Paid Ads

BACKGROUND

Please describe your company and position.

I am the Growth Marketing Executive of CCP International

Describe what your company does in a single sentence.

Our company does affiliate marketing for our own products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Paid Ads to accomplish?

Set up campaigns and optimize them for our product, in order to increase number of signups and sales.

SOLUTION

How did you find Paid Ads?

Upwork

Why did you select Paid Ads over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Experience and expertise

How many teammates from Paid Ads were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved the creation and optimization of Google Ads campaigns to increase the number of sign-ups and sales for an online streaming platform. The aim was to drive high-quality traffic, improve conversion rates, and ensure cost-effective campaign performance. 

1. Display and Pmax Campaign Setup: Set up and optimize Display and Performance Max (Pmax) campaigns to increase sign-ups and sales.
2. Ad Creation and A/B Testing: Create various ad versions for Display and Pmax, and test for maximum effectiveness.
3. Performance Monitoring: Continuously track and optimize the performance of Display and Pmax campaigns, adjusting budgets and targeting as needed.
4. Reporting and Analytics: Provide regular reports on campaign performance, with a focus on conversions, cost-efficiency, and ROI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Significant Increase in Sign-ups: The project resulted in a substantial growth in the number of new sign-ups for the streaming platform.
2. Cost per Sale Insights: The campaign provided valuable data on the cost per sale, allowing for a better understanding of acquisition costs.
3. Revenue Impact and Profitability Evaluation: The collected data on overall revenue helped assess the profitability of the project, ensuring informed decision-making for future efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently delivered all items on time, maintaining a high level of organization throughout the project. They provided regular reports to keep us updated on campaign performance, and their communication was proactive and clear. Additionally, they were highly responsive to our needs, making adjustments promptly based on feedback or changing requirements.

What was your primary form of communication with Paid Ads?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most was their on-point, well-organized system from start to finish. Every aspect of the cooperation, from campaign setup to reporting, was handled precisely and efficiently. Their structured approach made the entire process smooth and easy to manage, ensuring that nothing was overlooked.

Are there any areas for improvement or something Paid Ads could have done differently?

One potential area for improvement could be expanding communication channels. Setting up a Slack group or similar platform for quicker, real-time communication would have been helpful, making it easier to address questions or requests instantly.

BACKGROUND

Please describe your company and position.

I am the Founder & Ceo of Taobé Consulting

Describe what your company does in a single sentence.

We help cosmetic brands to register their products in Europe and the UK.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Paid Ads to accomplish?

• Bring more traffic to the website and increase the conversation rate

SOLUTION

How did you find Paid Ads?

• Online Search
• Other

Why did you select Paid Ads over others?

Their professionalism and skills

How many teammates from Paid Ads were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Paid ads to take care of our Google Ads account and come up with a strategy aligned with our new goal : bring more traffic coming from the US to the website and increase our conversation rate.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had a weekly meeting with our Account Manager to follow up on how the ads were doing and a monthly report with the KPI of the past weeks also showing the strategy for thefollowing weeks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management and organisation was on point. Everything was always delivered on a timely manner and the communication was clear and without unnecessary fuss.

What was your primary form of communication with Paid Ads?

Email or Messaging App

What did you find most impressive or unique about this company?

They definitely know what they are talking about and their advice about the strategy we would need to follow was much needed in our case. The team was friendly and very professional throughout our project. We highly recommend working with them.

Are there any areas for improvement or something Paid Ads could have done differently?

No, we were satisfied with their work.

BACKGROUND

Please describe your company and position.

I am the Company Director of an ecommerce company 

Describe what your company does in a single sentence.

DTC luxury pet accessories brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Paid Ads to accomplish?

• Manage and optimize Google Ads campaigns to achieve growth for the brand

SOLUTION

How did you find Paid Ads?

Upwork

Why did you select Paid Ads over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Paid Ads were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create and manage Google Ads campaigns to drive traffic and conversions. Optimize campaigns for maximum performance and ROI, using data-driven insights and best practices. Generate reports that summarize key performance metrics, such as clicks, impressions, cost, and conversions, and identify opportunities for improvement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The account is consistently taken care of. They consistently update us regarding performance and the next steps to improve and strengthen campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I’ve been working with Paid Ads for nearly 3 years now and they are always proactive in providing what the account needs. We have formed a great relationship in the process.

What was your primary form of communication with Paid Ads?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

When it comes to Google Ads, Paid Ads makes things easier. They handle all the hard work and make sure their strategy is crystal clear to us. Plus, they keep us in the loop every step of the way.

Are there any areas for improvement or something Paid Ads could have done differently?

I’m certain that the team will push for consistent growth for our accounts.

BACKGROUND

Please describe your company and position.

I am the Owner of Truly Inspired Paper Co

Describe what your company does in a single sentence.

Ecommerce wedding invitation designer and printer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Paid Ads to accomplish?

• Increase website traffic
• Increase website sales
• Increase website conversion rate

SOLUTION

How did you find Paid Ads?

• Online Search
• email

Why did you select Paid Ads over others?

High ratings

How many teammates from Paid Ads were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop and oversee Google Ads campaigns aimed at increasing traffic and boosting conversions.
Enhance campaign effectiveness and return on investment by leveraging data insights and proven strategies.
Produce reports highlighting important metrics like clicks, impressions, costs, and conversions, while pinpointing areas to optimize further.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen substantial increases in engagement, conversion rates, and overall return on investment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They’re quick to respond and welcoming of ideas and feedback, which makes working together smooth and straightforward.

