Portage Labs

BACKGROUND

Please describe your company and position.

I am the Senior Revenue Operations Manager of CybelAngel

Describe what your company does in a single sentence.

Cybersecurity company specialized in External Threat Intelligence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Portage Labs to accomplish?

• Build a MQL system with effective contact scoring.
• Revamp our nurturing strategy.

SOLUTION

How did you find Portage Labs?

Referral

Why did you select Portage Labs over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Portage Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

There were two main goals: 

Revamping our nurturing strategy in Hubspot: 

• Need to work on a more efficient lead genenation strategy. 
• Revamp all the nurturing automation strategy & emailing. 
• Build complex and adapted path for evey lead. 

Build a MQL model efficient in Hubspot: 

• Create an efficient contact score that allow us to tract our prospect's activities. 
• Make the model easy to understand for our sales population to exploit as maximum the MQLs. 
• Generate pipe and ARR thanks to the MQL model.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revamping of our nurturing strategy being able to capture a record of new leads during 2024 in our CRM. 

Creating a MQL strategy that nowadays correspond about 20% of our open pipe.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly meetings convined with some onsite visits. 

Quick and efficients meetings with objectives and to-do every week. 

Good framework organisation and efficient deliverability. 

What was your primary form of communication with Portage Labs?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The adaptability to our specific needs. They were allways for us. Reactivity and good delivered service.

Are there any areas for improvement or something Portage Labs could have done differently?

Not many areas of improvement in our case. We were so happy with the service provided. 

UPDATED REVIEW

This review was published on March 3, 2025.

Timothee Collard
VP Global Marketing, CybelangelInformation technology

France

51-200

Jan 2023 - Ongoing

Project summary
Portage Labs provides HubSpot marketing automation support for a cybersecurity platform. The team has cleaned the client's HubSpot CRM, set up a scoring workflow, cleaned databases, and provided design support.

Feedback summary
Portage Labs' efforts have successfully improved the client's conversion rates. Moreover, the team has delivered on time, deployed strong project management skills, and set clear expectations about the timing, deliverables, and outcomes. Overall, their impressive expertise has set them apart. This review is an update by the client company. The original content is located below the new review.

Quote
"Portage Labs have a best-in-class expertise."

BACKGROUND

Please describe your company and position.

I am the VP Global Marketing of Cybelangel

Describe what your company does in a single sentence.

CybelAngel is a Cyber security platform that helps enterprises  monitor and prevent digital threats outside of their perimeter. We monitors, detects, and manages external risks across all layers of the Internet (visible, deep, and dark), connected storages and domain names to prevent business damage.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Portage Labs to accomplish?

• Clean and revamp our marketing automation stack
• Provide support for all our creative design needs

SOLUTION

How did you find Portage Labs?

• Referral
• Other

Why did you select Portage Labs over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Portage Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• HubSpot Clean up : support the cleanup of the Hubspot instance to have consistent
  and clean assets on the platform. 
• MQL : Implementing a scoring and nurturing workflow
• Lead Database clean up and segmentation 
• Designsupport on our marketing asset creatives : Ebooks / Banners / Datasheets

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improvement of our conversion rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Portage labs team are always delivering on time. 

they are strong in project management giving clear expectation about the timming, deliverables and expected outcomes all along their mission. 

What was your primary form of communication with Portage Labs?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Portage Labs have a best-in-class expertise combined with strong undertanding of their customer context and needs. 

Are there any areas for improvement or something Portage Labs could have done differently?

No. 

STAR RATINGS
Overall rating: 5

Quality: 5

Cost: 5

Schedule: 5

Willing to refer: 5



This review was published on February 6, 2025.

Bénédicte Matran
Senior Marketing manager, CybelAngelI
T Services

Paris, France

201-500

Jul 2023 - Ongoing

$50,000 to $199,999

Verified

Project summary
Portage Labs has revamped an MQL process for a cybersecurity company. The team has cleaned and organized the client's CRM, established a maintenance routine, and provided reporting and strategic advice.

Feedback summary
Portage Labs' work has improved the client's daily operations and CRM. The team has provided expert advice and support and communicated via weekly meetings, email, and chat. The team has delivered tasks on time and responded to the client's needs. The quality of the team's work has been outstanding.

BACKGROUND

Please describe your company and position.

I am the Senior Marketing manager of CybelAngel

Describe what your company does in a single sentence.

CybelAngel helps organizations protect their business surfacing unknown exposures and securing critical threats.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Portage Labs to accomplish?

• Revamp all our MQL process on our CRM
• Build our Nurturing flows on hubspot
• Enhance our reporting

SOLUTION

How did you find Portage Labs?

Referral

Why did you select Portage Labs over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Portage Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

 Portage Lab has been instrumental in transforming our MQL process, from scoring to nurturing strategies. They meticulously cleaned and organized our CRM, established a structured maintenance routine, and consistently delivered valuable reporting and strategic advice.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Portage Lab successfully built and continues to refine our MQL process, delivering measurable business impact. They've significantly improved our daily operations by maintaining a cleaner, more efficient CRM. Additionally, they consistently provide expert advice and support on all aspects of CRM, website management, and data strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly meetings, email or chat exchanges, project dashboard to follow up on projects, always on time, always helping even in urgent matters

What was your primary form of communication with Portage Labs?

