Marwick Marketing

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Coffee Addicts

Describe what your company does in a single sentence.

Coffee Addicts is a Canadian online store that sells specialty coffee, brewing equipment, and barista supplies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marwick Marketing to accomplish?

• Increase Coffee Addicts’ online visibility and attract more qualified traffic through SEO and digital advertising.
• Improve conversion rates and sales by optimizing the website and digital campaigns.
• Build a stronger online brand presence to grow customer loyalty and repeat purchases.

SOLUTION

How did you find Marwick Marketing?

• Online Search
• Referral

Why did you select Marwick Marketing over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Marwick Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of WorkMarwick Marketing has been engaged to provide a comprehensive digital marketing strategy for Coffee Addicts with the goal of driving measurable growth in traffic, conversions, and brand visibility. The scope of work includes the following focus areas:

1. Search Engine Optimization (SEO) Conduct a full technical SEO audit of the Coffee Addicts website.

Optimize site structure, product/category pages, and metadata for search visibility.

Develop a keyword strategy targeting high-intent, coffee-related searches.

Build and implement an ongoing content strategy to support authority and rankings.

Monitor and report on keyword rankings, traffic, and organic growth.

2. Paid Digital Advertising (PPC & Social Ads) Launch and manage Google Ads campaigns, including Shopping Ads for products.

Run targeted social media ad campaigns on platforms like Meta (Facebook/Instagram) to reach potential buyers.

Optimize ad spend with continuous A/B testing, bid adjustments, and audience refinement.

Deliver monthly reports highlighting ROI and performance improvements.

3. Conversion Rate Optimization (CRO) & Website Support Review user experience and make recommendations to improve checkout flow.

Implement A/B testing on product and landing pages.Optimize product descriptions, images, and calls-to-action to increase sales.

Provide ongoing consulting for site updates and marketing alignment.

4. Analytics & Reporting Set up accurate tracking for Google Analytics 4 (GA4) and eCommerce conversions.

Provide detailed monthly performance reports including SEO, PPC, and CRO metrics.

Conduct quarterly strategy reviews to align efforts with business goals.

Key Deliverables Technical SEO audit & implementation roadmap.

Keyword research and optimized on-site content.

Google Ads and Social Media ad campaigns launched and optimized.

Monthly performance reports with actionable insights.

Conversion-focused recommendations and A/B test results.

Quarterly review meetings with strategy adjustments.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased online product sales and revenue directly attributable to digital marketing campaigns.
• Growth in conversion rate from website visitors to completed purchases.
• Higher average order value driven by optimized product pages and targeted promotions.
• Measurable lift in return on ad spend (ROAS) across Google Ads and social media campaigns.
• Sustained growth in organic search traffic resulting in more sales over time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marwick Marketing has been highly reliable and responsive throughout our engagement. They consistently deliver items on time and maintain clear communication. We meet once a month to review progress, and I maintain a shared spreadsheet that helps keep our goals aligned. Whenever we have questions or new requests, their team responds promptly and ensures our needs are addressed quickly and professionally.

What was your primary form of communication with Marwick Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Marwick Marketing is how well-structured their team is. Each person is focused on their specific area of expertise—whether that’s SEO, paid ads, or reporting—so nothing falls through the cracks. Their organized approach makes the entire process run smoothly and gives us confidence that every part of our marketing strategy is being handled by a specialist.

Are there any areas for improvement or something Marwick Marketing could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

Marine Consultancy - providing due diligence, independent expert advice, inspection and auditing for the marine renewable energy industry, shipping and port sectors. My position is shareholder and Managing Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marwick Internet Marketing?

Marwick were challenged to design a new website reflecting all the diverse sectors of our business and portray the project experience of the Company as a whole and our consultants specialist experience individually.

They also were tasked with upping our google rankings and providing ongoing support modifying the website as the business has developed over the past couple of years. We had no particular expertise in this area and just provided the material

What were your goals for this project?

