Opposite

BACKGROUND

Please describe your company and position.

I am the CEO of Fidelman & Co.

Describe what your company does in a single sentence.

Fidelman & Company helps founders and funds raise capital, prepare for the sale of a business, or acquire a company. We prepare the pitch deck, financial model, valuation analysis, business plan, due diligence documents, and everything else needed for a transaction. The Fundraise as a Service (FaaS) is our answer to the lack of venture banking – a dedicated IR rep on your team that gets you meetings with investors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Opposite to accomplish?

• design and update of our branding and website

SOLUTION

How did you find Opposite?

Referral

Why did you select Opposite over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Opposite were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Opposite teamed up with us to creatively position our client within the pharmaceutical realm. Their friendly expertise spanned a wide spectrum of services: 

• Designing a unique logo that spoke to their target audience 
• Crafting a comprehensive brand guide 
• Joining us in discovery to grasp user needs and shape goals 
• Fashioning user-friendly interfaces in line with the project's aims and brand identity while establishing a design system for seamless teamwork between developers and designers 
• Elevating user engagement and satisfaction through extensive user research, wireframing, and prototyping, followed by user testing for peak usability 
• Working closely with the development team to transform designs into functional frontend components Opposite's collaborative efforts ensured our project journey was not only effective but also infused with a friendly touch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Satisfaction from results

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently demonstrated prompt responsiveness and executed deliverables seamlessly within deadlines. Notably, they exhibited an attentive ear to feedback, partnering closely with us to shape the desired end product. Their inclusive approach ensured that we remained engaged throughout the process.

What was your primary form of communication with Opposite?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out about Opposite was their comprehensive collaboration in positioning our pharmaceutical client strategically. Their services spanned from understanding user needs, crafting visually appealing interfaces, enhancing user engagement through research, to seamless collaboration with the development team. This all-encompassing approach maintained project focus and visual consistency effectively.

Are there any areas for improvement or something Opposite could have done differently?

In the course of our collaboration, which has been smooth and seamless overall, it's worth noting that managing the time difference, given Opposite's location in a different timezone, could be a potential area for enhancement. Nevertheless, it's important to highlight that Opposite has consistently demonstrated commendable efforts to ensure our experience remains positive and hassle-free.

BACKGROUND

Please describe your company and position.

I am the Owner / Developer of iSimon Web Design and Development

Describe what your company does in a single sentence.

Custom website design and development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Opposite to accomplish?

• Client communication
• Client research
• Website design

SOLUTION

How did you find Opposite?

• Long-standing partnership

Why did you select Opposite over others?

• Great culture fit
• Company values aligned
• Quality of work

How many teammates from Opposite were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We were approached by PostModern Studios to redesign and rebuild their video post-production services website. Additionally they requested a branding refresh.

Structurally the website needed to remain fairly similar: a full-screen video slider on the home page featuring their best work, a Talent page featuring their large team, individual portfolio pages for each team member featuring a grid of video thumbnails with popups to display the actual video sample and detailed project information, a Services page, and a Contact form.

However the new website needed to stand out above the competition in the highly technical and visually creative field of video post-production. Hence a top designer would be required to conduct the discovery sessions with the client, refresh their brand, and build visually stunning and highly functional prototypes from which I would build the website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Client Satisfaction: The client was extremely satisfied with the design and communication throughout the project, awarding bonuses as a tangible recognition of the quality of our work.
• Peer Recognition: The finished product received commendations from the client's industry peers, reflecting the design's innovation and adherence to professional standards. This is an indirect measure of success, enhancing our reputation within the field.
• Communication Skills: Josh's exceptional communication skills facilitated a seamless collaboration, leading to the timely completion of project milestones without any significant misunderstandings or delays.
• Quality of Design Work: The design quality exceeded client expectations, successfully incorporating brand guidelines, user experience considerations, and client feedback, resulting in a product that resonated well with the target audience.
• Business Impact: The client reported noticeable improvements in user engagement and received positive feedback from industry peers. These qualitative indicators are evidence of the design's broader impact on the client's business. In summary, this project with Josh was marked by a high degree of professionalism, creativity, and client satisfaction. The measurable outcomes, qualitative in nature, strongly attest to the success of our collaboration and the excellence of the finished product.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I met Josh when he originally hired me in April 2020 to build a website from some design prototypes he had created. I was so impressed with the quality of his work, communication skills, and project management I started hiring him for all my website projects. Hence I am well-familiar with Josh's professionalism, and this project was no exception.