Virtual Meeting

What did you find most impressive or unique about this company?

The quality of their work is outstanding, and they always have a solution to offer. Beyond their expertise, they are genuinely great people to collaborate with — professional, incredibly savvy, yet always humble and approachable.

Are there any areas for improvement or something Portage Labs could have done differently?

No that I can think of

STAR RATINGS:
Overall rating: 5
Quality: 5
Cost: 5
Schedule: 5
Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am the Product Marketing Leader of an accounting software company.

Describe what your company does in a single sentence.

Accounting Software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Portage Labs to accomplish?

• Drive revenue

SOLUTION

How did you find Portage Labs?

Other

Why did you select Portage Labs over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Portage Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Launch our product's marketing campaigns across different channels that include Email & In product messages to drive revenue growth for the business

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Contributed to overall business goals of delivering +20 YoY growth in revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Portage labs are highly responsive and always deliver on time and within expected SLAs

What was your primary form of communication with Portage Labs?

Virtual Meeting

What did you find most impressive or unique about this company?

Portage Labs has proven to be a knowledgeable and effective marketing operations partner for us.  Their team demonstrates a deep understanding of the digital marketing landscape and stays on top of the latest trends and technologies. They deeply understand our business,  target audiences, and our business goals. 

With their expertise, Portage Labs has delivered marketing campaigns that consistently meet our expectations.  They think strategically and know how to execute flawlessly.

Portage Labs also demostrates their commitment to consistency and reliability. They deliver on time, on budget, and on strategy every time. We consider them a trustworthy partner dedicated to our business success.

Are there any areas for improvement or something Portage Labs could have done differently?

Portage Labs has done an excellent job keeping pace with our evolving business needs.  As we have rapidly grown, Portage Labs has adapted and scaled their services and solutions to support us every step of the way.  We appreciate their commitment to being a flexible, scalable partner that can grow along with us. Even as the scope and complexity of our projects with Portage Labs has increased exponentially, they have always risen to the challenge and delivered.

BACKGROUND

Please describe your company and position.

I am the Sr. Marketing Manager of Intuit

Describe what your company does in a single sentence.

Global financial technology platform that gives you the power to prosper 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Portage Labs to accomplish?

• Improve customer retention
• Increase average revenue per customer (ARPC)
• MarTech subject matter expertise and strategy

SOLUTION

How did you find Portage Labs?

Pitch

Why did you select Portage Labs over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Portage Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Targeted offers: Develop and bring to market a capability to identify customers with personalized offers to drive desired business outcomes including proactive save offers for high churn risk segments, retention offers for those who have initiated a subscription cancellation, attaching additional ecosystem products. This was a highly complex project which required tight coordination with Product Teams to ensure data attributes were available and being ingested, deep understanding of Adobe CJO and internal propertiary systems. The result of this work was positive across the board, lifting each key metric above 

Customer self-help optimization: The Portage Team leveraged data insights and platform expertise to reccomend an innovative and novel retention strategy to help customers with product support issues get the help they need in order to improve retention. The team discovered that in-product self-help queries had real-time events associated with them, meaning searching for help could trigger a personalized marketing message to ensure that customers got the support they need ultimately leading to better retention

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Positive commercial impact and new capabilties launched 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Portage Team has a a high bar for project management, which has resulted in us outsourcing more work to them in order to help scale up our team without having to hire additional headcount internally. They have excellent operational rigour and provide us with detailed workbacks including milestone updates and follow ups when needed. The team is also extremely thorugh and QC all their work requiring minimal review from the Intuit team. 

What was your primary form of communication with Portage Labs?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I find most impressive about this company is they have the perfect mix of strategic expertise combined with excellent executional & operational ability. The team is able to reccomend very thoughtful programs and campaigns and is then able to take those reccomendations and bring them to market in a very tactical and real way, all on time and at a very affordable cost. 

Are there any areas for improvement or something Portage Labs could have done differently?

Portable Labs is an incredible digital marketing agency which deeply cares about the goals of their customers. I don't view them as an agency but an extension of our internal team - they sweat the details and are with us each step of the way to deliver customer and shareholder value. 

BACKGROUND

Please describe your company and position.

I am the Senior Marketing manager of CybelAngel

Describe what your company does in a single sentence.

CybelAngel helps organizations protect their business surfacing unknown exposures and securing critical threats.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Portage Labs to accomplish?

• Revamp all our MQL process on our CRM
• Build our Nurturing flows on hubspot
• Enhance our reporting

SOLUTION

How did you find Portage Labs?

Referral

Why did you select Portage Labs over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Portage Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

 Portage Lab has been instrumental in transforming our MQL process, from scoring to nurturing strategies. They meticulously cleaned and organized our CRM, established a structured maintenance routine, and consistently delivered valuable reporting and strategic advice.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Portage Lab successfully built and continues to refine our MQL process, delivering measurable business impact. They've significantly improved our daily operations by maintaining a cleaner, more efficient CRM. Additionally, they consistently provide expert advice and support on all aspects of CRM, website management, and data strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly meetings, email or chat exchanges, project dashboard to follow up on projects, always on time, always helping even in urgent matters

What was your primary form of communication with Portage Labs?

