Mobile1st.com

BACKGROUND

Please describe your company and position.

I am the Director of Ecommerce of Dunlop Sports America

Describe what your company does in a single sentence.

Dunlop Sports Americas, Inc. (DSA) is the North American subsidiary of Sumitomo Rubber Industries, Ltd. (SRI). Manufactures and sells golf and racket sports equipment under a portfolio of brands, including Dunlop, Srixon, Cleveland Golf, and XXIO. DSA is also a licensed exclusive distributor of ASICS golf footwear.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mobile1st.com to accomplish?

• Digital Product Growth
• Data Driven Experimentation and Design
• User Research

SOLUTION

How did you find Mobile1st.com?

Previously worked with partner.

Why did you select Mobile1st.com over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Mobile1st.com were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital Product Growth - Experimentation:

1. Growth Strategist (client lead), Data Analyst, Experimentation, User Research lead and
Dev Expert resources applied
2. A/B Test Prioritized for highest RPV Growth
3. Lead manage and run all experimentations: hypothesis analytics reasoning, design, QA,
and direct implementation to client dev team
4. Bi-Weekly Strategy Review calls of all active tests, results, insights, performance to
date and upcoming tests. Report on statistically significant performance.
5. Prioritize and launch 4-5 A/B Test Experiments (over the 3 month term)
6. Applying proprietary Mobile1st methodologies to guide digital product growth and
site strategy/ KPI’s
7. Working with senior Client leadership to keep Mobile1st aware of any brand or
product strategy changes
8. Passive User Research Studies (Heatmaps, Mouse Tracking, Click Analysis)
9. Business Intelligence: Insight extraction from Client licensed related tools and active
performance dashboard
10. Assuming a minimum of 2 winners, present RPV business impact at the conclusion of
the initial 3 month term.

For dunlopsports.com, Mobile1st forecasts a +10.6% increase in RPV and +8.1x ROI in the first year.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In 5 months, Mobile1st led 5 winning experiments; one each month of our contract.
Undeniably, Mobile1st experiments have increased weighted RPV by just shy of 8%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lead manage and run all experimentations: hypothesis analytics reasoning, design, QA,
and direct implementation to client dev team.

Conducted bi-Weekly Strategy Review calls of all active tests, results, insights, performance to
date and upcoming tests. Report on statistically significant performance.

Ongoing and consistent email communication/support.

They delivered on time, were very responsive to our needs, and often went above and beyond on additional requests outside of experimetation, such as additional performance analytics that went beyond the scope of our engagement.

What was your primary form of communication with Mobile1st.com?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Customer and results driven organization.  Put the customer first to understand goals and develop strategic plan to meet and exceed expectations.  Great company culture and simply incredible humans.

Are there any areas for improvement or something Mobile1st.com could have done differently?

None that my team identified during our engagement.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and owner of an online clothing store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mobile1st.com?

We needed help with conversion rate optimization.

SOLUTION

What was the scope of their involvement?

Mobile1st.com looked at our website and came up with ideas for changes that could increase the conversion rate of people shopping on our website. They took the ideas and tested them against the existing website to see if there were statistically significant improvements over what we already had. If there were, we would make the change permanently; if not, they would test another factor to see whether it would make an impact.

For example, they changed the messaging in our checkout process to encourage people to complete their purchases. They were looking at where people were dropping off and what we could do to get them to complete the checkout process. This was actually more related to our brand messaging and positioning.

The team also changed how our products appeared on our homepage and moved product images above the fold. They changed the messaging of the hero image and did many other things. We worked together for quite some time, and we handled many changes throughout the engagement.

To sum it up, Mobile1st.com didn’t do a full website redesign, but we picked a new theme, and they helped us put everything up on the new theme.

What is the team composition?

We always worked with 2–4 people from their team.

How did you come to work with Mobile1st.com?

The owner of Mobile1st.com was the brother-in-law of a friend of mine. My friend said I should talk to him, and he introduced us. I signed them up after Jonathan, the CEO, told me about what the company does.

How much have you invested with them?

