Mighty

BACKGROUND

Introduce your business and what you do there.

I’m the chief advancement officer and was previously the president of UAMS-WIGHC Preparatory School when this project took place.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty?

The school was in its 125th year, and we wanted to do a video that would depict the history and mission of the school as well as what it looks like today.

SOLUTION

What was the scope of their involvement?

The core of the project was an update to our branding. Mighty developed a video for us but did a significant amount more than that in terms of promotional materials. They also made ads that highlighted students of various ages and used that in advertising leading up to the 125th anniversary.

They helped us launch and maintain the media campaign celebrating that anniversary, which primarily consisted of ads for local media outlets and other publications around the state. The core video that they produced was a little over a minute long, detailing the current student body and the mission of the school, which they condensed down to a nice tagline for us to use as well.

What is the team composition?

I worked directly with the owner of the company as well as two other people who worked together with him. They had a photography and video team who did some of the work with them as well.

How did you come to work with Mighty?

Their owner is an alumnus of the school, and he had worked with another company that we had worked with in the past. When he opened Mighty, we reached out to him because of the quality of work that he had demonstrated.

How much have you invested with them?

We spent around $65,000 in total.

What is the status of this engagement?

The project ran from May–October 2018, and we launched the campaign on our anniversary, October 2nd.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One of the main achievements of the project is that it stirred up a great deal of emotion around the school in a positive way. I do think it’s hard to measure the exact impact of advertising in situations like this, but the year after we launched the campaign we were having to turn away prospective families who wanted to enroll their children in the school.

We’ve had a significant increase in families who are looking to come to the school, particularly from people who are coming from out of town and telling us that this is the only school they are considering. The project seems to have had a very positive impact on the school’s reputation in that regard.

How did Mighty perform from a project management standpoint?

They were incredibly responsive over both phone and email. Our marketing director was the primary point person for the project, but if we ever needed to contact them about anything, they were quick to get back to us and handle the situation. Their office was also about a mile away from ours, which made collaborating in person incredibly easy to do as well.

What did you find most impressive about them?

Sometimes when you work with creative agencies, they have a vision for the project, and they don’t really appreciate getting input on their ideas. That was not at all the case with Mighty. Their team is always accommodating and willing to listen to your thoughts. When we asked them to tweak things, they would either do that or explain what they thought would be better and make it into more of a back and forth.

Are there any areas they could improve?

I don’t have any complaints at all. They were always on schedule, delivered everything they promised, and maintained a very good relationship with us throughout the project. I’ve been through many campaigns like this one, and this was better than any I’ve been involved in before.

Do you have any advice for potential customers?

Make sure you tell them exactly what you’re thinking and what you want, and then trust their judgment in whether your way or their way is the best means of accomplishing that. They are not bullheaded or stubborn at all, so they will do what you want them to, but it is often worth listening to them and allowing them to change your mind when it’s appropriate.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing director of a commercial construction company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty Marketing?

We reached out to Mighty Marketing to create some promotional videos for our business.

SOLUTION

What was the scope of their involvement?

Mighty Marketing shot video of about 10 of our offices, traveling to our city on two occasions. They provided complete production services, from planning and filming material to editing. 

What is the team composition? 

We worked with four people in total.

How did you come to work with Mighty Marketing?

Someone recommended them to our CEO, and they clicked after meeting.

How much have you invested with them?

We spent close to $50,000.

What is the status of this engagement?

We started filming around June 2017 and got the final edited version of the videos in December of that year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven't used the video to its full potential yet, but we plan to launch something from the footage they got for our upcoming 10th year anniversary. Even though it's still a working piece for us, we're very happy with their quality of work. They successfully captured our vision, were on time, and quick to turn around deliverables.

How did Mighty Marketing perform from a project management standpoint?

They were very easy to work with. We mostly communicated through email but spoke over the phone as it got closer to them flying in and filming on location. Although it was a little difficult to schedule time to reach our main point of contact, it didn't cause any issues for the project overall. 

What did you find most impressive about them?

Their team is very knowledgeable and top of things. They had all the equipment and know-how; all I had to do was show up and unlock the door. 

Are there any areas they could improve?

No, I can't think of anything. They did a good job, and we're going to engage them again for other projects.

