Mulberry Marketing

BACKGROUND

Please describe your company and your position there.

I am the content and communications manager at Murray River Organics. We have a range of organic ingredients available nation wide in all major retailers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content Smith?

After launching a new brand in June 2020, we were ready to pump some investment into Facebook Ads to: • Increase Awareness for our new product amongst targeted audiences • Direct traffic to our website

SOLUTION

How did you select this vendor?

Having worked with Stephanie before on various projects I was more than confident to bring her and her team on to manage paid media at Murray River Organics. Stephanie had a very simple and straightforward approach which was helpful for us!

Describe the scope of their work in detail.

The team helped us set up always on ads in addition to one-time-only promotions and giveaways. They have managed multiple ad sets for us, each designed to hero a specific product or range.

What was the team composition?

With Stephanie overseeing, we worked closely with Rosemary and Jacinda to manage our ads and work on the details with us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been able to reach close to 2 million targeted users in less than 12 months. This is a huge feat for us with brand awareness being our biggest hurdle.

How effective was the workflow between your team and theirs?

We have felt incredibly supported by the Content Smith team, as a small inhouse marketing department, knowing we have experts like Jacinda and Stephanie in our corner has meant we have been able to achieve far more than we expected.

What did you find most impressive about this company?

There were incredibly adaptive and understood the needs and wants of a small business. They were super comfortable with change and excited to test and learn with us!

Is there any area for improvement or anything that could have been done differently?

We were well supported and received timely replies and feedback, there is nothing I think the team could have done differently.

BACKGROUND

Please describe your company and your position there.

Austrade is a Trade and Investment Agency of the Australian government. My role is Marketing adviser for the Landing Pads program, a platform to support Australian startups and scaleups

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content Smith?

We engaged Content Smith to design a new set of digital assets for our marketing campaigns.

What were your goals for this project?

To improve quality and numbers of applications to the Landing Pads program

SOLUTION

How did you select this vendor?

Through a recommendation from our network.

Describe the project in detail.

Content Smith produce digital artworks for our online campaign.

What was the team composition?

Their team has 2 members working on this project

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

the designs were used in our campaign.

How effective was the workflow between your team and theirs?

Discussions between us and the Content Smith team were smooth. They were open to suggestions and delivered the products as planned.

What did you find most impressive about this company?

The level of creativity and ease of doing business with them

Are there any areas for improvement?

No