New Digital

BACKGROUND

Please describe your company and position.

I am the CEO of Tradable Financial

Describe what your company does in a single sentence.

Tradable Financial offers financial technology solutions, with a focus on cutting-edge trading platforms and investor tools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire New Digital to accomplish?

• We approached New Digital with the intention of increasing our online visibility and generating leads, specifically through Google Ads.
• Our goal was to reach a more specific audience interested in our trading platform financial technology solutions.

SOLUTION

How did you find New Digital?

Online Search

Why did you select New Digital over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from New Digital were assigned to this project?

3

Describe the scope of work in detail. Please include a summary of key deliverables.

New Digital conducted a thorough analysis of our target market and competitors before developing a strategic PPC plan centred on Google Ads. Keyword research, ad copy optimisation, and landing page refinement were all part of the process to ensure a consistent UX. They also put in place tracking mechanisms to improve performance measurement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our expectations were exceeded by the results. We saw a significant increase in qualified leads, which led to an increase in conversions. The data-driven approach of New Digital significantly improved our cost-per-click and click-through rates, resulting in a clear and positive impact on our ROI.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was outstanding. Deliverables were always on time, and communication was clear. They were attentive to our changing requirements, quickly addressing any concerns and making insightful recommendations for ongoing optimisation.

What was your primary form of communication with New Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

New Digital did more than just manage ads; they dug deep into the financial technology sector, tailoring campaigns to our target audience. Their in-depth knowledge of our industry set them apart.

Are there any areas for improvement or something New Digital could have done differently?

Extensive progress reports had the potential to improve transparency even more.

BACKGROUND

Please describe your company and position.

I am the Supply Chain Manager of Efavormart

Describe what your company does in a single sentence.

Efavormart is an online retailer that specializes in providing a wide range of affordable evert decor, party supplies and wedding accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire New Digital to accomplish?

• We engaged New Digital to drive more revenue and higher ROAS, while optimizing our paid search spend.

SOLUTION

How did you find New Digital?

Online Search

Why did you select New Digital over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from New Digital were assigned to this project?

3

Describe the scope of work in detail. Please include a summary of key deliverables.

New Digital completely restructured our Google Ads account, improving existing campaigns and creating brand new ones. They also rebuilt and relaunched our Bing campaigns from scratch. Previously, we only had two major campaigns, and it was evident that this setup was suboptimal.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The initial performance was slightly lower than the targets, which was expected. After a couple of months and the accumulation of more data in the accounts, the performance began to trend upward, with a ROAS exceeding 1000%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We receive bi-weekly updates and have monthly performance review meetings. Everything is completed on time, and every question we have is addressed promptly, making it feel as though we are working with an extension of our team.

What was your primary form of communication with New Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

New Digital invested a lot of time in educating our team, which wasn't initially part of the scope but has proven to be necessary.

Are there any areas for improvement or something New Digital could have done differently?

No issues to report as of yet.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of HaulShare

Describe what your company does in a single sentence.

HaulShare is an online marketplace that connects those in need of junk removal services to local haulers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire New Digital to accomplish?

• We were searching for an agency to manage our Bing and Google Ads Advertising. After discussing with several candidates, we chose to collaborate with New Digital due to their transparent approach, relevant experience, and our confidence in achieving positive results.

SOLUTION

How did you find New Digital?

Referral

Why did you select New Digital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from New Digital were assigned to this project?

3

Describe the scope of work in detail. Please include a summary of key deliverables.

The New Digital team is 100% responsible to manage our Google Ads and Bing PPC ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our intention wasn't to increase PPC spending, yet the New Digital team nearly doubled the number of leads while maintaining the same budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They manage our PPC ads in the background and provide monthly performance results. This perfectly aligned with our needs, as we have no time to dive into the details. Communication is both prompt and highly efficient.

What was your primary form of communication with New Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were particularly impressed by their speedy delivery, along with the quantity and quality of the leads generated.

Are there any areas for improvement or something New Digital could have done differently?

We have no complaints thus far.

BACKGROUND

Please describe your company and position.

I am the CEO of MycoTechnology, Inc.

Describe what your company does in a single sentence.

MycoTechnology transforms the flavor and value of agricultural goods by using fungi-based food processing platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire New Digital to accomplish?

• We were looking for a company that would have excellent communication with us because we required assistance with our Google Ads.

SOLUTION

How did you find New Digital?

Referral

Why did you select New Digital over others?

• Pricing fit our budget
• Referred to me

How many teammates from New Digital were assigned to this project?

3

Describe the scope of work in detail. Please include a summary of key deliverables.

They were involved with our Google ads. Through marketing efforts, we attempted to anticipate our objectives. We made the most of our website, but we primarily built our strategy with display or video ads. We had to be able to rapidly add an extension for advertisements and have a lot of short-term promotions, like for a week or over the weekend. Everything they've done has been done extremely competently.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Like I've done in the past with bigger firms, they didn't just start a campaign and let it run its course. They kept an eye on things and improved the advertising. We occasionally struggled to reach our KPI and get the desired outcomes, so we had to adjust our campaign or take other steps to make it more effective.