Do you have any advice for potential customers?

Have some ideas prepared, but also be open to their suggestions and feedback. Mighty Marketing is very innovative and creative, so take advantage of their expertise. 

BACKGROUND

Introduce your business and what you do there.

Altaworx provides internet connectivity for businesses as well as voice over IP and hosted PBX services for business clients. I’m the director of technology and marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty?

We needed to come up with a comprehensive branding and marketing strategy. We had been limping along over the last four or five years using outsourced subcontractors. We had a graphic designer that was a subcontractor and we had a company that we talked to about strategy, but we were very fragmented. We wanted to bring it all under one roof and create a cohesive brand across all of our platforms as well as build a new website.

SOLUTION

What was the scope of their involvement?

The first thing they did was take us through an interview process where they sat down and talked to us about what our goals were as a company. We talked about sales goals, revenue, as well as our number of clients. Once we set those goals, they asked us questions about strategies we’ve used in the past to try to reach those goals and what we would like to do going forward. With the logo design, they gave us a lot of different options for taking our existing logo and redesigning it in a way that you could still look at the logo and realize we were the same company but it gave us a much fresher and cleaner look. The original logo we had was designed by one of our employees several years ago and it wasn’t a good option.

I’ve been working primarily with Natalie Sonnier and Stephean Grimes. Jared was on the frontend of the project but we still interact with him off and on at meetings.

How did you come to work with Mighty?

Mighty reached out to our marketing coordinator. One of the worker’s spouses at Mighty had a previous friendship with her. They found out about the things we were doing in the IoT space so they reached out and asked us if we would be interested in helping them create a blog piece on IoT. We didn’t have to pay anything for it, but it was a way for them to understand more about IoT. Through the process of writing that blog piece, we got to know them and mentioned that we were looking at hiring a marketing firm and the relationship developed from there. We looked at three other firms pretty seriously.

How much have you invested with Mighty?

We have spent around $45,000 with them so far.

What is the status of this engagement?

We started working with them in January 2017 and the project is ongoing. We signed an annual contract for 12 months with them to do a large amount of work including the website, rebranding, social media ads, and targeted banner and native ads.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We’ve seen an increase in our website traffic. We’ve seen a large amount of positive feedback from our partners and customers. We had a symposium last week where we had partners come in to learn about the new products and services. We got unsolicited feedback that they were really excited about how the website looked and how it gave them more tools to work with their customers.

How did Mighty perform from a project management standpoint?

They set up a Trello board for us to work back and forth with them. I am not directly involved in that on a consistent basis; our marketing coordinator is. The board has tasks that are laid out in groups. When Mighty is waiting on us for something, they’ll tag us on that task so that we’ll get notified that they’re waiting on information from us so that they can complete the next task. We have a weekly meeting to go over where we are on the open pieces of the project. This is a 12-month scope of work so it’s not just one project; it’s multiple projects spread out over 12 months. They collect our feedback on how they’re doing.

What did you find most impressive about Mighty?

The thing that impressed us about them and why we chose them over several other marketing firms was because they put themselves out there from a measurement standpoint by using HubSpot. They proposed integrating HubSpot with our website, social media campaigns, and blogs where you could track and see measurable results whether it be traffic, newsletter signups, leads, etc. The other three firms we looked at never even discussed a way to track success. Because we’re results driven, we were interested to work with a company that brought up the concept of tracking results to measure and make sure that they were successful.

Are there any areas Mighty could improve?

They’ve been very responsive to everything we’ve asked them to do. I can’t come up with anything negative or anything they need to improve on at this point.

BACKGROUND

Introduce your business and what you do there.

I am the owner of a national full-service historic preservation consulting firm. We specialize in historic tax credit projects, The National Register of Historic Places, design, materials, government relations, and compliance. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty?

I needed logos and a certain branding campaign for the website, business cards, and general advertising, as well as specific ads for historic preservation conferences. This was my first engagement with a team like Mighty. 

SOLUTION

What was the scope of their involvement?

After reaching out to Mighty and setting up a meeting, we had a consultation to go over our vision, expectations, and goals. They quickly responded with a budget, anticipated billing hours, and a schedule for the deliverables. They’ve also provided design assistance in creating documents for historic district guidelines and prepared some business cards for me.

