MUSTARD PTE LTD

BACKGROUND

Please describe your company and position.

I am the Growth of a consumer products company

Describe what your company does in a single sentence.

Our company is an established baby and childrens wear company based in Singapore.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mustard to accomplish?

Increase Social Media Presence on Instagram

SOLUTION

How did you find Mustard?

Referral

Why did you select Mustard over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Mustard were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Mustard to do a couple of things for us. Firstly, to update our brand guidelines. Secondly, to conduct customer interviews to help us with our positioning and messaging of our brand in an extremely competitive market. Finally, and ongoing, to help us manage our social media presence on Instagram. This includes content creation, and management of the page.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Mustard delivered the first two deliverables swiftly and in great detail. They managed to debunk many assumptions that we had that had built up over the years as they came in with a fresh set of eyes and spoke to our customers to uncover many interesting details about their purchasing habits and wants. 

Additionally, social media presence has significantly grown. With follower count increasing 200% in 7 months and reach increasing 800%. While not directly as a deliverable, website traffic from social media has also increased.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mustard is extremely responsive. The team responds quickly both over Whatsapp and Email. Monthly plans are sent timely with all deadlines outlined clearly. They deliver items often ahead of time and are very thoughtful in incorporating feedback and iterating.

What was your primary form of communication with Mustard?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The attention to detail demonstrated by the team, and level of customer understanding is fantastic. Oh, and the empathy.

Are there any areas for improvement or something Mustard could have done differently?

Personally would love to test other channels with Mustard.

BACKGROUND

Please describe your company and your position there.


I am the owner of an Industrial component supplier, supporting manufacturing plants in the South East Asia Region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mustard, and what were your goals?

We were doing sales in a tradition way - cold call, visit our clients, market our products. Spreadsheets is our way of keeping records of our client details and their purchases with us. Covid19 pushes us to explore the digital world. We want to be more visible in the digital world, so that potential clients can find us.

We need to set up a CRM system to improve our customer relationships, streamline the sales process. Mustard provided us a complete growth strategy with much needed solid, professional guidance in SEO and optimising our budget in PPC marketing. They also helped us to set up a CRM system and automated our process.

SOLUTION

How did you select Mustard and what were the deciding factors?

We searched online for growth digital marketing agencies and shortlisted a few, spoke to them and evaluating based on our goals. We decide to give a go with Mustard as they demonstrated in-depth knowledge in the areas of SEO, PPC marketing as well as CRM.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We started with discovery phase where Mustard gets to understand our company, target audience, and expectation for this project. A Quality Website Audit was performed and a detailed report on areas that need improvement was presented. Keyword research audit was next to have a better knowledge of what are the keywords to be selected and include by our site. 

Then, Review and edit page element of key landing pages. At each stage of the project, Mustard gave us very detailed report, explaining what went right or wrong, or missing for each page, and how to rectify those areas so that our site can be optimised. They were also patient with our question, making sure we fully understand how those changes will impact our site.

How many resources from the Mustard team worked with you, and what were their positions?

Our point of contact is the founders themselves, although we know there is 1-2 people working together in the project at the backend.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

On SEO, organics search landing on our site has increased more than 100%. Average Session improved Page view improve over 100% Bounce rate has reduced significantly On CRM, our customer database is centralised, now we can easily collect, organise data about our prospective and current customers, which allow employees to automate, manage their pipelines and processes, giving us higher productivity & efficiency.

Internal communication is streamlined and we can now easier identify which stage is our customer at the sales funnel, which leads to higher closing ratio. Sales forecasting is more accurate.

How effective was the workflow between your team and theirs?

We had in-person meeting with them in first initial kick-off meeting. After which, we choose to have virtual meeting as, Mustard is detailed in their workflow planning, and everyone in their team knows which area/page is under their care

What did you find most impressive or unique about this company?

We were impressed with the insights they present from the data generated from Website Audit and Keyword Research, as well as Google Analytics. If we did not seek their profession service, we would be still struggling and wasting precious time trying to make sense out of those data.

Their knowledge in SEO, PPC, Branding has opened up our horizon of how a technical/engineering company can leverage on digital tools and digital platforms to effectively position our company in the digital world.

Are there any areas for improvement or something they could have done differently?

Nothing comes to my mind that could have done differently.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Todah, a startup entrepreneurial brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mustard?

I didn’t want to spend my own time designing a website, so I outsourced the work to Mustard.

SOLUTION

What was the scope of their involvement?

Mustard designed and developed my website. They met with me through phone call and then in person to discuss my needs. From there, they took a couple of weeks to design a website interface, complete with the layout, fonts, and color palette. I provided my feedback for their design, and they implemented one or two changes accordingly.

