SEO & Influencer Mktg Strategy for Gaming Tools Provider
- Other Digital Marketing Search Engine Optimization Social Media Marketing
- Confidential
- Dec. 2023 - Dec. 2024
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Milyon Digital consistently demonstrates a high level of expertise in SEO."
- Gaming
- Los Angeles, California
- 1-10 Employees
- Online Review
- Verified
Milyon Digital provides SEO and influencer marketing services for a gaming tools provider. The team has performed an SEO audit and competitor analysis and created social media and email campaigns.
Milyon Digital's work has resulted in increased organic traffic, improved keyword rankings, and higher domain authority score. The team's influencer marketing strategy has increased the client's site visibility. Milyon Digital has strong project management skills and is highly responsive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-Founder of a gaming tools provider.
Describe what your company does in a single sentence.
Providing zero-cost tools for gaming creators to connect and engage their audience.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Milyon Digital to accomplish?
- Focus SEO Strategy
- Focus Influencer Strategy
- Focus Overall Digital Marketing Strategy
SOLUTION
How did you find Milyon Digital?
- Online Search
- Referral
Why did you select Milyon Digital over others?
- High ratings
- Close to my geographic location
- Great culture fit
- Good value for cost
- Company values aligned
How many teammates from Milyon Digital were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Scope of Work:
Milyon provided comprehensive services focusing on SEO, influencer strategy, and digital marketing. They began by conducting an in-depth analysis of our current online presence and identifying areas for improvement. This included a detailed SEO audit, competitor analysis, and keyword research to optimize our website's content and improve search engine rankings.
- SEO Services: The agency developed a tailored SEO strategy that included on-page and off-page optimization. They optimized meta tags, headers, and content, ensuring it was keyword-rich and aligned with our brand voice. They also improved our site's structure and speed, implemented technical SEO fixes, and developed a backlink strategy to increase domain authority.
- Influencer Strategy: The agency crafted a targeted influencer marketing plan, identifying key influencers in our industry (Gaming) who aligned with our brand values. They managed outreach and negotiations, and developed collaboration campaigns. This included content creation, such as sponsored posts and product reviews, designed to reach new audiences and boost engagement.
- Digital Marketing: Their digital marketing efforts encompassed social media management, and email marketing. The agency also managed our social media profiles, creating content calendars. Additionally, they implemented an email marketing strategy that included regular newsletters and promotional offers, aimed at nurturing leads and increasing conversions.
Key Deliverables:
- SEO Audit Report: A comprehensive analysis highlighting current SEO performance, issues, and opportunities.
- Keyword Research & Strategy: A detailed report outlining target keywords and their integration into our content.
- Content Optimization: Revised website content, including blog posts, product descriptions, and landing pages, optimized for SEO.
- Technical SEO Fixes: Implementation of technical improvements to enhance website performance and user experience.
- Backlink Strategy: A plan for acquiring high-quality backlinks, including outreach to relevant sites.
- Influencer Partnership Agreements: Secured agreements with key influencers, including content creation guidelines and timelines.
- Social Media Content Calendar: A schedule of posts, including copy and visuals, for our social media channels.
- Email Marketing Campaigns: Design and execution of email campaigns, including templates and tracking of open/click rates.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
- SEO Performance:
- Increased Organic Traffic: A notable increase in organic website traffic, quantified as a percentage or specific number of new visitors.
- Improved Search Engine Rankings: Higher rankings for target keywords, moving from lower to higher positions on search engine results pages (SERPs). For example, moving from page 3 to page 1 for certain keywords.
- Higher Domain Authority: An increase in domain authority score, which reflects the overall strength and credibility of the website.
- Enhanced User Engagement: Metrics such as a lower bounce rate, increased time spent on the site, and a higher number of pages per session.
- Influencer Marketing Impact:
- Increased Brand Visibility: Growth in social media followers, mentions, and shares resulting from influencer partnerships.
- Engagement Metrics: Higher engagement rates on social media posts, including likes, comments, and shares, particularly on content created in collaboration with influencers.
- Direct Sales or Conversions: An increase in sales or conversions attributed to influencer campaigns, tracked via unique referral links or promo codes.
- New Audience Reach: Expansion into new demographics or geographic markets, as evidenced by analytics showing diverse visitor profiles.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Milyon demonstrated strong project management throughout the collaboration, consistently delivering items on time and maintaining clear communication. They used project management tools to track tasks and deadlines, provided regular progress updates, and addressed potential delays proactively. The team was highly responsive to our needs, accessible via various communication channels, and quick to address concerns or changes in scope.
They held regular meetings to review progress, gathered our feedback, and ensured alignment with our brand vision and goals. The agency showed excellent problem-solving skills and adaptability, handling challenges with a solution-oriented approach and adjusting strategies as needed. Their efficient project management and attentive client service made the collaboration a positive experience, instilling confidence in their expertise and commitment to achieving our marketing objectives.
What was your primary form of communication with Milyon Digital?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most about this company was their exceptional professionalism and skill. Milyon Digital consistently demonstrates a high level of expertise in SEO, influencer strategy, and digital marketing, providing insights and solutions tailored to our specific needs. Their attention to detail and commitment to quality were evident in every aspect of their work. The team's professionalism was reflected in their organized project management, clear communication, and punctual delivery of services.
Additionally, their ability to adapt to changing circumstances and their proactive approach to problem-solving set them apart. This combination of professionalism and skill made them a valuable partner in achieving our marketing goals.
Are there any areas for improvement or something Milyon Digital could have done differently?
Honestly, there are no areas for improvement that come to mind for Milyon Digital. Their performance was exemplary in every aspect, from project management to execution. They met all our expectations and delivered outstanding results, making it difficult to identify any areas where they could have done differently.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS