 450 GROUP

Describe what your company does in a single sentence.

Our company builds and manages real estate projects focused on generating stable rental income.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Power-UP: Marketing Performance Agency to accomplish?

• Generate high-quality leads for our real estate projects through paid traffic channels.
• Improve the effectiveness and ROI of targeted advertising campaigns.

SOLUTION

How did you find Power-UP: Marketing Performance Agency?

Referral

Why did you select Power-UP: Marketing Performance Agency over others?

• High ratings
• Company values aligned

How many teammates from Power-UP: Marketing Performance Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Power-UP: Marketing Performance Agency helped us set up and manage targeted advertising campaigns across Meta and Google platforms. Their scope of work included audience research, campaign planning, ad creatives, A/B testing, lead form setup, and performance tracking. The team also improved our analytics infrastructure to better evaluate lead quality and ROI.

Key deliverables included:

• Full-funnel paid advertising strategy
• Launch and optimization of Meta and Google Ads campaigns
• Weekly performance reports with detailed insights
• Continuous testing and creative updates
• Ongoing communication and proactive suggestions for scaling

Their efforts resulted in a noticeable improvement in lead quality and sales consistency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Consistent monthly sales directly attributed to paid traffic
• Improved lead-to-sale conversion rate due to better targeting and audience segmentation
• Full transparency and weekly reporting enabled faster decision-making

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Power-UP team demonstrated excellent project management. They delivered tasks on time provided weekly updates and maintained a clear communication flow throughout the entire engagement. Whenever we had questions or needed adjustments, they responded quickly and offered practical solutions. Their proactive approach and flexibility made the collaboration smooth and productive.

What was your primary form of communication with Power-UP: Marketing Performance Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most was their combination of strategic thinking and real care for results. The Power-UP team didn’t just follow instructions they proactively offered ideas, tested hypotheses and adapted campaigns based on real performance. 

Are there any areas for improvement or something Power-UP: Marketing Performance Agency could have done differently?

We have no suggestions for improvement  everything exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the CMO of Brighterly

Describe what your company does in a single sentence.

Brighterly is a math tutoring product for K12 students in the USA.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Power-UP: Marketing Performance Agency to accomplish?

• Review current analytics infrastructure (Google Analytics, BigQuery, Google Tag Manager)
• Setup analytics events that cover the whole product funnel
• Built attribution reports which helps better understand how different traffic channels contribute to sales

SOLUTION

How did you find Power-UP: Marketing Performance Agency?

Referral

Why did you select Power-UP: Marketing Performance Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Power-UP: Marketing Performance Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Review current analytics infrastructure (Google Analytics, Google Tag Manager, BigQuery);
2. Setup additional event tracking to cover the entire product funnel (both frontend events and offline events);
3. Setup a report with key funnel metrics: Site visit → Lead → Product Demo → Sale; 
4. Setup a custom attribution report that shows how different traffic channels contribute to generating Sales; 
5. Create a report with visualizations that demonstrate a typical user journey.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have managed to fix the gaps in our event tracking preventing us from measuring the entire product funnel;
• We have also learned how different traffic channels contribute to our Sales thanks to a custom attribution model.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was well setup.
All critical questions were discussed and agreed during virtual meetings (expectations, deliverables, blockers, milestones, payments).
While minor questions could be covered via messaging. The team was always ready to respond promptly to any questions.

What was your primary form of communication with Power-UP: Marketing Performance Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Great expertise and web analytics. The team felt comfortable with the challenges we presented and resolved our needs quickly and effectively.

Are there any areas for improvement or something Power-UP: Marketing Performance Agency could have done differently?

The team is always busy since they have other clients. 
And they couldn't process requests for additional work promptly.

BACKGROUND

Please describe your company and position.

 I am the CMO of a software company 

Describe what your company does in a single sentence.

Salesforce data protection leader for data lifecycle management from backup & recovery to reuse to archive.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Power-UP: Marketing Performance Agency to accomplish?

• Launch and optimize paid search (SEM) and paid social campaigns
• Increase brand awareness
• Increase B2B inbound lead flow

SOLUTION

How did you find Power-UP: Marketing Performance Agency?

