Olivine Marketing

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a healthcare company 

Describe what your company does in a single sentence.

We help people lead healthier, longer lives from the comfort of their home – with proactive insights to spot complications earlier and the clinical support needed to thrive.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Olivine Marketing to accomplish?

• Product Marketing Expertise
• Messaging Framework
• Persona Creation
• LinkedIn Ad Management
• Marketing Expertise

SOLUTION

How did you find Olivine Marketing?

Online Search

Why did you select Olivine Marketing over others?

Services Offered

How many teammates from Olivine Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a product marketing expert to work with our SME's and help us shape our messaging and positioning. We needed a messaging and positioning framework, personas, and jobs-to-be-done exercises. We also needed to get a set of LinkedIn ads up and running, which Olivine managed entirely over the course of several months. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our messaging aligns with our target market which has increased interest and engagement. The CPL on our LI ads has also decreased.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Olivine was incredibly responsive and went out of their way to accommodate our unique needs and circumstances. Items were always delivered on time, or early. 

What was your primary form of communication with Olivine Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I found the length they go to accommodate our budget and needs extremely impressive. We're a small, nimble team with a limited budget, and they consistently pivoted and adjusted based on our needs. Our primary contact was also a wealth of knowledge in both product and growth marketing and played a vital role in our growth this year. 

Are there any areas for improvement or something Olivine Marketing could have done differently?

No.

BACKGROUND

Introduce your business and what you do there.

I am a product manager for SafeGraph, a data as a service (DaaS) company specializing in data used to populate maps. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Olivine Marketing?

We hired Olivine Marketing for product marketing. Our data set can be used in various ways, and we wanted to state better how it works well for certain people rather than broadly just saying what it did well. We hired Olivine Marketing to help us segment our market strategically. 

SOLUTION

What was the scope of their involvement?

Olivine Marketing ran workshops to help us determine what we felt were the strongest use cases for our data. They also helped us develop a persona deck to discuss our customers in a common language. Olivine Marketing executed marketing sales enablement decks and updated our website with some of the new language and terminology we use. Their team assisted with the copy and creation of materials to help us address the personas we chose to target. 

What is the team composition?

We worked with about five people. 

How did you come to work with Olivine Marketing?

Someone within our company had previously worked with Olivine Marketing. 

How much have you invested with them?

We spent about $100,000. 

What is the status of this engagement?

We worked together between June–November 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The biggest success we had from the engagement with Olivine Marketing was the internal coordination within our organization. After working with their team, we had a better framework for our company to discuss our customers and markets. We still use a lot of the language we developed with Olivine Marketing today, even though it has been a while since we engaged with them. 

Our website is also cleaner, and we’re getting more quality leads. Working with Olivine Marketing was a great kickstart to our entire initiative. 

How did Olivine Marketing perform from a project management standpoint?

They delivered everything on time and stayed within budget. We met weekly, and they kept us honest throughout the engagement. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

We’d like to shout out Brittany (Product Marketing Manager), Sabrina (Operations Manager), and  Sheena and Arielle (Directors of Product Marketing). They were all a pleasure to work with. 

What did you find most impressive about them?

They managed the project effectively, even when they had challenging tasks. Olivine Marketing was highly adaptable and navigated everything very well. We were impressed with the workshops that Olivine Marketing hosted and their ability to synthesize all the information we gave them. 

Are there any areas they could improve?

There’s nothing we can come up with. 

Do you have any advice for potential customers?

Do as much preparation work as possible to understand your markets and customers. The more you can give them, the better they’ll be. You need to have a definitive strategy, and they will enhance that. 

BACKGROUND

Please describe your company and position.

I am the Head of Product Marketing of Vultr

Describe what your company does in a single sentence.

Vultr is an independent composable cloud computing platform on a mission to provide businesses and developers around the world with unrivaled ease of use, flexibility, price-to-performance, and global reach.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Olivine Marketing to accomplish?

• Help define Vultr's brand positioning and messaging
• Continue the launch of Vultr Cloud Alliance partnerships
• Draft key sales enablement collateral for our products and services

SOLUTION

How did you find Olivine?

Met in person

Why did you select Olivine over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Olivine were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Initially, Olivine focused on a swift onboarding by tapping into our existing research. Their primary project was the Vultr Cloud Alliance Partner Program. They began with the most crucial five partnerships, creating various assets, including co-messaging guides, an 8-slide pitch deck, landing pages, and foundational technical documentation to engage the community. 

For product marketing, Olivine helped us fine-tune our approach. They provided feedback on several key areas like target personas and market positioning. To ensure smooth project flow, Olivine worked on setting up regular check-ins, deciding on how to deliver content, and establishing a feedback system. Plus, Olivine's design team ensured everything looked polished, adhering to Vultr's brand and collaborating with vendors in the Cloud Alliance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project with Olivine Marketing yielded several measurable outcomes that highlight our progress and success. Firstly, we successfully onboarded five new members to the Cloud Alliance, expanding our partner ecosystem. We delved deep into research and, through a series of interviews, crafted Vultr's initial set of personas, laying the foundation for our target audience's understanding. 

