Pareto Legal

BACKGROUND

Please describe your company and your position there.

I am the founder of a small digital marketing agency. We specialize in digital marketing automation and top of funnel lead generation, particularly with Facebook and LinkedIn ads.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pareto PPC?

We are always looking to improve our product and find any gaps in our implementation. We hired Pareto PPC to do a full audit of one of our largest Facebook Ad accounts.

SOLUTION

How did you select this vendor?

I follow Bo Royal, Pareto's CEO, on LinkedIn and often read the content that he posts. I know that he and his team are knowledgeable and good at what they do just based on how Bo talks about his operations. I thought they would be a perfect fit for running an audit for us.

Describe the scope of their work in detail.

We gave them full access to the Facebook ads account. After roughly 1 week, the performed a full review that detailed every single aspect of the account setup - Campaigns, Ad sets, Pixels, audiences, placements, ads and creative, budget strategies - just to name a few. After conducting their full review, they put together a well organized document detailing their recommendations for improving results and applying some best practices.

After sending the audit, we scheduled a call with the auditor and Bo to review the results. The call was maybe my favorite part, because me and my team were able to discuss detail and strategy with their Facebook ads expert - who was incredibly knowledgeable, helpful, and open.

What was the team composition?

I worked with Bo, the CEO, their co-founder and COO both for coordinating and setting up the project. And then their Facebook ads expert, Caleb. who ran the audit as well as the follow-up call.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We quickly applied the recommendations that Pareto PPC suggested and expect to see some nice results. Actually more important to me than results is the depth to which we were able to share ideas, best practices, and results. This audit will enable me to do a better job with my own clients and to push myself and my team to be testing and working on every possible opportunity.

How effective was the workflow between your team and theirs?

The workflow between our teams was very effective. Everyone involved from their side was extremely communicative and quick to respond.

What did you find most impressive about this company?

I was most impressed by two things: their depth of knowledge and their openness to share that. The best part for me about the whole engagement with Pareto was the call with their team - we were really able to get into the guts of the audit and we asked a variety of in-depth questions about strategy and execution. The Pareto team was able to answer with details from their own experiences, and recommendations for how to improve our work.

Is there any area for improvement or anything that could have been done differently?

Nothing at this time - I think they did a great job.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at a behavioral health company. We primarily work with therapy and addiction recovery centers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pareto PPC?

We needed help with reaching more clients in our area and all throughout the state that we work in. We also wanted to have a better understanding of how to do this on our own without their help eventually.

SOLUTION

What was the scope of their involvement?

We hired Pareto PPC to develop and implement a PPC strategy for us. We started the engagement by discussing our goals, how much our ad spend should be, and what type of audiences we should target and how. From there, Pareto PPC created our ad campaigns for PPC and took the time to answer all of our questions.

They still provide PPC consulting services for us, which involve answering our questions, walking us through the PPC process, and teaching us PPC best practices.

What is the team composition?

We’ve worked with Bo (CEO & Co-Founder) and Jake (Co-Founder & COO).

How did you come to work with Pareto PPC?

We found Pareto PPC through a referral.

How much have you invested with them?

We’ve spent somewhere between $100,000–$200,000.

What is the status of this engagement?

We started working together in April 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I can’t provide exact metrics, but we've definitely seen an improvement in our campaigns.

How did Pareto PPC perform from a project management standpoint?

Pareto PPC has performed well in terms of project management. They deliver on time and within budget. They send detailed reports on the campaigns’ progress and are great at explaining why specific problems arise and what we can do to resolve them in the next round of campaigns.

We typically communicate through email, and we also have weekly video calls to go over the data and progress from the week before.

What did you find most impressive about them?

We’re impressed with how Pareto PPC is willing to teach us and make sure that we fully understand where our time and money are going. Not a lot of companies will mentor their clients on how to do the work that they do. They’re also very detail-oriented, data-driven, and responsive. Overall, they’re great people to work with.

Are there any areas they could improve?

No, there’s nothing they could have done better. They’ve always been on top of what we’ve asked of them.

Do you have any advice for potential customers?

Make sure to be clear and concise in discussing your goals and be open to their ideas and suggestions.

BACKGROUND

Please describe your company and your position there.

