Outbound Lead Gen & Client Management for Textile Mfr
- Call Center Services Customer Service Outsourcing Sales Outsourcing
- Confidential
- Nov. 2023 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"They've actively tailored their approach to match our industry, product categories, and target accounts."
- Advertising & marketing
- Atlanta, Georgia
- 11-50 Employees
- Online Review
- Verified
Munzai Solutions provides outbound lead generation support for a textile manufacturer. They identify potential leads, conduct cold calling, qualify leads, set appointments, and manage communication with leads.
Munzai Solutions has helped the client generate over 250 targeted leads, conduct over 300 outbound calls, qualify 35 high-potential prospects, book 12 meetings with decision-makers, and build an outbound pipeline valued at approximately $400,000. The client has also achieved a steady YoY growth.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Sales Director of Suppliers Supplier
Describe what your company does in a single sentence.
Manufacture and wholesale Textile based promotional products like Bags aprons and towels
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Munzai Solutions to accomplish?
- To dominate the US market and work with the majority registered suppliers in the region.
SOLUTION
How did you find Munzai Solutions?
Referral
Why did you select Munzai Solutions over others?
- High ratings
- Close to my geographic location
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Referred to me
- Company values aligned
How many teammates from Munzai Solutions were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Scope of Work:
Outbound Lead Generation & Client Management: Munzai will provide comprehensive outbound sales and customer engagement services to support business growth and client acquisition. The engagement focuses on generating qualified leads, initiating customer outreach, and managing early-stage client interactions to build a strong sales pipeline.
Key Responsibilities:
1. Lead Generation & Prospecting
- Identify and source potential clients through targeted research across relevant industries and markets.
- Build and maintain a database of high-potential leads, including company details and key decision-makers.
2. Cold Calling & Outreach
- Initiate outbound calls and other communication methods (e.g., email, LinkedIn outreach) to introduce our products/services.
- Deliver tailored pitches aligned with client needs and industry trends.
- Track all outreach activities and follow-up cadence.
3. Lead Qualification
- Assess prospects based on predefined criteria (e.g., budget, industry, volume potential, purchasing authority).
- Gather relevant information to determine fit and readiness.
- Categorize leads into stages (e.g., cold, warm, qualified, ready for handoff).
4. Appointment Setting & Handoffs
- Schedule sales calls or meetings with qualified prospects for our internal team.
- Provide detailed lead summaries and context to ensure a smooth transition.
5. Customer Management (Early Lifecycle)
- Maintain communication with leads and initial clients to nurture interest.
- Address basic inquiries and gather feedback.
- Track customer interactions in the CRM or designated platform.
6. Reporting & Tracking
- Maintain up-to-date records of outreach, responses, call logs, lead status, and conversion progress.
- Share performance reports with metrics such as:
- Number of leads generated
- Calls made / responses received
- Qualified leads
- Meetings booked
- Pipeline status
Key Deliverables:
- Lead Database: Curated list of targeted prospects with accurate contact details.
- Outbound Activity Execution: Cold calls, email outreach, and follow-ups performed consistently.
- Qualified Leads Pipeline: Leads vetted based on mutually agreed qualification criteria.
- Appointments / Sales Opportunities: Scheduled meetings with decision-makers handed off to our internal team.
- CRM/Tracking Updates: All interactions logged and lead statuses maintained in real time.
- Weekly or Monthly Performance Reports: Summary of activities, results, and recommendations for pipeline growth.
Summary: Munzai’s scope of work includes end-to-end outbound sales support—from identifying prospects, cold calling, and qualifying leads to managing initial client communications and setting meetings. Their efforts aim to build a predictable and scalable sales pipeline while ensuring smooth coordination with our internal team.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Within the first three months, the project generated over 250 targeted leads, conducted 300+ outbound calls, and qualified 35 high-potential prospects. From these efforts, 12 meetings were scheduled with decision-makers, and an outbound pipeline valued at approximately $400K was created. All leads were tracked in the CRM with 100% reporting compliance.
Achieved steady year-on-year growth.
Maintained consistent monthly sales momentum.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Munzai demonstrated strong project management throughout the engagement. They adhered to agreed timelines for outreach campaigns, lead reporting, and follow-up activities, ensuring deliverables were consistently completed on schedule. Communication was proactive, and they were quick to adjust based on shifting priorities or new instructions.
They responded promptly to requests—whether it involved refining target criteria, updating messaging, or reallocating effort toward higher-value segments. Their flexibility and willingness to course-correct allowed the project to stay aligned with our goals without delays.
Overall, they were reliable in execution, organized in tracking activity, and attentive to our needs as the project evolved.
What was your primary form of communication with Munzai Solutions?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most about Munzai was their combination of adaptability, transparency, and ownership. Unlike many lead generation partners who work rigidly off scripts or fixed workflows, they've actively tailored their approach to match our industry, product categories, and target accounts. They didn’t just execute tasks—they understood the intent behind them.
A few standout qualities:
- Responsiveness & Flexibility: They were quick to adjust messaging, outreach cadence, and lead criteria without pushback or delays.
- Proactive Communication: They kept us in the loop with updates, suggestions, and insights instead of waiting to be prompted.
- Process Discipline: Every activity—from calls to CRM tracking—was documented thoroughly and on time.
- Commitment to Results: They focused not just on volume, but on lead quality and movement through the pipeline.
The balance of structure with adaptability is what made them unique and effective to work with.
Are there any areas for improvement or something Munzai Solutions could have done differently?
While the overall collaboration was positive, there are a few areas where Munzai Solutions could further strengthen their impact:
- Faster Ramp-Up on Industry Knowledge: Early-stage outreach could have been more effective if there was a deeper initial understanding of our product nuances, pricing tiers, and buyer personas. A brief onboarding workshop or positioning brief could have accelerated results.
- More Strategic Targeting Insights: Although lead volume was strong, additional guidance on prioritizing higher-value accounts or segmenting prospects more strategically would have helped optimize conversion efforts.
- Enhanced Reporting Detail: The reporting was timely and accurate but could benefit from more analysis—such as trends, objections heard, or recommended pivots—rather than just activity summaries.
- Greater Multichannel Integration: Expanding outreach beyond calls and emails (e.g., coordinated LinkedIn touches or nurturing sequences) could have increased engagement and conversion rates.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