What was your primary form of communication with Paid Ads?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Paid Ads takes a clear and client-focused approach to Google Ads, keeping us informed and involved at every stage. Their open communication helps us fully understand the campaign goals and the strategy behind them

Are there any areas for improvement or something Paid Ads could have done differently?

Paid Ads consistently implement strong strategies and stay ahead by actively looking for ways to improve targeting, ad creatives, and overall campaign performance.

BACKGROUND

Please describe your company and position.

I am a Partner of Suburban Buildings

Describe what your company does in a single sentence.

Construct metal buildings

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Paid Ads to accomplish?

• To efficiently manage Suburban Buildings campaigns, aiming to maximize the number of leads and calls as well as improve lead quality.

SOLUTION

How did you find Paid Ads?

Online Search

Why did you select Paid Ads over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Paid Ads were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Optimize campaigns to generate quality leads.

We’ve received a steady increase in leads and calls, with significant interest in barndominiums, continued calls for traditional builds, improved lead quality, effective campaign spending, and enhanced performance post-website transition.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Expanding lead generation in the most profitable areas and substantially increasing expenditure.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always prepared to assist and ensure timely completion of tasks. They have significantly improved our key results and efficiently managed our budget to maximize value.

What was your primary form of communication with Paid Ads?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They skillfully blend friendliness with professionalism, consistently prioritizing the business's success while fostering an excellent relationship. By always putting the client's needs first, they demonstrate their genuine commitment to client success

Are there any areas for improvement or something Paid Ads could have done differently?

There's no pressing need for improvement or adjustments at this time

BACKGROUND

Please describe your company and position.

I am the Owner of Carbon Strength & Conditioning

Describe what your company does in a single sentence.

Group fitness training

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Paid Ads to accomplish?
The goal is to leverage Google Ads to boost inquiries and sign-ups for gym classes, driving growth and engagement.

SOLUTION

How did you find Paid Ads?

Referral

Why did you select Paid Ads over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Paid Ads were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Resolve existing account issues and achieve each of the account performance targets

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’re consistently getting conversions which led us to increase our ad budget to further scale.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is organized, promptly addresses requests, and provides comprehensive information, ensuring timely delivery and a clear understanding of performance.

What was your primary form of communication with Paid Ads?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They balance friendliness with professionalism and always prioritize the business's interests and its success while maintaining an excellent relationship.

Are there any areas for improvement or something Paid Ads could have done differently?

None at the moment.

BACKGROUND

Please describe your company and position.

 I am the Head of Client Services of an advertising & marketing company 

Describe what your company does in a single sentence.

We offer digital growth marketing services to generate leads for our customer's online

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Paid Ads to accomplish?

• Undertake the Google Ads management to enhance campaign performance and address existing account issues.

SOLUTION

How did you find Paid Ads?

Online Search

Why did you select Paid Ads over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from Paid Ads were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Assume management of all Google Ads accounts. 
• Audit current setups to identify areas for improvement. 
• Determine strategies and execute them to achieve full optimisation. 
• Maximise budgets for enhanced results through account optimisation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The accounts are stabilising and growing. We are receiving positive feedback from clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was efficient. The team dedicated the time to thoroughly reviewing accounts with a focus on improving campaigns to address issues and enhance overall performance.

What was your primary form of communication with Paid Ads?

Virtual Meeting

What did you find most impressive or unique about this company?

What stands out most about them is their effective communication, being upfront with the reality of the current situation and coming in prepared with recommendations on how to improve campaigns.

Are there any areas for improvement or something Paid Ads could have done differently?

We're advancing well and currently see no need for changes.

BACKGROUND

Please describe your company and position.

I am an executive at US Glove

Describe what your company does in a single sentence.

We manufacture a niche product used in Gymnastics. We are a direct to consumer company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Paid Ads to accomplish?

• Increase online sales
• Increase brand visibilty
• Increase new products

SOLUTION

How did you find Paid Ads?

Referral

Why did you select Paid Ads over others?

Referred to me

How many teammates from Paid Ads were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We tasked PaidAds with ultimately increasing our online sales that are direct to consumer. We are a 40 year old established brand, and had seen stagnant growth on our online platform. We were losing sales to Amazon.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase onlne orders through our Shopify Platform.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were absolutely excellent. They are not judt "smart" but they are disciplined and used a cautious approach to increasing ad spend. There was no specific timeline for our project, we use them month in and month out. I have even referred them to other buinsseses I am involved in.

What was your primary form of communication with Paid Ads?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their willingness to be disciplined and not overspend our digital marketing dollars.

Are there any areas for improvement or something Paid Ads could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Partner of SparkLaunch Media

Describe what your company does in a single sentence.

Digital marketing & SEO for smaller businesses

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Paid Ads to accomplish?

• Account management
• Save Time
• Better Results on Google

SOLUTION

How did you find Paid Ads?

Referral

Why did you select Paid Ads over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Paid Ads were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Effectively manage and scale the Google Ads accounts of multiple businesses from various industries.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved significant growth for all accounts under management, launched multiple new products on behalf of our clients, and continue to work on scaling these accounts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always!

What was your primary form of communication with Paid Ads?

Virtual Meeting

What did you find most impressive or unique about this company?

Talent and perspective from quality team members across the globe.

Are there any areas for improvement or something Paid Ads could have done differently?

Not at this time