Outpace SEO

BACKGROUND

Please describe your company and position.

I am the Marketing Team Leader of Restoration 1 of Fairfield County

Describe what your company does in a single sentence.

We provide emergency restoration and cleanup services for residential and commercial properties throughout Fairfield and the surrounding Connecticut areas.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace SEO to accomplish?

• We teamed up with Outpace to improve our online presence in the Fairfield area, with the goal of earning higher visibility in Google’s organic search and Google Maps for key terms like water damage, fire restoration, and mold remediation.

SOLUTION

How did you find Outpace SEO?

Online Search

Why did you select Outpace SEO over others?

• High ratings
• Good value for cost
• Other

How many teammates from Outpace SEO were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outpace is leading our ongoing SEO campaign, which includes detailed keyword targeting, content optimization, and the creation of local service pages centered on Fairfield. They continue to enhance our Google Business Profile, secure high-quality backlinks, and develop content designed to strengthen our authority and rankings over time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since starting our partnership, we’ve experienced steady improvement in keyword rankings across both Google Maps and organic search. Our local visibility in Fairfield continues to grow, leading to increased website traffic, more inquiries, and a higher volume of calls from nearby customers seeking restoration services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outpace remains reliable with deliverables and communication. Their monthly reports make it easy to track progress, and their team is always quick to respond whenever we have feedback or new goals to discuss.

What was your primary form of communication with Outpace SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We’re most impressed by how well Outpace SEO understands our industry and local market. They take time to explain what’s happening behind the scenes and continually look for new opportunities to improve our performance in Fairfield and surrounding areas.

Are there any areas for improvement or something Outpace SEO could have done differently?

Nothing stands out at this point. The partnership has been smooth, and we appreciate how transparent and proactive they’ve been as our SEO strategy continues to evolve.

BACKGROUND

Please describe your company and position.

I am the Owner of Employ HR Pro LLC

Describe what your company does in a single sentence.

We offer full-service HR consulting that helps employers improve their people operations and maintain compliance with changing workplace laws and requirements.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace SEO to accomplish?

• We partnered with Outpace to conduct regular SEO audits and provide expert guidance on improving our website’s visibility, structure, and content performance to better reach potential clients online.

SOLUTION

How did you find Outpace SEO?

Online Search

Why did you select Outpace SEO over others?

High ratings

How many teammates from Outpace SEO were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outpace performs in-depth SEO audits on a recurring basis, reviewing technical elements, on-page content, and user experience. They provide detailed recommendations that outline how we can enhance visibility, strengthen our site’s foundation, and align our digital strategy with current best practices. Their team also advises us on implementation priorities and long-term improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The insights and action plans from Outpace’s audits have helped us make meaningful website updates that improved performance metrics and usability. Over time, we’ve seen stronger engagement from visitors and clearer alignment between our website content and the services we offer.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outpace’s project management has been highly organized. Each audit is delivered on schedule, and their team takes the time to walk us through findings in a clear, actionable way. They’re responsive, professional, and proactive in offering ongoing support whenever new opportunities arise.

What was your primary form of communication with Outpace SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most is their ability to simplify complex SEO data and turn it into practical recommendations. Outpace understands our industry and tailors their feedback so it’s easy to translate into real-world improvements that benefit our business.

Are there any areas for improvement or something Outpace SEO could have done differently?

Everything has gone smoothly. The Outpace team is attentive, consistent, and continues to provide valuable insight with each audit. We’ve appreciated how they stay engaged and proactive in helping us identify new ways to improve our online presence.

BACKGROUND

Please describe your company and position.

 I am the Owner of a home services company 

Describe what your company does in a single sentence.

We provide professional mold assessment, testing, remediation, and dehumidification services for homes and businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace SEO to accomplish?

• We hired Outpace to improve our local search visibility and generate more leads from homeowners and businesses looking for professional mold remediation services.

SOLUTION

How did you find Outpace SEO?

