PartnerCentric, Inc.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing operations for a company that streams high school sports. We’re partners with 46 state associations, but we work with schools for regular season sports in every state across the country. Meanwhile, we stream high school sports when fans can’t make it to the games, allowing them to watch the games on their phones or laptops connected to their TVs — wherever they can get internet access. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PartnerCentric, Inc.?

We’re a subscription-based service like Netflix and ESPN+, and we’re trying to grow our subscriber base. To do that, we use PartnerCentric to get more referrals from areas we might not reach by ourselves. 

SOLUTION

What was the scope of their involvement?

PartnerCentric has connections with companies in the affiliate programs space, and they’ve connected us with those companies. They then give those affiliates information about us for them to refer more subscribers to our network. 

Apart from companies in the affiliate network, PartnerCentric also helps us contact smaller firms that want to get paid to help us promote our group. We send the firms’ information to Daniel (Affiliate Program Manager) to set them up. Overall, the affiliate network is a mix of large and small companies. 

What is the team composition?

I work with two PartnerCentric resources, and I have one main point of contact from their team. 

How did you come to work with PartnerCentric, Inc.?

Our CMO had worked with PartnerCentric in the past, and he had a great experience with them. Based on that past experience, he wanted to use them again. 

What is the status of this engagement?

The affiliate program started in February 2020, though we had to stop for 1–2 months because of the COVID-19 pandemic. However, the engagement is now ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

PartnerCentric has brought in companies that drive good traffic. Not only that; we’ve also grown our subscriber base, which is our main goal. So far, we’ve had a fantastic year — we’re up by at least 60% on the year. 

Overall, their services have made it easier for us to acquire partners that refer customers to us. The partnership is a seamless way to help us and other companies make money through the referral program. 

How did PartnerCentric, Inc. perform from a project management standpoint?

I have weekly video calls with Daniel and his team, and we also communicate via email. Whenever I need something, I can email them and they’ll respond quickly. Overall, we’ve had no problems on this side of things. 

What did you find most impressive about them?

The ease of working with PartnerCentric has been their distinguishing factor. They respond quickly to our needs, and we haven’t run into problems that they can’t solve. They’re always there to help us, and the process has been seamless. 

Moreover, Daniel knows exactly what we’re trying to do. As a result, the team can find the right companies to partner with us on our affiliate program. Overall, everything has been easy and great. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

PartnerCentric is a great partner, and hiring them is a great choice for you. 

BACKGROUND

Introduce your business and what you do there.

We’re a small, full-service bank in Chicago that offers a credit card to mainstream audiences. My position is the marketing director of customer acquisition.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PartnerCentric, Inc.?

We were trying to grow our business and brought in PartnerCentric to augment the services we were receiving from another vendor. They brought expertise, as well as access to their relationships with publishers we hadn’t had any luck accessing to date.

SOLUTION

What was the scope of their involvement?

Our initial step was to educate PartnerCentric, Inc. on our business, our products, and our target audience. This allowed them to recommend appropriate publishers for us to partner with. Their involvement continued after identification, as they negotiated terms with the publishers we selected and sent us write-ups to review for accuracy. Additionally, we worked with them to ensure all commissions were set up to appropriately attribute payments.

After the go-live, the spigot opened and allowed us to see which publishers were performing well and which weren’t PartnerCentric was proactive about recommending changes to our targeting criteria. As time went on, we maximized our channels and opened to new ones to grow account volume.

What is the team composition?

I worked with two teams of two people at any given time. One account manager and one analyst were on each team, with the former cultivating relationships with publishers and the latter maintaining tracking and reporting. 

How did you come to work with PartnerCentric, Inc.?

We were working with another vendor in a similar role who recommended PartnerCentric, as they had relationships in the industry that our initial vendor didn’t. The two vendors have worked very well together.  

What is the status of this engagement?

We went live with our program in December 2018, but new accounts didn’t kick off until January 2019. Our relationship continued up to January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our program was already stable, but PartnerCentric contributed an extra 25% to our new accounts. In the first four months of 2020, their contribution increased to 36%. They were a key, integral part of our team.

How did PartnerCentric, Inc. perform from a project management standpoint?

They were excellent. Our account person was proactive and continually brought creative ideas about new places we could advertise and new ways to position our products. The business analyst was similarly outstanding. I can’t remember a single mistake or omission they made in something we received. We could always trust their numbers.

PartnerCentric was very responsive. We used a project tracker to collaborate, as well as weekly calls and ad hoc emails.

What did you find most impressive about them?

Their expertise and broad relationships stood out and gave us an edge in bringing in clients.

Are there any areas they could improve?

The only hiccup happened in the early months. PartnerCentric put together a plan for ramping up and set an advertising goal for new accounts for the first six months. It took them a lot longer than expected to reach that number, so they could have managed expectations more upfront. The results began sprinting along quickly, though, and they responded excellently when I brought this issue to their attention.