I'm the founder of a SEO Agency and a Holding Company that buys other agencies

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pareto PPC?

We hired Pareto PPC to help us with our paid media efforts, to ensure quality in the campaign, and to drive results for our team

SOLUTION

How did you select this vendor?

I selected Pareto PPC because they clearly had the most in-depth, strategic knowledge about what to do, and were more concerned with how my money was being used versus simply making money. They wanted to make sure every dollar I spent had a high likelihood of returning more revenue to the business.

Describe the scope of their work in detail.

They helped me strategize the keywords to build a campaign around, what platforms to use, what our website should include, the landing page layout, and more. From setting up the Google Ads Account to tracking revenue made, they assisted in.

What was the team composition?

I worked closely with Bo, Jake, and a few other members of their team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our campaigns brought in a few additional leads for us every month. While that is not groundbreaking for many businesses, these leads are very valuable to us and have resulted in a large amount of new revenue to the business.

How effective was the workflow between your team and theirs?

Very effective. With quick, concise updates and larger meetings on a monthly cadence, I felt very in tune with the work Pareto PPC delivered.

What did you find most impressive about this company?

They were committed to making sure I actually knew what was going on. I've also referred them a handful of deals as well, and they have always treated those deals / accounts with the upmost respect

Is there any area for improvement or anything that could have been done differently?

No!

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of digital experience for LuckyVitamin, a health and wellness e-commerce retailer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pareto PPC?

We hired them for PPC services.

SOLUTION

What was the scope of their involvement?

Pareto PPC provides PPC services for us. Initially, they started with Google and Bing, and we’ve recently added a third channel. They currently manage our PPC accounts across Google, Microsoft, and Facebook, doing digital advertising on those channels. 

Our company had been advertising for nearly a decade, so we had built accounts for Pareto PPC to take over and craft according to our business goals. We provided them with those goals, which include a top-line revenue number and an efficiency number regarding the return on ad spend and return on assets (ROA). 

We provide them with monthly targets and forecast expectations, and the team works with the history of our account to inform their strategy. Pareto PPC handles copywriting and overall strategy, while our internal team handles display creative. 

What is the team composition?

An account manager from Pareto PPC manages the day-to-day work. I’ve also interfaced with Bo (Co-Founder & CEO) and the COO; they’re fairly involved with our account. Other people at the firm also do operation and analysis tasks. 

How did you come to work with Pareto PPC?

We had been working with a freelancing contractor who left the company. When she decided to move on, she referred us to Pareto PPC because she’d worked with the founders at a previous job. 

How much have you invested with them?

We spend $9,000 a month on their management services. 

What is the status of this engagement?

We started working with them in October 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In the time Pareto PPC has been managing our accounts, we've seen incredible growth in impressions and clickthroughs YoY. From an efficiency perspective, they've managed exactly what we needed to hit our forecast targets. The nature of what we do needs to be within an expected band, and the team has hit what we needed them to. 

The most heartening thing about Pareto PPC is the month-over-month (MoM) growth; we get more efficient every month, with more revenue for the same money spent. We started around double returns, and now we're close to quadruple returns, so they've doubled our ROA in the last thirteen months. Moreover, the team is very hands-on in their approach. I've also leaned on them for strategic insight and guidance to pick their brain, which is outside our contract's scope. 

How did Pareto PPC perform from a project management standpoint?

They've performed amazingly in terms of project management. They're one of the most communicative partners we've worked with; communication is a priority for them. We have a biweekly Google Meet meeting with the account manager to review the ongoing project performance. In between, they send me emails for anything that might come up or approvals I need to give. 

If I have questions for them, they give me ETAs for their answers, and they haven't missed a deadline yet. Moreover, they usually provide a very quick turnaround for answers of about a day or so. Bo and the COO are open to feedback and reach out to us frequently. 

As for project management tools, we use trackers on Google Workspace, such as a to-do list on Google Docs, where we also include meeting notes. 

What did you find most impressive about them?

I'm impressed with Pareto PPC's commitment to mutual growth — they take ownership of the campaign. While there are many ways of hitting numbers, they're clearly thinking about sustainable growth that holistically makes sense for our business. They act as an extension of the team and our strategy, not just a siloed PPC provider. As a result, they're committed and invested in our overall business process. 

