The Outloud Group

BACKGROUND

Please describe your company and your position there.

I'm the DTC Business Strategist for Grace Management Group, a portfolio company of 5 brands in the home fragrance industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Outloud Group?

We were launching a new brand, Notes Candle, a sustainable candle refill system. We felt like the experiential nature of the product lended itself well to influencers and wanted a trusted parter who was an expert in the space to help us launch the product with influencers on Tik Tok.

SOLUTION

How did you select this vendor?

We found Outloud Group in our online search when reviewing potential influencer agency partners. After reviewing pitches from a number of partners, we felt like Outloud Group was the most compatible and best fit for our organization. We appreciated Brad's time and attention to detail in getting to know our company and our needs as well as his ability to provide honest and transparent feedback. We felt like this same attention to detail and care would be put into executing our campaign and that a true partnership could be formed.

Describe the scope of their work in detail.

They helped us develop an influencer launch strategy for our new brand which consisted of Tik Tok influencers posts as well as paid Tik Tok spark ads to boost the influencer posts. Their work consisted of providing recommended influencers, helping negotiate influencer contracts and reviewing creative for the full execution of the campaign as well as monitoring the performance and providing our team with updates and feedback. After the original posts, their team provided full execution of the paid tik tok ad portion component of our launch campaign.

What was the team composition?

The Outloud Team worked very closely with our Notes Candle launch team. It was a pleasure working with all of the members of the Outloud team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This campaign helped generate the brand awareness we were looking for in a new launch and exceeded our expectations in performance. One of the most exciting moments was achieving a true "viral" moment with a Tik Tok influencer from the campaign creating a Tik Tok video that received 4.2M views. This exposure directly correlated to a boost in online sales and helped us significantly increase the order volume on a brand new e-commerce website.

How effective was the workflow between your team and theirs?

We were very pleased with the communication with their team. A very clear process and expectations on deadlines and open communication lines.

What did you find most impressive about this company?

Overall, I thought this was a great culture fit between two organizations. Their style of communication and commitment to details and excellence matched our own. I was impressed with their ability to truly get to know our brand and understand our goals to develop a strategic campaign that aligned with our vision. They excel at giving transparent recommendations, and not just saying what you may want to hear as a client and that makes a great trusted partner.

Is there any area for improvement or anything that could have been done differently?

Overall, I didn't have issues with the performance reporting however it could be an opportunity for improvement. We frequently work in google sheets as well as a company but I did feel like there was a little friction in the ease of use with having to request permissions to access multiple times etc. Not a huge issue, but could potentially see an upgrade in performance reporting platforms.

BACKGROUND

Please describe your company and your position there.

I'm the owner of Leather Honey, the premium leather care products company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Outloud Group?

I was interested in exploring how our product and advertising would perform on YouTube and was referred by a few different contacts to The Outloud Group. We started with just doing YouTube Integrations but eventually expanded to also add Integrated Paid Social.

SOLUTION

How did you select this vendor and what were the deciding factors?

They came highly recommended from very trusted sources. I really liked that I had access and a relationship with the owner and the entire team is extremely professional, knowledgeable and works really hard.

Describe the project in detail and walk through the stages of the project.

We went through an education process because I wasn't very familiar with YouTube Integrations. They then helped me select a few YouTube Creators and also worked in great detail to ensure that the Creators understood our product, brand messaging, how to use our product, promotion type, etc. Once we experienced some success with the Integrations, we then launched some Integrated Paid Social campaigns using some of the top performing Creators.

How many resources from the vendor's team worked with you, and what were their positions?

There are a lot of people involved in the relationship! Everyone from the owner of the company, to experts in paid social, to a wonderful account manager, to liaisons with the creators, etc.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I'd prefer not to share any specifics but the results were above even my lofty expectations.

How effective was the workflow between your team and theirs?

We have a standing weekly meeting and there are emails throughout the week as necessary to keep the projects on task.

What did you find most impressive or unique about this company?

Their people. Extremely knowledgeable, hard working and professional. They really put themselves in my shoes and act as if they are an employee of my company. Couldn't ask for anything more.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I'm the Head of Partnerships and Influencer Marketing at Hone Health. We specialize in getting getting people access to doctors and medication that help with longevity and aging.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Outloud Group?

We needed a partner who could help us diversify our portfolio of Marketing spend by advertising on YouTube. OutLoud helped to source and activate campaigns across numerous creators and YouTube channels for us.

SOLUTION

How did you select this vendor?

We were recommend by another brand who they are working with.

Describe the scope of their work in detail.

OutLoud did their due diligence and and too the time to understand Hone's products and services. They built a comprehensive testing strategy that allowed us to explore multiple verticals without breaking the bank to start. Over the past year we've been able to have some great success with campaigns while mitigating risks with underperforming channels.

What was the team composition?

Phil was the account manager, and Harry was the talent liaison. Ashley helped with sourcing new creators, along with Jackson. Brad and Joel would also help with larger strategy ideas and initiatives, along with Nycole.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've been able to lower our overall YouTube CPA while continuing to drive sales, and this has been most felt within our blended CPA. The Outloud Group had done a great job of making sure if a campaign fails, it doesn't sink the ship overall.

How effective was the workflow between your team and theirs?

Excellent. The entire OutLoud team is attentive and explains everything about everything to us : )

What did you find most impressive about this company?

It doesn't feel like we're working with an agency. Typically, agency are very transactional and work around the confines of things like 'minimal spend'. As a growing company your budget is constantly in flux and you can't look that far down the road. OutLoud has never pressured us into spending more than we're comfortable with, and this has allowed us to grow and scale an efficient pace.

Is there any area for improvement or anything that could have been done differently?

14/10 no complaints.

BACKGROUND

Please describe your company and position.

I am an executive at VLADD WAVY LLC

Describe what your company does in a single sentence.

Content creation on youtube.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Outloud Group to accomplish?

• Sponsorship opportunity

SOLUTION

How did you find The Outloud Group?

email

Why did you select The Outloud Group over others?

• Pricing fits our budget
• Great culture fit
• Good value for cost

How many teammates from The Outloud Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outloud Groupgave me the opportunity to partner with Gametime app for a video (paid well too). Had to talk about their app and show how it works. Definitely worth the time to do.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Realistic view count for a good cost.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered the project on time and provided with clear instructions.

What was your primary form of communication with The Outloud Group?

Email or Messaging App

What did you find most impressive or unique about this company?

Response time is key, and they were always able to answer questions when needed.

Are there any areas for improvement or something The Outloud Group could have done differently?

This is only my 2nd time working with them and as of right now, I have no bad things to say!