• Referral
• Other

Why did you select Power-UP: Marketing Performance Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Power-UP: Marketing Performance Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Power-UP developed a comprehensive SEM and paid social strategy, including keyword research, audience targeting, ad optimization, and reporting. They regularly adjusted campaigns to enhance performance and maximize ROI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a significant increase in inbound leads and improved conversion rates from our campaigns. Additionally, our cost per lead decreased, enhancing the overall efficiency of our marketing budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management team consistently met deadlines and was highly responsive to our needs. Their communication was clear, and their reporting was detailed and transparent.

What was your primary form of communication with Power-UP: Marketing Performance Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their deep expertise in the B2B Tech niche and their proactive approach to campaign optimization.

Are there any areas for improvement or something Power-UP: Marketing Performance Agency could have done differently?

Overall, we are pleased with the collaboration.

BACKGROUND

Please describe your company and position.

I am the CEO, Founder of Artkai

Describe what your company does in a single sentence.

Digital product development agency for startups and established businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Power-UP: Marketing Performance Agency to accomplish?

• Setup and the transition to the upgraded version of web analytics, GA4 for our clients
• Stay on budget as website-clients and cost-sensitive

SOLUTION

How did you find Power-UP: Marketing Performance Agency?

Clutch Site

Why did you select Power-UP: Marketing Performance Agency over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Power-UP: Marketing Performance Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a digital product development agency, we often work with website rebuilding. So, as an additional service, we propose to fine-tune web analytics. Power-UP Agency consistently exceeded our expectations by delivering results on time and within budget. Their professionalism and communication skills fostered a collaborative working environment, making the experience as smooth as it can be.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clients were satisfied with additional services. Besides, they and we could evaluate impact of redesign and do more optimization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timing and budgeting were almost perfect. The work was predictable, and we always could build the right anticipation.

What was your primary form of communication with Power-UP: Marketing Performance Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The service was very good. They also are not shy or lazy to go the extra mile.

Are there any areas for improvement or something Power-UP: Marketing Performance Agency could have done differently?

More services could be a good thing. Like adding SEO. Nothing besides that.

BACKGROUND

Please describe your company and your position there.

I'm a marketing and channel leader

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power-UP: Marketing Perfomance Agency, and what were your goals?

We hired Power-UP to run paid campaigns across search engines and social media platfroms. Our gouas were to increase a number of inbound leads and boost brand awareness.

SOLUTION

How did you select this vendor and what were the deciding factors?

Based on previous experience. We worked with the owner of Power-UP on another project and were satisfied with the results.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Scope of work included: brand awareness paid campaigns (search ads and social media ads); led generation campaigns across the most popular marketing channels (Meta Ads, Google, LinkedIn, Twitter, Quora). We started with eximining current state of campaigns and technical set up of ads managers and conversion pixels.

We agreed on weekly meetings to discuss results, campaign optimization, and monthly media plans. The process of cooperation was built the following way: marketing manager form SplitMetrics provides copies, creatives, target audience description, and the PowerUp team set up the campaigns, overview day-to-day performance and report on results.

How many people from the vendor's team worked with you, and what were their positions?

5 team memebers: CMO, Head of Lead Gen, and 3 marketing managers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since starting paid search and social media ads, we saw increase in inbound leads. We're able to quickly generate registrations for upcoming webinars and online events and boost downloads of educational conent pieces.

Describe their project management style, including communication tools and timeliness.

The team were meeting most of the crucial deadlines during our partnership. For some tasks we experienced delay in deliverability, but as soon as we transerred from a messenger-based communication to a project management tool, the process improved.

What did you find most impressive or unique about this company?

A Ukrainian agency, they are striving to meet customer needs and ensure high performance of paid campaigns.

Are there any areas for improvement or something they could have done differently?

I'd improve attention to details of PPC specialists, as sometimes ads were not launched in a proper manner and in accordance to technical tasks. And level of knowledge about customers' products and services could have been more profound to ensure the team generate more ideas for improvements.

BACKGROUND

Please describe your company and your position there.

I'm VP of small software development company. We'd like to improve our visibility for our target-group.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power-UP: Marketing Perfomance Agency, and what were your goals?