• Online Search
• Clutch Site

Why did you select Outpace SEO over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Outpace SEO were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outpace managed a full-scale SEO campaign that included a detailed site audit, keyword research, and on-page optimization. They improved site structure, enhanced page load speed, and developed a backlink strategy to strengthen domain authority. Key deliverables included technical SEO fixes, optimized content, and monthly reporting on performance metrics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since partnering with Outpace, our visibility across Google Maps and organic search has improved significantly. We’ve earned top positions for several high-intent keywords, and our company now appears consistently in the local map pack for core search terms related to mold remediation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is excellent. The Outpace team communicates clearly, follows through on every commitment, and ensures that deliverables are completed when promised. They’re proactive about identifying next steps and addressing our feedback promptly.

What was your primary form of communication with Outpace SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Outpace doesn’t just check boxes — they think strategically about how every update or optimization will move the needle. Their ability to blend technical expertise with real-world business goals is what makes them unique.

Are there any areas for improvement or something Outpace SEO could have done differently?

We’ve been very happy with Outpace SEO's work overall. 

BACKGROUND

Please describe your company and position.

I am the Developer of a business services company 

Describe what your company does in a single sentence.

We are a global leader in providing comprehensive payroll, HR, and tax services to businesses of all sizes, helping them manage their workforce efficiently and compliantly.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace SEO to accomplish?

• We hired Outpace to enhance our online presence, improve our website’s search engine rankings, and drive qualified traffic that would result in more leads and conversions. Our goal was to create a robust digital strategy that would support our broader business objectives.

SOLUTION

How did you find Outpace SEO?

Online Search

Why did you select Outpace SEO over others?

Outpace selected for proven SEO, industry knowledge, transparency, and customized strategies.

How many teammates from Outpace SEO were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outpace conducted a full SEO audit of our website, identifying key areas for improvement. Their work included on-page optimization (keyword research, meta tags, and content enhancement), technical SEO (site speed improvements, mobile optimization), and link-building strategies to boost domain authority. They also provided ongoing content recommendations, detailed performance reports, and support with social media integration for better engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to Outpace’s efforts, we saw a significant improvement in our website’s search engine rankings for targeted keywords, leading to a 40% increase in organic traffic. Additionally, lead generation improved by 30%, and we saw a noticeable boost in our online visibility, resulting in higher-quality traffic and better conversion rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outpace's project management was exceptional. They consistently delivered all milestones on time and kept us informed throughout the process with detailed updates. Whenever we had questions or required adjustments, they responded quickly and effectively, ensuring that we felt supported and heard at all stages of the project.

What was your primary form of communication with Outpace SEO?

Virtual Meeting

What did you find most impressive or unique about this company?

What stands out most about Outpace SEO is their ability to combine a data-driven approach with a personalized touch. They didn’t just use standard SEO tactics; they took the time to understand our unique challenges and goals, and crafted a strategy that was tailored specifically to our needs. Their dedication to continuous improvement and their willingness to go the extra mile truly set them apart.

Are there any areas for improvement or something Outpace SEO could have done differently?

N/A

BACKGROUND

Please describe your company and position.

 I am the Founder & CEO of an ecommerce company 

Describe what your company does in a single sentence.

We are an e-commerce dropshipping company that specializes in sourcing high-demand products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace SEO to accomplish?

• We brought Outpace on to develop a stronger SEO foundation for our store, with the objective of improving organic rankings, reducing dependency on paid ads, and driving more qualified traffic that converts into sales.

SOLUTION

How did you find Outpace SEO?

Online Search

Why did you select Outpace SEO over others?

High ratings

How many teammates from Outpace SEO were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outpace has been overseeing a complete website rebuild along with ongoing SEO work. Their scope has included restructuring the site for stronger search performance, optimizing both product and category pages, and producing content designed to target competitive, high-value keywords. The campaign is still in motion, with new deliverables rolling out each month to steadily grow our online visibility and sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since partnering with Outpace, we’ve seen a clear lift in organic performance — rankings for our key product categories have moved up significantly, site traffic from search continues to trend upward, and most importantly, we’ve recorded steady increases in orders coming directly from organic visitors. The momentum hasn’t been short-lived either; each month we’ve watched our visibility expand into new keyword groups, which has directly translated into higher revenue and a stronger return compared to relying only on ads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outpace has been extremely organized and consistent in how they manage our campaign. They set clear timelines for deliverables and have always followed through on what was promised. Anytime we had a question or needed to pivot, their team was quick to respond and walked us through solutions in plain language, which made the process much easier for us. The level of communication has made it feel like we have an in-house marketing partner rather than an outside vendor.