Are there any areas they could improve?

I have nothing major to comment on regarding room for improvement; they've exceeded my expectations. 

Do you have any advice for potential customers?

My advice is to lean on their budgeting expertise and insight into digital marketing. Bo, specifically, is very well-versed in this craft and organizes sustainable PPC campaigns. When we brought Pareto PPC on board, I wish I had told them to refresh our accounts rather than give them our historical accounts because their abilities for PPC management go beyond those of most agencies.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of Viral Ideas, a video production company that specializes in creating video content for medium to large-sized businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pareto PPC, and what were your goals?

We were in the process of expanding our service offerings and needed a way to generate more qualified leads. We tried to handle PPC ourselves, but quickly realized it was more than my team could handle and needed experts who could manage our PPC on a weekly/monthly basis.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our HQ is in Philadelphia, so we did a quick search for top Philadelphia PPC companies. Pareto PPC did come up in our searches, but we wanted to be certain that they were a good fit. We did some more research and found that they had great reviews from some very well-known companies in Philadelphia. Even though Philadelphia is a big city, the business community is very tight-knit. With that in mind, we reached out personally to a few of the Philadelphia businesses to verify that Pareto PPC was a great company to work with and would deliver results. All of them had nothing but great things to say about Bo & Jacob (the owners) as well as their entire team.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The Pareto PPC team first performed an audit of my existing campaigns that I was handling in-house. After the audit, the Pareto PPC team did an incredible job explaining how our campaigns could be improved to see ROI in a quick amount of time. After that, they went ahead and began implementing their suggestions. After all of the implementation and improvements, the Pareto PPC team provided us with reports and dashboards so that we could easily see the results. Everything was super transparent, which my team and I really appreciated.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 2 account managers but also had the ability to chat with the Pareto PPC co-founders (Bo & Jacob). We could tell that everyone on their team is VERY knowledgeable about PPC and truly care about our campaign's success.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

My first measurable result was getting my time back. As I mentioned earlier in my review, I was handling all of my company's PPC myself. It was an immediate relief handing over my PPC campaign & strategy to Pareto PPC. The second measurable result we saw was the increase in qualified leads. As a business owner, it's not just about getting leads. Pareto PPC made sure that the PPC campaigns generated qualified leads for my company. We were able to see a measurable increase in our video editing business which then helped increase the filming side of our business.

Describe their project management style, including communication tools and timeliness.

The team is very reliable & respectful. They're always upfront & honest with you about the campaigns and are super responsive. I'm sure they have larger clients, but we always felt like we were their only client, which I really appreciated.

What did you find most impressive or unique about this company?

I was most impressed by the amount of knowledge their entire team has. Not only do they all have years of experience, but they're always staying on top of the ever-changing PPC industry.

Are there any areas for improvement or something they could have done differently?

No. I've been fortunate enough to work with the Pareto PPC team for years now and can say I am so happy that my company trusted our gut and hired them.

BACKGROUND

Please describe your company and your position there.

Glamorise is a women's intimates company with a focus on inclusive sizing. I am the Director of our Direct-to-Consumer business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pareto PPC?

When I took over our direct-to-consumer business it was clear that we had no aligned data management. Our Google Analytics account was a mess and we did not have any internal experts who knew how to fix things. We also wanted to be able to develop reports with the data flowing into Google Analytics, Shopify, etc.

SOLUTION

How did you select this vendor and what were the deciding factors?

Pareto PPC was referred to us by a different vendor that I was working with. I interviewed the leadership team and could tell the knowledge level was top notch. Pareto PPC seemed not only professional and buttoned up, but their leadership team seemed level-headed and easy to work with.

Describe the project in detail and walk through the stages of the project.

Since starting our ongoing relationship, Pareto PPC has cleaned up and continued to monitor our main sources of data (Google Analytics, Google Tag Manger, Shopify, etc.). Once this phase of our project was complete, we moved into developing dashboard reports from the newly organized data. Pareto PPC created dashboards to our specifications and continually monitors them to ensure they are in good standing. Today our relationship is centered around reviewing ongoing performance as well as doing ad hoc reports to meet our needs.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked primarily with one of the co-founders, Jake, but have had access to other members of the team including Jake's business partner, Beau, and members of the data analytics team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Through the work we have done with Pareto PPC we have much more clarity into what is happening in our business. With improved data tracking, data reporting, and insight conversations with Pareto PPC we have made countless business decisions. Ultimately Pareto PPC has helped us to improve site UX, conversion rate, and revenue growth.