I primarily worked with Jarrett, their co-founder, as well as his business partner.

How did you come to work with Mighty?

I found them through a professional network of coworking spaces in Mobile, Alabama. I asked for a quote, and Mighty’s price was within my budget. Their responsiveness was also the best of any organization I contacted. We set up an initial meeting, and I quickly realized that they had the talent, skills, and energy to reflect our vision, which we didn’t know how to articulate.

How much have you invested with Mighty?

The cost of their work was between $3,000 and $4,000.

What is the status of this engagement?

I started working with Mighty in January 2016. The initial project of creating logos was completed within 30 days. The second, creating advertisements for a conference, was completed within the same timeframe. We’re in the process of creating design guidelines using Mighty’s assistance, and we plan to complete this stage in 15 days. Mighty is the only organization that I trust to handle my business. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

I don’t have any metrics, but I do have anecdotal information based on the designs Mighty made for the conference. The responses I received from participants and the local community who saw the advertisement on social media were extremely positive. Viewers thought the ad was clever, interesting, and different. Mighty created a new approach for promoting a historic preservation firm.

How did Mighty perform from a project management standpoint?

They were extremely responsive and honest about prices, goals, timetables, and expectations. Mighty went hands-on for everything I brought to them. I could tell that they were taking a personal interest in the product. I didn’t require any project-tracking platforms, but they might use some internally.

What did you find most impressive about Mighty?

I’m most impressed by their design work and their approach to creating branding, logos, and images in a way that attracts business. Mighty is extremely responsive to the client’s vision, but they also have a keen awareness of how to take an idea and turn it into something tangible and representative of the company. I want to get to know the people handling the branding of my company, and Mighty’s members are extremely approachable and likable.

Are there any areas Mighty could improve?

They run a small operation, which I appreciate, so I don’t really want them to grow or move. I like being able to reach the owners. 

BACKGROUND

Introduce your business and what you do there.

Respondent 1: I am the managing partner of a professional accounting and advisory firm. We offer traditional accounting and also have affiliates in the wealth management and information technology areas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty?

Respondent 1: We were looking to update our brand and create a new website. We had worked with an agency before Mighty but wanted to find a group with a desire to understand us and develop a solution around our company.

SOLUTION

What was the scope of their involvement?

Respondent 2: The process with Mighty started with the branding element before the website rebuild. They went through an extensive process of meeting with our leadership and different people at various levels of our team. Mighty sat down and asked specific questions, getting an idea of what our brand currently was, how we identified ourselves, and any other relevant information. All of this was taken and presented back to us. The first part involved a general vision and the first phases of the new logo.

The website process engaged several members of our team in sit-downs, working through the logistics of different pages and what we needed. It was an integrated process between several people in our team, with both of us making sure that everything went according to plan.

Mighty made the new logo for our firm, as well as the ones for our wealth management and IT entities. They developed our website and are currently working on some graphic design pieces as well. We were given a few other small deliverables like images of our website being displayed on a laptop, which we could send as announcement pieces.

A separate developer was contracted by Mighty for the backend of the site. They worked hand in hand on the technical pieces, but we didn’t interact with the developer at all.

How did you come to work with Mighty?

Respondent 2: We found them through the person who was in my position prior to me; they had a relationship and had been emailing back-and-forth. When I came to the position, I was told about them and we ended up setting a meeting, where we talked about our needs. Mighty developed a formalized proposal for us, which we presented to our key marketing group in the firm.

Mighty understood who we are and did a wonderful job of reflecting this. Another reason for choosing them over our other proposals was that Mighty seemed to have a fresh perspective and created an impressive deliverable to go along with our proposal. We liked the style and professionalism of it.

When we started working together, Mighty was a newer group which had experience in other places. We liked the fact that we’d be working with their team closely, and that they could be integrated into our own team and core values through the process.

How much have you invested with Mighty?

Respondent 1: The cost of their work was in the $30,000–$35,000 range.

What is the status of this engagement?

Respondent 2: We started working with Mighty in February 2016. The project was finished in May 2017.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Respondent 2: We haven’t gotten to the stage yet where we get metrics; we also didn't have analytics on our site before. We have started a training with Mighty, which will take us through our measurables.

