Michal Michalik AdWars

BACKGROUND

Introduce your business and what you do there.

I am the managing director for Hadham Group Ltd. We supply and install timber windows and doors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Michal Michalik AdWars?

We were at a point where we wanted to start selling more and wanted more visibility on Google. We sought Michal’s (Google Ads Specialist) expertise to attract more users to our website and get more inquiries.

SOLUTION

What was the scope of their involvement?

We had another agency that was providing SEO services for us, and they offered to look after our Google Ads as well. We already had an existing Google Ads campaign at that point, and this agency, unfortunately, messed it up. Though they assured me that everything was fine, we experienced a three-week period where we didn’t get a single phone or email inquiry. It was detrimental to our business, so we looked to Michal (Google Ads Specialist) for help.

He reviewed the campaign and identified the errors in our campaign. Now, Michal manages our Google Ads campaigns. In order to ensure that we’re spending our budget in the best possible way, he makes sure that the campaigns are set up according to our requirements and that the keywords are in line with the products that we supply. Michal also sees to it that we are getting enough interest online.

What is the team composition?

We only work with Michal. 

How did you come to work with Michal Michalik AdWars?

I found Michal through a mutual friend. I did have offers from other agencies, but we ultimately chose to work with him because he was able to review and point out the errors in our campaign within the first 40 minutes of our call. I knew then that he was our guy. He was quick to react and wasted no time at all.

I also liked the fact that he did further research to make sure that his offer was best for my business. Michal visited our website and asked me questions about our products, services, and goals as a company. He gave us well-justified suggestions — something I didn’t get from the previous company. 

How much have you invested with them?

We have spent about £700 (approximately $900 USD) so far.

What is the status of this engagement?

We started working together in September 2021, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have yet to secure reports of our traffic and conversion rate from Google Analytics, but I have definitely seen how much more we are selling now that we’ve become more visible. Michal has been very responsive and knowledgeable, and working with him has been pivotal for our business.

How did Michal Michalik AdWars perform from a project management standpoint?

Our communication has been very, very good. I now know more about Google Ads than I did two months ago because Michal always explains and talks me through every move or decision. He looks after our campaign well and he knows exactly what I expect, what I need, and what the nature of my business is.

We mostly use email for communication because that is what I prefer, but we also call and text whenever an issue arises. 

What did you find most impressive about them?

Michal is very professional and responsive. I can get an answer from him even on the weekends. He confidently and knowledgeably leads the process, and it shows in the results.

Are there any areas they could improve?

No, I can’t think of anything. they are one of the best companies I’ve dealt with.

Do you have any advice for potential customers?

If you want your business to succeed, listen to Michal’s advice. You still have to let him know about your goals and ideas, but you can trust that he knows what he is doing.

BACKGROUND

Please describe your company and your position there.

I'm a co-founder of Yolk, which is a coworking space focused on the international community in Krakow. At Yolk, I focus on community management, business development, and general operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Michal Michalik AdWars, and what were your goals?

As a new company, we needed to raise awareness of our services and generate leads. AdWords was a blackhole for us, so we needed an expert that could optimize our efforts.

SOLUTION

How did you select this vendor and what were the deciding factors?

Michal Michalik of AdWars, came across as very professional and knowledgable. His sole focus on AdWords for years made him an ideal vendor choice. We also felt that he would be very easy to work with.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had a lot of trust in Michal, so we outlined our business to him, described our goals, and gave him the freedom to focus on these goals how he saw fit. Of course, initially we had to give him access to a series of our Google accounts so that he had an understanding of our existing analytics and campaigns.

How many people from the vendor's team worked with you, and what were their positions?

We worked exclusively with Michal Michalik of AdWars.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The quantity and quality of inbound calls and emails were significant. Our audience seemed more aware of our offer and conversions became relatively easy. Over the months he continued to optimize our AdWords campaigns.

Describe their project management style, including communication tools and timeliness.

We had in person meetings during which he would report the progress.

What did you find most impressive or unique about this company?