How effective was the workflow between your team and theirs?

Very effective - Jake is responsive, attentive, and easy to get a hold of.

What did you find most impressive or unique about this company?

The skill level is incredible. The wealth of knowledge and solution oriented mindset makes it much easier to operate our business on a day-to-day level.

Are there any areas for improvement or something they could have done differently?

Occasionally ongoing reports have errors that need updating but are always updated in a timely manner once the issue is brought to light.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for Answering Legal, a 24/7 live answering service exclusive to attorneys and law firms all over the country. In my position, I’m in charge of our inbound lead-generation efforts through our website and a few offline channels.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pareto PPC?

We hired Pareto PPC to help us with our paid campaigns.

SOLUTION

What was the scope of their involvement?

Pareto PPC is in charge of running our PPC campaigns entirely, which includes implementing strategies, changing budgets, and managing the day-to-day tasks related to optimizing those campaigns. We usually provide them with the cost per acquisition we expect, as well as with the creative assets, and they run the campaigns and make daily adjustments in order to achieve those metrics.

What is the team composition?

Jake (COO & Co-Founder) is my main point of contact and the person in charge of strategy, implementation, and results tracking. Pareto PPC also has 1–2 customer success representatives who evaluate the campaigns’ performance and make the necessary adjustments to meet my expected performance. Additionally, we work with a Facebook specialist in charge of navigating through Facebook challenges and advertisement rules. Moreover, we’re in touch with Bo (CEO & Co-Founder), who is responsible for the business negotiations and overall partnership management.

How did you come to work with Pareto PPC?

Years ago, we realized that Pareto PPC and we had mutual customers. When the timing was right, we decided to start working together and form a business relationship.

How much have you invested with them?

We’ve spent between $75,000–$100,000.

What is the status of this engagement?

We started working together in July 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Within a year, Pareto PPC has helped us increase our lead generation directly associated with our campaigns by 30% and our overall lead generation by 50%. In the past, other vendors attempted to do what Pareto PPC now does for us, and they failed to deliver results; they weren’t even capable of breaking even. Now, Pareto PPC helps us generate 10 times the revenue that those other vendors were capable of. Overall, my willingness to go on a phone call interview to review them speaks greatly about the results we’ve got.

How did Pareto PPC perform from a project management standpoint?

Pareto PPC has exceeded my expectations regarding project management. They always have someone available to meet on our regularly scheduled calls, and they’re very responsive to urgent requests. Although I try not to request things on short notice, Pareto PPC completes tasks on the same day whenever we have an emergency situation.

Additionally, we’ve never experienced lag, confusion, or miscommunication from Pareto PPC’s end — they offer totally reliable customer service. Whenever they need to make changes, they let me know in advance, and if I ever need them to make changes, I also let them know in advance.

Overall, we have a great working relationship built on mutual respect. All of the people from Pareto PPC who manage our projects are, by far, much more competent than most service-oriented businesses.

As for communication, we mostly communicate via email, and we use Google Meet for our regularly scheduled meetings. Additionally, we text whenever we need to communicate minor things.

What did you find most impressive about them?

One of the best parts of working with Pareto PPC is the breadth of experience they offer. Their knowledge of PPC advertising is outstanding because they’re always up to date on changes and updates. Given that they know the historical changes in these platforms, they’re able to predict when new features will receive preferential treatment from the platforms.

Do you have any advice for potential customers?

Listen to their suggestions and be open to new ideas because Pareto PPC knows what works best.

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing at Talentfoot, an Executive Search and Staffing Firm. Our clients are across the United States. We specialize in sales, marketing, technology, and HR professionals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pareto PPC, and what were your goals?

Talentfoot was ready to try PPC for the first time in the firm's history. We needed a partner to help us as build a program from the ground up and educate our team on PPC.

SOLUTION

How did you select this vendor and what were the deciding factors?

