nez&pez

BACKGROUND

Please describe your company and position.

I am the Director of Operations of CyberEdge Group

Describe what your company does in a single sentence.

CyberEdge provides marketing and research services for cybersecurity vendors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire nez&pez to accomplish?

• Revamp website
• Update messaging
• Modernize design

SOLUTION

How did you find nez&pez?

CyberMarketing Conference

Why did you select nez&pez over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Easy to work with

How many teammates from nez&pez were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CyberEdge Group partnered with nez&pez for website design and a refresh of the home page and service pages for our website. nez&pez managed the discovery session, situation analysis, creative brief, alignment, ideation, & creative development for our website refresh. Deliverables included:

• Creative brief and overarching creative strategy
• Imagery and copy support 
• New site mapping 
• New navigation & header 
• New wire frames, design, & messaging for 6+ pages
• Input on new logo design 
• Evaluating and updating brand elements for modernization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

nez&pez seamlessly helped us to infuse new language and visuals to accomplish the repositioning of our brand through new page designs for the home page and service pages. Creating the WOW factor for our visitors has: increased time on page, created a better understanding of our brand positioning, and provided a better user experience. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with nez&pez is a breath of fresh air. Laurie and Ruben are personable, responsive, and organized. Often when partnering with vendors, I ultimately end up playing some level of a project management role; this was completely unnecessary with nez&pez. Additionally, they do a fantastic job of managing key stakeholders and going to bat for key brand and design decisions. All project deliverables arrived on time and often early. 

What was your primary form of communication with nez&pez?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

nez&pez brings all of the expertise, experience, and technical chops needed to the engagement while managing to be relatable and eliminating a lot of the painful fluff when working with vendors. Laurie and Ruben have a true partnership and I loved seeing how their collaboration together and with us elevated our final product. 

Are there any areas for improvement or something nez&pez could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Fractional CMO of a dining restaurant chain.

Describe what your company does in a single sentence.

Our company is a full-service, casual dining restaurant with 21 restaurants operating in the Carolinas. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire nez&pez to accomplish?

• Launch our company's new revamped menu and reposition the brand.

SOLUTION

How did you find nez&pez?

Referral

Why did you select nez&pez over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from nez&pez were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work: Nez & Pez Collaboration

Background:
Our company is a well-established brand with 27 years of market presence, sought to rejuvenate its image to maintain its relevance and appeal in today’s competitive landscape. To achieve this, we engaged Nez & Pez based on their notable creativity and successful track record. Nez & Pez was tasked with spearheading our re-branding initiative to refresh our visual and messaging strategies.

Objective:
To re-energize the brand by developing and executing innovative creative concepts that enhance brand visibility and engagement across multiple platforms and touchpoints.

Deliverables:

• Creative Concepts:
  • Develop a series of creative concepts that align with our brand values and target audience.
  • Present and refine concepts based on feedback to ensure they effectively capture and convey our refreshed brand identity.
• Visual Content:
  • Design visually appealing content that aligns with the re-branding initiative.
  • Create assets for various platforms, including social media, website, print advertising, digital banners, and animations.
• Platform Adaptation:
  • Scale creative content for optimal performance across multiple touchpoints, ensuring consistency and adaptability.
  • Develop and implement content strategies tailored for social media channels, website integration, print media, and digital platforms.
• Social Media:
  • Craft engaging social media visuals and messaging to drive brand awareness and engagement.
  • Design and schedule social media campaigns to maximize reach and interaction.
• Website Integration:
  • Revise website touchpoints with updated branding elements to enhance user experience and align with the new brand identity.
  • Ensure seamless integration of new creative content into the website.
• Print Advertising:
  • Create print advertisements that effectively communicate the refreshed brand message and visuals.
  • Design layouts and graphics for use in magazines, newspapers, and other print media.
• Digital Banners:
  • Design eye-catching digital banners for use in online advertising campaigns.
  • Ensure banners are optimized for various digital platforms and devices.
• Animation:
  • Develop animated content to add dynamic elements to our marketing efforts.
  • Utilize animations to enhance digital and social media campaigns.
• Reporting and Analysis:
  • Monitor and report on the performance of creative assets across different platforms.
  • Provide insights and recommendations based on performance data to optimize ongoing and future initiatives.
  • Regular meetings to discuss progress, gather feedback, and ensure alignment with our company's objectives.
• Timely review and approval processes for all deliverables.

