Mighty 8th Media

BACKGROUND

Introduce your business and what you do there.

I’m the vice president and marketing officer of a financial institution.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Mighty 8th Media?

Our marketing team was quite small, but our business was growing quickly. We needed to hire outside help to support our efforts.

SOLUTION

What was the scope of their involvement?

We created our branding and style guide with them. They developed our website and continue to maintain it for us. They produce videos for us and create social media content for Twitter, Facebook, Instagram, and LinkedIn. Their team writes our newsletters and provides content marketing support. They also do graphic design. 

We’re currently revamping our website with them. We’re using WordPress. 

What is the team composition?

Our main point of contact is Tammy (Director of Accounts). 

How did you come to work with Mighty 8th Media?

The company interviewed several marketing vendors. Mighty 8th Media fit best with our culture. We liked that they could provide a wide range of services. 

How much have you invested in them? 

We’ve spent between $300,000–$500,000. 

What is the status of this engagement?

We started working with them in June 2012, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve been very successful. They help us be nimble and agile. If we find that there are articles or posts that users aren’t responding to, they help us readjust to better position ourselves. 

How did Mighty 8th Media perform from a project management standpoint?

We have weekly calls, and normally, we have a monthly in-person meeting. They provide regular reports on our website and social media analytics. 

What did you find most impressive about them? 

Their accessibility to us is impressive. This past year, there have been many changes due to COVID-19, and they were quick to help us find solutions. 

Are there any areas they could improve?

No, I think they’re responsive and focus on continuous improvement. They’ve grown and changed since we started working for them. 

Do you have any advice for potential customers?

Look at the work they’ve done with their previous clients. It’s also helpful to work with them in-person if possible, though they serve clients all over the country, so they understand how to work remotely. Get to know them and their work. 

BACKGROUND

Introduce your business and what you do there.

We engineer, manufacture, and market lift trucks. I’m the brand marketing manager for one of the two power brands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty 8th Media?

We needed a creative agency for marketing strategy and executing marketing campaigns.

SOLUTION

What was the scope of their involvement?

Their work involved graphic design, web design, and advertising. While they currently don’t handle ad placement and PR, they touch about every aspect of marketing. For instance, they design ads and determine the best places for those ads to be shown. It’s important in our B2B business that we are making smart placement decisions. 

In terms of web design, they’re creating content and code for campaign landing pages. They work closely with our internal team to launch those pages. We’ve given them responsibility for posting to our social media accounts. They’ve also written and produced several videos for us. 

What is the team composition?

We work with 8–10 people on a regular basis. Our account manager organizes their work.

How did you come to work with Mighty 8th Media?

We did several web searches for B2B agencies and found about 50 agencies. From there, we narrowed it down to a small group for pitch presentations. We interviewed about 3–4 organizations in-person. Our teams selected them based on our conversations. 

What is the status of this engagement?

We started working together in February 2020, and our work together is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our campaigns are performing incredibly well. They structured our marketing response to COVID-19 in week-long campaign sprints. In that ambitious process, we were brand new partners. They were able to turn around six campaigns while learning new tools and processes within our organization. 

Additionally, they produced two videos, which wasn’t even in our original plan for engagement. I was really impressed with a video they created with existing footage. It was released well ahead of our competitors’ pandemic responses and struck the perfect tone.  

How did Mighty 8th Media perform from a project management standpoint?

Because of the pandemic, we’ve had to conduct almost all of our work together virtually. Their strategic through processes and brilliant insights have truly helped us. It’s hard to believe that they’re new to the materials handling industry.   

What did you find most impressive about them?

They’re creative and strategic thinkers that can produce very engaging content with a great understanding of our brand. It’s only been about three months, but they already have an outstanding reputation in our field.

We work together so closely that it feels like they’re a member of our team. They made sure that all of their ideas were able to be executed according to our budget. We have a transparent relationship, and they were willing to work with the many different brands and agencies that we’re involved with.

Are there any areas they could improve?

We’ve been super pleased with all of their work. I can’t imagine taking on this situation with another company. 

Do you have any advice for potential customers?

Let them do what they’re best at. It can difficult to let things go, but they came to all project briefs with ideas far more creative and impressive than what we had started with.

BACKGROUND

Introduce your business and what you do there.

We provide design and building services for industrial refrigeration systems. We offer engineering, construction, servicing, commissioning, and all other services for refrigeration. I'm the president of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty 8th Media?

We were doing a lot of our marketing and advertising in-house, but we couldn't match the caliber of the services we offered. We decided to hire Mighty 8th to help us.

SOLUTION

What was the scope of their involvement?

They rebranded our company, and they gave us an entirely new logo and a new look. There was a robust effort to get our brand and image out into the market. They explored social media options in LinkedIn, Facebook, and Twitter, and they got our name out through other organizations in our industry. We had a very basic website, which they completely redid. Everything they did was from the ground up.

What is the team composition?

We worked with between eight and ten team members. They gave us a broad spectrum of resources, and we worked with everyone from their executives to their developers.

How did you come to work with Mighty 8th Media?

One of our industry partners had a beautiful website and logo that Mighty 8th created. I reached out to them about four or five years ago, and we've worked together ever since.

How much have you invested with them?

We've spent somewhere between $200,000-$1 million on their services.

What is the status of this engagement?

The collaboration started around May 2015. We're under contract with them, and we renew every year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don't keep track of metrics, but we do have much more traffic coming to us through our website. Our social presence is top-notch, and we have a lot of followers on each social media platform. All our web-related leads have gone up significantly.

How did Mighty 8th Media perform from a project management standpoint?

They're fantastic, and I have zero complaints about their work. I would recommend them to anyone.

What did you find most impressive about them?

I've worked with other marketing agencies, but Mighty 8th impresses me more than any other company I've encountered. People ask us who comes up with our concepts and does our marketing, and Mighty 8th manages all of it.

Are there any areas they could improve?

I could complain about the amount of money we've spent, but they're totally worth it.

Do you have any advice for potential customers?

Be prepared to be impressed.