NUOPTIMA

BACKGROUND

Please describe your company and position.

I am the Director of Brand Marketing of a software company.

Describe what your company does in a single sentence.

The top planning app to empower groups to create unforgettable memories together with the best trip reccommendations and incredible experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NUOPTIMA to accomplish?

• SEO Clean-Up with Technical and On-Page optimizations to improve declining organic web traffic

SOLUTION

How did you find NUOPTIMA?

Online Search

Why did you select NUOPTIMA over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from NUOPTIMA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Delivered over 100 articles with over 200,000 words that were hosted on our blog to improve our keyword ranking and organic traffic. 

Delivered 15+ backlinks and 14,284 words monthly for our main website and landing pages.

Consistently provided guidance and optimization suggestions on exsiting landing pages and content creation. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In the first month of working with Nuoptima to optimize our blogs to rank higher in SERPs we saw:
Positions 1-3 rise by 70.6% 
Positions 4-10 rise by 93.6% 
Positions 11-50 rise by 97.6% 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Nuoptima always shared deliverables, reporting and answers on time or ahead of schedule. Even though we are countries apart, they were responsive - no matter the time of day and easy to communicate with when needed. 

Alexej and his team were constantly improving their reporting process and providing our company with better tools and insights to improve the work we were doing internally on a daily basis. 

What was your primary form of communication with NUOPTIMA?

Virtual Meeting

What did you find most impressive or unique about this company?

I find their transparency and responsiveness to be unique for a company that handles many clients and operates in a different timezone - it never felt like Nuoptima was too far away or difficult to get in touch with. 

Are there any areas for improvement or something NUOPTIMA could have done differently?

Using Notion as the hub for results/deliverables sometimes got messy or difficult to understand when going to look back at metrics as our source of truth. The newer Looker dashboard with updated data is much appreciated!

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of HEX Performance

Describe what your company does in a single sentence.

Specialty laundry detergent for activewear - available online and in retailers nationwide in the U.S.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NUOPTIMA to accomplish?

• Brand awareness
• Cross promote product lines
• Grow our sales on Amazon

SOLUTION

How did you find NUOPTIMA?

Cold call

Why did you select NUOPTIMA over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of NUOPTIMA’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Nuoptima to better optimize our Amazon listings, grow our sales on Amazon and generate brand awareness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Sales growth 
• Engagement 
• Cross promotion of product lines 
• Reviews

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very, very strong project management skills; every ask from us is met with a "Will do / can do" answer. They not only successfully execute the job(s) we hired them to do, they take a vested interest in the company as a whole - which is really important to us. By them in engaging in the totality of the business they can better deliver on the specific goals we hired them for. Plus they have expertise outside of just what we hired them for and they are always willing to share opinions / insights to help us in other areas of the business.

What was your primary form of communication with NUOPTIMA?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their expertise and no-nonsense approach. What you see is what you get, no surprises, ability to quickly adapt to changes (in resources, plans, strategy and budget) - not easy for most agencies to do!

Are there any areas for improvement or something NUOPTIMA could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the COO of GlycanAge

Describe what your company does in a single sentence.

By providing an objective evaluation of your body's low-grade chronic inflammation status, GlycanAge stands out as the sole biological age test on the market that assesses the impact of lifestyle interventions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NUOPTIMA to accomplish?

• Maximise SEO growth
• Create and nurture high-quality content
• Improve online visibility

SOLUTION

How did you find NUOPTIMA?

• Referral

Why did you select NUOPTIMA over others?

• Great culture fit
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

• Improve online visibility: Nuoptima's goal was to help our company rank at the top of Google search for our ideal keywords, significantly increasing clicks and impressions.
• Create and nurture high-quality content that is effective and of the highest quality.
• Provide exceptional customer service: Nuoptima's goal is to provide excellent customer service and keep us informed throughout the process, ensuring we are satisfied with the results, which they have totally excelled in!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in key word search from 300 to 5300+
• Number of clicks increased month on month
• Number of impressions increased month on month

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Nuoptima is a pleasure to work with. They are transparent and always keep us informed of their progress. Their customer service is top-notch, and they go above and beyond to ensure that their clients are satisfied.

What was your primary form of communication with NUOPTIMA?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is professional, dedicated, and talented. Their content creation and nurturing strategy is second to none, and we have been blown away by the results we have achieved so far.

Are there any areas for improvement or something NUOPTIMA could have done differently?

Perhaps having more frequent virtual check-ins to review and adjust the strategy as needed, but overall, the service provided by Nuoptima has been fantastic and has exceeded our expectations. We are extremely happy with their work and look forward to continuing our partnership.

BACKGROUND

Please describe your company and your position there.

I'm the product owner for the Firebear Studio, we focus on import and export solutions for the ecommerce, featuring Magento 2 extension, and Shopify and Shopware applications. We do blog for ecommerce which covers different topics of interest

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NUOPTIMA, and what were your goals?