We spent a lot of money for online advertizing. I mean adwords, but we did not have competance and time to track efficiency of it. So we set target "more efficiency for less buget".

SOLUTION

How did you select this vendor and what were the deciding factors?

Power-UP team made presentation with step-by-step plan and budget.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Set campaigns, run, tuning, set target countries and audience, every day tracking.

How many people from the vendor's team worked with you, and what were their positions?

2-3 specialists are working with us. At least one of directors, and targetolog. From our side marketing head, designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Despite the travel budget (paying for specialists), the total advertising budget has decreased by about half, traffic has become better, more targeted and, as a result, more effective for us.

Describe their project management style, including communication tools and timeliness.

Power-UP specialists every month are making report for us with results, hipoteses, initiatives. We are together (by e-mail and often by messengers) crete some new campaigns. The work is going very fast. Often they have to wait for something from our side.

What did you find most impressive or unique about this company?

t is very important that they understand who our audience is, our products. Previously, we had a bad experience with a third-party agency. In addition, they have a global vision.

Are there any areas for improvement or something they could have done differently?

All is perfect for today!

BACKGROUND

Please describe your company and your position there.

I am CMO at a global company that provides outsourcing services in the AI sphere.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power-UP: Marketing Perfomance Agency, and what were your goals?

In July Google will stop supporting Universal Analytics, so we decided to migrate to Google Analytics 4 beforehand and start collecting website stats from the beginning of 2023. We hired Power-Up to do the migration from the old platform to the new one.

SOLUTION

How did you select this vendor and what were the deciding factors?

There were several factors:

1. We were looking for a certified Google Analytics specialist for this task and an authorized Google partner
2. We had previous experience of cooperation with Power-Up team in PPC projects, so we trusted to them
3. They could provide the service within the needed timeline

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The project consisted of three stages:

1. We had an intro call to discuss our needs, the scope of tasks, the relevant website pages, landing pages, and website events we would like to transfer from Universal Analytics to GA4. Then we received a budget estimation and preliminary scope of time that is needed for the task
2. The migration itself, which was done by Power-Up team. Also, we have received the list of the tasks and some instructions regarding what's needed to be completed to take full advantage of GA4 functionality.
3. Training for Marketing Manager and me regarding the main differences between the platforms and how to use GA4

How many resources from the vendor's team worked with you, and what were their positions?

CEO and Google Analytics specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Everything was delivered within the scope we agreed. We received upgraded website analytics with tracking of all of the needed events

How effective was the workflow between your team and theirs?

It was good, according to what we discussed during the intro call. Also, we had additional discussions in a messenger in case there were some questions or they needed clarification.

What did you find most impressive or unique about this company?

I like that they act as partners, giving recommendations on how to take the most benefits of the tasks.

Are there any areas for improvement or something they could have done differently?

No idea

BACKGROUND

Please describe your company and your position there.

I'm a Growth Manager of a product photography service based in the US.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power-UP: Marketing Perfomance Agency, and what were your goals?

We hired Power-UP to build our Google Ads portfolio and introduce a steady income from paid channels. Later, we expanded our collaboration to general marketing analytics. Recently, we began to set up a very detailed reporting on user behavior. This also requires experience and knowledge on API integrations, which PowerUp offers.

SOLUTION

How did you select this vendor and what were the deciding factors?

PowerUp came as a referral from a business partner. The ease of communication and ability to scale alongside the agency was the defining factor in starting our work together. Also, before we got the agency on a retainer, we commissioned them to fix a google analytics & web tracking bug. They executed the fix quickly.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Currently, we work with PowerUp on PPC and Analytics. This includes scaling our Google Ads & META portfolio and optimizing it for better ROAS. As for Analytics, together we work on building out an interactive Looker Studio dashboard that provides marketing insights, as well, as monthly performance reports.

How many people from the vendor's team worked with you, and what were their positions?

We currently work with a lead analyst, who also happens to be the CEO of the company, as well as an account/project manager. In addition, there's a PPC specialist who's attached to our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've successfully doubled our Google Ads spending, arrived at a steady # of qualified leads per paid channel, and executed a few successful tests to increase our website performance and conversion.