Thanks to Michal Michalik AdWars, we were completely unburdened by our marketing efforts on Google. This allowed us to focus on our core strengths.

Are there any areas for improvement or something they could have done differently?

We were very satisfied overall, both with his professional approach and results.

BACKGROUND

Please describe your company and your position there.

I am an owner of e-commerce fabrykaposcieli.pl . One of the largest bedclothes online shop in Poland.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Michal Michalik AdWars, and what were your goals?

Michał has been running Google ads campaigns since he did an audit of the Google Ads account for us. Our most important goal is sellin and competing with a lot of competitors in our market.

SOLUTION

How did you select Michal Michalik AdWars and what were the deciding factors?

We started working with Michał after an audit of the Google Ads account. He found a lot of bugs there that prevented us from increasing our sales.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started our cooperation by fixing the mistakes left by the previous agency. From month to month, sales from Google Ads ads grew, and we developed our store with new products. Currently, the budget for Google Ads advertising is more than three times what it was at the beginning, and the return on investment is about a dozen times better.

How many people from the vendor's team worked with you, and what were their positions?

Michał is a freelancer and works independently on campaigns

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Google Ads revenue is growing quarter by quarter. The return on investment is very satisfying for us.

Describe their project management style, including communication tools and timelines.

Cooperation with Michal is very good. He introduces new changes very quickly and replies to emails on the same day.

What did you find most impressive or unique about this company?

Very extensive experience, easy communication. By the way, we don't have to worry about our campaign anymore.

Are there any areas for improvement or something they could have done differently?

I think there is perfect cooperation and we don't need to change anything. Looking at Michał's experience and his work, we will definitely continue our cooperation.

BACKGROUND

Please describe your company and your position there.

I run a company that provides marketing support (SEO, copywriting, web building, ads) to local companies from various industries in Cracow.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Michal Michalik AdWars?

We were looking for Google Ads support, someone who would comprehensively prepare and conduct campaigns for our clients.

What were your goals for this project?

We wanted to generate more visits to websites, more visits to points of sale and more transactions.

SOLUTION

How did you select Michal Michalik AdWars?

I know Michał from college time where he showed commitment and willingness to acquire knowledge. When I found out later that he specializes in google ads campaigns, I offered to cooperate.

Describe the scope of their work in detail.

Work on each project is similar. We try to get to know and understand the specificity of the client's industry and the competitive environment. After reaserch, Michał creates individual elements of the google ads campaign, adapting them to the budgets and detailed guidelines of the Client. Campaign results and conversions are monitored and improved.

What was the team composition?

We work one on one.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Together with Michał, we look after several clients from industries such as: dentistry, sale of building materials, production of gates and fences, cnc services, e-commerce... Regardless of the industry, Michał shows commitment. As a result of his actions, conversion rates increase and conversion costs decrease. My clients and I are very pleased with the value we get.

How effective was the workflow between your team and theirs?

We have no communication problems. Each case is discussed in detail , a plan is created according to which Michał conducts the work. In case of urgent situations, Michał quickly reacts to additional guidelines.

What did you find most impressive about this company?

In the past, I collaborated with 2 agencies that specialized in google ads. However, despite the good first impressions, no one managed to achieve such google ads results as Michał. They are very effective at what they do.

Are there any areas for improvement?

As always, everything can be done better and faster, but I have no reason to complain about the cooperation.

BACKGROUND

Please describe your company and your position there.

I am a co-owner of the Studio Brothers interactive agency. We specialize in website design, online marketing, and corporate identity.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Michal Michalik AdWars, and what were your goals?

When creating projects for our clients, we often place Google Ads campaigns in their marketing plan. For this task, we needed a Google Ads specialist who can always be relied on and entrusted with our clients' campaigns.

SOLUTION

How did you select Michal Michalik AdWars and what were the deciding factors?

Thanks to the recommendation, we started working with Michał Michalik and he approached the campaign very professionally from the very beginning. From the first contact, you can see big experience in Google Ads campaigns.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started our cooperation with a large foreign project, which we took over from another interactive agency that did not meet the client's expectations. We have been working on this project for about two years and our client is satisfied. In the meantime, Michał supported us with his knowledge of Google Ads and run other, smaller campaigns for several of our clients.