How did Mighty perform from a project management standpoint?

Respondent 2:  We worked with most of Mighty’s team but mainly with Jarrett [Partner, CEO], Stephean [Partner, COO], and Maury who was our day-to-day contact. We spoke to Maury once or twice per week and there was never a time when we didn’t get a response back. They were all great to work with, open to our needs, and adaptive in managing the delays caused by our side. They made sure that our needs were being met and that we weren’t having to push our team when it wasn’t possible.

Mighty was also open to any suggestions we had and there was no time when we were refused. They were always willing to explore possibilities, which was great for us since we hadn’t gone through this process as a firm for quite a while. We needed that trial-and-error phase.

What did you find most impressive about Mighty?

Respondent 1: They made an effort to get to know us and deliver a solution which made us feel like an important client.

Respondent 2: Based on working in other industries and collaborating with other creative agencies, Mighty’s ability to become a part of our team and understand the requirements instead of delivering a logo based on who they thought we were has been most impressive. Before even looking at other things, we confirmed that they understood who we were. Mighty was responsive to us having a vision and being a part of it. They helped us have a great product in the end.

Are there any areas Mighty could improve?

Respondent 2: I don’t have anything. We had a great experience.

BACKGROUND

Introduce your business and what you do there.

I am the founder and CEO of Haint Blue Brewing Company. We operate currently out of a 1920s era icehouse that we are converting into Mobile’s first microbrewery and taproom since Prohibition. We are made up of three employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty?

Because of the age of the building, we could not secure bank financing to do the level of interior construction needed. We decided to do something a little untraditional—crowdfunding. Since I was not sure what I could expect from regulation crowdfunding or what kind of mark we would hit, I enlisted Mighty to make sure we were telling our story appropriately and that our brand and staff came across in the light that we wanted.

SOLUTION

What was the scope of their involvement?

We already had our name and our brand. Our story and designs were very much ours, and we came to Mighty to further develop it. They came up with the overall campaign.

I had a pretty good idea of the content I wanted, but how to deliver that through video was their idea. Since I was not sure how we were going to do a video, we had some back and forth of seeing that come to fruition. They helped us create a three-minute intro video, where I got to tell our company’s story. They hired a videographer that met with us on site at our location as well as front porches around Mobile where we got footage of conversations that I had with would-be patrons. This allowed us to display our brewery in the best possible light.

We used Wefunder to conduct our crowdfunding. Mighty curated the visuals, whether it be photos or creative sketches, for our Wefunder page. They made informational booklets as a leave-behind when we visited residents, serving as a way for people to remember what I said once I left. They created our website and helped get our social media off the ground. They basically gave us a presence.

How did you come to work with Mighty?

I looked at different marketing firms in Mobile. I came across their website and thought it was fresh. Since what I had seen from them at that point was good, I scheduled a meeting. I previously met with another firm, so I already had a bid from a firm we were potentially going to use.

Mighty knocked our socks off. We were relatively new businesses, so we thought it was symbiotic to be with them. That necessarily was not the case with firms here in Mobile that have been around for longer, so I thought it would be good to give them an opportunity. Additionally, their website was great, and that was one of the things I wanted to hire them to do.

What is the status of this engagement?

We started working with them August 2016 and finished the campaign in December 2016. I am looking to hire them to do more designs for us in the future; they do such a great job.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We had a successful funding campaign—we ended up raising $268,000 in a few months. The only interaction that most investors had was with the intro video and our social media, which Mighty created.

We have heard nothing but positive things about content on the site. People are happy with it, which makes me think Mighty did a good job when creating it.

How did Mighty perform from a project management standpoint?

They met our deadlines. I wanted them to create content within a month for a September 21st launch, and they met it. That does not happen as much as I would like it to, so that is a high mark for them.

I spoke to them typically 2 to 3 times a week via text, email, or phone. A week did not go by where I did not talk to them. Email was the best mode of communication with them. If I ever had a question, I could call them, and they always picked up.

What did you most impressive about Mighty?

It is the fact that they are entrepreneurs themselves. They are not a big firm where the owners distance themselves from the company. The people who started Mighty are the people you are talking to. I think they are trying to make a name for themselves. If you have not already used them, it is a good time to get in with them.