NUOPTIMA team has been hired to improve the overall SEO and get us the better SERP results on the key keywords and search requests.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have conducted several calls with different companies to understand their involvement, expertise, and capabilities. NUOPTIMA had the best presentation with the use-cases from the previous projects they had. Additionally we have got a clear presentation on what can we, as the extension developer, can expect from their work, when, and how it will be performed.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First, we have set up scope of work and the milestones which should be achieved, and decided on the deadlines. The scope of work included:

• Development of the new approach to the content creation, including images, gifs, and other content creation related activity
• Code optimization of our store which uses Magento, and blog, this also involved some coding from our side, and discussions on the better approach performance/seo-wise
• Optimization of the adwords and such campaigns
• Instructions and development of the social-media strategies for the posts and overall audience engagement in the social media networks

How many people from the vendor's team worked with you, and what were their positions?

The main contact point was the project manager, however the calls involved SEO specialists who were educating and giving the instructions on different aspects of the optimization

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The new content for the new market for us, namely Shopware, has been rated as top google searches so far. Currently we are gathering the data with the latest Google update, and preparing the new optimization project. So far, the overall monthly blog and store visitor count has increased by a couple of percent, which has also resulted in the increased engagement by the content - specifically chat request we get. We have reduced the CPC value for the google ads. Which actually hits me up, because I've had several calls and many hours spent with the Google Ads managers and their suggestions failed to bring any value to the company. So props for that.

Describe their project management style, including communication tools and timeliness.

We have mostly had weekly meetings, not considering the initial project discussions. The guys were up to our suggestions on the communication platforms, so we decided to have meetings on Google Meet, and used emails for the call recaps and project milestone references. They managed to meet all of our deadlines. so this was another moment that I'm happy with.

What did you find most impressive or unique about this company?

The guys managed to explain in detail what we need to do, and most importantly why. I think this one is big, because the better you understand the final result and how every piece of puzzle affects it - the better the result will be. So this one. The communication was clear. The results were visible.

Are there any areas for improvement or something they could have done differently?

We'll see about that. We are planning on another project with NUOPTIMA, so if there is any room for improvement. We are expecting them to hit it.

BACKGROUND

Please describe your company and your position there.

I work in the Marketing Team at a UK fintech payments and credit company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NUOPTIMA, and what were your goals?

NUOPTIMA provided monthly SEO-optimised content for our blog and other parts of the website, and performed SEO audits of the entire site with recommendations. They also enhanced existing blog content for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

We used a recommendation from a colleague.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They provided 3000 words of SEO-optimised content every month for us to use on our website, as well as placing backlinks to our site on other websites. We also had an SEO audit with recommendations for improvement as well as enhanced existing content.

How many resources from the vendor's team worked with you, and what were their positions?

We usually had one account manager who would work with us over email generally to decide on content areas. They would send us plans for approval and content on a monthly basis. We also were in touch with the CTO and CEO at times.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We always received content on time and they were very flexible to accommodate our priorities as our business shifted focus.

How effective was the workflow between your team and theirs?

They were always very responsive over email and would be happy to organise calls as we required.

What did you find most impressive or unique about this company?

The team was very friendly and easy to work with. As mentioned, very flexible to your needs.

Are there any areas for improvement or something they could have done differently?

Sometimes we had issues receiving emails from them and invoices from Quickbooks - these ended up in Junk often, so perhaps something to investigate.

BACKGROUND

Please describe your company and your position there.

Always Pure Organics have been serving the global cannabis market since 2018. Building from a strong base of expertise in raw materials and extracts, APO has leveraged first-mover market insights to drive further innovation across key CBD product categories, including but not limited ingestibles, cosmetics and topicals. This along with focused development of our specialised in-house formulations department and significant investment in operational excellence and purpose built ISO Class 7 clean room, positions APO as a key driver in the continued accelerated global growth of the CBD market, predicted estimated to reach $20,000,000,000+ by 2024.

We are the largest independent regulated CBD manufacturer in Europe, supplying Europe, the UK and Japan. As one of the first movers in these markets we have built a solid and highly respected network of distributors, retailers and brands, now working with over 650 clients worldwide. APO offer a supply chain our clients can trust to help them on their CBD venture, whether our clients are sourcing extracts such as isolate or distillate for their own production, creating their own finished brand with our regulated and approved white label finished products, or crafting a range of bespoke formulations.

Utilising our extensive experience in product design and manufacturing, APO’s market leading infrastructure and regulatory expertise ensures our clients are backed by excellence, every step of the way.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NUOPTIMA, and what were your goals?

We were looking to increase our investment and scope for our SEO work and felt we needed to change providers to a larger and more experienced team in order to optimise our results. We were looking to build on our strong foundation and to focus in on Europe. We have fantastic results for USA search and wanted to boost and improve our European optimisation to the same or higher level.

SOLUTION

How did you select this vendor and what were the deciding factors?