Talentfoot's SEO vendor referred Pareto. Bo was extremely upfront and authentic. I didn't feel like he was "selling" to me, he was very interested in our business goals.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We have an ongoing relationship. First there was an onboarding process then we established keywords and campaigns. Now these are ongoing campaigns that we tweak.

How many people from the vendor's team worked with you, and what were their positions?

When the project launched, Founders Bo and Jake were heavily involved in identifying requirements and what success looked like. Now we have an account manager that runs all of our campaigns.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The leads generated by PPC have resulted in more than $700K worth of business.

Describe their project management style, including communication tools and timeliness.

We have bi-monthly meetings to talk status and next steps, and then ongoing email communication as needed.

What did you find most impressive or unique about this company?

Bo, Jake, and Hayden really care about Talentfoot as a client. They are invested in our success and I am grateful for it.

Are there any areas for improvement or something they could have done differently?

Nope!

BACKGROUND

Please describe your company and your position there.

I am the owner of a botique SEO agency. We work with mid to large sized e-commerce businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pareto PPC, and what were your goals?

I work with Pareto PPC on a handful of the same accounts. Pareto PPC leads all things SEM, and I lead the SEO efforts. Our goals are to drive relevant traffic growth for our clients. In every instance, Pareto PPC always delivers incredible results for the clients we share together.

SOLUTION

How did you select this vendor and what were the deciding factors?

I've had the pleasure of working with the owners of Pareto PPC in an earlier role back in 2015. I've always admired their ability to get results for our clients. When they started their own agency, it made sense to partner on a few projects.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

I was helping an electronics retailer with their PPC as a favor. My primary role on the team is to drive relevant SEO growth. We brought in Pareto PPC to take the campaigns to the next level. They began their work with us by first determining the proper goals that would drive profitability.

From there, they built a PPC strategy that matched the brand's short and long-term goals. Here were the high level steps they followed. First, Pareto PPC identified that it made sense to focus on low-funnel digital advertising tactics first, invest the remaining budget into mid and top-of-funnel tactics second, and get strategic with advanced retargeting third.

How many people from the vendor's team worked with you, and what were their positions?

I've worked along side Bo and Jake primarily. They are the owners and lead consultants for PPC and Analytics.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Pareto PPC's results were a ROAS increase of 118% and a revenue increase of 43% year over year.

Describe their project management style, including communication tools and timeliness.

The Pareto PPC team uses Asana as their primary project management tool to organize all the moving parts of PPC account management and to ensure timely project completion throughout the engagement. They also provided biweekly calls to review account performance and discuss upcoming initiatives. Lastly, their team sent monthly Loom videos walking the client through their reporting dashboards and highlighting key performance insights.

What did you find most impressive or unique about this company?

I am most impressed by the high standards of Pareto PPC. It is becoming common for agencies to focus more on their own revenue growth instead of their clients. That isn't the case with Pareto PPC. They put their client's goals first and let the data guide their strategy.

Are there any areas for improvement or something they could have done differently?

Not a single thing. I wish we worked with Pareto PPC sooner.

BACKGROUND

Please describe your company and your position there.

I am the CEO of an e-commerce sports supplement brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pareto PPC, and what were your goals?

We needed a complete Google ads solution. From account set up, marketing strategy, campaign design and deployment, Pareto PPC handled it all. Since inception, they have handled, search, display, YouTube, shopping, data feeds, etc. all on the Google platform. They have also done the same for us on Facebook - again building everything out from the ground up.

SOLUTION

How did you select this vendor and what were the deciding factors?

We shortlisted over 10 companies in our search. Pareto PPC won the project based on the knowledge of their staff, experience in the field, previous client reviews, and overall cost estimates.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Listed above - but here they are again:

How many resources from the vendor's team worked with you, and what were their positions?

Since inception, they have handled, search, display, YouTube, shopping, data feeds, etc. all on the Google platform. They have also done the same for us on Facebook - again building everything out from the ground up.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They have been VERY impressive in scaling our brand. Over-delivering on ROAS goals while at the same time quadrupling marketing spend!

How effective was the workflow between your team and theirs?

They're the most efficient and accommodating team I've ever worked with.

What did you find most impressive or unique about this company?

Their knowledge, skills, performance and commitment to success is unparalleled. I cannot say enough good things about them.

Are there any areas for improvement or something they could have done differently?

Honestly, no.