Are there any areas Mighty could improve?

I wish they would not charge me as much sometimes, but you get what you pay for.

BACKGROUND

Introduce your business and what you do there.

I work for a large university located in South Alabama. I'm the executive director for marketing and communications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mighty?

The university was undergoing a major rebranding effort that was affecting all aspects of our communications. Mighty was not the agency that was handling the overall rebrand, but we did bring them in to design the logo and brand materials for both internal and external organizations. Our primary goal was to refresh all brand materials and make sure they were consistent across departments.

SOLUTION

What was the scope of their involvement?

It was primarily logo and graphic design, which included designing templates for brochures and that sort of thing.

How did you come to work with Mighty?

We wanted to work with a local company and one that had a lot of creative potential. Mighty was a great fit and didn't break the bank.

What is the status of this engagement?

We broke the project down into three different phases and completed them during a four-month period in 2015.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The results have been very positive. Universally, we've seen a great enthusiasm for Mighty's graphic design. All of the departments are very happy with their new marketing materials. It's hard to give you metrics for a project like this, but I will say that we've seen a dramatic reduction in cross-branding – where two departments are sending out different versions of the same material. That alone is a huge win for us.

What did you find most impressive about Mighty?

I found Mighty to be a pleasure to work with. I loved the access that we had to their leadership and always feeling like we were getting the best they had to offer. I didn't always get that with the larger agencies we were working with. I would definitely consider working with Mighty again.

BACKGROUND

Please describe your organization.

We are a smoked meats and barbecue restaurant.

What is your position?

I oversee sales, catering, and marketing.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Mighty?

We have grown rapidly, and recently have gotten into the retail business by producing our own line of sauces that we are trying to sell in grocery stores and online. I didn’t have enough time to devote to marketing, so I decided to hire an outside team.

SOLUTION

Please describe the scope of their involvement in greater detail.

The project has mostly been around updating our brand. That started with a new logo for our restaurant, and coming up with the packaging for our sauces. Now they’re moving to creating a new website and updating our online presence.

How did you come to work with Mighty?

We knew we wanted to work with a local company. The guys at Mighty eat at our restaurant all the time, so it was a no brainer to go with them.

Could you provide a sense of the size of this initiative in financial terms?

It’s been around $10,000.

What is the status of this engagement?

It’s an ongoing project. We’re not a company that is going to take on a lot of debt just to rebrand ourselves. So we’ve been doing everything slowly, piece by piece.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We’ve been open three years, and we’ve never advertised. We have built the business on our catering and basically word of mouth. Now that we feel more comfortable with the business, we wanted to take things to the next level and put ourselves out there through advertising. We’re definitely seeing the benefits.

What distinguishes Mighty from other providers?

To me, Mighty is professional yet humble. They were able to come in, eat with us, sit down, and talk to us, and not treat us as though we were just a small local business. I don’t know them that well, but I feel like I know them well enough to be able to say that they treated us the same way that they would treat a multi-national corporation. They treated us the same, and we’re very loyal to that. Even though we’re starting out smaller, they’re willing to help in any way they can.

Mighty doesn’t treat us like they always know better than we do, which is the way a lot of companies do business. That can be very demeaning. I feel like they’re doing business with us because they love the food, and actually want to help us succeed.

Is there anything Mighty could have improved or done differently?

No, we’re totally satisfied with what they’ve done for us.

BACKGROUND

Please describe your organization.

Shoe Station is a family shoe store chain, operating 19 stores in the Southeastern United States. We sell men's, women's, and children's footwear and some apparel and accessories. The vast majority of our merchandise is branded, and the stores range in size anywhere from 12,000 to 25,000 square feet. All are open shelf and self-help.

What is your position?

I am the executive vice president and the chief operating officer of the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Mighty?

We have historically operated with local, high-powered marketing groups that were bloated in terms of their overhead. They could do very crisp work, but expected a high rate of pay in terms of hours for that work. In our opinion, these firms got very complacent as to what they considered was an hour's worth of work for an hour's worth of pay. It got to the point that both of them were almost accounting companies that were spending so much time keeping track of how many hours their people worked and less time on getting the job done.