Describe their project management style, including communication tools and timeliness.

We work through monthly reports, status meetings every few weeks, brainstorm sessions. We also work through Notion task management to track ongoing tasks.

What did you find most impressive or unique about this company?

They are very loyal in their approach and willing to go the extra mile. They also have great communication.

Are there any areas for improvement or something they could have done differently?

Perhaps, be more objective-driven rather than process driven. Sometimes, we tend to get lost in processes and need to reevaluate what drives the company forward.

BACKGROUND

Please describe your company and your position there.

I am Product Manager / Founder in Boosta Startup Factory. We launch and scale digital products from idea to product market fit stage.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power-UP: Marketing Perfomance Agency, and what were your goals?

In 2022 we were testing a 3 product ideas and set goals to test them on paid traffic to evaluate the demand, conversion rate and customer acquisition cost. We hired Power-UP to run paid ads in Facebook and Instagram.

SOLUTION

How did you select this vendor and what were the deciding factors?

Power-UP had 3 components we needed: success track record in Google and Facebook/Instagram paid advertising, ability to cover advertising and analytics by one team and a personal recommendation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First step was to get an adversing strategy offer with budgets and hourly rates. Than upon agreeing on that agency proceeded to set up ad accounts and campaigns, set up analytics. After that most of the time they ran and optimised campaigns according to our objectives of getting most leads/sales with lowest customer acquisition cost.

How many people from the vendor's team worked with you, and what were their positions?

We had 2 people working on us: a campaign manager who was running ads and also covered the client relations and the web-analytic who set up events and goals on our websites.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We worked on 3 product in total. 2 of the products got the demaid evaluation we needed and were closed. And 1 more product we worked on (Coverler.com got) the investor funding and is still being supported by Power-UP. But generally the outcome is that we're seeing the constant growth of sales and decrease in customer acquisition costs.

Describe their project management style, including communication tools and timeliness.

We communicated using messengers, all deliverables were in GoogleDocs or ad accounts, meetings were held in Google Meet. All communication was timely and sometimes even out of business hours which is an extra mile and cool.

What did you find most impressive or unique about this company?

They have a deep understanding of advertising systems and optimization. Ability to adapt to a fast-paces changes of startup niche. Ability to work even in high-stress and under infrastructure fails of Ukraine because of the Russian Invasion.

Are there any areas for improvement or something they could have done differently?

I bit of proactivity in offering optimisation steps and a bit more deep-diving in the product would be cool, but not critical.

BACKGROUND

Please describe your company and your position there.

I am a marketing manager at an investment company that, among other things, is engaged in the construction of premium-class residential complexes and cottage communities in Kyiv and the Kyiv region, Ukraine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power-UP: Marketing Perfomance Agency, and what were your goals?

We were looking for a company that would be able to advertise our complexes on Google, Facebook and Instagram, analyze the results and improve them by using new digital tools, improving campaign settings, etc. As a result of their work, we consider not just an increase in sites' and pages' visits , but mainly an increase in potential customers, calls and meetings.

SOLUTION

How did you select this vendor and what were the deciding factors?

After conducting a tender and meeting with the most suitable agencies, we decided to choose this one based on their approach, advice, professionalism, previous clients and cost.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We provided the agency with our advertising materials, explained the basic principles of the companies. We received a long-term Google advertising strategy from the agency and started working on its implementation. Over time, we began to involve the agency in working with social networks (namely, advertising campaigns). During wartime in Ukraine, the agency continues to work with us, developing short-term advertising campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

We work with the project manager, keep in touch with the director.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We cannot disclose the figures, but I can say that the awareness of the audiences has grown significantly, we have reached the planned level of sales of apartments and houses. During wartime, our results, namely calls, increased 5 times compared to when no ads were running.

How effective was the workflow between your team and theirs?

We conduct weekly calls with the project manager, and also address questions and requests when necessary between them. They are very prompt in responding to inquiries whenever possible. We are satisfied with their work.

What did you find most impressive or unique about this company?

The agency completely covers our advertising needs in Google, Facebook and Instagram for all three of our properties.

Are there any areas for improvement or something they could have done differently?

We resolve all minor comments immediately and are now completely satisfied.