SEO, Web Design & Social Media Mktg for Recruitment Agency
- Search Engine Optimization Social Media Marketing Web Design
- Confidential
- Jan. 2023 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their branding work is outstanding."
- Other industries
- Chisinau, Moldova
- 201-500 Employees
- Online Review
- Verified
New Light Digital has developed a brand identity and built a Laravel website for a recruitment agency. The team has created a digital marketing strategy that includes SEO, Google Ads, and social media.
New Light Digital has increased candidate applications by over 70% and inquiries by 55%. The team has driven significant improvements in lead generation, online visibility, and brand credibility. The team has created a clear project plan and communicates efficiently via email and video calls.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the President of ARA
Describe what your company does in a single sentence.
The Association of Recruitment Agencies of Moldova (ARA) recruits over 600 workers monthly from Moldova for companies across the European Union, providing professional staffing and placement services.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire New Light Digital to accomplish?
- Develop a professional and cohesive brand identity for Bursa Muncii, including visual branding, messaging, and market positioning.
- Create and execute a complete digital marketing strategy for Bursa Muncii, covering Google Ads, SEO, content marketing, and social media campaigns to generate leads.
- Grow and manage the social media presence for Bursa Muncii and ARA to increase awareness, engagement, and inbound leads from European employers.
- Launch and optimize Google Ads and other paid campaigns for ARA and Bursa Muncii to consistently acquire qualified leads from the European market.
- Strengthen the online presence of all three brands, Bursa Muncii, ARA, and Tax Onest, through SEO, website optimization, and high-quality content to attract organic traffic and improve brand credibility.
SOLUTION
How did you find New Light Digital?
- Online Search
- Referral
Why did you select New Light Digital over others?
- High ratings
- Close to my geographic location
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Referred to me
How many teammates from New Light Digital were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
New Light Digital managed an extensive digital marketing, branding, and web development project across our three brands, Bursa Muncii, ARA, and Tax Onest, each with distinct objectives.
For Bursa Muncii, which focuses on finding and recruiting candidates from Moldova for work opportunities abroad, they created a full brand identity including logo, visual system, and messaging. They designed and developed a custom Laravel website optimized for candidate acquisition and lead management. Their work included a complete digital marketing strategy covering Google Ads, SEO, TikTok promotion, organic social media growth, and professional video production with an on-camera presenter to engage local job seekers.
For ARA, which focuses on attracting new European employers to hire Moldovan workers, New Light Digital executed social media growth campaigns, Google Ads, lead generation initiatives, and SEO improvements to expand our reach in the EU market and build trust with potential B2B partners.
For Tax Onest, which provides tax refund services for Moldovan citizens who worked legally in the EU, they created a full brand identity and developed a custom website to support service promotion. Their strategy included SEO, content marketing, and social media management to increase awareness and generate inbound inquiries.
Key deliverables included complete brand identities for Bursa Muncii and Tax Onest, a custom Laravel website for Bursa Muncii, a new site for Tax Onest, multi-channel digital marketing strategies, TikTok and social media campaigns, organic video content with a professional presenter, and continuous performance reports showing lead generation and online growth across all three brands.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The project delivered significant measurable results across all three brands.
For Bursa Muncii, our new Laravel website, combined with Google Ads, TikTok promotion, SEO, and organic social media campaigns, increased candidate applications from Moldova by over 70% within the first six months. Our social media reach and engagement also grew steadily, and the professional video content drove higher trust and conversion rates from local job seekers.
For ARA, targeted lead generation and Google Ads campaigns resulted in a 55% increase in inquiries from European employers interested in hiring Moldovan workers. SEO and social media growth enhanced our visibility in multiple EU markets, supporting our monthly recruitment targets.
Organic search traffic and social media engagement also rose significantly, helping us capture more clients looking for EU tax reimbursement services.
Overall, New Light Digital’s work drove clear improvements in lead generation, online visibility, and brand credibility, directly contributing to the growth of our recruitment and tax refund operations.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
New Light Digital demonstrated excellent project management throughout the engagement. They created a clear project plan with milestones for branding, website development, and marketing campaigns, and they consistently delivered each phase on time.
Communication was highly efficient and responsive. They maintained regular updates through email, video calls, and shared progress reports, ensuring that we were always informed and aligned. Any questions or adjustments we requested were handled quickly and professionally.
Their team showed a strong ability to understand our specific needs across three different brands with distinct audiences. They were proactive in suggesting improvements, flexible in adapting to our feedback, and committed to achieving the best results. Overall, their project management approach gave us full confidence that every deliverable would be completed accurately and on schedule.
What was your primary form of communication with New Light Digital?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What impressed us most about New Light Digital was their ability to combine creativity, technical expertise, and strategic thinking into one cohesive service. They didn’t just execute tasks; they took the time to understand the unique goals of each of our three brands and tailored their approach accordingly.
Their branding work is outstanding, creating professional and distinctive identities for Bursa Muncii and Tax Onest that truly reflect our mission. On the technical side, their ability to deliver a custom Laravel website and a new WordPress site, fully optimized for marketing performance, was equally impressive.
What also stood out was their proactive mindset. They consistently brought new ideas for social media, video content, TikTok promotion, and lead generation strategies, helping us achieve results that exceeded our expectations. Their combination of reliability, creativity, and measurable impact makes them unique compared to other agencies we have worked with.
Their expertise, responsiveness, and results make them an outstanding partner.
Are there any areas for improvement or something New Light Digital could have done differently?
Overall, we were extremely satisfied with New Light Digital’s work, and there were no major shortcomings during the project. If we were to suggest any minor improvement, it would be to expand the frequency of performance reporting and insights, as their recommendations were always valuable for guiding our decisions.
Their team was highly professional, responsive, and proactive, and the overall results exceeded our expectations.
RATINGS
-
Quality
5.0Service & Deliverables
"New Light Digital delivered exceptional branding, websites, and digital marketing services that exceeded our expectations."
-
Schedule
5.0On time / deadlines
"They consistently met all deadlines and kept every stage of the project on schedule."
-
Cost
5.0Value / within estimates
"Their services provided excellent value, with measurable results that justified every investment."
-
Willing to Refer
5.0NPS
"I would highly recommend New Light Digital to any company looking for professional branding, web development, and digital marketing services.