PartnerCentric, Inc.

BACKGROUND

Please describe your company and position.

 I am the SVP Ecommerce of a consumer products & services company 

Describe what your company does in a single sentence.

Manufactures and distributes nicotine pouches

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PartnerCentric, Inc. to accomplish?

• Transition existing affiliate program
• Grow affiliate program

SOLUTION

How did you find PartnerCentric, Inc.?

Online Search

Why did you select PartnerCentric, Inc. over others?

• High ratings
• Company values aligned

How many teammates from PartnerCentric, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PartnerCentric was responsible for transitioning our existing affiliate program and platform to a new one, taking care of existing affiliates and onboarding new ones at the same time. After the platform migration, they have been tasked with managing and growing the affiliate program & resulting revenue.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They've consistently delivered on the revenue targets, achieving double digit growth many of the months that we've worked together. They've facilitated the onboarding on hundreds of affiliates and proactively brought great publishers/affiliates into our program that we would not have gotten ourselves.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very responsive and timely. We've been pleased with the service & professionalism.

What was your primary form of communication with PartnerCentric, Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

They clearly have allocated great resources to us as a client. We have 3+ reps that we're able to reach out to at any given time and they follow up on the plans that they outline. They keep us up to date every week and are willing to build any reports that we need. We feel taken care of.

Are there any areas for improvement or something PartnerCentric, Inc. could have done differently?

At this point, we have been satisfied with their services.

BACKGROUND

Please describe your company and position.

I am the CMO of Pepper

Describe what your company does in a single sentence.

Pepper is an AI-powered personal shopping assistant that searches across reputable retailers to help quickly find the right products at the best price, without the hassle of endless tabs or unreliable reviews.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PartnerCentric, Inc. to accomplish?

• Launch and scale an influencer content program to build awareness and early adoption of Pepper’s AI shopping assistant.
• Produce a steady cadence of UGC videos and static images from curated creators to authentically showcase Pepper’s value.
• Manage and optimize social channels to engage target shoppers and track campaign performance.

SOLUTION

How did you find PartnerCentric, Inc.?

Referral

Why did you select PartnerCentric, Inc. over others?

Referred to me

How many teammates from PartnerCentric, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PartnerCentric designed and executed a full influencer-driven content program to build awareness and early adoption for Pepper’s AI shopping assistant. Their engagement covered the entire process from strategy to reporting: Social Media Management: Managed Pepper’s social channels, including content planning, scheduling, community management, and comment response. User-Generated Content (UGC) Production: Sourced and directed two central creators each month to produce a steady cadence of branded content: approximately 12 short-form videos and 10 static images per month, blending educational and entertaining themes aligned with Pepper’s “smarter shopping” message. Influencer Campaign Management: Identified, vetted, and negotiated with additional influencers to authentically promote the AI shopping assistant. Created detailed creator briefs to ensure on-brand messaging while allowing creators creative freedom.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When we reoriented our go-to-market strategy mid-engagement, PartnerCentric quickly pivoted with us, transitioning the scope from affiliate user-acquisition to an influencer-content program and updating our contract without friction. Their flexibility allowed us to keep momentum and hit our launch timeline.

Influencer & UGC Output: PartnerCentric consistently delivered short-form videos and static images from curated creators, maintaining a reliable content pipeline. The team was very open to taking feedback and iterating with shifting product concepting.

Operational Efficiency: With PartnerCentric managing creator discovery, contracting, and content approvals end-to-end, Pepper’s internal team was able to accelerate launch timelines and focus on product and growth initiatives, including validating paid social media UA.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

PartnerCentric managed the engagement with clear timelines and consistent communication. They set a detailed content calendar and delivered each month’s UGC videos and static images on schedule.

When Pepper shifted its go-to-market strategy from affiliate acquisition to influencer content, the team pivoted quickly, updating the contract and scope without delay and seamlessly re-aligning their work.

They responded to questions and feedback promptly, were proactive in sharing insights, and made it easier for our internal team to stay focused on product launch goals.

What was your primary form of communication with PartnerCentric, Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

PartnerCentric’s ability to pivot seamlessly when our strategy changed stood out the most. We initially engaged them for affiliate user-acquisition, but when we shifted to an influencer-content strategy, they updated the scope and contract without friction and immediately brought strong influencer expertise to the table.

