Branding, Web Dev & Marketing Strategy for Events Mgmt Co
- Branding Marketing Strategy Web Development
- $10,000 to $49,999
- Mar. - Aug. 2024
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"What stood out the most about Pinkdot Design was their ability to balance creativity with strategic thinking."
- Recreation
- Brighton, England
- 1-10 Employees
- Online Review
- Verified
Pinkdot Design provided branding, marketing strategy, and web development services for an events management company. The team created a new visual identity, website, and marketing assets for the client.
Thanks to Pinkdot Design's work, the client saw 40% higher website traffic, 25% more client inquiries, and 20% better conversion rates. The team managed the project effectively, communicated regularly, and was responsive to needs. Pinkdot Design's creativity and attention to detail were impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Manager of QWERKY Events
Describe what your company does in a single sentence.
QWERKY Events is an events management company based in the south of the UK
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Pinkdot Design to accomplish?
- Rebranding of QWEKY events
- Creation of new website
- Brand positions and social media
SOLUTION
How did you find Pinkdot Design?
- Online Search
- Referral
- Clutch Site
Why did you select Pinkdot Design over others?
- High ratings
- Close to my geographic location
- Great culture fit
- Good value for cost
- Referred to me
- Company values aligned
How many teammates from Pinkdot Design were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Working with Pinkdot Design for the complete rebrand of Qwerky Events has been a game-changer for us. The scope of work was extensive, covering everything from brand identity to digital assets, and they delivered beyond our expectations at every stage.
Scope of Work:
- Brand Strategy & Positioning:
- Pinkdot began by diving deep into our core values, target audience, and market competition. They conducted thorough research to help reposition Qwerky Events with a stronger, more focused message that would resonate with our clients. Their brand strategy clearly defined who we are, what we stand for, and how we differentiate ourselves in the industry.
- Brand Identity:
- The team created a completely new visual identity, including a fresh, quirky logo that perfectly captures our unique style. They developed a cohesive brand color palette and typography that gives us a distinct and recognizable look across all mediums.
- Website Design & Development:
- One of the major deliverables was a fully custom website. The design is modern, fun, and user-friendly, reflecting the new brand identity. They built the site from the ground up, focusing on seamless navigation and mobile responsiveness, which has made it a key tool for attracting and engaging our audience. Additionally, Pinkdot ensured that the site was optimized for SEO, helping improve our online visibility.
- Marketing Assets:
- Pinkdot delivered a range of digital and print marketing materials, including business cards, flyers, social media templates, and branded email newsletters. Each asset was designed to be flexible and in line with the new brand, ensuring that our messaging is consistent across all platforms.
- Brand Guidelines:
- To ensure consistency, Pinkdot also provided a comprehensive brand guidelines document, detailing how to apply the new visual identity across various channels. This included instructions on logo usage, color codes, font hierarchy, and tone of voice, making it easier for our team and partners to maintain a cohesive brand presence.
Key Deliverables Summary:
- Full brand strategy and market positioning.
- New logo design and brand identity package.
- Complete website redesign and development.
- Digital and print marketing materials (business cards, flyers, social media templates, etc.).
- Brand guidelines document for consistent use across all channels.
- Pinkdot’s attention to detail and creativity have elevated Qwerky Events to a new level, giving us a powerful, unified brand that stands out in the market. Their team was not only professional and talented but also great collaborators who made the entire process enjoyable.
I highly recommend Pinkdot Design for businesses seeking a full-scale rebrand or refresh—they’ll help you achieve your vision with flair and precision.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
- Website Traffic Increase: Since the new website launch, we’ve experienced a 40% increase in traffic, with more visitors spending time exploring our services and offerings.
- Client Inquiries: Within the first few months, we saw a 25% boost in client inquiries through our new contact form, indicating that the rebrand resonated with our target audience.
- Social Media Engagement: Our social media platforms saw a 35% increase in engagement due to the new brand visuals and content strategy provided by Pinkdot, which helped us expand our audience.
- Improved Conversion Rates: Thanks to the well-designed website and streamlined user experience, our lead conversion rates improved by 20%.
- Positive Client Feedback: We’ve received glowing feedback from clients about the updated branding, particularly praising the fresh and cohesive look that Pinkdot helped create.
Key Deliverables Summary:
- Full brand strategy and market positioning.
- New logo design and brand identity package.
- Complete website redesign and development.
- Digital and print marketing materials (business cards, flyers, social media templates, etc.).
- Brand guidelines document for consistent use across all channels.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Pinkdot’s project management was outstanding. They created a clear and structured timeline at the outset, with regular check-ins to keep us updated on progress. Each phase of the project, from brand development to website launch, was delivered on time or ahead of schedule. We never had to chase them for updates—they were proactive in communicating, keeping us informed every step of the way.
Their responsiveness to our needs was also exceptional. Whenever we had a question or wanted to make adjustments, the team responded quickly and efficiently. They were flexible and accommodating, ensuring our feedback was not only heard but acted upon swiftly. Pinkdot maintained a collaborative approach throughout the process, which made us feel confident and supported at every turn.
Their project management was impeccable, with regular updates and clear timelines from the start. We never had to follow up on deadlines—they were always one step ahead. Pinkdot delivered exceptional value for money with a level of quality that has significantly boosted our brand's visibility and engagement.
What was your primary form of communication with Pinkdot Design?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What stood out the most about Pinkdot Design was their ability to balance creativity with strategic thinking. While they delivered stunning visuals and a bold new brand identity, it was clear that every design choice was backed by thoughtful research and a deep understanding of our market.
Their unique blend of artistry and practicality ensured that the rebrand wasn’t just beautiful but also impactful in driving real business results. This combination of creativity, attention to detail, and business acumen is what truly sets Pinkdot apart. Their professionalism, creativity, and collaborative approach made the process smooth and enjoyable. They truly cared about our brand and vision, and it shows in the final result. We couldn’t have asked for a better partner for our rebrand.
Their creativity and attention to detail were evident in all the deliverables, from the refreshed brand identity to the beautifully designed and functional website. Every asset they provided was on-brand and of the highest quality. Their ability to combine stunning design with strategic thinking sets them apart, and they truly went above and beyond in delivering a rebrand that has elevated our business. We couldn’t be happier with the experience and results.
Are there any areas for improvement or something Pinkdot Design could have done differently?
none
RATINGS
-
Quality
5.0Service & Deliverables
"Pinkdot Design exceeded our expectations in every aspect of the project."
-
Schedule
5.0On time / deadlines
"Pinkdot consistently delivered all project milestones on or ahead of schedule."
-
Cost
5.0Value / within estimates
"Considering the breadth of work involved, from the complete rebrand to the website and marketing assets, the cost was more than justified."
-
Willing to Refer
5.0NPS
"We would highly recommend Pinkdot Design to any business looking for a creative, professional, and results-driven partner.