Always Pure Organics worked with Nuoptima on other projects and we reached out to them as part of our information search stage of researching new potential providers for our SEO. Having read through the case studies provided, followed by several great calls with the Nuoptima team, in which we discussed our goals, the various investment levels and best course of action, we decided to move forward with them. Throughout the calls they demonstrated clear understanding of how they would be able to support our goals and discussed various package options that would best help us to achieve our goals.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Links sources to all blog content & doing relevant internal linking to other blogs/pages on the site. Example:

• The site needs unique long-form blog content to rank for lower competition keywords. NUOPTIMA’s team create 4 monthly articles ranging from 2,000-3,000 words to increase pages indexed by Google & rankings for new keywords.
• Nuoptima acquire high quality backlinks to our site to increase domain authority (DR) and link profile to key pages to rank better on search. All backlinks acquired are DR 30+
• As part of the backlink strategy Nuoptima write unique content to acquire each backlink so it looks organic in the eyes of Google 16,000 words of monthly content: 12,000~ onsite / 4,000~ offsite.
• 5 monthly backlinks from sites with DR 30+: offsite content to acquire each backlink.
• 4 monthly blog articles for your site to rank for more long tail keywords.
•  Can use some words for onsite optimisations, meta descriptions, title tags, etc.
• In-depth technical SEO audit
• Keyword research & competitor analysis
• Content writing best practices
• Quarterly strategy session
• Quarterly site audit
• Monthly tracking report; month 2 onwards

How many people from the vendor's team worked with you, and what were their positions?

Throughout the project we have dealt with a variety of account managers and have had access to the technical team for specific project parts such as planning for transfer to a new site.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Looking at the Geographical location of visitors between the period of SEO optimisation and the same period prior to working with Nuoptima, our key geographies increased significantly. France was up by 200%+ and Germany almost 300%

Describe their project management style, including communication tools and timeliness.

The team are very responsive, engaging and ready to anwser questions and be agile in the approach if needed.

What did you find most impressive or unique about this company?

They are fantastic, easy to deal with, and highly knowledgeable.

Are there any areas for improvement or something they could have done differently?

There were a few changes in our account management team throughout the process, but this was communicated well and in a timely manner.

BACKGROUND

Please describe your company and position.

I am the Director of Agulhas Ocean

Describe what your company does in a single sentence.

We provide freediving and ocean exploration gear to ocean enthusiasts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NUOPTIMA to accomplish?

• Optimize our SEO

SOLUTION

How did you find NUOPTIMA?

Referral

Why did you select NUOPTIMA over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from NUOPTIMA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Nuoptima contributed integral content and backlinks for our brand. They developed blogs in conjunction with our marketing team, tagged, and managed placement within our website. They also consulted on how best to structure our material and advised on best strategy for implementation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We launched our web traffic and in a few months we had comparable traffic to established industry leaders. This was the goal and they put us there.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive via email and on video calls. They were quick to reply with much-needed strategy and insights.

What was your primary form of communication with NUOPTIMA?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Quick action. Strong delivery. Responsive Team and culture.

Are there any areas for improvement or something NUOPTIMA could have done differently?

They delivered what we asked. I can't find any fault when my expectations were met

BACKGROUND

Please describe your company and position.

I am the Director of myWebhero.

Describe what your company does in a single sentence.

We're a Google Ad agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NUOPTIMA to accomplish?

• Improve our organic listings.
• Get more web traffic

SOLUTION

How did you find NUOPTIMA?

Online Search

Why did you select NUOPTIMA over others?

• Great culture fit
• Good value for cost

How many teammates from NUOPTIMA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to increase our organic presence on key search terms and ultimately appear in more searches and have users click through to our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We increased our organic traffic for the search terms provided.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was really easy with a Slack channel and Huddles. Everything has been provided on time and in a professional manner.

What was your primary form of communication with NUOPTIMA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They delivered what they said they would and were a pleasure to work with.

Are there any areas for improvement or something NUOPTIMA could have done differently?

No, it was excellent.

BACKGROUND

Please describe your company and position.

I am an executive at an energy & natural resources company

Describe what your company does in a single sentence.

EV charging

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NUOPTIMA to accomplish?

• SEO growth

SOLUTION

How did you find NUOPTIMA?

• Referral
• Other

Why did you select NUOPTIMA over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Growing organic traffic to the website through written content and back links

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

6x organic traffic growth in 4 months

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very professional and a pleasure to work with

What was your primary form of communication with NUOPTIMA?

Virtual Meeting

What did you find most impressive or unique about this company?

They've delivered on their promises and a timely manner

Are there any areas for improvement or something NUOPTIMA could have done differently?

Na

BACKGROUND

Please describe your company and position.

I am the Co-founder of yhangry

Describe what your company does in a single sentence.

Private chef platform helping customers find the perfect chef to cook for any occasion, whether it's a birthday dinner, hen party, BBQ, or meal prep.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NUOPTIMA to accomplish?

• SEO

SOLUTION

How did you find NUOPTIMA?

Referral

Why did you select NUOPTIMA over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from NUOPTIMA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create and execute our SEO strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in domain ranking and organic traffic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great project management

What was your primary form of communication with NUOPTIMA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We highly recommend the Nuoptima team for their SEO work. We've been working with them for 4 months and the results are promising and we will continue working with them in the foreseeable future. The team is very knowledgable and communication is always great - Aman, Viktor, Lisa are always ver yquick to answer any questions we may have.

Are there any areas for improvement or something {provider_name} could have done differently?

N/A