Pete the Copywriter

BACKGROUND

Please describe your company and your position there.

I'm the CEO & Founder of a software company and marketing services company. We help SaaS teams run customized, scalable outbound campaigns, using our software, content and expertise.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pete the Copywriter?

We hired Pete to help with content for campaigns and for blog post and landing page content.

What were your goals for this project?

Write content that converts, both over email and on landing pages.

SOLUTION

How did you select this vendor?

We connected years back via other founders.

Describe the scope of their work in detail.

We've been working together for many years, and Pete's expertise in sales, marketing and outbound is a great fit for ours. Pete usually meets with our head of marketing 1x per week to layout copy ideas and then returns with a draft. We review online and give back comments.

What was the team composition?

Over the years, we've grown from 3 to 16+ employees, both remote and in San Francisco.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our marketing has improved and people compliment us frequently on the quality of our copy and blog articles.

How effective was the workflow between your team and theirs?

Pete is a great communicator and always hits his deadlines. We use Slack and email to communicate

What did you find most impressive about this company?

Pete is one of the best copywriters I’ve ever worked with. He quickly grasps complicated concepts and distills them down into clear, concise copy that cuts to the core of the idea — in a way anyone can understand.

Are there any areas for improvement?

In generally, he is great. No major issues

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Plant A Flag. We’re a marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pete the Copywriter?

A client hired us to support her sales as she struggled with organization and cold email outreach.

SOLUTION

What was the scope of their involvement?

After I assessed the client’s cold emails and the business’ set up, I connected with Pete the Copywriter. Their team used their copywriting skills to create a new series of cold emails for my client.

They will interview another client to gather the information that will support their development of conversion-driven blog posts for distribution on social media.

What is the team composition?

I worked with Pete (Owner, Pete the Copywriter).

How did you come to work with Pete the Copywriter?

We crossed paths at Vancouver startup networking events. Pete told me about his experience and the focus of his services. He mentioned that he got business through cold email outreach and I thought that it was a useful skill for my customers.

How much have you invested with them?

I’ve spent $1,500 on Pete the Copywriter’s services.

What is the status of this engagement?

We started working together in October 2019 and the engagement’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our client was pleased with the outcome. He focuses on conversion-driven copywriting, which is excellent. Due to our efforts with Pete the Copywriter, she’s doing a lot of business.

While I briefed him on the client, he also sat down and interviewed her. Our client was pleased with how Pete approached the engagement. He has a good presence and is able to strike a good relationship with clients. He’s professional and has a very good attitude.

How did Pete the Copywriter perform from a project management standpoint?

Project management's smooth. We communicate via email and video calls. We have meetings every once in a while when we catch up and review prospective clients.

What did you find most impressive about them?

Pete the Copywriter creates effective content for conversions, campaigns, and email outreach. Compared to other copywriters, this is where Pete stands out. He delivers good quality work.

Are there any areas they could improve?

While copywriting’s a big part of his business, he has other ventures too. For the future of his business, he should double down and focus on one area of expertise. However, it hasn't influenced his work with me so far.

Do you have any advice for potential customers?

Meet with Pete in-person as soon as possible. He has a great presence, so it’s easy to talk with him. He can get a lot of information from in-person meetings and is emotionally clever.