Josh's project management was exceptional and highly responsive to both my needs, and the needs of the client, PostModern Studios. His approach was marked by thorough client interviews and a detailed discovery process, ensuring a clear understanding of project requirements from the outset. Josh's meticulous planning and commitment to deadlines ensured that all deliverables were always delivered on time, while his excellent follow-up processes and timely feedback allowed us to adapt and respond to any changes or new needs as the project progressed.

His project management skills were key to the smooth execution of the project, reflecting a professional, organised, and client-centric approach.

What was your primary form of communication with Opposite?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'll focus on the most obvious of Josh's skills: design. However his design skills are not inseparable from his other skills (which I've listed below), all of which originate in Josh's genuine empathy and desire to impress through sterling work. For every project Josh always manages to find the perfect point where intuitiveness and creativity meet in order to exponentially enhance one another.

In other words the user interfaces he creates are made more functional by the delight that users experience in using them. Every time I have worked with Josh I have been unexpectedly delighted by a playful interpretation of a website feature that would normally be regarded as insignificant, such as the way a nav menu animates, or a the way standard layout rules are selectively broken in order to grab attention.

Of course breaking the rules is only possible when they've been properly established, and Josh always designs cohesive and harmonious layouts which adhere to timeless standards and best practices. This is all achieved in keeping with, communicating, and enhancing the language of the brand, and all beautifully represented through detailed and flawless technical execution when creating design prototypes.

In addition to his eye for design, Josh has the full skill set - each to an impressive degree - which makes him a top designer: 

• Communication Skills
• Research and Discovery Skills
• Project Management Skills
• Problem-Solving Skills
• User Experience (UX) Design Skills
• Technical Skills
• Empathy and Emotional Intelligence
• Attention to Detail
• Adaptability and Continuous Learning
• Business Acumen
• Ethical Considerations
• Prototyping and Storyboarding Skills

Are there any areas for improvement or something Opposite could have done differently?

No, both the client and I were beyond impressed with everything.

BACKGROUND

Please describe your company and position.

I am an executive of Kaitoma Creatives

Describe what your company does in a single sentence.

Founded in 2006, our Agency is a dynamic and innovative creative services provider with a comprehensive range of offerings. We specialise in delivering 360-degree solutions enabling our clients to connect with their target audience and drive meaningful engagement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Opposite to accomplish?

• UI/UX design
• Branding
• Graphic Design

SOLUTION

How did you find Opposite?

Referral

Why did you select Opposite over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Opposite were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Opposite's UI/UX design services have been nothing short of outstanding. Their human-centred approach to design creates seamless experiences for our users. The cohesive design systems they develop are a true testament to their expertise. Their attention to detail is impeccable, and their strategic thinking ensures every design choice aligns with our objectives.

Above all, they consistently meet our deadlines with remarkable efficiency. For top-tier UI/UX solutions, Opposite is second to none!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased User Engagement: After the UI/UX redesign, website visitor time on the page increased, indicating improved user experience and engagement.
• Higher Conversion Rates: The redesigned user interface increased sign-ups for the project's newsletter, showcasing improved user flow and conversion.
• Reduced Bounce Rate: The bounce rate decreased, showing that users found the website more appealing and navigable.
• Positive User Feedback: User surveys revealed a significant satisfaction rate increase with the new design, validating the success of the UI/UX enhancements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Opposite's team project management style revolves around punctuality, delivery, diligence, responsiveness, and collaboration. Their commitment to these values makes them effective and reliable at project management, capable of delivering successful projects on time and meeting our team's and stakeholders' needs.

What was your primary form of communication with Opposite?

Virtual Meeting

What did you find most impressive or unique about this company?

Their approach to UI/UX design is remarkably refreshing.

Are there any areas for improvement or something Opposite could have done differently?

I can't think of any improvement they can make now; we are happy with them, and they remain one of our key partners.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Flexifoil International

Describe what your company does in a single sentence.

Designer, manufacturer and retailer of kite sports products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Opposite to accomplish?