Their team combined deep channel knowledge with a genuinely collaborative approach, acting like an extension of our marketing team and consistently bringing creator ideas and performance insights that elevated the campaign.

Beyond their technical expertise, PartnerCentric’s team culture really stood out. Everyone we worked with was positive, collaborative, and clearly happy in their roles, which made the engagement both productive and genuinely enjoyable.

Are there any areas for improvement or something PartnerCentric, Inc. could have done differently?

No major areas for improvement. The team adapted smoothly to our changing priorities.

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder of Zuma Nutrition, an e-commerce business and brand. I run the entire business and manage all of our marketing and e-commerce.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PartnerCentric, Inc.?

We originally hired them for affiliate marketing services. We were looking to diversify our traffic and have more sources of traffic coming into our website.

SOLUTION

What was the scope of their involvement?

PartnerCentric, Inc. runs our affiliate and influencer marketing. They initially conducted research and audited our competition for us. The key components of their comprehensive marketing plan are a go-to-market strategy for how we should activate our affiliate marketing to get better visibility and traffic for the brand.

What is the team composition?

We have four primary points of contact: an account representative, Maggie, who does our outreach, Madison, Alison, who manages them, and Patrik, the sales representative.

How did you come to work with PartnerCentric, Inc.?

We were looking to hire a professional affiliate marketing agency. One of our employees was talking to friends because we were interviewing a competitor to PartnerCentric and getting some red flags in the interview process. We talked to some people high up at different agencies, and they told us to work with PartnerCentric, Inc.

How much have you invested with them?

We’ve spent $23,000.

What is the status of this engagement?

We started working together in April 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

For the amount of time that has passed, we’re very happy with the impact that they’ve driven for us. Affiliate marketing is a long-term build, but we’ve been pleasantly surprised. We already have a strong brand recognition, and they’ve been able to drive impact quickly for us, quicker than expected.

They’ve gotten us some great new marketing partners, and we’ve been working on onboarding quite a few new ones. We’ve had a few great features that have gotten us featured in The Daily Mail, which is a large news publication.

How did PartnerCentric, Inc. perform from a project management standpoint?

They’ve hit all their deadlines and are very organized and professional. They do everything on what's called an SOW, they track by the hour, and we’re grateful for that because a lot of agencies don’t do that. They have been very transparent about what work they’re going to do. We do calls twice a month and email throughout the week.

What did you find most impressive about them?

Their organization and professionalism are impressive. They’re also very well-connected.

Are there any areas they could improve?

No, we don’t have any negative feedback. They've been really solid so far.

Do you have any advice for potential customers?

Understand that affiliate marketing has a long ramp-up period. It’s important for business owners to understand that results don’t come overnight. They need to slowly build up the program the right way. When they present you with opportunities, listen to their advice. They’re professionals, and it’s important for founders of businesses to not let their ego get in the way.

BACKGROUND

Please describe your company and position.

I am the Growth Strategist of cpap.com

Describe what your company does in a single sentence.

The #1 online CPAP retailer with 25 years of expertise and 100K+ reviews.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PartnerCentric, Inc. to accomplish?

• Launch and scale our affiliate channel in Impact
• Explore and outline influencer marketing opportunities

SOLUTION

How did you find PartnerCentric, Inc.?

Referral

Why did you select PartnerCentric, Inc. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from PartnerCentric, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The PartnerCentric team went above and beyond to understand our unique business model and outline a 12 month forecast for affiliate services. We agreed on 30, 60, and 90 day goals. 

Their team began partner discovery and outreach during the onboarding phase. We had revenue by week 2 and we were outpacing our forecast by week 4. Our program has over 30 active partners after only 3 months of full time work. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Goals accomplished in the first 3 months:
- Onboarding a mix of 30 qualified affiliate partners
- Doubling channel spend month over month while exceeding predetermined ROAS goals 
- Now expanding into new Influencer opportunities 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

PartnerCentric's project management and collaboration style is top tier. Their team feels like an extension of our internal operation. They stay ahead of all upcoming deadlines and always very responsive and transparent in our group chat. 

What was your primary form of communication with PartnerCentric, Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their company culture is felt in everything they do. They are very consistent. They hire good people who care about their clients. 

Are there any areas for improvement or something PartnerCentric, Inc. could have done differently?

