Motor Brand Design

BACKGROUND

Please describe your company and position.

 I am the General Manager of a food & beverage company 

Describe what your company does in a single sentence.

We are a marketing and importing business in the confectionery industry based in Melbourne Australia. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Motor Brand Design to accomplish?

• Launch a new brand.
• Launch a new logo.
• Launch new characters

SOLUTION

How did you find Motor Brand Design?

Referral

Why did you select Motor Brand Design over others?

Referred to me

How many teammates from Motor Brand Design were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started discussions with Motor in early Jan 2025 about a concept we had been thinking off.

Within a very quick turn around time we had concepts we used in our inital meeting with our customer, these were well recieved.

These concepts were then refined and by our next meeting were accepted by the customer.

They had a great scheduling process to get thorugh the work load.

Also during the journey our scope changed and there were no issues.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Timelines were pretty much stuck to. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project managment was great they pretty much kept to the timeline.

What was your primary form of communication with Motor Brand Design?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Awesome creative team.

Accountant management was great.

When it went from one group to the next during the project, it was seamless. 

Are there any areas for improvement or something Motor Brand Design could have done differently?

During the finer details of getting all compliance right there were a few mistakes.

BACKGROUND

Please describe your company and position.

I am the CEO of Evercor

Describe what your company does in a single sentence.

Manufacturer of a cork/polymer marine decking material called Evercor.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Motor Brand Design to accomplish?

• Create a brand name
• Design a logo
• Competitor analysis

SOLUTION

How did you find Motor Brand Design?

Referral

Why did you select Motor Brand Design over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Motor Brand Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Research the existing marine decking market in the USA with a focus on EVA suppliers and fabricators. Gain our new product knowledge and position a name and a logo for the world market

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Depth of the research paper and a solid list of name and logo options

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our deadline was a launch date that was met. The team was very focussed.

What was your primary form of communication with Motor Brand Design?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Deep diving into the industry and creating a brand that has a strong market presence.

Are there any areas for improvement or something Motor Brand Design could have done differently?

No