We spent $4,000 USD a month, and if they did anything extra, they charged us by the hour.

What is the status of this engagement?

We worked together from July 2020–July 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We hired Mobile1st.com to increase our conversion rate, and they did just that. They brought our conversion rate up and increased our average order value. They did a very good job. The theory was that we paid money to get people to visit our website, and we wanted as many people to complete a purchase as possible to make our advertising dollars work for us. In the end, this worked out.

How did Mobile1st.com perform from a project management standpoint?

They were pretty good at meeting deadlines. We stopped working with them because I felt they had greatly impacted every other month they were working with us. We were still paying them a lot, but the improvement was diminishing, which was to be expected. We might go back to them at some point, but not within the next year or so.

Moreover, we communicated mostly through email and text messages. We also used Zoom and Google Meet to touch base every two weeks.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to give a shout-out to Connor, the director of optimization.

What did you find most impressive about them?

Digital advertising and marketing are filled with people who make promises they can’t keep. Mobile1st.com wasn't like that; they knew what they were doing and did things for a reason. They got results, which made them stand out in the e-commerce world.

Are there any areas they could improve?

There were definitely things they Mobile1st.com be better at, but they were pretty good overall.

Do you have any advice for potential customers?

I don’t have any advice.

BACKGROUND

Please describe your company and position.

I am the VP of Finance of GRAV

Describe what your company does in a single sentence.

GRAV designs, manufactures, and sells the highest-quality cannabis accessories in the world, with an emphasis on glass smoking pipes and bongs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mobile1st.com to accomplish?

• Conversion optimization on GRAV.com
• Increasing revenue per visitor
• Executing web development projects as needed

SOLUTION

How did you find Mobile1st.com?

• Referral
• Previous work with a member of their staff

Why did you select Mobile1st.com over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Mobile1st.com were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Analytics, UX Audits and User Research 
   • 40+ critical area inspection spanning data analytics integrity, quality, maturity and health. 
   • Determine the most valuable site user and the problems they seek to solve. 
   • Measure top site areas most impactful to conversion and define those top KPIs that where to focus effort. 
   • In the UX Analysis phase Mobile1st audits GRAV.com against Mobile1st proprietary 350+ best practices (industry vertical relevant). Mobile1st will efficiently cover general site performance, mobile optimization, menu & navigation, search behavior, homepage, category detail pages, product pages, paywalls/free content, cart & checkout experience, forms and more. 
   • Final audit report will feature summarized findings as well as detailed recommended solutions for each area needing improvement. More importantly, Mobile1st prioritizes results into “Undeniable wins” (simply implement and enjoy conversion improvements that need not be tested), “Experimentation Test Roadmap”, and top “User Research” efforts end-client should approve to open up larger DPG opportunities. 
2. Business Intelligence, User Research & A/B Testing Expert Services 
   • Mobile1st dedicates all expert talent necessary for running a healthy testing program: Growth Strategist, Data Analyst, UX researcher, Designer, Copywriter, Graphic Designer, QA and Test Dev Engineers. 
   • Mobile1st will fully manage GRAV's instance of any testing platform the end-client chooses and integrates with GA4 or other commercial data source of truth the Client has licensed. Facil is offered for free. 
   • Mobile1st leads the hypothesis efforts for all A/B tests including analytics, user research, industry best practices and current economic conditions 
   • Mobile1st is accountable for all variation mock up designs, QA, and provides implementation direction to GRAV's development team 
   • Test Frequency: 6 tests 
3. User Research Services 
   • Custom Research: 1 survey or moderated research 
   • Passive Research: Continuous (Heat maps, Mouse Tracking and Click Analysis) 
4. Program Dashboarding 
   • Mobile1st will update and maintain a dashboard to show revenue generated from digital product growth efforts as measured through experimentation. 
   • This dashboard will include total revenue, RPV, conversion rate, AOV increases for the program and for each individual experiment. 
5. Engagement 
   • Bi-Weekly strategy and active testing review focuses on all active tests, results, learnings and proposed data-driven recommendations for next A/B tests and site improvement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased revenue per visitor.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mobile1stworks quickly and communicates effectively. They're excellent account managers who keep track of every open item and can speak accurately and confidently to when we can expect it closed.