What was your primary form of communication with Outpace SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Alongside the strong SEO gains we’ve seen, their development team really set them apart. They moved quickly on every change we requested — from structural updates to design improvements — and delivered each one with accuracy and attention to detail. That combination of measurable SEO results and a fast, reliable dev team gave us confidence that we were working with a partner who could execute on all fronts.

Are there any areas for improvement or something Outpace SEO could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Brand Manager of Handyman OKC

Describe what your company does in a single sentence.

We provide a full range of handyman services—including plumbing, electrical, flooring, carpentry, and remodeling—to keep homes in great shape.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace SEO to accomplish?

We engaged Outpace to strengthen our online presence so that homeowners looking for reliable handyman services could find us quickly. The ongoing campaign is aimed at boosting our rankings across a variety of service keywords, driving steady inquiries for repairs and home projects.

SOLUTION

How did you find Outpace SEO?

Online Search

Why did you select Outpace SEO over others?

Referred to me

How many teammates from Outpace SEO were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For our handyman services company, Outpace develops content that highlights individual trades like plumbing, carpentry, and electrical work while ensuring our site is optimized for local searches. They’ve created a strategy that includes keyword mapping, technical improvements, citation building, and backlink acquisition, all designed to generate consistent inquiries for home repair jobs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The SEO efforts have boosted our rankings for handyman-related keywords across multiple trades, from plumbing repairs to electrical work. We’ve seen a noticeable uptick in form submissions and calls, and the steady flow of new customer inquiries has proven that the strategy is working.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management has felt collaborative from the beginning. Outpace mapped out deadlines for content about handyman trades and stuck to them, making sure deliverables came in when promised. More importantly, they took the time to listen to our feedback about seasonal services and worked those into the campaign right away.

What was your primary form of communication with Outpace SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

For us, the most impressive part has been their versatility. They didn’t just optimize for “handyman” as a broad term—they dug into each service area like plumbing and carpentry to make sure homeowners could find us for the exact type of job they needed.

Are there any areas for improvement or something Outpace SEO could have done differently?

The campaign has gone very smoothly. One small improvement could be tailoring more of the SEO updates to the seasonality of handyman work—for example, pushing outdoor repair services more in spring and indoor projects in the winter.

BACKGROUND

Please describe your company and position.

I am the Co-Owner of Disco Automotive Hardware

Describe what your company does in a single sentence.

Disco Automotive supplies high-quality automotive fasteners and inventory management solutions to wholesalers and manufacturers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace SEO to accomplish?

• We initially brought Outpace on board with two main objectives: to completely rebuild our website so it better reflected our brand and functioned seamlessly for customers, and to put a long-term SEO program in place that would consistently improve our search visibility. The website project was about more than just design—it needed to be built in a way that supported SEO from the ground up, with clean code, custom functionality, and a structure that made it easy for us to expand over time. Beyond the rebuild, we wanted ongoing SEO audits and adjustments so that our site would continue to rank higher, attract qualified traffic, and remain competitive in the automotive space.

SOLUTION

How did you find Outpace SEO?

Online Search

Why did you select Outpace SEO over others?