• Identity Design
• Product Design

SOLUTION

How did you find Opposite?

Referral

Why did you select Opposite over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Opposite were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Opposite has been a long-standing partner of our product-focused business, collaborating closely on creating intricate 3D graphics for our extensive kitesurfing and land kite product ranges. Their involvement encompasses a wide range of design services, including brand guides, logo design, corporate stationery, website design, and packaging design. Their efforts have been instrumental in establishing and maintaining visual identities for our product lines. Key Deliverables: 

• Brand guides to maintain consistent visual identities. 
• Logo designs for reflecting the essence of our business and product ranges. 
• Intricate visual screen printed graphics for our kitesurfing and land kite product ranges, including typographical and visual hierarchical executions. 
• Corporate stationery design for professional communication. 
• UI/UX design for some of our websites to showcase and promote our product offerings. 
• Promotional designs for our various social media channels Packaging design that enhances the appeal and presentation of our products.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Sign-ups against those who drop out - up 21.1% 
• Increase in sales conversion with improved website layouts - up 1.7% 
• Reduced page load speed by optimising graphics - 4.3% lower exit rate
• Adding flyers to every order - 0.4% repeat custom % 
• Growth in following - average 1.8%p.a. 
• Website Traffic from Social Media - increase by 3.4% 
• Number of Post Shares - increase by 2.2%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Opposite delivers work effectively and efficiently. They often ask questions relating to our briefs which have allowed us to re-think some of our offerings, but also it has given them a clearer understanding of the deliverables, before beginning the work. They handle projects as a whole rather than in bits and pieces.

What was your primary form of communication with Opposite?

Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail and creative ability to think beyond the boardroom

Are there any areas for improvement or something Opposite could have done differently?

While Opposite has been a valuable partner for our business, a positive suggestion for improvement would be to explore incorporating more sustainability elements into their design process, which could enhance the appeal of our products to environmentally conscious consumers.

BACKGROUND

Please describe your company and position.

I am an executive at Mannings Surgical Supplies

Describe what your company does in a single sentence.

Provision of healthcare services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Opposite to accomplish?

• Website UI/UX

SOLUTION

How did you find Opposite?

• Referral
• Clutch Site

Why did you select Opposite over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Opposite were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

See review. Opposite help resign my entire website and worked closely with our developers. They also helped create our own Brandbook and worked with all vendors to align our awnings, retail interior design, and website to adhere to this book.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Timeline and Sprints set by the dev team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. They were very responsive and informed us ahead of time if key personnel were away or needed time to find a solution.

What was your primary form of communication with Opposite?

Virtual Meeting

What did you find most impressive or unique about this company?

How detailed oriented they were and original their design and ideas were.

Are there any areas for improvement or something Opposite could have done differently?

Not at the moment. :)

BACKGROUND

Please describe your company and position.

I am the Founder of a software company

Describe what your company does in a single sentence.

App development and internet marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Opposite to accomplish?

• Intuitive app design
• Attractive web design

SOLUTION

How did you find Opposite?

Online Search

Why did you select Opposite over others?

• Good value for cost
• Company values aligned
• Good communication

How many teammates from Opposite were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The project's scope was full app UX/UI design and website design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Great design that was ready to be given to the developers for implementation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered everything on time and ensured great communication.

What was your primary form of communication with Opposite?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability to think along to create the best UX for the user.

Are there any areas for improvement or something Opposite could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Brand Manager of Duram Paint

Describe what your company does in a single sentence.

Manufacturer and distributor of paint products to the retail sector.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Opposite to accomplish?

• Brand Consistency
• Sales
• Brand Awareness

SOLUTION

How did you find Opposite?

• Referral
• Other

Why did you select Opposite over others?

Great work ethic

How many teammates from Opposite were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Opposite's impact on Duram's branding design has been exceptional. Meticulous attention to detail, punctual with deadlines, exemplary project planning with outstanding results and effortless communication make them an invaluable asset. Highly recommended!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Opposite's impact on Duram's branding design has been exceptional.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Meticulous attention to detail, punctuality with deadlines, exemplary project planning with outstanding results. Their effective communication makes them an invaluable asset.

What was your primary form of communication with Opposite?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Highly recommended!

Are there any areas for improvement or something Opposite could have done differently?

No.