While achieving our aims hasn't always been simple, we've generally had positive outcomes. We want to increase our cost per sale (CPA) rates in order to increase our sales. We established a lower CPA and spent a lot less money during some slower months, like the summer. With that, I was content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management is excellent. It's difficult to get positive outcomes in this sort of marketing due to the intense market competition. Every problem, any fresh problems, the outcomes, and the goals for the upcoming week are discussed at our weekly chat. We used Hangouts mostly for urgent matters when we conducted a virtual meeting once a month to discuss fresh ideas for the next term.

They responded within a few minutes or a few hours whenever we wanted to communicate, and they were constantly accessible. I've never experienced problems with response or communication.

What was your primary form of communication with New Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I greatly like the fact that they treat each client as an individual. They've made an effort to comprehend our unique characteristics and create the finest campaign they could.

Are there any areas for improvement or something New Digital could have done differently?

The reaction times were occasionally excessively long. Additionally, they could provide fresh suggestions.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Tovala

Describe what your company does in a single sentence.

Tovala is a food-tech business that provides a meal delivery service together with a smart countertop oven.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire New Digital to accomplish?

• To expand the firm through marketing and boost conversions, we required assistance. So we got in touch with New Digital.

SOLUTION

How did you find New Digital?

Online Search

Why did you select New Digital over others?

• Good value for cost
• Company values aligned

How many teammates from New Digital were assigned to this project?

3

Describe the scope of work in detail. Please include a summary of key deliverables.

First and foremost, we concentrated on auditing Google's account to acquire crucial data on how to enhance the effectiveness of ongoing ads and develop a new strategy's direction. The following phases involved raising funds and concentrating on new campaign variants that may help us achieve the highest level of effective traffic and boost conversion rates.

The plan was based on advertising for displays and items combined with management of higher funnel phases using Google Adwords awareness campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of several months, we have boosted conversions while maintaining the lower trend in CPA and CPC by retaining the confidentiality of the information.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

High levels of openness in the collaboration and cooperation models, as well as knowledge of the need of comprehending our company. Always prompt delivery of messages, responses, and extra information. In order to stay in touch with one another, we had the option to do so via phone, email, and the Asana program.

What was your primary form of communication with New Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

There was no doubt that the New Digital team was qualified and had experienced professionals on board. Given how well they were able to adjust to changes in the market and the objectives of the campaign, there is plenty we could learn from them and impart to our team.

Are there any areas for improvement or something New Digital could have done differently?

All took place in real time, and if we wanted to discuss the modifications, we did so live. We also had the opportunity to match our requirements with the platform's capabilities.

BACKGROUND

Please describe your company and position.

I am the CEO & Co-founder of Figment

Describe what your company does in a single sentence.

Figment supports the adoption, growth and long term success of the Web 3 ecosystem.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire New Digital to accomplish?

• The goal was to create and optimize Google Ads campaigns, conduct detailed keyword research, and achieve lower cost per acquisition.

SOLUTION

How did you find New Digital?

Online Search

Why did you select New Digital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from New Digital were assigned to this project?

3

Describe the scope of work in detail. Please include a summary of key deliverables.

New Digital has created and optimized Google Ads campaigns for our company. The team conducted detailed keyword research, monitored performance and achieved significantly lower cost per acquisition. Before we launched our campaign, we looked at the competition, potential winning phrases, and prices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to the optimized and efficient Google Ads campaigns, we saw increased conversion, higher quality of leads, combined with the lower acquisition cost. Their team is very quick to drive results and responsive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They made a great team, and working with them was simple. A phone call or email might be made at any time to our professional. He responded to any problems that arose with our Google account.

What was your primary form of communication with New Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their efficiency, attentiveness, and responsiveness. They were always willing to go the extra mile to ensure our satisfaction.

Are there any areas for improvement or something New Digital could have done differently?

Nothing comes to mind. We are satisfied with their work.

BACKGROUND

Please describe your company and position.

I am the Founder of Yang Law Offices

Describe what your company does in a single sentence.

Yang Law Offices specializes in providing legal services and counsel, offering expertise in various areas of law to meet the diverse needs of their clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire New Digital to accomplish?

• We engaged New Digital for both PPC and SEO services to maximise our digital presence in order to achieve a holistic online marketing approach.

SOLUTION

How did you find New Digital?

Referral

Why did you select New Digital over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from New Digital were assigned to this project?

3

Describe the scope of work in detail. Please include a summary of key deliverables.

