MI Impeccable Media

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of a college admissions advising firm. We work with students around the world to help them get into American universities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MI Impeccable Media?

We wanted to improve our marketing automation, especially using CRM tools. We also wanted to enhance our sales funnel in an efficient, effective, and relatively inexpensive way.

SOLUTION

What was the scope of their involvement?

The team used ActiveCampaign, WebinarJam, and EverWebinar, and Zappier, and Landingi to improve our sales funnel through videos and webinars. They also created some pages for me on WordPress. Additionally, they helped us with Facebook and Google Ads, along with keyword research.

What is the team composition?

I work with Mihai (Owner).

How did you come to work with MI Impeccable Media?

I found Mihai through Upwork. We had three calls before I hired them to do anything. They impressed me with their professionalism and confidence.

How much have you invested with them?

We spent $6,000–$10,000.

What is the status of this engagement?

We started working together in May 2019, and we wrapped up in April 2020. Things trickled off because of changes in my own business.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They were always eager to learn and invest their time to help me out. The team definitely helped me get more leads. Their efforts were quite successful.

How did MI Impeccable Media `perform from a project management standpoint?

We used Slack to keep in touch, along with a project management tool on their end.

What did you find most impressive about them?

Mihai is super energetic, professional, and eager to please. Even though he’s in Romania and I’m in Colorado, it felt like he’s a member of my team. Anytime I need something in his wheelhouse, I’m going to turn to him; he’s a very resourceful, caring, creative vendor.

Are there any areas they could improve?

Mihai could improve his own web presence so he can bring in more business for himself.

Do you have any advice for potential customers?

They drive hard, which is a good thing. They’ll push to achieve the goals. If the employer isn’t ready to devote the time to direct them, provide feedback, and watch the metrics, things won’t go as planned. They’ll do much more than simple tasks for you.

BACKGROUND

Introduce your business and what you do there.

I am the head of international markets for Younity. We are an online publishing house that sells online courses. We focus on areas of personal growth, meditation, and purpose.

I am responsible for rolling out the company and our business globally. We started in the German-speaking market; Germany, Austria, and Switzerland, and then wanted to expand, which is where I came in. to bring it from a local level to a global level.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MI Impeccable Media?

We brought in Mihai (Owner) because we were running a couple of split tests on our Facebook ads. We also wanted to improve our marketing funnel and our landing pages.

SOLUTION

What was the scope of their involvement?

MI Impeccable Media was responsible for our advertising and marketing campaigns. This included setting up the whole Facebook campaigns, setting up the target audiences, helping with the creatives, optimizing the campaign, analyzing all the data in detail to see what the click-through rate was, and the conversions we were getting.

After our initial Facebook campaigns, Mihai started pointing out a lot of challenges that we were facing with page speed and people dropping from our Facebook ads because the page was too slow. To rectify this, we optimized our landing pages, did some split tests there with the structure and with the copywriting. Then, they also created Instagram and Youtube ads for us.

They also looked at our copy for email automation, the mail we had in the inbox, and what we were missing. With all of that, we were really able to improve not only the Facebook campaigns and our landing pages, but overall, the conversion rate and lead generation.

We considered Google ads and SEO.  Mihai definitely proposed it, but in our model, it doesn’t really make sense because we don’t run evergreen funnels. He also helped us ramp up our team and ensure that we had knowledge transfer. Our dedicated PPC team was able to pick it up and I think that is a super important skill for me when you work with a consultant and that they actually help you to coach a team to the position where it can deliver the goals by itself.

What is the team composition?

My main point of contact was Mihai. There was also a copywriter in the back and also someone responsible for Google Analytics that we worked with to get more data on our launch.

How did you come to work with MI Impeccable Media?

I posted an ad on Upwork for Facebook advertising and an online marketing strategy specialist. After I evaluated four or five options, I went with Mihai because he was definitely the best option.

How much have you invested in them?

We spent around €6,000 Euros (approximately $7,000 USD). It was a relatively good price compared to the other agencies.

What is the status of this engagement?

We worked together from April–July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we started with MI Impeccable Media, we didn’t even have social media. He really brought the big picture into focus. He helped directs us on where to put our focus. Since then, we have already grown our accounts in some countries by over 100,000 followers. It has been going quite well.

In terms of Facebook and audiences, we learned a lot to better target our clients. We also saw increased conversions. Additionally, we have had higher opt-ins which means more people joining our free funnel who then get the offers, and that also means that we had higher sales.

We added a couple of additional emails to our automation when we had an active campaign. As a result, we definitely had better conversions. My team also received a lot of good tools that we were then able to leverage later on to add to the Facebook analytics. 

How did MI Impeccable Media perform from a project management standpoint?

MI Impeccable Media was super structured and really responsive. We used Slack, email, and WhatsApp when there was something urgent. We also had a check-in two to three times a week just to talk about the performance.

What did you find most impressive about them?

Their knowledge about online marketing was incredibly valuable. It wasn’t just limited to Facebook ads, but also to landing pages, the structure, how to measure the loading time, and how we can see how many people who land on the ad actually land on the page and opt into these things.

Also, they are knowledgeable about copywriting and remarketing. It was just a really well-rounded view that we got and it was end to end on the standing of the whole funnel and online marketing which is quite rare.

Are there any areas they could improve?

No, there weren't any issues because the communication was so good between us. Our teams talked 2–3 times per week, so every time there was an idea, we would just discuss it and then it was implemented. We had a constant feedback loop so there is constant learning.

Do you have any advice for potential customers?

Work with them. I think everyone that works with them is really happy. It was also on a human level and it was super cool to work with Mihai and the company.

There are two types of people you work with; some that are very transactional and all about the business, and some where you actually become friends. He and I have really become good friends now. You always want to work with the second type of person.