Not at this time. Great work team! 

BACKGROUND

Please describe your company and position.

 I am the VP of Marketing of a glass printing company.

Describe what your company does in a single sentence.

We print custom photos directly on glass.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PartnerCentric, Inc. to accomplish?

• Acquire new customers
• Generate revenue
• Increase brand awareness

SOLUTION

How did you find PartnerCentric, Inc.?

Online Search

Why did you select PartnerCentric, Inc. over others?

Emphasis on partnership & data

How many teammates from PartnerCentric, Inc. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Build and execute the brand's affiliate strategy and program
• Manage all affiliate outreach, and communication
• Track all program costs
• Track and analyze all program data, including incrementality
• Drive Gift Guide placement
• Partner with PR agency on earned & paid opportunities

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successfully launched the brand's affiliate program
• MoM revenue increase
• Gift Guide placement during holidays

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, our second account management team was extremely proactive, communicative, and deadline-oriented. It was a pleasure working with this crew. 

What was your primary form of communication with PartnerCentric, Inc.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our account manager was truly amazing. She was a knowledge center, strategist, and methodical tactician. They went above and beyond on communication and provided us with a plethora of opportunities. She did a great job quarterbacking the rest of the team that was assigned to our business. She was a genuine pleasure to work with. 

Are there any areas for improvement or something PartnerCentric, Inc. could have done differently?

The team was very responsive when both parties recognized that the first account team was not optimizing. Our second account manager was stellar. That role makes or breaks the relationship, so I recommend keeping an eye on the talent pool, providing professional development when needed, and ensuring that they recognize, value, and reward their top talent. 

BACKGROUND

Introduce your business and what you do there.

I'm the affiliate manager at Auctane, which is the parent company of brands such as ShipStation, Stamps.com, and ShippingEasy, just to name a few. My job is to build an affiliate program for these brands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PartnerCentric, Inc.?

We needed support to build our affiliate program, with the goal of increasing signups across the three brands I previously mentioned. We were looking for new people to sign up and try our product. 

SOLUTION

What was the scope of their involvement?

PartnerCentric, Inc. is our partner agency in our affiliate program. The team helps us build and optimize our program. I work with PartnerCentric, Inc. in strategies to increase our program's signups and how to reach more users to try our products. If I find a company appropriate to contact, I include PartnerCentric, Inc. in the call and ask them to assist. 

The team offers their expertise, reaches out to companies they come across, and informs me of opportunities. PartnerCentric, Inc. runs affiliate marketing campaigns on CJ and impact.com.

What is the team composition?

I work with at least five teammates from PartnerCentric, Inc., who are assigned to our project, including Robin (Partnership Specialist), Megan (Affiliate Program Manager), and Krissy (Data & Insights Specialist). We also work with their technology team.

How did you come to work with PartnerCentric, Inc.?

When I joined my company, they were already engaged with PartnerCentric, Inc. However, I was part of an audit process we conducted for the team, during which we evaluated whether we wanted to continue working with them. We realized that PartnerCentric, Inc. was the right partner for our needs.
How much have you invested with them?

Our spending is in the range of $50,000–$199,000.

What is the status of this engagement?

I joined my company in June 2023, and our engagement with PartnerCentric, Inc. is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since I joined my company, we've seen over 100% growth in our affiliate program in the last year. The team has doubled our results across the board. PartnerCentric, Inc.'s work exceeds my expectations, and the team is always available and willing to help. PartnerCentric, Inc. acts as my right hand. I oversee my business needs, and the team is operational. 

How did PartnerCentric, Inc. perform from a project management standpoint?

PartnerCentric, Inc. delivers work on time and on budget. The team is responsive, and we communicate mostly via email. I meet with PartnerCentric, Inc. monthly via Zoom to discuss overall work. Megan is fantastic; I email her at least five times a day, and she's very responsive and helpful. She keeps our program moving.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to highlight Megan's work; she's fantastic to work with.

What did you find most impressive about them?

PartnerCentric, Inc. has responded to our requests in certain areas where we needed more. The team has listened to our feedback and addressed areas where they were lacking. 

Are there any areas they could improve?

I haven't noticed any areas of improvement in PartnerCentric, Inc.'s work. 

Do you have any advice for future clients of theirs?