New Digital devised a comprehensive strategy that seamlessly integrated PPC and SEO efforts. The project involved synchronized keyword targeting, cohesive ad messaging, and aligning SEO content with PPC campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The integrated PPC and SEO approach yielded remarkable results, with increased website traffic and a higher conversion rate. New Digital's ability to harmonize both channels showcased their understanding of the interconnected nature of online marketing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

With a dedicated project manager overseeing both the PPC and SEO teams, the workflow was extremely efficient. Regular strategy meetings ensured that the two services were in sync.

What was your primary form of communication with New Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out was New Digital's holistic approach, which treated PPC and SEO as integral components of a unified strategy rather than as separate entities. Their adaptability in developing strategies based on cross-channel data was admirable.

Are there any areas for improvement or something New Digital could have done differently?

We're fine, so none to mention.

BACKGROUND

Please describe your company and position.

I am the Chief Digital Officer of AutoNation Mobile Service

Describe what your company does in a single sentence.

AutoNation Mobile Service provides convenient and on-the-go automotive maintenance and repair services, bringing professional vehicle care directly to customers' locations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire New Digital to accomplish?

• We appointed New Digital to improve our Pay Per Click (PPC) campaigns in order to increase our online visibility and drive targeted traffic.

SOLUTION

How did you find New Digital?

Online Search

Why did you select New Digital over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from New Digital were assigned to this project?

3

Describe the scope of work in detail. Please include a summary of key deliverables.

New Digital conducted a thorough examination of our industry landscape and target audience. The project involves strategic keyword research, ad copy optimisation, and continuous A/B testing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The PPC campaigns managed by New Digital resulted in a significant increase in qualified leads and conversions. The results demonstrated their expertise in creating targeted and engaging advertisements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was extremely efficient, with well-defined communication channels and regular progress updates. The team from New Digital seamlessly integrated with ours, fostering a collaborative environment that aided in the project's success.

What was your primary form of communication with New Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were most impressed by New Digital's ability to modify the PPC strategy in response to current market trends and real-time data. Their proactive approach ensured that our campaigns remained successful and relevant.

Are there any areas for improvement or something New Digital could have done differently?

We had a great experience with the team

BACKGROUND

Please describe your company and position.

I am the President and CEO of PrimeLending, a PlainsCapital Company

Describe what your company does in a single sentence.

We provide mortgage lending services to help individuals secure home loans for their real estate needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire New Digital to accomplish?

• We wanted to optimize our website and improve our organic SEO rankings in the Google Search results for the Dallas, TX region.

SOLUTION

How did you find New Digital?

Referral

Why did you select New Digital over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from New Digital were assigned to this project?

3

Describe the scope of work in detail. Please include a summary of key deliverables.

We provided New Digital with our objectives, target audience, messaging, and content strategy that we used for social media and paid search campaigns. Using this information, New Digital suggested an SEO content strategy. Then, they audited and optimized the website. After that, they started working on our SEO and SEO-optimized website content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first 3 months, many of our organic keyword rankings improved, moving from page 2 to page 1 of Google. We've observed similar improvements on Bing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their level of care and hands-on approach is truly remarkable; they consistently put in their absolute best effort. What really contributed to the seamless execution of this campaign was their readiness to meet, ongoing communication, and real-time metrics that kept us informed about the ongoping effort and improving results.

What was your primary form of communication with New Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly stands out about them is their professionalism and their ability to approach SEO, and they achieved our company goals in a way that made us feel comfortable and supported.

Are there any areas for improvement or something New Digital could have done differently?

Nothing, truly excellent performance.

BACKGROUND

Please describe your company and position.

I am the President, Association Leader of California Dental Association (CDA)

Describe what your company does in a single sentence.

We are an organization that advocates for the oral health of Californians, provides dental education and resources, and supports dental professionals in their practice.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire New Digital to accomplish?

• We were looking to improve performance of our remarketing campaign to provide more information about new benefits and savings to existing and potential members of dental association.

SOLUTION

How did you find New Digital?

Online Search

Why did you select New Digital over others?

• Pricing fit our budget
• Company values aligned

How many teammates from New Digital were assigned to this project?

3

Describe the scope of work in detail. Please include a summary of key deliverables.

New Digital led a series of strategic sessions with our team. These sessions have been instrumental in defining our product portfolio, accentuating our unique selling, structuring our existing Google Ads campaigns, and judiciously allocating budgets between various types of PPC campaigns. Following these strategic planning sessions, New Digital created and managed a few remarketing campaigns for 6 months, as it was initially agreed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Overall, we estimate that close to 90% of our members have seen the promoted information at least three times, which is within our targets. The project was delivered on time and within budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with the New Digital team was a fantastic experience, and we really clicked well together. As with any project, we encountered a few minor roadblocks, mostly due to our internal miscommunication, but the New Digital team helped us resolve the issues swiftly. The project was delivered on time and within budget, and the target numbers were not only achieved but also exceeded.

What was your primary form of communication with New Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

The experience and knowledge of team members dedicated to our account were impressive.

Are there any areas for improvement or something New Digital could have done differently?

Having monthly reports available a bit earlier to allow for more review would be helpful.