What was your primary form of communication with Mobile1st.com?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Mobile1st's methodology for e-comm development is 100% data-driven. We can be completely confident that changes we make to our stores have measurable returns, rather than being based on industry standards or web design trends.

Are there any areas for improvement or something Mobile1st.com could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Sr. Director of Marketing of Phone.com

Describe what your company does in a single sentence.

We provide business phone numbers and business communication services to small and midsized businesses in the United States and Canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mobile1st.com to accomplish?

• Increased eCommerce converstions
• Converting more customers with annual billing
• Converting more customers with higher-tier user plans

SOLUTION

How did you find Mobile1st.com?

Referral

Why did you select Mobile1st.com over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Mobile1st.com were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mobile1st was selected to thoroughly analyze Phone.com’s desktop and mobile web UX. Deliverables included a prioritized roadmap of testable areas, including a mix of tests to drive quick wins and conversion improvement. The scope of work includes a dedicated site optimization manager, data analyst, CRO expert, designer, and UX researcher. We enjoy a bi-weekly strategy meeting to review all active tests, results, insights, and upcoming plans.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While we don’t publicly share conversion statistics, we have seen significant improvement in the total number of eCommerce signups, more customers opting for annual billing, and more customers choosing a higher-tier user plan.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is consistent, responsive, and highly professional. Each team member comes to our calls well-prepared with insightful analysis and excellent questions. They understand the nature of our business and customers and tailor their work to accommodate unrelated events or business needs. Each of us greatly enjoys our time with Mobile1st.

What was your primary form of communication with Mobile1st.com?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Mobile1st brings to the table a unique blend of understanding and predicting user behavior and gathering data to support or disprove reasonable assumptions. They have a good sense of what will work but are quite ready to abandon or try something different if the data doesn’t support it. Our work with Mobile1st is highly collaborative, and they are sensitive to the financial and cultural needs of the business.

Are there any areas for improvement or something Mobile1st.com could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Director of Ecommerce of an automotive company

Describe what your company does in a single sentence.

Worldwide leader in engineering aftermarket automotive performance cooling products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mobile1st.com to accomplish?

• Understand better who our customers are what then need when interacting with our brand
• Optimize the conversion of site users into purchasing customers
• Improve retention and LTV of customers

SOLUTION

How did you find Mobile1st.com?

Met in person

Why did you select Mobile1st.com over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• results

How many teammates from Mobile1st.com were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For a bulk of the last year, we have focused on to main programs with Mobile1st. Product Growth and Retention Marketing. They were focused on driving RPV (revenue per visit) and LTV (customer lifetime value). 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue growth

Increase Average Order values

Increased Purchase Frequency

Increased LTV

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly meetings, weekly progress reports, ROI and Value tracker. Everything was delivered on time and was of high quality.

What was your primary form of communication with Mobile1st.com?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to quickly identify and solve the nuances in our complex business model. Their reporting is top tier.

Are there any areas for improvement or something Mobile1st.com could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the E-commerce Manager of a retail company.

Describe what your company does in a single sentence.

Sells golf and tennis apparel and equipment in the US online and across 60+ retail stores.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mobile1st.com to accomplish?

A/B test online product features

SOLUTION

How did you find Mobile1st.com?

Other

Why did you select Mobile1st.com over others?

• Pricing fits our budget
• Great culture fit
• Good value for the cost
• Referred to me

How many teammates from Mobile1st.com were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• A/B test new ideas and features on our website
• Provide analytics and reporting
• Discuss opportunities and areas for further optimization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

KPI improvements in average order value (AOV), conversion rate (CVR), Sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The items are delivered on time, and they are very responsive to changes in direction.

What was your primary form of communication with Mobile1st.com?

Virtual Meeting

What did you find most impressive or unique about this company?

Their family and boutique feel. Very good about making it seem that we are their only clients.

Are there any areas for improvement or something Mobile1st.com could have done differently?

n/a