If you decide to hire PartnerCentric, Inc., know that you're dealing with a very experienced agency that knows what they're doing. The team isn't afraid for you to lean on them, and I suggest using their knowledge as much as you can to grow your program. PartnerCentric, Inc. is willing to go the extra mile, and I recommend treating your engagement with the team as a partnership. Communicate your goals, and the team will help you deliver them.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director for CheapAir.com. We’re in the travel industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PartnerCentric, Inc.?

We needed help managing our affiliate program with CJ Affiliate. We wanted to expand our brand awareness and drive more sales.

SOLUTION

What was the scope of their involvement?

PartnerCentric, Inc. set up our account with CJ Affiliate. They also helped us sign up different publishers to join our program, and we worked with them to set the terms for the program.

What is the team composition?

An account manager was responsible for our account. We engaged with many of their team members throughout our relationship but mainly dealt with our account manager.

How did you come to work with PartnerCentric, Inc.?

My previous colleague signed them up and started the partnership with them. I took over for him at the end of last year, so I’m unsure how he found them.

How much have you invested with them?

We paid a $3,500 monthly fee. Additionally, we gave them a 15% performance incentive of the affiliate commission for the first 50,000.

What is the status of this engagement?

We signed up with them in December 2011 and ended the partnership in June 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw an increase in brand awareness and sales. Since I came into the project about six months ago, at the end of the partnership with PartnerCentric, Inc., I don’t fully understand how we grew from where we were to where we are today. However,  the partnership was profitable and successful for us. They drove a lot of sales, and our ROI was positive. Overall, they exceeded our expectations.

How did PartnerCentric, Inc. perform from a project management standpoint?

They went above and beyond in their project management. During the COVID-19 pandemic, no one was traveling, but they were gracious enough to adjust our contract and lower the cost. PartnerCentric, Inc. worked with us to keep the costs manageable during that time.

We mostly communicated through phone calls, emails, and Zoom calls. They also shared some reports through Google Sheets documents.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Megan (Affiliate Program Manager) was amazing to work with. She was very dedicated, knowledgeable, and responsive to our questions. She went above and beyond to manage our program.

What did you find most impressive about them?

I noticed their experience and knowledge in affiliate marketing right away.

Are there any areas they could improve?

No, they managed everything very well.

Do you have any advice for potential customers?

Make sure that they’re aware of your goals and expectations. Each business has a different use case, but if you’re clear with your goals, PartnerCentric, Inc. is more than willing to work with you to meet and exceed those expectations.

BACKGROUND

Introduce your business and what you do there.

I'm a partner marketing manager for a home appliances company. We produce small kitchen appliances.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PartnerCentric, Inc.?

We needed help with affiliate marketing.

SOLUTION

What was the scope of their involvement?

PartnerCentric, Inc. has been our partner agency in the affiliate marketing landscape. They help us navigate our platform and suss out opportunities with different publishers; they coordinate all that.

What is the team composition?

I have regular contact with 4–5 teammates from PartnerCentric, Inc. Megan (Affiliate Program Manager) has been my account manager.

How did you come to work with PartnerCentric, Inc.?

PartnerCentric, Inc. was onboarded into the project before I started working with my company, so I don't know how the engagement started. I wasn't involved from the beginning.

What is the status of this engagement?

We've been working together since 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

PartnerCentric, Inc.'s work has allowed us to succeed in the affiliate space. Overall, they've met our expectations.

How did PartnerCentric, Inc. perform from a project management standpoint?

PartnerCentric, Inc. has generally delivered work on time and within budget.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to give a shout-out to Megan. We meet at least once a month and sometimes more often. She has been great. She's very proactive, understands our needs, and brings interesting ideas to the table.

What did you find most impressive about them?

PartnerCentric, Inc. understands the affiliate marketing space very well, and they're progressive and easy to work with. Moreover, they're very responsive.

Are there any areas they could improve?

Everyone has room for improvement. Still, PartnerCentric, Inc. is doing a very good job.

Do you have any advice for future clients of theirs?

Work with them; they're a good partner.

BACKGROUND

Introduce your business and what you do there.

I’m the senior marketing manager of Hometown Hero, a cannabis company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with PartnerCentric, Inc.?

We needed help with affiliate marketing to get affiliates in front of our products and help to try them out, review them, and add legitimacy to our brand.