We wanted to see our name appear regularly on the first page when certain key words are used for google searching covering the various sectors of our business, and then when the website was found for the viewer to quickly understand the depth and experience of our sector coverage.

SOLUTION

How did you select this vendor?

By recommendation and looking at their own marketing material

Describe the project in detail.

When we chose Marwick we provided a scope and an approximate idea of what we wanted to achieve by the look of the website and its content. This was all done remotely by Skype and covering different time zones, so the Marwick team were very able to accommodate us with this.

What was the team composition?

We were assigned a project manager and a working consultant. The whole project was being followed by the MD. The team made us feel we were being looked after at every stage.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a direct result of our google rankings and new website we have positively identified more than six significant projects from export clients which we would not have achieved through other marketing efforts

How effective was the workflow between your team and theirs?

The whole information transfer process was very slick and efficient as the website developed, and then ongoing support has been seamless.

What did you find most impressive about this company?

Excellent communication and quick response. Although we are a fairly specialist traditional business Marwick were intuitive to our requirements, and provide value for money

Are there any areas for improvement?

All good.

BACKGROUND

Please describe your company and your position there.

I am the Sales & Marketing Manager at Copper Point Resort in Invermere, BC. We are a resort with a hotel, spa, restaurant, pools, and nearby golf courses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marwick Internet Marketing?

Marwick digital marketing agency did a sitewide website audit for our company website.

What were your goals for this project?

We are hoping in the next 6 months to a year to get a brand new website developed. Getting a website audit helped up see what the current issues we are website are and how we can improve our current website but also what issues and mistakes to avoid for the new website.

SOLUTION

How did you select this vendor?

I used to live in the Lower Mainland and were familiar with this digital marketing agency already. Already had that connection and trust there.

Describe the project in detail.

Marwick needed access to only a couple of things to be able to do their audit. I explained why we were wanting an audit as it was going to help us with our current site but also help us plan the new one. The documents I was sent back with the audit results was mind blowing. I was very impressed with how much they did dive into the website and all the issues and solutions they recommend that we will do our best to implement.

What was the team composition?

I only had contact and dealt with Christian Thomson, CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I now have documentation to show my team and others of ALLLLL the items wrong with our current website and why we DO need a new one. This also helps me to be able to do some work to our current one to make it even better while our new one is in the works.

How effective was the workflow between your team and theirs?

Perfect. No issues at all with this digital marketing agency.

What did you find most impressive about this company?

The documentation was very detailed and simple, offering a list of solutions.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

Surface Products is a leading distributor of unique building materials for the Architecture + Design Industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marwick Internet Marketing?

SEO and promoting our website/products

What were your goals for this project?

To increase sales and visibility among the A & D industry

SOLUTION

How did you select this vendor?

Referral

Describe the project in detail.

SEO , improve website functionality, social media, newsletters

What was the team composition?

Not sure. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Fantastic company to work with, very responsive and professional. They are definitely worth the cost and have measurably improved our company sales.

How effective was the workflow between your team and theirs?

easy to work with, organized and quick to reply to anything we needed

What did you find most impressive about this company?

Their response time and expertise.

Are there any areas for improvement?

Not that I am aware of

BACKGROUND

Please describe your company and your position there.

I am the Vice President of Victoria BC based Company Capital, an online business loan provider for small businesses across Canada

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marwick Internet Marketing?

Marwick provided a website audit

What were your goals for this project?

to find potential shortfalls in our SEO

SOLUTION

How did you select this vendor?

We have been business associates for 4 years

Describe the scope of their work in detail.

A complete review of all things related to on-page SEO

What was the team composition?

Myself and Christian

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've done multiple SEO audits over the years but the difference with Marwick was a 10 minute video that explained, in simple terms, some of the issues with our website and what action was required to improve SEO.

As a small business we don't have on-site technical experts so it was very helpful for an expert to walk us through the process

How effective was the workflow between your team and theirs?

great

What did you find most impressive about this company?

Breaking down/translating technical information into simple English was helpful.

Are there any areas for improvement?

no