Conclusion:
The collaboration with Nez & Pez is a pivotal step in revitalizing the brand. Their creativity and expertise will play a crucial role in ensuring our re-branding initiative successfully captures attention and drives engagement across all targeted platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The recent creative campaign executed by Nez & Pez has significantly advanced our re-branding objectives. The campaign's innovative approach and compelling content have yielded impressive results in various key performance areas.

• Increase in Unique Website Visitors:
  • The creative content developed by Nez & Pez drove a 75% increase in unique visitors to the website. This substantial boost in traffic reflects the campaign’s effectiveness in capturing online interest and directing new and returning users to our digital presence. Translating to Online Ordering sales trackable through integrated pixels. 
• Foot Traffic to Restaurants:
  • The campaign’s engaging visuals and messaging successfully translated into increased physical visits to our locations. Notably, the initiative contributed to a marked increase in foot traffic across our restaurants, showcasing the campaign's impact on driving real-world customer interactions.
• Brand Engagement:
  • The campaign achieved the highest levels of social media and digital engagement to date for our company. This includes record-breaking metrics in likes, shares, comments, and overall interaction on social media platforms, as well as heightened engagement with digital advertising efforts. The creative content’s resonance with our audience has strengthened our brand’s online presence and community engagement.

Conclusion: Nez & Pez's creative campaign has proven to be highly effective, delivering exceptional results across all targeted areas. The significant increase in website traffic, heightened restaurant foot traffic, and unparalleled brand engagement underscore the campaign's success in revitalizing our brand and enhancing its market presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Nez & Pez has been an outstanding experience from start to finish. Their performance on our recent re-branding campaign was nothing short of exceptional.

• Communication: Nez & Pez excelled in communication throughout the project. Their updates were timely and clear, ensuring that all stakeholders were consistently informed and aligned. This level of transparency greatly facilitated smooth collaboration and decision-making.
• Timeliness: One of the standout qualities of Nez & Pez was their commitment to deadlines. They consistently delivered work on time, and often ahead of schedule. This reliability allowed us to maintain a seamless project flow and meet all our critical milestones without delay.
• Quick Turnaround: The team demonstrated impressive agility and efficiency in handling feedback and revisions. Their ability to quickly adapt and deliver high-quality results made a significant impact on the project's success.
• Creativity: Nez & Pez brought a high level of creativity to the table. Their innovative concepts and compelling designs truly elevated our brand’s presence and engaged our audience in ways we hadn’t anticipated. Their creative approach was both fresh and effective.
• Dedication: Above all, Nez & Pez went above and beyond at every turn. Their commitment to excellence was evident in their proactive problem-solving and willingness to exceed expectations. They consistently demonstrated a dedication to ensuring the success of our campaign.

In summary, Nez & Pez is a top-tier agency that excels in communication, timeliness, creativity, and client dedication. We are thoroughly impressed with their work and look forward to future collaborations. Highly recommended!

What was your primary form of communication with nez&pez?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their clear and efficient communication, timely deliverables, creativity, and quick turnaround were impressive. What truly set them apart was their willingness to go above and beyond, combined with their deep expertise in the digital landscape and industry. This blend of creativity and strategic insight resulted in an outstanding campaign that significantly enhanced our brand’s visibility and engagement. 

nez&pez' dedication and innovative approach made them a standout choice for any high-impact marketing project.

Are there any areas for improvement or something nez&pez could have done differently?

Everything was top notch!