We went through the same feedback process once myt website was developed. It was built on Shopify and only needed a few minor adjustments. The website itself is very basic and doesn't require any advanced technology, but Mustard did recommend some additional features that I could either get for free or for a small fee. 

What is the team composition?

There were initially three people working on the project, but one of the developers left the company. I eventually only worked with the founder.

How did you come to work with Mustard?

I met them through the space I was renting. Coincidentally, at the time, I was looking for a web development agency, so I hired them.

How much have you invested with them?

I paid less than $10,000.

What is the status of this engagement?

We worked together from June–December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I haven’t launched the website yet, but I’m satisfied with what Mustard delivered. They gave me what I needed with their acceptable web development skills.

How did Mustard perform from a project management standpoint?

They stayed within budget. We communicated via WhatsApp and email. 

What did you find most impressive about them?

Though I wasn’t able to utilize the full range of their skills, I was quite impressed with their basic web development services.

Are there any areas they could improve?

They could be a bit quicker in responding. When I send an email, I sometimes have to wait 2–3 days for a reply. I believe their lack of manpower is what causes their communication to be a bit slow sometimes.

Do you have any advice for potential customers?

Give them a longer lead time so they can do more in-depth research. 

BACKGROUND

Introduce your business and what you do there.

I'm the founder of a creative space called Open Fields, and I started the company in 2017. Our vision is to help entrepreneurs get a foothold when they start their respective businesses and ultimately create a community where budding entrepreneurs in the industry support each other.
We provide office facilities, like private desks, offices, mailing addresses, and internet connections.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mustard?

Our industry is a competitive space. The demand for co-working spaces has declined drastically, especially with most people shifting to a work-from-home setup. We hired Mustard to find a solution for this situation and guide us on a way forward through digital marketing.

SOLUTION

What was the scope of their involvement?

Mustard helped us better understand our customers; they did some market research and interviewed a bunch of our existing and potential clients about what our company’s characteristics were and the services we provided them.

From there, we collaboratively formulated key strategies and an action plan based on the persona of our company. After that, they tabulated it as a report and presented it to us. We’re still deciding on the one that we can act on based on our short, mid, and long-term strategies.

Their team has also come up with an end-to-end digital marketing roadmap, which involves revamping our website, refining our branding, and conducting SEO efforts.

What is the team composition?

We work with three people from their team, including Justin (Partner) and Natasha (Partner).

How did you come to work with Mustard?

I was referred to them by people who previously worked with them. I chose them because of the quality of their work. We were also on the same page regarding what I wanted for my project.

How much money have invested with them?

So far, we have spent about $40,000 SGD (approximately $30,000 USD).

What is the status of the engagement?

We started our partnership in October 2021, and we are still collaborating.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our main metric of success would be an eventual increase in the occupancy rate. That's currently tied to my part because they've already rolled out a few recommendations. When I anecdotally shared the findings with my other business associate regarding what they know about our space, there was a lot of confirmation about what they felt but never really articulated.

How did Mustard perform from a project management standpoint?

They’ve handled our project very well. We have regular meetings and communicate mostly via WhatsApp and Slack.

What did you find most impressive about them?

Their team is very diligent — they dive deeply into their research, filtering out a lot of the noise to fully understand the consumer’s needs and deliver on them.

Are there any areas they could improve?

I think they're already taking the necessary steps to improve their marketing agency. Other than that, nothing else comes to mind because they deliver what we expect from them.

Any advice for potential customers?

Don't judge them based on how young they are as a company — have a chat with them and listen to what they can do first.

BACKGROUND

Please describe your company and your position there.

I'm a wedding florist servicing couples directly for ceremony floral installations and set-ups.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mustard?

As most of my leads come from online and socials, I wanted a website refresh. We need to convey large chunks of information to customers to offer clarity in service processes and this was a major pain point in my previous website design.

SOLUTION

How did you select this vendor?

I heard of Mustard from a friend and trust their skills.

Describe the project in detail and walk through the stages of the project.

As I'm new to Shopify, the team first advised me on picking the right theme with sufficiently powerful functions in order to achieve the right display format onsite. From there we worked on building the site to ensure a cleaner mobile flow and fully utilised the theme functions in order to construct the multiple pages I needed (from portfolio, editorial and multiple detail-heavy explanation pages).

How many resources from the vendor's team worked with you, and what were their positions?

I worked with Justin, who's highly technical about UI/UX and consumer thought processes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While initially hesitant to make the jump to Shopify from my original drag-and-drop platform, Wix, the Mustard team gave me the confidence to explore this new avenue. My new website offers much more possibilities in future website building and upgrading. I can't stress enough how this a huge intangible plus that as a small business owner, I'm not dreading changing the website anymore but instead excited to jump into it.

How effective was the workflow between your team and theirs?