How many people from the vendor's team worked with you, and what were their positions?

Michał works on our campaigns himself

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Google Ads campaigns conducted by Michał bring positive results for our clients. Even if the results in certain moments are weaker, Michał will always find a solution that will improve the results.

Describe their project management style, including communication tools and timelines.

Cooperation with Michał is hassle-free. We get answers to emails (We communicate mostly by email) very quickly. Any problems were solved very quickly and efficiently.

What did you find most impressive or unique about this company?

We are greatly impressed with their extensive experience and their ability to explain the details of Google Ads campaigns. Additionally, very fast troubleshooting.

Are there any areas for improvement or something they could have done differently?

We are very pleased with our cooperation with Michał and we will certainly continue to use his experience in our next projects.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Da Vinci Studio Software House. We specialize in designing dedicated software for companies, especially startups.

As a CEO, I manage projects and implement new solutions that improve the sales process and acquiring new customers, as well as develop cooperation with the existing ones.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Michal Michalik AdWars, and what were your goals?

When preparing the marketing plan, we decided to implement advertising campaigns in the area of Google Ads. We wanted through these activities to increase the interest in our offer and, as a result, gain new customers.

We were looking for an experienced partner for cooperation, in particular, previously implementing projects also for software houses.

SOLUTION

How did you select Michal Michalik AdWars and what were the deciding factors?

We were convinced to cooperate with Michał Michalik, first of all, by the numerous recommendations we received, and secondly, a professional approach to the client at the first contact and meeting.

Michał provided us with a path of cooperation, specific activities and reporting the effects, thanks to which the entire cooperation was transparent and easy to verify as to effectiveness.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

In the beginning, we established mutual expectations and a vision of our cooperation. We have set specific goals for which Da Vinci Studio depends.

In the next step, an analysis of the current situation of our company was prepared along with an analysis of the competition. Together, we developed key phrases and ad content. In the following months, Michał presented his recommendations and possible optimization of ads in a monthly report. The entire cooperation ran very smoothly.

How many people from the vendor's team worked with you, and what were their positions?

Michał Michalik served us throughout the entire period of cooperation.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As a result of cooperation in the area of Google Ads, we obtained leads, some of which were offered and finally ended with the implementation of projects.

Describe their project management style, including communication tools and timelines.

Cooperation with AdWars was very smooth - communication with Michał Michalik was trouble-free, and the reaction to our messages was almost immediate. We contacted mainly via e-mail, telephone and also video call.

We held regular reporting meetings every month, during which we analyzed the results for a given month. When needed, we met more often to optimize some of the activities.

What did you find most impressive or unique about this company?

Communication method and availability. Also, every, even the smallest doubt was always explained in detail, Michał was at his disposal at every moment.

Are there any areas for improvement or something they could have done differently?

We are very pleased with the cooperation, keep it up! We will certainly use AdWars services.

BACKGROUND

Please describe your company and your position there.

I'm a founder and CEO at Acclaim. We develop beautifully coded bespoke WordPress websites on time and on budget.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Michal Michalik AdWars, and what were your goals?

We hired Michał for Google Ads campaigns. As the polish company we wanted to be quickly visible in UK and USA Google results at the top of the list for some keywords.

SOLUTION

How did you select Michal Michalik AdWars and what were the deciding factors?

Michał was recommended by one of the best Polish Google Ads experts will known in social media - Michał do a great job!

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Michał made a research regarding keywords which would be the best for our company. Then, based on that he has created for us campaigns - he did it from A to Z! When the ads were fired he was checking their conversions and did his best to optimize them as much as possible.

How many people from the vendor's team worked with you, and what were their positions?

I have been working only with Michał, he’s a freelancer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to the campaigns created by Michał, we have received a lot of the leads through our contact forms, and some of them converted to the real clients.