This informed the development of Vultr's positioning and messaging documents, ensuring our communication is precise and resonates with our audience. Visually, we revamped our presentations with a fresh look and feel, enhancing audience engagement. Throughout this collaborative journey, we generated dozens of sales enablement collateral materials, equipping our sales team with essential tools to drive growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Olivine Marketing's project management was exemplary. They employed a range of tools to meticulously plan and monitor the status of all items in production, ensuring a transparent and efficient workflow. What truly stood out was the presence of a dedicated team member who ensured I remained on track, making the collaboration smooth and straightforward. 

Our communications were always met with a proactive attitude; any requests or needs from our end were addressed without any hesitation, reflecting their can-do spirit. Remarkably, not only were all projects delivered punctually, but many were also completed ahead of schedule. Olivine was consistently receptive to new tasks, and they collaborated closely with us to guarantee timely delivery without compromising on quality.

What was your primary form of communication with Olivine Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly stood out about Olivine Marketing was their genuine eagerness to delve into niche areas, specifically those like cloud compute and GPU infrastructure, which not many might venture into. Instead of glossing over unfamiliar territories, they displayed an admirable tenacity, consistently asking insightful questions to fill any knowledge gaps. 

I distinctly remember instances where they proactively sought sit-down sessions with me, aiming to grasp an in-depth overview of everything Vultr brings to the table. This commitment and their ability to immerse themselves so deeply into our operations made them feel less like an external contractor and more like an intrinsic part of our full-time team. Their approach was both impressive and unique, making our collaboration exceptionally fruitful.

Are there any areas for improvement or something Olivine Marketing could have done differently?

In our journey together, there weren't any significant areas of concern that arose. However, a couple of minor areas did come up from time to time. Firstly, there was a slight learning curve when it came to in-depth product training. A bit more initial research could have bridged this gap quicker. Additionally, aligning our project tracking mechanisms presented a mild challenge since both of our teams operated on different tools. 

Finding a unified or integrated tracking solution early on might have streamlined our collaborative efforts even more. Nonetheless, these issues were minor blips in an otherwise smooth partnership and those issues are also influenced by Vultr's specialized products and security-focused mindset.

BACKGROUND

Please describe your company and your position there.

I'm a product marketer for a global governance software business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Olivine Marketing?

Olivine helped with many different projects across the product marketing organization, including: updating our persona documentation, leading internal workshops, supporting sales enablement and messaging efforts to help our business transform from selling point solutions to packages, creating industry-specific enablement and messaging, designing creatives and stylized product screenshots, and writing ad copy and email nurtures.

SOLUTION

How did you select this vendor?

Referral through a coworker.

Describe the scope of their work in detail.

Olivine has leaned in on many different projects over the course of the past year of working together. In that time, they have worked closely with multiple stakeholders across the marketing org taking on different projects as needed.

What was the team composition?

I've worked closely with a few different team members at Olivine, and had the same point person (Anna Cockell, Sales Enablement Specialist) through our time together. Anna is always responsive and communicates the project needs across her team after we check in each week.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The enablement materials Olivine helped create to support persona messaging and our new go to market motion selling packages, has been really well received and helped in onboarding many new sales reps globally.

How effective was the workflow between your team and theirs?

We have weekly check-ins with their team -- one for 30 mins and one for 15 mins, and communicate throughout the week on slack and email as needed. Communication and workflow rhythms have been very easy with Olivine.

What did you find most impressive about this company?

They are responsive and adaptable, and happy to take on and suggest different projects as needed. They are resourceful and able to figure out how to tackle a wide range of initiatives.

Is there any area for improvement or anything that could have been done differently?

Nothing substantial of note.

BACKGROUND

Please describe your company and position.

I am an executive of an information technology company

Describe what your company does in a single sentence.

Marketing analytics and campaign optimization for the automotive industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Olivine Marketing to accomplish?

• Product messaging
• Product branding
• Sales collateral

SOLUTION

How did you find Olivine Marketing?

Online Search

Why did you select Olivine Marketing over others?

Other

How many teammates from Olivine Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Olivine delivered new branding, refreshed website content and design, and multiple pieces of sales enablement collateral.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Product sales increase

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Olivine Marketing delivered items on time and were very responsive to our needs.

What was your primary form of communication with Olivine Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

strong process management

Are there any areas for improvement or something Olivine Marketing could have done differently?

none

BACKGROUND

Please describe your company and your position there.

I'm the Chief Growth Officer at Elation Health, a health care technology company serving independent primary care.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Olivine – a product marketing agency?

We hired Olivine to apply a new brand design to our website and product marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for a skillset taking a complex product and creating simple, impactful messaging.

Describe the project in detail and walk through the stages of the project.

We collaborated on website design and build out using Asana, Invision, Google Docs and Wordpress.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a team of roughly 5 product marketers, developers and designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They did great work!

How effective was the workflow between your team and theirs?

Excellent.

What did you find most impressive or unique about this company?

Olivine has a great sense of how to combine copywriting, visuals, and design into a coherent web experience.

Are there any areas for improvement or something they could have done differently?

Not really.