SOLUTION

What was the scope of their involvement?

PartnerCentric, Inc. provides affiliate marketing for us. We’ve provided them with product and competitor information, demographics, examples of review sites we like, and data for our target audience.

What was the team composition? 

We’ve been working with four members of PartnerCentric, Inc.’s team, including Megan (Affiliate Program Manager), Krissy (Data & Insights Specialist), and Hakeem (Marketing Analyst).

How did you come to work with PartnerCentric, Inc.?

PartnerCentric, Inc. was already working with us when I took my current position.

How much have you invested with them?

We invest around $40,000 monthly with them, which depends on various factors, like the commissions we pay or the revenue we bring in.

What is the status of this engagement?

We started working together in February 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

PartnerCentric, Inc. has gotten us to different coupon, review, and content sites thanks to their platform and application process. Without PartnerCentric, Inc.'s work, it would be much more granular work with the cold calling and getting in front of different sites, so we appreciate how the team has streamlined our processes.

Moreover, we've noticed a 40% yearly increase in affiliate marketing revenue, and PartnerCentric, Inc.'s work has been instrumental.

How did PartnerCentric, Inc. perform from a project management standpoint?

PartnerCentric, Inc. is always on time and budget, mindful of our goals, and communicative via biweekly meetings. The team also tries to ensure that their strategies align with what we're doing but are also flexible to adapt as we change things or add new products. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review? 

Megan is an amazing account manager. She helps me with daily stuff to ensure that I'm keeping on top of all the different affiliate endeavors, comes through all the applications, and finds new platforms and things we can be a part of that align with us based on Megan's best opinion.

What did you find most impressive about them?

Our workstyles align well; Megan ensures that my inbox is full of opportunities, and when we meet, we go through those opportunities individually to discuss ideas.

Are there any areas they could improve?

I don't think there's anything they can improve on.

Do you have any advice for potential customers?

Know your company and audience inside and out because, once you provide that information to PartnerCentric, Inc., they can leverage that in their searches to find exactly what you need.

BACKGROUND

Introduce your business and what you do there.
I'm the marketing associate at a real estate company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PartnerCentric, Inc.?

We needed affiliate marketing services with the goal of increasing our conversions and reaching a greater audience. 

SOLUTION

What was the scope of their involvement?

We started the project with a discovery call and weekly meetings where we discussed our business offering. PartnerCentric, Inc. organized our impact.com account so we were ready when we started the contract. Once we signed the contract, our account was ready to create paid ads. PartnerCentric, Inc. managed our campaigns on impact.com and was responsible for presenting different advertising opportunities and providing updates on those opportunities. 

What is the team composition?

We worked with PartnerCentric, Inc.'s technical team, an account executive, and their superior. 

How did you come to work with PartnerCentric, Inc.?

A teammate from our company referred PartnerCentric, Inc. for this project. 

How much have you invested with them?

We spent around $40,000 on this project.

What is the status of this engagement?

We worked with PartnerCentric, Inc. from October 2023–January 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

PartnerCentric, Inc. delivered successful campaigns, and their work met our expectations. Affiliate marketing requires a lot of coordinating, and we didn't have the capacity to manage that internally. PartnerCentric, Inc. went through several inquiries and contacted specific partners we were looking for. 

The team managed the project, so we didn’t have to be involved every step of the way, only towards the end of the process. We communicated with PartnerCentric, Inc. to review the contracts offered and decide if the action was reasonable for our strategy. The team saved us a lot of time on the front end of the project. 

How did PartnerCentric, Inc. perform from a project management standpoint?

PartnerCentric, Inc. tracked work in Google Sheets, and it was easy for us to see their progress. The team delivered work on time, and considering they were often waiting on other partners, PartnerCentric, Inc. was communicative and set realistic expectations. We communicated via email, phone calls, and weekly meetings where the entire team was present.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Courtney (Account Executive) was a pleasure to work with. She was professional and organized. 

What did you find most impressive about them?

PartnerCentric, Inc.'s biggest strength was their communication and transparency with their clients.

Are there any areas they could improve?

Regarding affiliate marketing, sometimes timelines and speed execution were slacking. 

Do you have any advice for future clients of theirs?

Be prepared with the materials PartnerCentric, Inc. will request from you, and as long as you're not delayed, work will move along quickly.