NexisCode - Out of Business

BACKGROUND

Please describe your company and position.

I am an executive of Hoosier Dentist

Describe what your company does in a single sentence.

We are a national dental implant service provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NexisCode to accomplish?

• Front end development
• Back end development
• SEO

SOLUTION

How did you find NexisCode?

Referral

Why did you select NexisCode over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from NexisCode were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Here is the comprehensive overview for our healthcare website build:

Initial Consultation and Discovery

• Goals: Established the primary objectives for the website, including enhancing user engagement, improving appointment bookings, and increasing overall patient satisfaction.
• KPIs: Defined key performance indicators such as bounce rate, conversion rate, and average session duration.
• Competitor Analysis: Reviewed competitor websites to understand industry standards and identify areas for differentiation and improvement.
• User Research: Conducted surveys and interviews with existing patients and potential clients to gather insights on their needs, preferences, and pain points.

UI/UX Design

• Wireframing: Created wireframes for key pages (e.g., Home, Services, Contact, Appointment Booking) to outline layout and functionality.
• Mockups: Developed high-fidelity mockups for both desktop and mobile views, ensuring alignment with Wellness Dental’s branding and visual identity.
• Prototyping: Built interactive prototypes to simulate user flows and gather initial feedback.
• User Testing: Conducted usability testing with real users to identify usability issues and areas for improvement.

Site Development

• Responsive Design: Ensured the website is fully responsive, providing an optimal viewing experience across all device types.
• Content Management System (CMS): Implemented a user-friendly CMS to facilitate easy content updates and management by the Wellness Dental team.
• Accessibility Compliance: Adhered to ADA guidelines to ensure the site is accessible to users with disabilities.

4. SEO Scope

• Keyword Research: Identified relevant keywords and phrases to target, based on dental services and patient search behavior.
• On-Page SEO Optimization: Optimized meta titles, descriptions, and header tags to improve search engine visibility.
• Content Optimization: Integrated target keywords into page content, ensuring natural and effective use.
• Image Optimization: Applied appropriate alt tags and optimized images for faster loading times.
•  Site Speed Optimization: Enhanced website speed through techniques such as image compression, caching, and minification of CSS/JS files.
• Mobile Optimization: Ensured the website is mobile-friendly with fast loading times and a responsive design.
• URL Structure: Created SEO-friendly URL structures and implemented necessary redirects.
• Google My Business: Optimized and maintained the Google My Business profile to improve local search visibility.
• Local Citations: Ensured consistency of NAP (Name, Address, Phone Number) information across local directories.
• Content Strategy Plan: Developed a content plan that includes blog posts, articles, and other resources related to dental care to drive organic traffic.

Quality Assurance

• Testing: Conducted extensive testing across multiple browsers and devices to ensure cross-platform functionality and compatibility.
• Bug Fixes: Addressed and resolved any issues or bugs identified during the testing phase.

Launch and Post-Launch Support

• Launch: Coordinated the final site launch, including deployment and monitoring for any immediate issues.
• Training: Provided training sessions for the Wellness Dental team on CMS usage and basic website maintenance.
• Ongoing Support: Offered post-launch support to address any troubleshooting needs and provide updates as required.

Analytics and Reporting

• Tracking Setup: Integrated Google Analytics and other tracking tools to monitor website performance.
• Performance Reports: Provided regular reports on key metrics such as website traffic, user behavior, and SEO performance.

8. Continuous Improvement

• Feedback Loop: Established a mechanism for gathering user feedback and performance data to inform ongoing website improvements.
• SEO Updates: Regularly reviewed and refined SEO strategies based on performance analytics and evolving industry trends.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Website Traffic

•    Total Visits: Website traffic increased by 35% from January to July 2024, reflecting a significant rise in overall visits.
•    Unique Visitors: Unique visitors grew by 40%, indicating a broader reach and improved visibility.
•    Sessions: The number of sessions per month increased by 30%, showing greater user engagement with the site

Improved User Engagement

•    Average Session Duration: The average session duration increased by 25%, suggesting users are spending more time interacting with the content.
•    Pages per Session: Pages per session rose by 20%, indicating users are exploring more content during each visit.
•    Bounce Rate: The bounce rate decreased by 15%, reflecting improved site relevance and user experience.

Higher Conversion Rates

•    Appointment Bookings: The number of appointment bookings increased by 50%, demonstrating enhanced functionality and user engagement.
•    Contact Form Submissions: Contact form submissions rose by 45%, indicating improved user interaction and interest.
•    Other Key Conversions: Online treatment inquiries increased by 40%, showcasing the effectiveness of the new design and features.

Enhanced Search Engine Visibility

•    Keyword Rankings: Rankings for targeted keywords improved, with 60% of keywords reaching the top 3 positions on search engine results pages (SERPs).
•    Organic Search Traffic: Organic search traffic increased by 55%, reflecting successful SEO efforts and improved visibility.
•    Impressions: Search engine impressions grew by 50%, indicating greater exposure in search results.

Local SEO Performance

•    Local Search Visibility: The site’s visibility in local search results improved, with a 45% increase in local search impressions and clicks.
•    Google My Business Profile Engagement: Engagement with the Google My Business profile increased by 35%, including more clicks for directions and phone calls.
•    Local Citations: Consistency in local citations was achieved, with 90% of citations now accurate and up-to-date.

User Feedback and Satisfaction

•    User Feedback: Positive user feedback increased by 60%, highlighting improved satisfaction with the site’s design and functionality.
•    Survey Responses: Survey results indicated a 50% increase in user satisfaction and ease of use.
•    Net Promoter Score (NPS): The NPS improved by 20 points, reflecting higher overall satisfaction and likelihood to recommend.

Site Performance and Technical Metrics

•    Site Speed: Site speed improved by 40%, with reduced load times enhancing user experience.
•    Mobile Responsiveness: The site’s mobile responsiveness score increased by 30%, ensuring optimal performance across devices.
•    Technical SEO Health: Technical SEO health improved, with a 25% reduction in errors and enhanced site crawlability.

Content Engagement

•    Page Views: Page views for key content areas increased by 45%, indicating higher engagement with new and existing content.
•    Time Spent on Blog Posts: Average time spent on blog posts grew by 35%, showing deeper engagement with the content.
•    Social Shares:  Social shares of blog posts and articles increased by 40%, reflecting effective content strategy and user interest.

We were more than impressed with the above outcomes.  They demonstrate the positive impact of the UI/UX site build and SEO services, highlighting improvements in user engagement, site performance, and overall effectiveness in reaching and serving our patients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was exceptional. All deliverables were completed on time, adhering to the agreed schedule. The team was highly responsive to our needs, addressing any concerns promptly and effectively. Their proactive communication and commitment to meeting deadlines significantly contributed to the project's success. Overall, their project management exceeded our expectations.

What was your primary form of communication with NexisCode?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about this company was their exceptional attention to detail and commitment to client satisfaction. Their ability to blend creativity with strategic thinking resulted in a standout UI/UX design that perfectly aligned with our vision. Additionally, their proactive approach in addressing potential issues and their seamless communication throughout the project set them apart. Their dedication to delivering high-quality results and their responsiveness to our needs truly made the experience unique and impressive.

Are there any areas for improvement or something NexisCode could have done differently?

None