During this slow period, we were paying a commission to PartnerCentric after they paid a commission to the publishers. We were also paying them a flat amount regardless of the booking numbers. PartnerCentric was willing to renegotiate our agreements, and even give up some revenue, so that the financials would work out for us.

Do you have any advice for potential customers?

Encourage them to leverage best practices, both within your industry and with publishers outside your industry. This will help refine your program and identify new opportunities.

BACKGROUND

Please describe your company and your position there.

I lead the eCommerce business including affiliate marketing for a national retailer in the wellness space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PartnerCentric, Inc.?

We hired PC to manager our existing affiliate program and run it more efficiently

SOLUTION

How did you select this vendor and what were the deciding factors?

We shortlisted three agencies to partner on managing our existing affiliate marketing program. Deciding factors were overall partner fit, costs and demonstration to build additional value to the program. The working team also became a deciding factor.

Describe the project in detail and walk through the stages of the project.

PC did an audit of our existing program and helped transition the program from a shared service internally. They were able to quickly stand up the program with no gaps of service or missed payments to our affiliate partners. The team was able to identify opportunities for growth and efficiency.

How many resources from the vendor's team worked with you, and what were their positions?

We worked primarily with our account manager, but also relied on the existing resources within PC, particularly around new complementary technologies and analytics.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I can't recall the specifics as it's been some time since we worked together, but the team was able to make a sizable improvement in our affiliate marketing program. They utilized existing partnerships with key affiliate partners to ensure fair compensation and efficiency.

How effective was the workflow between your team and theirs?

The PC team was able to communicate regularly with members of my team to improve communication around the program. This resulted in a smooth program and more efficient communication.

What did you find most impressive or unique about this company?

The PC team was able to adapt the program to fit our business and advise us on growth opportunities. The company size complemented my small team and became an extension of our business. They were able to navigate challenges with our program in a seamless manner.

Are there any areas for improvement or something they could have done differently?

It would have been ideal to expand their work into other areas of the business, but the company was sold and I left the organization.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of a company that provides comprehensive diagnostic testing and evidence-based treatments to optimize performance, longevity, and overall health.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PartnerCentric, Inc.?

Marketing needed resources and partnerships that exceeded our reach. 

SOLUTION

What was the scope of their involvement?

PartnerCentric, Inc. has been helping marketing find new listicles, blogs, newsletters, and loyalty programs to showcase our services. 

What is the team composition?

The team has a lead project manager and 2-3 support team members.

How did you come to work with PartnerCentric, Inc.?

Our backend service partner recommended them, and they stood out in the interview process.

What is the status of this engagement?

We started working together in September 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

PartnerCentric, Inc. has onboarded approximately five affiliate partners, which has driven approximately $4,000 in new leads. We’re also tracking the number of acquired clients, which is a key metric that can be tied to our annual order value.

How did PartnerCentric, Inc. perform from a project management standpoint?

PartnerCentric, Inc. manages the affiliate side of the project extremely well. They send a pre-meeting email to outline the call, provide detailed reporting and tracking, and send recap emails with action steps for both parties. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Their team support and resources are valuable. There have been agencies I’ve attempted to contact with no luck, but thankfully, they’re in PartnerCentric, Inc.’s network, and they’ve been able to make the deal happen.

Are there any areas they could improve?

No areas of improvement to date. 

BACKGROUND

Please describe your company and position.

I am the CEO of Kind Water Systems

Describe what your company does in a single sentence.

We sell residential water treatment equipment online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PartnerCentric, Inc. to accomplish?

• Drive revenue
• Add partners
• Help build our brand awareness

SOLUTION

How did you find PartnerCentric, Inc.?

Worked with Schaff in the past. PC acquired Schaff.

Why did you select PartnerCentric, Inc. over others?

We knew their predecessor company.

How many teammates from PartnerCentric, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Manage existing affiliate partners.
• Find and onboard new affiliate partners.
• Drive revenue through affiliate channel.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• New affiliates added.
• Revenue growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Hi touch weekly updates.  
• Very detailed.  
• They had quick responses via email.

What was your primary form of communication with PartnerCentric, Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

Our account manager, Courtney.

Are there any areas for improvement or something PartnerCentric, Inc. could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a gaming company.

Describe what your company does in a single sentence.

A delightful card game for the end of the world

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PartnerCentric, Inc. to accomplish?

Affiliate Marketing

SOLUTION

How did you find PartnerCentric, Inc.?

Online Search

Why did you select PartnerCentric, Inc. over others?

High ratings

How many teammates from PartnerCentric, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PartnerCentric handled a big portion of our affiliate marketing. This ranged from researching publishers and handling media buys to optimizing our affiliate program as a whole.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales and Impressions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were timely and organized, as well as quick to adapt to our needs.