High ratings

How many teammates from Outpace SEO were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outpace’s work started with a complete rebuild of our website, which included developing a custom WordPress environment, modernizing the design, and restructuring content to support stronger SEO performance. A major part of this project was the custom development of a crossover system that allows customers to match our part numbers against those of industry leaders, which has been a huge value-add for our users and sets our site apart. Once the new site launched, Outpace shifted focus to ongoing SEO, where their team delivers regular audits, technical improvements, and continuous refinements based on performance data. Key deliverables have included the website rebuild and launch, the custom crossover functionality, a keyword-focused content strategy, acquisition of high-quality backlinks, and monthly SEO audits that help us stay competitive in search.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since partnering with Outpace, we’ve seen clear improvements across several key areas. Our new website has significantly reduced bounce rates and increased time on site, showing that visitors are engaging more with our content and product catalog. The custom crossover system has been especially impactful, driving higher usage from customers who rely on it to quickly match part numbers and find what they need. On the SEO side, we’ve experienced steady growth in keyword rankings and organic traffic month after month, with many of our priority terms now appearing on the first page of Google. These gains have directly translated into more qualified leads and stronger visibility within our industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outpace’s project management has been very reliable and transparent from the start. During the website rebuild, they laid out a clear timeline with milestones and delivered everything when they said they would, keeping us updated at each step of the process. Once we moved into the ongoing SEO work, they established a consistent reporting rhythm so we always know what’s being worked on and what results to expect. Any time we’ve had questions or new priorities come up, their team has been quick to respond, open to feedback, and proactive about suggesting solutions. It feels less like working with an outside agency and more like having an extension of our own team.

What was your primary form of communication with Outpace SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really impressed us about Outpace was their ability to understand our industry challenges and translate that into practical solutions that go beyond standard SEO work. The custom crossover system they engineered wasn’t just a technical win — it gave our customers a tool they actually rely on, which has become a real differentiator for us. On top of that, their consistency, responsiveness, and long-term commitment make it clear they’re focused on helping us grow, not just checking boxes.

Are there any areas for improvement or something Outpace SEO could have done differently?

Not applicable.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Mobile Libery Lock & Key

Describe what your company does in a single sentence.

Our company delivers 24/7 locksmith solutions, handling everything from vehicle lockouts to key replacements and urgent lock repairs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace SEO to accomplish?

• Outpace was hired to help us generate more qualified leads from search engines. We wanted to rank higher in Google Maps, grow organic traffic to our site, and capture more calls from people locked out of their cars or homes.

SOLUTION

How did you find Outpace SEO?

Online Search

Why did you select Outpace SEO over others?

Good value for cost

How many teammates from Outpace SEO were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outpace’s scope of work includes optimizing our locksmith website for target keywords, building location-specific landing pages, and implementing strategies that help us capture more map pack visibility. They continue to publish fresh content, monitor rankings closely, and adjust the campaign so we stay ahead of competitors in the automotive and emergency lockout space.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For our automotive locksmith services, the results have been very clear: we now receive far more calls from customers locked out of their cars or needing replacement keys. The campaign has improved our keyword positions across the board, and organic leads have become one of our strongest sources of new business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

For us, what stood out most was how flexible Outpace has been in handling project timelines. Whether it was rolling out location-based pages or updating our site for new locksmith services, they always kept things moving smoothly. They checked in often, listened to our input, and made adjustments without delay whenever we asked for them.

What was your primary form of communication with Outpace SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What’s unique about Outpace is their persistence in monitoring and adjusting the campaign. Instead of just setting things up once, they continue fine-tuning keywords and map strategies, which has kept our locksmith company ahead of the competition.

Are there any areas for improvement or something Outpace SEO could have done differently?

So far, we haven’t run into any major issues with the campaign. If there’s one area to refine, it would be giving us more insight into competitor movements in the locksmith industry so we know how we’re stacking up month by month.

BACKGROUND

Please describe your company and position.

I am the Cyber Business Development of a cybersecurity company

Describe what your company does in a single sentence.

We provide cybersecurity, cloud, and compliance consulting services specializing in frameworks like CMMC, CMMI, and NIST for government contractors and enterprise clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace SEO to accomplish?

• Online Visibility
• Drive qualified traffic
• Generate inbound leads
• Consulting
• Compliance

SOLUTION

How did you find Outpace SEO?