Virtual Meeting

What did you find most impressive or unique about this company?

The quality of their work is outstanding, and they always have a solution to offer. Beyond their expertise, they are genuinely great people to collaborate with — professional, incredibly savvy, yet always humble and approachable.

Are there any areas for improvement or something Portage Labs could have done differently?

No that I can think of

BACKGROUND

Please describe your company and position.

I am the VP Global Marketing of Cybelangel

Describe what your company does in a single sentence.

CybelAngel is a Cyber security platform that helps enterprises  monitor and prevent digital threats outside of their perimeter. We monitors, detects, and manages external risks across all layers of the Internet (visible, deep, and dark), connected storages and domain names to prevent business damage.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Portage Labs to accomplish?

• Clean and revamp our marketing automation stack
• Provide support for all our creative design needs

SOLUTION

How did you find Portage Labs?

• Referral
• Other

Why did you select Portage Labs over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Portage Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• HubSpot Clean up : support the cleanup of the Hubspot instance to have consistent
  and clean assets on the platform. 
• MQL : Implementing a scoring and nurturing workflow
• Lead Database clean up and segmentation 
• Designsupport on our marketing asset creatives : Ebooks / Banners / Datasheets

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improvement of our conversion rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Portage labs team are always delivering on time. 

they are strong in project management giving clear expectation about the timming, deliverables and expected outcomes all along their mission. 

What was your primary form of communication with Portage Labs?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Portage Labs have a best-in-class expertise combined with strong undertanding of their customer context and needs. 

Are there any areas for improvement or something Portage Labs could have done differently?

No. 

UPDATED REVIEW

This review was published on February 6, 2025.

Bénédicte Matran
Senior Marketing manager, CybelAngelI
T Services

Paris, France

201-500

Jul 2023 - Ongoing

$50,000 to $199,999

Verified

Project summary
Portage Labs has revamped an MQL process for a cybersecurity company. The team has cleaned and organized the client's CRM, established a maintenance routine, and provided reporting and strategic advice.

Feedback summary
Portage Labs' work has improved the client's daily operations and CRM. The team has provided expert advice and support and communicated via weekly meetings, email, and chat. The team has delivered tasks on time and responded to the client's needs. The quality of the team's work has been outstanding.

BACKGROUND

Please describe your company and position.

I am the Senior Marketing manager of CybelAngel

Describe what your company does in a single sentence.

CybelAngel helps organizations protect their business surfacing unknown exposures and securing critical threats.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Portage Labs to accomplish?

• Revamp all our MQL process on our CRM
• Build our Nurturing flows on hubspot
• Enhance our reporting

SOLUTION

How did you find Portage Labs?

Referral

Why did you select Portage Labs over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Portage Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

 Portage Lab has been instrumental in transforming our MQL process, from scoring to nurturing strategies. They meticulously cleaned and organized our CRM, established a structured maintenance routine, and consistently delivered valuable reporting and strategic advice.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Portage Lab successfully built and continues to refine our MQL process, delivering measurable business impact. They've significantly improved our daily operations by maintaining a cleaner, more efficient CRM. Additionally, they consistently provide expert advice and support on all aspects of CRM, website management, and data strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly meetings, email or chat exchanges, project dashboard to follow up on projects, always on time, always helping even in urgent matters

What was your primary form of communication with Portage Labs?

Virtual Meeting

What did you find most impressive or unique about this company?

The quality of their work is outstanding, and they always have a solution to offer. Beyond their expertise, they are genuinely great people to collaborate with — professional, incredibly savvy, yet always humble and approachable.

Are there any areas for improvement or something Portage Labs could have done differently?

No that I can think of

STAR RATINGS:
Overall rating: 5
Quality: 5
Cost: 5
Schedule: 5
Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am the Lifecycle Marketing of Intuit

Describe what your company does in a single sentence.

Financial and tax management software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Portage Labs to accomplish?

• Marketing Automation & Capabilities
• Marketing Analytics
• Strategy

SOLUTION

How did you find Portage Labs?

Prior business relationship

Why did you select Portage Labs over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Expertise

How many teammates from Portage Labs were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Portage Labs is an ongoing strategic and executional partner for the GTM Enablement team, responsible for the design and implementation of email and other digital campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As an ongoing partner to our GTM Enablement Team, Portage Labs is responsible for the launch of all customer communications, allowing us to scale the number of campaigns, measurement of those campaigns, and accuracy of targeting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Portage Labs is diligent about project management. They are responsive partners who adhere to SLAs and help manage deliverables via detailed processes, regular office hours sessions, and thorough communications.

What was your primary form of communication with Portage Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Portage's deep expertise in marketing technology and automation makes them a valuable partner in building end-to-end marketing campaigns.

Are there any areas for improvement or something Portage Labs could have done differently?

n/a