We had a Zoom meeting to kickstart everything and then I worked largely online with their team with organised Excel sheets and folders in order to get the required information across. The sheets really helped to "hand-hold" me throughout the process so if anyone is hesitant about starting, go for it!

What did you find most impressive or unique about this company?

With Mustard, you would get a clean, clear, focused UI/UX flow through your new site.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am the founder of a made to measure tailoring business in Singapore.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mustard?

We needed help in both marketing, specifically social media management and digital marketing - ad buying/SEM/SEO. Having no expertise in those area, we decided to engage Mustard for all services related to those area and gave them free reign on the execution based on our guidelines.

SOLUTION

How did you select this vendor?

We reached out to a few companies own by friends as well ones that we found online. Based on the conversations, quotes, deliverables and vibes, we decided to go with Mustard. As a small start up, they know what they were doing and came in with a comprehensive and convincing game plan. But the most important thing was their enthusiasm about our business and the project. We wanted an agency who was excited and could grow with long term.

Describe the scope of their work in detail.

Split into 2 main parts - social media management and digital marketing. The team has a lead for each segment. Under the social media, they help manage our social media, provide design expertise, create the post, schedule them and do date analysis to provide feedback on how to improve. mustard also work with us closely on content creation in terms of ideation and planning.

For the digital marketing aspect, Mustard handles the ad buying for Google and Facebook. They did a competitor research alongside the data analysis to propose a game plan which they have executed. They are also working on SEM and SEO on our website.

What was the team composition?

As a small team, I work closely with all of the members in Mustard. That was very different from the other agency as it helps prevent miscommunication and ensure that we are always on the same page. It also helps that I could bounce idea with the entire team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our IG followers has increased by about 300%. Sales via ads has increased by 200%. IG engagement rates has increased by 300%. Overall, they have been achieving the various KPIs set, or even exceeding them. On top of all the hard facts, it has been a joy working with Mustard, and they have helped us refine our brand further.

How effective was the workflow between your team and theirs?

We work together very closely on day to day matters via our WhatsApp chat to ensure that any matters would be solved ASAP so as to prevent any delay or hold up. Monthly meetings are held to give updates and reviews as well as to propose solutions or improvements.

What did you find most impressive about this company?

They are driven and excited about every project. No project is too small for them. They give their 110% for everything and they have the skills and knowledge to back up their proposals and claims. It’s quite hard to find agencies who can walk the talk, much more a smaller company filled with younger talents. They are also very open and take everything as constructive feedback to improve in anyway.

Is there any area for improvement or anything that could have been done differently?

Nothing. I am very happy with my experience and the results they have gotten me!

BACKGROUND

Introduce your business and what you do there.

I’m the employer branding lead of a telecommunications company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mustard?

We needed someone to provide us with LinkedIn strategies.

SOLUTION

What was the scope of their involvement?

Mustard helped us optimize our LinkedIn social media strategies by initially studying our data analytics for the past year and developing content pillars for marketing. They also delivered a competitor analysis to see what our competitors have successfully implemented in their marketing approach.

What is the team composition?

We had one main point of contact from the Mustard team.

How did you come to work with Mustard?

I came across Mustard while researching online.

How much have you invested with them?

We invested $1,500.

What is the status of this engagement?

We worked together in January 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team delivered comprehensive and data-driven proposals based on our historical data. Their turnaround time was also exceptionally fast as they worked over a public holiday — which was highly commendable.

How did Mustard perform from a project management standpoint?

They were excellent from a project management standpoint, delivering their tasks on time with no issues. We typically communicated through WhatsApp and used Google Slides for the presentations.

What did you find most impressive about them?

We were impressed with their communication skills and willingness to go above and beyond their regular working days to accomplish the project on time.

Are there any areas they could improve?

Mustard was a great partner to work with. They did a great job, so I don’t have any complaints.

Do you have any advice for potential customers?

To get the most out of your engagement, I’d advise you to be clear with your project brief and deadline.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of an e-commerce store that sells vintage film cameras.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mustard, and what were your goals?

We needed a website revamp to cater to a wider audience. We wanted to optimise our product pages, SEO, and overall website experience.

SOLUTION

How did you select this vendor and what were the deciding factors?

Mustard has proven themselves to be knowledgable in their field of expertise and goes the extra mile to help clients succeed.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss our objectives. As our hands were tied with running the store, after giving direction to Mustard, they built the website without much guidance from us. We are very pleased with the result.

How many people from the vendor's team worked with you, and what were their positions?

Project manager Justin was our main point of contact. He was very helpful and prompt in answering our questions. He also took the extra effort to help us get value out of this project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Increase in SEO ranking, increase in traffic and sales

Describe their project management style, including communication tools and timeliness.

Very dedicated team and great communication

What did you find most impressive or unique about this company?

They went the extra mile to help us succeed.

Are there any areas for improvement or something they could have done differently?

NIL