Online Search

Why did you select Outpace SEO over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Outpace SEO were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outpace conducted a comprehensive SEO campaign for us. The scope of work included a technical SEO audit, on-page optimization across key service pages, and targeted keyword research specific to CMMI and CMMC certification services. Key deliverables included updated metadata, optimized page content, monthly performance reports, and regular strategy calls to refine our approach based on real-time results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw steady improvements in our online presence during the project. Several of our key search terms related to CMMC and CMMI certifications began ranking higher in search results, and overall organic traffic to our site increased. We also noticed a gradual uptick in inquiries coming through the website, suggesting better visibility and reach with our target audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outpace maintained a steady and professional workflow throughout the project. They mapped out priorities clearly from the beginning and followed through without us having to chase anything down. When we had questions or needed adjustments, they were quick to respond and always made sure we understood the “why” behind their recommendations. Their ability to balance strategy with execution made the collaboration smooth and productive.

What was your primary form of communication with Outpace SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Outpace was their ability to understand and navigate the complexity of our niche. CMMC and CMMI certifications aren’t easy topics to grasp, but their team took the time to learn our industry, our audience, and the nuances of our services. They didn’t just apply a generic SEO playbook—they built a strategy around our specific goals and made sure every recommendation aligned with the language and priorities of our space. That level of customization and effort was rare and genuinely impressive.

Are there any areas for improvement or something Outpace SEO could have done differently?

No areas of improvement. We think they are spot-on and all tasks for our project, were consistently well-managed, acceptable and appreciated.  

BACKGROUND

Please describe your company and position.

I am the Office Manager of KC Waterproofing & Foundation Repair, Inc.

Describe what your company does in a single sentence.

KC Waterproofing & Foundation Repair specializes in protecting and repairing Kansas City area homes by fixing foundation issues, waterproofing basements and crawl spaces, and installing drainage and structural solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace SEO to accomplish?

We hired Outpace to increase our visibility across search engines and Google Maps, improve rankings for our foundation repair and waterproofing services, and manage targeted Google Ads campaigns—all with the goal of driving more qualified leads from homeowners in the Kansas City area who are searching for solutions to their basement, crawl space, and foundation issues.

SOLUTION

How did you find Outpace SEO?

Referral

Why did you select Outpace SEO over others?

Referred to me

How many teammates from Outpace SEO were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outpace’s scope of work covers every major channel where our customers search. They began by identifying high-value keywords and optimizing our site’s technical foundation so it performs well in search. From there, they’ve focused on building content that addresses real homeowner concerns, earning strong backlinks to boost authority, and keeping our Google Business Profile fully optimized to drive more visibility in Maps. 
Alongside SEO, they manage our Google Ads campaigns, refining targeting and ad copy to capture qualified leads. Each month, they provide clear reporting that shows progress across rankings, Maps, traffic, and paid campaigns, so we always know the impact of their efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working with Outpace, we’ve secured consistent top-3 rankings in Google Maps across the Kansas City metroplex, which has made a big difference in local visibility and lead generation. Our organic rankings for foundation repair and waterproofing terms continue to climb, driving steady growth in traffic from homeowners searching for solutions. 
On the paid side, Outpace has made our Google Ads campaigns more cost-effective by lowering CPCs, allowing us to capture more qualified leads without increasing budget. Altogether, these improvements have boosted calls, form submissions, and ultimately, booked projects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outpace’s project management has been highly reliable and easy to work with. They set clear priorities, keep us updated with timelines, and consistently deliver work when they say they will. If we have a question or need something adjusted, their team responds quickly and makes changes without delay. What stands out is their proactive communication—they don’t just wait for us to reach out, they check in regularly, share performance updates, and explain what’s coming next so we always know where things stand.

What was your primary form of communication with Outpace SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about Outpace is how their team goes above and beyond the agreed scope of work to support us. They don’t just handle the SEO and Ads strategy—they step in to answer questions, provide recommendations, and share insights that help our entire team make better marketing decisions. Their ability to tailor strategies to our industry while also being so responsive and proactive makes them feel more like a true partner than just an agency.

Are there any areas for improvement or something Outpace SEO could have done differently?

We haven’t found anything that Outpace could be doing better. They’ve been proactive in their approach, quick to address questions before they become issues, and willing to step outside the original scope to make sure we’re covered. It’s rare to work with a team that consistently anticipates needs rather than just reacting, and that’s made the partnership feel seamless.