What was your primary form of communication with PartnerCentric, Inc.?

Email or Messaging App

What did you find most impressive or unique about this company?

They had a wealth of knowledge in the affiliate marketing space and got us into amazing spaces online and in print.
Are there any areas for improvement or something PartnerCentric, Inc. could have done differently?

More regular communication and more transparent analytics reporting.

BACKGROUND

Please describe your company and position.

I am the CEO of the company. 

Describe what your company does in a single sentence.

Online language learning platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PartnerCentric, Inc. to accomplish?

• Increase presence in the US affiliate market

SOLUTION

How did you find PartnerCentric, Inc.?

Referral

Why did you select PartnerCentric, Inc. over others?

Great culture fit

How many teammates from PartnerCentric, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outreach to affiliates and influencers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in revenue from the affiliate channel

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very organised and timely. When we had concerns, they were pro-active in trying to resolve them.

What was your primary form of communication with PartnerCentric, Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

They were very reliable

Are there any areas for improvement or something PartnerCentric, Inc. could have done differently?

Dedicate more time to understanding the product that they are representing

BACKGROUND

Please describe your company and position.

I am a Manager of XLMedia

Describe what your company does in a single sentence.

XLMedia is a leading global digital media company that creates content for highly engaged audiences and connects them with relevant and reputable advertisers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PartnerCentric, Inc. to accomplish?

• Content Monitoring
• Compliance Auditing

SOLUTION

How did you find PartnerCentric, Inc.?

Referral

Why did you select PartnerCentric, Inc. over others?

Good value for cost

How many teammates from PartnerCentric, Inc. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

XLMedia was in need of an additional "Set of eyes" to better manage and optimize content and brand compliance from an automated, digital perspective.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through a dedicated team manager, PartnerCentric helped our team quickly identify areas of concern related to both content and brand compliance. The Content Monitoring services provided improved our internal monitoring/tracking and improve existing brand relationships.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our dedicated content monitoring manager was highly communicative and delivered insightful reports and feedback each month. Their flexibility was necessary for our business as we require a fast-turnaround. I would highly recommend PartnerCentric for teams with limited bandwidth, companies with high content output, and companies in a highly regulated market.

What was your primary form of communication with PartnerCentric, Inc.?

Email or Messaging App

What did you find most impressive or unique about this company?

Flexibility to work with limited turnaround time

Are there any areas for improvement or something PartnerCentric, Inc. could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

I am the brand manager of a womens clothing company. We sell intimate apparel and loungewear.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PartnerCentric, Inc.?

To help build our affiliate program and grow our sales as well as brand awareness.

SOLUTION

How did you select this vendor?

We found this company after doing research and interviews with other competitors. We also had a solid word from someone internally about their reputation.

Describe the scope of their work in detail.

They helped take over our current affiliate program from another vendor and did a total overhaul of our operation. They helped us build out our affiliate program where it has doubled in size and scope.

What was the team composition?

I have worked really closely with the team to get them the creative or assets they need as well as brainstorming on partnership propositions and opportunities.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Partner Centric has done a phenomenal job of scaling our program and finding new and unique opportunities for our brand to take advantage of.

How effective was the workflow between your team and theirs?

Our workflow has been extremely effective. It has been great having access to the team on slack as well as working google docs and our weekly touch base.

What did you find most impressive about this company?

How quickly they were able to get us scaling and up and running. Their service has been superior to other agencies we have tried.

Is there any area for improvement or anything that could have been done differently?

Nothing at this point in time. We have been very happy with their service.

BACKGROUND

Please describe your company and your position there.

Petal is a credit card issuer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PartnerCentric, Inc.?

Partner Centric helped establish our entire affiliate marketing program. They set up everything from reporting, contracts, partner onboarding, compliance, issue management, etc. They were exceptional partners and essential to the establishment of this acquisition channel. I would highly recommend their services.

SOLUTION

How did you select this vendor?

We evaluated partner management platforms in the space and ultimately decided on Partner Centric due to their breadth of knowledge, network, and hands on partner management.

Describe the scope of their work in detail.

Partner Centric helped establish our entire affiliate marketing program. They set up everything from reporting, contracts, partner onboarding, compliance, issue management, etc. They were exceptional partners and essential to the establishment of this acquisition channel. I would highly recommend their services.

What was the team composition?

We had two account manager and had regular meetings with their technical teams and leadership.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We established our most effective customer acquisition channel thanks to Partner Centric.

How effective was the workflow between your team and theirs?

Extremely effective. Constant communication and project management

What did you find most impressive about this company?

Their kindness and willingness to help and problem solve together are great.

Is there any area for improvement or anything that could have been done differently?

No.