Describe their project management style, including communication tools and timelines.

Michał is working in a monthly way, so he’s looking after the campaigns through the entire month. We have been contacting with Michał by email.

What did you find most impressive or unique about this company?

We were really impressed by responsiveness of Michał. The team always manages to quickly make changes in a pretty quick turnaround period.

Are there any areas for improvement or something they could have done differently?

Sometimes time of response on our emails is pretty long, I think it could be a bit faster - but it’s not a deal breaker.

BACKGROUND

Please describe your company and your position there.

I am a senior marketing specialist at Mindbox S.A. Our company implements systems such as ERP, RPA or Cloud Native in enterprises.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Michal Michalik AdWars, and what were your goals?

Michał is responsible for running the Google Ads campaign at Mindbox. He is responsible for setting up campaigns, optimization and reporting. Michał takes an active part in the analysis of additional opportunities in terms of campaign development. Thanks to his knowledge, we are sure that the actions taken will bring tangible results in the future.

SOLUTION

How did you select this vendor and what were the deciding factors?

The decisive factor in choosing Michał was his extensive knowledge of Google Ads and other areas of marketing. Michał runs a very interesting blog, which is an additional confirmation of his skills.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Michał's duties include setting up new campaigns, optimizing the campaign in terms of results and implementing new improvements that translate directly into results in our company. Each time, Michał assesses the possibilities for a given project in terms of their profitability, suggests additional solutions or advises against it, if he sees no use. Michał is responsible for a number of campaigns in the search network, display network and You Tube.

How many people from the vendor's team worked with you, and what were their positions?

I work directly with Michał.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing Google Ads efforts, we are noticing more and more conversions. Our site traffic is growing from month to month, we also note an increasing number of inquiries from the website

Describe their project management style, including communication tools and timeliness.

Michał fulfills his obligations in a timely manner, is involved in every campaign, and never leaves the client unanswered. It provides a factual explanation of every term, when a longer analysis is needed, we communicate via video call.

What did you find most impressive or unique about this company?

We were impressed by their professionalism and accuracy.

Are there any areas for improvement or something they could have done differently?

Absolutely not, all tasks are performed with due diligence.

BACKGROUND

Please describe your company and your position there.

Hotel Centuria provides high-quality SPA & Wellness services. I am hotel manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Michal Michalik AdWars, and what were your goals?

Michał has been running Google Ads campaigns for us for a very long time. He deals with the day-to-day management of the hotel campaigns and advertising special and seasonal events.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose Michał because of his extensive experience and commitment to the project.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The biggest challenge was to break through the competition in our region. It is a very popular tourist region and the campaign has to change depending on the movements of competitors.

How many people from the vendor's team worked with you, and what were their positions?

We work with Michał

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We manage to fill the hotel. Even in difficult times for our industry.

Describe their project management style, including communication tools and timeliness.

Michał introduces changes very quickly and reacts to the movements of the competition in the same way. He was never late with any seasonal campaign or a specific event.

What did you find most impressive or unique about this company?

Very big experience and fast (and easy) communication

Are there any areas for improvement or something they could have done differently?

Everything has been perfect.

BACKGROUND

Please describe your company and your position there.

I am a Google Ads freelancer after Michal's individual training.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Michal Michalik AdWars, and what were your goals?

I wanted to develop my Google Ads skills.

SOLUTION

How did you select this vendor and what were the deciding factors?

Training with Michal was a milestone in the wider understanding of the Google Ads and Analytics system.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Specific knowledge supported by practical experience, work on many cases, answers to even the smallest questions of the inquisitive Me :-).

How many people from the vendor's team worked with you, and what were their positions?

1

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

A course at the highest level, worth every amount. I received practical knowledge and information.

Describe their project management style, including communication tools and timeliness.

The training was one on one and took 6-7 hours which was enough to gather all the necessary pieces of information.

What did you find most impressive or unique about this company?

They have practical knowledge of the Google Ads tools and experience with Google Ads campaigns.

Are there any areas for improvement or something they could have done differently?

Nope.