When contract renewal time came around, the agency demanded a 35 percent increase in wages with a substantial decline in the amount of work that they were going to put in. That's when we decided to look for other solutions.

SOLUTION

Please describe the scope of Mighty's involvement in detail.

We operate across 12 separate media markets, and they coordinate between the media markets and me. Mighty handles all of our print media. They handle the creative as well as working with local papers in our 19 store locations. In addition to print, they oversee our radio, digital strategy, and television, which we produce, or have produced, twice a year. They've coordinated to get us a Shoe Station app. In addition to that, they sit in on our weekly ad meetings and help us coordinate marketing strategies.

How did you come to work with Mighty?

Jarrett [McCraw, chief executive officer of Mighty] worked for one of those companies that we've worked with in the past. Jarrett oversaw our account at one point, and we really enjoyed working with him, and saw how strong and talented he was. At first, we recruited him to join our team at Shoe Station full time, but we settled for just working with his new agency, Mighty.

He knew Shoe Station extremely well and was able to leverage our account to build an agency, and he's assembled a core of some very talented people. They're able to crank out work faster, better, and more accurately with a much smaller group of people than the larger agencies were able to do. They're hungry, and don't complain like the other agencies. If we need something changed, it's changed. To me, it should be seen as a model of a new type of agency. The larger agencies should be very afraid if people like Jarrett could replicate his model in other markets.

Could you provide a sense of the size of this initiative in financial terms?

If you factor in all of our forms of marketing that they oversee, our account is more than $4 million. We pay him a competitive rate. It's not cutthroat, but it's well worth the value. It's within the range of what we were paying before and [now we are getting] infinitely better service.

What is the status of this engagement?

We started engaging with Mighty in February [2015] in a dialogue. We switched in mid-March or mid-April, and we've been working with them since [September 2015]. However, we've worked with Jarrett off and on for nearly a decade in some capacity.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Since Mighty has taken over, we've seen significant increases across the board, including departments that haven't seen an increase in half a decade.

What distinguishes Mighty from other providers?

We've had agencies in the past where they were looking to push a spend for the sake of pushing a spend because they were on a percentage model. If they encouraged the client to spend 20 percent more on marketing – whether or not that marketing was effective – they got 20 percent more money.

With Mighty, we are on a monthly spend that's independent of our overall marketing spend. By being on a monthly spend, we've completely uncoupled those two. Jarrett will only push forms of marketing that he feels are productive for the overall goal, and that's growing our overall business. It's a symbiotic relationship instead of a parasitic one.

Is there anything Mighty could have improved or done differently?

My only recommendation is that they need to do more to get the word out because there are so many companies out there that could benefit from them.

BACKGROUND

Please describe your organization.

Studio Fitness is an all-women group fitness studio. We offer more than 175 group fitness classes a month.

What is your position?

I am the owner of the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Mighty?

When we first opened the business, we were very small and had a very basic logo and marketing plan. Marketing was not my specialty, and I had more than enough work on my plate just getting the company off the ground. 

Mighty took what the company was, and my ideas of what it could be, and just ran with it. Ultimately, the brand they created wasn't exactly what I had envisioned. It was even better.

SOLUTION

Please describe the scope of their involvement in detail.

Their work included a new logo, website, and a short series of video clips showing off our studio.

How did you come to work with Mighty?

Actually I knew Jarrett [McCraw, CEO at Mighty] when he was just starting up the agency, after leaving one of the larger agencies in Mobile. He approached me be to be one of their first clients.

What is the status of this engagement?

The turnaround of the project was three weeks [April 2015]. We were very pressed. We were moving into a new space. When I approached him, I was under a time crunch and Mighty totally delivered.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We saw a 15 to 20 percent increase in traffic, and the time spent on our website rose dramatically. The new logo is fantastic as well. Our company's logo went from being a negative for our brand to a huge positive. We try to put it on everything now.

What distinguishes Mighty from other providers?

It was very easy to work with them. For example, the first logo they brought to me I wasn't crazy about. They were very intuitive, and took my criticisms to heart, and the next logo was absolutely perfect. 

Is there anything Mighty could have improved or done differently?

Honestly, no. They were timely, easy to work with, and did great work. I'd recommend them to anyone.